Science of Justice
Our science, your art.
You've got the vision; we've got the data.
Is our science the right fit for your practice? Is the earth round? Let’s find out. We have created a unique suite of machine intelligence solutions that provide you with the best information in your legal cases. We explore insightful results through our proprietary algorithms with experts with decades of experience working with behavioral science issues or collaborating with legal advisors for successful case outcomes.
Episodes
34 episodes
Architect The Decision, Or The Jury Will
We argue that the “strong facts equal strong case” formula is broken, and lay out a new model where trial lawyers become decision architects who win the heart first, then the mind. Using research, case studies, and tools, we map how to design s...
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Season 2
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Episode 33
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22:37
Replace Comfortable Consensus With Structured Dissent
We challenge the myth that verdicts are decided by chaos in the courtroom and show how internal biases quietly compress case value. We lay out a practical framework—psychological safety, structured dissent, red teaming, pre‑mortems, and externa...
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Season 2
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Episode 32
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26:23
New Definition of a “Good Case"
We challenge the old belief that strong facts guarantee strong verdicts and show why juror psychology now sets case value. We map a path to decision architecture across intake, discovery, narrative design, testing, and voir dire to prevent invi...
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Season 2
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Episode 31
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34:17
Are You Testing Your Case Too Late?
We challenge the habit of late-stage theme building and show why persuasion in civil trials starts six to twelve months out. Using cognitive science, psychometrics, and language framing, we map a path to a single, coherent story that jurors acc...
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Season 1
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Episode 30
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30:32
Two Stories That Decide Every Case.
Why civil trials are decided by the story jurors reconstruct, not the one we intend to tell. We map the psychology behind narrative drift and share a data-driven framework to make plaintiff narratives resilient in court and in deliberation....
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Season 1
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Episode 29
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25:42
Stop Gambling With Generic AI
We challenge the false confidence of generic jury data and show how venue-specific psychographics, behavioral science, and calibrated AI deliver sharper voir dire, stronger narratives, and better outcomes for plaintiffs. We also unpack confirma...
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Season 1
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Episode 28
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35:56
7 Fatal Focus Group Analysis Mistakes
Ever walked out of a focus group riding high, only to realize later you were chasing a mirage? We dig into the seven hidden mistakes that quietly sabotage plaintiff focus groups and show how to replace seductive but shaky feedback with data you...
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Season 1
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Episode 27
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38:04
From Gut Feel to Juror Science: How Data Quality Decides Plaintiff Outcomes
We argue that pretrial research only works when the data is venue-specific, scientifically vetted, and integrated end-to-end. We show how bad samples lead to undervaluing or overestimating cases, and how psychometrics, experimental design, and ...
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Season 1
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Episode 26
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35:52
Beyond Generic AI: Why Specialized Legal Tools Matter
Generic AI tools present serious risks for attorneys including hallucinated legal facts, confidentiality breaches, and strategic failures that can lead to sanctions and case dismissals.• Large Language Models (LLMs) like ChatGPT create ...
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Season 1
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Episode 25
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45:17
Your Brain is Sabotaging Your Case (And What To Do About It)
Trial lawyers face hidden forces that can undermine even meticulously prepared case strategies, including noise, bias, and psychological blind spots that distort judgment in ways that significantly impact outcomes. Understanding these invisible...
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Season 1
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Episode 24
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29:07
Your One-Shot Trial Approach Is Costing You Verdicts
We explore how structured scientific experimentation can transform trial preparation, leading to more predictable outcomes in the courtroom. Moving beyond gut instinct and intuition, we reveal how evidence-based approaches can help plaintiff at...
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Season 1
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Episode 23
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41:04
When Bad Data Hurts Good Cases: A Wake-up Call for Trial Teams
Data strategy has transformed from a strategic edge to a fundamental professional duty for civil plaintiff trial teams, requiring a deep understanding of data quality, governance, and proactive bias avoidance to fulfill ethical obligations. The...
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Season 1
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Episode 22
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49:14
The Human Element: Using AI to Decode Juror Psychology in Your Venue
Jury Simulator harnesses a decade of proprietary venue-specific data to provide plaintiff attorneys with unprecedented strategic advantages in trial preparation. This purpose-built predictive platform transforms how civil litigators approach ca...
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Season 1
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27:11
The Cost of Skipping AI in Trial Prep
Advanced machine intelligence is revolutionizing pretrial preparation for civil plaintiff lawyers, providing unprecedented clarity on how complex jury dynamics impact case outcomes. Simulation technology allows attorneys to run unlimited focus ...
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Season 1
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Episode 21
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43:40
Predictive Deposition Strategies
Predictive artificial intelligence is revolutionizing how witnesses are prepared and how their testimony is perceived by juries, creating powerful new opportunities for civil plaintiff trial lawyers.• Four core elements determine witnes...
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Season 1
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Episode 20
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18:07
Winning Cases Begins Long Before Trial: The New Era of Discovery Intelligence
Predictive artificial intelligence is revolutionizing civil litigation from reactive document collection to strategic forecasting, helping plaintiff lawyers identify potential case pitfalls and turn them into advantages before depositions begin...
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Season 1
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Episode 19
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38:06
Witness Credibility: The Overlooked Heart of Civil Litigation
Witness credibility is the cornerstone of civil plaintiff law, with victory hinging not just on facts but on whether jurors believe testimony. Even truthful testimony can fail if poorly delivered, creating a gap between witness statements and j...
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Season 1
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Episode 18
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30:26
The Science Behind Winning Opening Statements
We explore how data-driven strategies are revolutionizing opening statements in civil plaintiff cases, focusing on how attorneys can craft persuasive narratives tailored to specific jury pools rather than relying on generic approaches.•...
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Season 1
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Episode 17
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15:54
The Psychology of Witness Credibility: How Jurors Decide Who to Trust
Witness credibility is the cornerstone of civil litigation where jurors' perceptions and human psychology intersect with facts and qualifications to determine case outcomes. We explore how data analytics and psychographic profiling are revoluti...
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Season 1
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Episode 16
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44:17
Predicting Juror Bias Before a Word is Spoken
What if you could see bias before it sees you? In this episode of Science of Justice, we get into how predictive analytics and hyperlocal data are transforming voir dire in high-stakes civil trials. Learn how to anticipate juror leanin...
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Season 1
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Episode 15
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32:28
Beyond National Averages: The Power of Local Jury Samples
Forget the myth of the “average U.S. juror.” This episode shows why the only data that matters is local. Discover how recruiting a representative sample of mock jurors from your trial county can reveal the community’s true attitudes on negligen...
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Season 1
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Episode 14
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20:55
$3 Billion Win: The Juror Data That Changed Everything
A $3.08 billion jury award. High-stakes trial. No room for error.In this episode, we unpack how real-time SJQ analysis and social profiling uncovered hidden juror bias before voir dire began. Learn how data helped the trial team strike s...
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Season 1
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Episode 13
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11:21
AI Personas in Civil Litigation: A New Frontier
This episode delves into the groundbreaking use of AI personas in understanding human behavior, particularly within civil litigation. We explore how machine-intelligent personas can provide data-driven insights into juror reactions, witness cre...
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Season 1
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Episode 12
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19:46
The Psychology of a Verdict: How Jurors Really Decide Civil Cases
Jurors do not evaluate civil cases through pure logic. Their decisions are driven by cognitive shortcuts, emotional resonance, and the structure of how evidence and arguments are presented. Understanding how jurors make decisions—especially ...
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Season 1
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Episode 11
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16:22