MEDIASCAPE: Insights From Digital Changemakers
Join hosts Joseph Itaya and Anika Jackson as they dive into conversations with leaders and changemakers shaping the future of digital media. Each episode explores the frontier of multimedia, artificial intelligence, marketing, branding, and communication, spotlighting how emerging digital trends and technologies are transforming industries across the globe.
MEDIASCAPE is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. This online master’s program is designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.
MEDIASCAPE: Insights From Digital Changemakers
Beyond CPM: Rethinking Influence in the Podcast Economy
Monetization remains the great unsolved puzzle for most podcasters, with traditional advertising models serving only the top 5% of shows. But what if the problem isn't your audience size, but rather the broken business model itself?
Jeffrey Specter, founder of CodeADX and former radio executive, pulls back the curtain on why the podcast industry's CPM (cost per thousand) approach fundamentally fails smaller creators. "The overwhelming majority of shows really can't make money because the business model is broken unless you're a very big show," Spector explains. With recent reports showing that the top 500 podcasts represent over 80% of all advertising revenue, the disparity couldn't be clearer.
Even when creators do secure advertising, the financial reality is sobering. What begins as a $75-100 CPM gets whittled down through multiple intermediaries—ad agencies taking half, sales organizations taking 30-40%—until creators might receive just $2-5 per thousand listeners. Add to this the industry's notoriously delayed payment schedules (often 90-120 days), and the situation becomes even more challenging for independent voices.
The solution? A revolutionary marketplace that pays creators based on their influence rather than their audience size. CodeADX connects podcasters directly with carefully vetted brands through a commission-based model, enabling even small shows to generate substantial revenue. Spector shares the remarkable story of a podcaster with fewer than 1,000 downloads who earned nearly $2,500 by generating $16,000 in sales for a footwear brand—something impossible under traditional advertising models.
This approach benefits everyone involved: listeners receive exclusive discounts, creators earn immediate commissions (paid the same day as the purchase), and brands pay only when actual sales occur. Most importantly, it allows for authentic integration rather than interruption, preserving the intimate connection that makes podcasting powerful.
Ready to transform how you monetize your podcast? Visit CodeADX.com to join a platform that values your influence, not just your download numbers.
This podcast is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. An online master’s designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.
Welcome to Mediascape insights from digital changemakers, a speaker series and podcast brought to you by USC Annenberg's Digital Media Management Program. Join us as we unlock the secrets to success in an increasingly digital world.
Speaker 2:I am thrilled to dive into one of my favorite topics podcasting, but even better, monetization. It's funny because a lot of our students in the digital media management program want to start podcasts. One thing I always get pushback on is but how do you monetize? And that is where Jeffrey Spector comes in. Jeffrey, thank you for being here on Mediascape. Thank you for having me. Of course, let's talk a little bit about what you've discovered about monetization in the podcast ecosystem.
Speaker 3:Well, I think the biggest takeaway is that unfortunately for the overwhelming majority, which is probably somewhere north of 95% of shows, they really can't make money, and that's because the business model is sort of broken, unless you're a very big show. Yeah.
Speaker 2:And that's really frustrating for everybody.
Speaker 3:My background is, you know, I ran radio stations across the country, you know, from Boston to Los Angeles, chicago, philadelphia. Along the ways the company merged and got bought and then became a very big company that turned into iHeart. So I left sort of when iHeart came in and started being an entrepreneur in the space. But along the way, you know, podcasting really grows out of radio and as far as the business model is concerned, it's using radio's business model. And that's actually what the problem is, Because radio's business model is a mass media model where you're buying scale of audience.
Speaker 3:So traditionally it's basically bought on a cost per thousand CPM. So if you're, you know everyone in podcasting, you know it's like what CPM did you get? And very few people realize that the M in CPM is thousands. So really what you're doing is you're selling bundles of 1,000 people. So if you got a $5 CPM, you got $5 for every 1,000 people you have.
Speaker 3:So since most podcasts struggle to get a thousand people, there's your problem and I can go into more graphic detail. But basically you know, that's really you know and that's why all even get these reports all the time the overwhelming majority, I think it's. I think they just came out with something that said the top 500 shows represented over 80% of all the revenue. It is crazy, and that's because the flip side of this is that podcasting is, while it's wonderful and it works and brands want to be in it, it is brutally difficult to buy on your own unless you have an ad agency. Yeah, so you have a flip side on that side that only the bigger brands are really using podcasts, because they're not buying it unless they have an in-house expert or they have an agency. No agency is touching them unless they spend at least 50 grand to test it, and the overwhelming majority of businesses out there aren't spending $50,000 to test drive to see if a podcast work when they're struggling just to make AdSense work work when they're struggling just to make AdSense work.
Speaker 2:Yeah, firsthand knowledge. Of course I've had sponsors who are smaller organizations, but they didn't really know what they wanted out of sponsorship, so you know they were expecting results that were not what we talked about. It makes it difficult when you're an independent podcaster to work sometimes with those sponsors if they're directly tying it into how many people are now clicking through and purchasing my product immediately. Right, because it's all about cultivation, as all the touch points which you also talked about before we jumped on push record. The other side is I am part of an ad network and it's an aggregator, but the kinds of ads that go on it are the large organizations the Chase, sapphire credit cards right, the LinkedIn Learnings, the universities, the fast food brands, right, the Canvas of the world, companies that have a lot of money to spend. And even then I have to have a lot of scale to really make it worth my time to have ads on my podcast.
Speaker 3:Well, and there's a problem inside that you know, one of those like Russian dolls yeah, doll and a doll and a doll. Well, this is that, this conversation, because the what you really sort of touched on, the advertisers you all listed were basically brand advertisers and they're buying size of audience. Podcasting was actually really built, really got it off the ground and the true success of it is direct to consumer. It's ability to move product right. So use my promo code, you know, use this link, that kind of stuff. That's the sweet spot of podcasting.
Speaker 3:And there's a whole big, you know, and you're seeing a lot of money come in on brand because basically, advertisers are trying to treat the bigger shows or then aggregate a whole lot of little shows together to equal what is, in essence, the size of a radio station. Yeah, exactly. So they're putting a round peg in a square hole and there's a lot of frustration on both sides because they don't fit. The biggest frustration is that, as I said, only the bigger shows are making money Right. Then for the little shows, it's very difficult for that, for these, the buyers in the media, to aggregate and find everybody. So the whole system doesn't work unless you have a big show. Yeah, a very big show.
Speaker 2:Yeah, and can aggregate it. I mean, that's definitely the business model of the ad network that I'm on. You know I do have, because what I'm finding is I joined and now they're even accepting podcasts with smaller audience sizes than mine because they need more scale.
Speaker 3:They do, right. But at the end of the day, you know, you as the content creator, you're not. You're still getting paid on the cost per thousand, right, I mean? And so, and actually it is so ugly, what happens because you hear these quotes, oh, it's $20 a thousand. Well, let me tell you something it doesn't end up in your bank at 20 bucks a thousand, right, exactly Because 20 bucks a thousand, maybe it's at some point. But then the sales organization took 30%, the targeting organization took its cut. There are like four or five people sometimes.
Speaker 3:And what I'm finding is, on most of this kind of programmatic where you just hook up your computer to a computer and it shoots the ads into you, at the end of the day you're lucky to get, you know, five bucks a thousand. Usually it's somewhere below five dollars, a thousand to two, three bucks a thousand. And it doesn't matter, because if you know you have a decent show and you have 3,000 people, that means 3,000 people. Think about that. I mean that would fill, you know, new York City at all. The Beacon Theater, right, that would fill the Beacon Theater, right? You have 3,000 people, episode after episode after episode, and you're releasing once a week, month in month, you got a big following and you still can't make any money. Yeah, so these people, people need to be paid on their influence that's my whole argument, not on their ability to drive scale.
Speaker 2:Well, I love that, and that also ties directly into my little segue, which is that it's not only about you get very low CPMs when it comes down to it, but it's also about the payout timeframe. So I get paid for a quarter at a time. It's ridiculous. But I get paid right. So March was a really, really good month, but I won't get paid for March, April, May, until the end of September.
Speaker 3:Well, again it goes back to the model of radio. So when you're running a radio station typically, or a TV station or any type of mass media, lots of times your receivables are on and not you know, they go out to 90 days yeah, 120 sometimes.
Speaker 2:Yeah, usually 45 to 90 days. Yeah, 120, sometimes yeah.
Speaker 3:Usually 45 to 60 day. What's happening is the client may be paying them, you know, 45, 60 days, and then they take their yeah, and it's just ridiculous. I mean the other. The real ugly truth is that when they're talking about that $20 CPM well, when it left. When they're talking about that $20 CPM well, when it left, it's like a truck pulls up to the warehouse and then it gets loaded and it leaves and what gets dropped off is not what gets loaded, because when it left, meaning what was the client willing to pay for that sale? It's probably more like closer to $75 to $80, as much as $100 for this right.
Speaker 3:But then the first stop is the ad agency. They're taking probably half of what the client is willing to pay. They're taking in fees and then they're also taking in arbitrage. They're playing arbitrage. It's all kinds of games that they play, but the big picture they're taking half of it. Then it goes to the sales organization, yeah, and they're taking usually 30 to 40 percent at least. And then on and on and on. So when you're getting, you know, five bucks, a thousand, you know the guy that wrote the check to reach your listener. They wrote the check, probably 80 for 80 bucks and you got five yeah exactly so.
Speaker 2:you've created something unique to the market that changes that trajectory by spades. So I'd love for you to talk about what prompted you to create Code80X.
Speaker 3:So, yeah, what we built is a marketplace, and I define it as take Uber, a dating app and an ad network and put it in a blender.
Speaker 3:That would be us.
Speaker 3:So think of it more like a dating app, where you have brands on one side and podcasters on the other or content creators on the other, and they come in and the content creator chooses what they want to promote.
Speaker 3:It's reverse, not the advertiser picks the media and then the creator, the podcaster, will go promote. We give them all the tools they need, all the information about the brand and when they sign up to the system, they onboard takes about a minute and they create a promo code traditional podcast stuff and that promo code is tied to their show and then when they go and apply to deals, they're accepted for a deal 99% of them are accepted. Their promo code is then registered at that store's checkout and when they drive the customer, their listener, to make a purchase, to use the code to get the listener discount, the podcaster or creator gets a sales commission. And that's the big difference. They're not paid any type of delivery. You know how much audience they're paid for actually being the salesperson to deliver the sale, and the sales commission is usually somewhere between 15% and 20%. That's a lot of money.
Speaker 2:That is, and you don't make people wait.
Speaker 3:Oh no. And the way our system works is why I say it's like Uber, because the advertiser comes in, they list their deal, they put their credit card down and they wait for people to ride, you know, and when someone shows up with the car, it makes a purchase with the code. We see it because we're inside their system and we charge their credit card on the spot and pay you guys that night.
Speaker 2:Yeah, let's share an example that I was just telling you about. You were texting me like hey, did you just you, just you know buy something? I was testing out one of my codes because I registered for code 80x. I haven't used it. I've had, you know, the links in a few places, but now I'm finally gonna record all the ads for the show and for socials. And one of my students was talking about one of the brands that's in your platform Cozy Earth.
Speaker 3:Cozy Earth, yeah.
Speaker 2:Right and I said, oh, I have a code for you for that. And so all my students were like, yes, we want this code. So I went in and I was like, let me test this. And as soon as I purchased something because I need some stuff from Cozy Earth anyway you texted me immediately and said hey, did you just make this purchase? So that's how instantaneous it is and that's how fast you can get, that's how quickly you get the data. So can you talk a little bit about some of the shows that are using your platform to full effect? That might not have a big audience, but they have a big enough audience that they're really. You know, they have a dedicated audience that is purchasing.
Speaker 3:Yeah, and so what's happened? This stuff and we came out of beta in January and I'm finding stuff every day and shows come, you know, people come in, you know, and then they register and then they kind of look at our information. We teach them what to do. It's all online, it's very easy, but I'm seeing what works and what doesn't and I'll reach out to them, all right. So it's very easy, but I'm seeing what works and what doesn't and I'll reach out to them, all right. So I'm getting different examples, but and I think I may have talked about this before I have one podcaster. He's tiny, he's got less than a thousand downloads per episode and I think he releases, you know, once a week or so. That's a relatively small show. Okay, once a week or so, that's a relatively small show, not relatively, that's a very small show.
Speaker 3:And this guy started selling like crazy. He's selling these things called Stan Shoes and Stan Shoes are the. They're really sort of built for nurses and even athletes who are staying on their feet a lot or exercise, and they're really cool, cutting edge, all this stuff. You go to the website. It's got all the fancy stuff, award winning this and that, all that stuff, right and all of a sudden I'm just watching, it's like, because I get same thing Every time a sale comes through we hook the system up to Slack and so I'm sitting there all day long my phone, bing, and so I'm sitting there all day long, my phone. So I see, so this guy is selling like crazy and I'm like what's going on. So I call him up and I'm like what are you doing? And he said yeah, you know. I said what kind of show are you? He goes well, I'm a classic rock podcaster. I talk about classic rock. I said well, wow, these are sort of more for nurses. What are you telling your audience? He said I told them these are perfect to go watch concerts in. Yeah, and that itself just kind of explains, I mean, when people talk about targeting and fit and all that stuff. I sort of just erased all of this because you had asked before.
Speaker 3:How I got into this is because I've been in this from the beginning and I'm looking from the inside out what's not working and everyone's spending all their time on targeting and attribution and what this guy just did is what we built the system to be. It's like I'm going to marry you or give you the ability to figure out what brand you want to talk about. I'm going to give you all the information and make it really easy for you to be able to articulate it, and I'm going to give you no rules. You don't have to run this as an ad. I prefer that it doesn't go into an ad break. I prefer that it's an authentic conversation you have with your audience. I'm going to give you various ways to do it. It's up to you and you come up with the positioning, and that's what this guy did. He just came.
Speaker 3:I didn't tell him that, hey, this would be great if you position this as great shoes to go see live music in. He did it himself, yeah, and so this guy has sold since March 1, about $16,000 worth of shoes. Wow, yeah, yeah, yeah. So you know what's that he's made. He's getting close to $2,500. He's made. What's that he's made? He's getting close to $2,500. He's made he ain't making $2,500 on a 700 person podcast that he releases once a week.
Speaker 3:No, not under traditional advertising and I'm seeing other examples. Obviously, I'm seeing other examples like that. So when it hits, it hits, and I think what we're sort of stumbling on is kind of hit a nerve, because everybody wants to be able to monetize their content. Nobody can make it work unless there are massive shows and if you can't, great, go CPM all your life long, but really no one can how big your audience is. Because yeah, that guy had 700 listeners but he sold all that. That $16,000 worth of sales came from, I think, about 130 people. So it only took 130 people to buy. So the average sale there is like 110 bucks or something. The average sale at Cozy Earth is right now is sitting about $220 per purchase. You're getting 15 to 20 percent commission on that stuff and your audience is getting a huge discount too. So the math just works.
Speaker 2:Yeah, it really does, and it's the secret I don't know. It's a secret lever that I can pull when I'm talking about podcasting and monetization with people. I mean it's not so secret, right, but it's still your relatively new company.
Speaker 3:Yeah, Well, the dirty secret of the business is that. I don't know if it's a dirty secret, but this is exactly what the ad agencies do. So, and it's great that podcasting is starting to get all this brand business and more power to it. It's got to be careful, because what is killing radio could also start to kill podcasts. What's killing radio is not that it's playing the wrong music, all right. It's playing the wrong commercials and playing too many of them.
Speaker 3:Yeah, that's what's been killing radio for a long time. And you're starting to see this happen in podcasts, where there are starting to be too many commercials and they're the wrong commercials. And in podcasts it's even worse because you know, let's face it, you're there in this conversation and that's what makes it work. That's why it sells so good. And all of a sudden, boom, you get some like. Some interrupt, you interrupt the mood, exactly. Yeah, all right. That is probably the biggest brick wall that podcasts is heading towards. That people are the top of the food chain, are starting to recognize. Yeah, that's a problem, but it's going to continue to be a much bigger problem in the future.
Speaker 2:Yeah. So we have to be careful stewards of our shows, how we're monetizing, how we're approaching this, making sure there are products or services that we would use, even if we haven't used them yet. So that brings me to you work with Shopify stores. How do you vet the stores that you work with, because you know that could be another issue.
Speaker 3:Yeah.
Speaker 3:So the way our system works is that, as I said, you know, we're like a dating app. So they call the stores, the girls, and we pull them all from Shopify. So if you're a direct-to-consumer advertiser, it's pretty rare that you're not on Shopify. All right, and so we built an app that is in the Shopify store. So Shopify has an app ecosystem, like Apple does. So the Shopify store gets to go in, look at and find our app, install it in, and it's free for them to install. Okay, and they get to install, and then for them, it's a great deal because this is all free. No, it's all. There's no risk. So they get to be connected to these advertisers.
Speaker 3:It's like the Stan Shoes example I just told you about. The only thing he has to pay for is the commission on the sale after it's made. This is 100% guaranteed advertising return on investment. It's like the Holy Grail, right? Even you could argue that. Well, facebook and Google they're great, they may be really good at what they do, but you still have to put the money up front. Exactly, yeah, and there's still no guarantee that that thing's going to work. So if it didn't work, you lost the money. They'll keep going till you get the click. They're not going to keep, but they're not guaranteed a sale. I guarantee the sale, you the sale, I guarantee the sale. You don't pay a penny unless. So who isn't willing to pay? Basically, what you're going to pay, you know the waiter at a restaurant to deliver the sale.
Speaker 3:Yeah, so the way this works is and I'm sorry I'm rambling is that you install the app and so anybody can install the app and I will then see the store and I'll take a look at the store and we also do outreach the stores. There are a lot of stores. I'll take a look at the store and we also do outreach to the stores. There are a lot of stores I just don't let in the system because I just don't feel their product is worthy of being promoted by our podcasters. Wow, because their product isn't good, they're not selling something unique.
Speaker 3:So unless you have a product that I feel, that we feel me and my team, we feel that is something that a podcaster can talk about and there could be a story about it, then we don't want it. You know, I built this system. I can have thousands and thousands of advertisers and when I talk to some, you know partners and stuff that we work with. They're like oh, how many can you put? 5,000? Yeah, I could put 5,000 stories in, but what good is that going to do? Right, it's too much, right? Yeah, I'd rather have you know three to 500 really good stores.
Speaker 2:Yeah, because as the podcaster, we have to go through all of the stores to look at what we feel is going to match our vibe and our audience.
Speaker 3:We're releasing filters and then recommendations for you. Oh, okay, so we just didn't do that yet, but that's coming yeah.
Speaker 2:Fantastic, so you bet them. You're keeping it limited to products that you think will add value. Every single one of these products has a discount for the person who's purchasing and a commission for the podcaster or the content creator, because you're going to be expanding a little bit.
Speaker 3:Yeah Well. So first of all, the discount is we ask the store to make sure that the discount we give for you guys to promote is the highest discount, so there's no bigger discount. So that's why if you go to Cozy Earth, it's 41, not 40.
Speaker 2:Yeah, it's a very big discount.
Speaker 3:But, yeah, lots of times the discount we get is substantially higher than anything that's out there. I just need it to be the best because I don't want there to be code conflict and my people driving, their people showing up and it's like, well, this code was better, so I'm going to use that instead, and then they don't get the sale. And if the store doesn't, you know, can't commit to that understanding, then you know, then this isn't right for them. But the flip side of this is they're getting just so much, in essence, free media value. I mean an enormous. I mean I'm bringing them hundreds of podcasters. They're all talking about them all day long and they're all talking about them to their audiences, and these are audiences that in a million years they would never be able to reach. Yeah For cozy. Who doesn't?
Speaker 2:need sheets Exactly. Sheets, towels, pajamas, socks, tote bags they have a lot of different things.
Speaker 3:Yeah, I sell them for an advertisement.
Speaker 2:So if anybody's listening and they do want to purchase and you go to the store, put in YBA as your promo code and you'll get discount off the vault.
Speaker 3:Exactly, exactly.
Speaker 2:Have you, even though it's a relatively new product, your platform that is? Do you have any people who've connected who aren't happy on the store side?
Speaker 3:Not really. No, I mean I get them calling me up saying what can I do to get more activity? How can I get them to pick me? You know that kind of stuff which we're going to come out with ways for them to have some options to do that. I had one bizarre situation I had actually they email it today, this company, they sell non-alcoholic drinks and somebody made a sale yesterday and then they uninstalled. It's rare when someone uninstalls we see everything. So I get a hold of them and he said, oh no, no, it's nothing.
Speaker 3:We got bought by a big company and we're not allowed to use podcasts unless our lawyers review them first. And it was too much to have them involved. And I said, yeah, I get it. Fine, that's the only time I've heard anything. No, it's been great.
Speaker 3:I mean, you know, I've gotten nice. You know thank yous from the stand Cozy Earth others there's. You know there's another advertiser that we're starting to sell a lot of Eric Javits' hats High-end hat Melania Trump awarded at the inauguration. But you know I'm coming up to. You know I probably sold about over $7,000 worth of his hats recently from just a couple of podcasters. So yeah, we're starting to see the pockets. We're starting to see what works, why it works, how it works. We're bottling it and then we're distributing it out to all the podcasters. Hey, this is what Johnny did. He just made this. I see you're doing that. That's really a big. What I'm really sort of learned here is that I can connect you guys and you'll do okay, but if I can connect you and then share the secrets, then everyone does really.
Speaker 2:Yeah, exactly.
Speaker 3:That's our secret sauce right now. We built this kind of connected dots and that's how I knew what you did. I mean, the minute a sale goes through, I see it, I see I can go in, I can look at your transcript, I can listen to it, I can see your keywords, I can see your social activity and I can go. This is why you made the sale. This is why I didn't make the sale Today. I had someone did that. They sold a bunch of these hats and what I found out was they sold a bunch of these hats for 200 bucks 250 a sale.
Speaker 3:And what they did is they put the link in their show notes, but they put the wrong link in. Oh no, they didn't put the link. So we give you the link with the code embedded. Yeah, so you can put it in your show notes and say, hey, use code. You know, jeff at blah blah blah. But to make it easy for you, you can look at my show notes and click on the link. It will take them there and automatically fill your code. But they put the wrong link in and I see people making that mistake. So I sent them a note. Do the right link, you'll sell more. I really don't think anyone's really had a system where they I'm certainly the advertising agency and the media at the same time. So I'm tracking both sides and I'm watching both sides and I'm sharing that information to enhance the commission capability. Yeah, both sides win.
Speaker 2:It's really transformative because you are being super transparent and honest and ethical in the way that you're approaching this. You have all the data. So it's great that you have the data from all the different sides and you can see exactly what pinpoint, exactly what's working, because that's not necessarily something we see in traditional digital media bias. It's funny to use the word traditional and digital, but you know what I'm saying. So, yeah, advertising and these other methods, you get some of the data, but you don't know always exactly.
Speaker 3:They can't. I see the round trip. I was meeting I'll leave the names out but I was meeting with the chairman of one of the big name ad agencies that is responsible for an enormous amount of podcast advertising, and I'm showing this person this and I showed him some of this stuff and he was like, oh my God, we never had anything that gave us that information about a podcaster, because I have everything about you guys, because you guys come in and you onboard, and the minute you onboard we look at your show and then our algorithms and UI goes in and we create a dossier on you automatically. But I'm doing the same thing on the store side, right, exactly, and so that's how I can see what's going on, I can see why things are going on and I have a better chance of being able to help the sale be made.
Speaker 2:Fantastic. Well, people can go to the website. I'll have it in the show notes. Code ADX.
Speaker 3:Code ADX.
Speaker 2:And I also know you have another business, tune Genie, so I just want to talk about that for a few seconds. Right, so you still clearly stayed in with one foot in music industry.
Speaker 3:Yeah. So when I stopped running radio stations, I started Tune Genie, which is basically allowed, connected the radio station to the music information so you could see, you know the history of what was played and the lyrics and all that kind of stuff, and over the years it morphed itself into a better way to play the media itself. So we're a media player bar that goes into the site and it turns the media station site into a better experience, much like an app does, and allows the media to be played in ways that you just can't normally get in a normal website the media to be played in ways that you just can't normally get in a normal website. But it's because of that.
Speaker 3:Coming out of radio, I understood how ads work and why ads work. And then, as I morphed into digital technology as an entrepreneur, I started to see what technology works and what you know, what it doesn't. Then I started to realize that, well, I see what's going on in podcasting and from my sales financial experience back in radio, I'm like, well, this isn't going to work. So we started working. It's been a while and you know we started working on the concept to solve the problem of you know how do you make money with a handful of listeners? Yeah, but they're different businesses, but they have relationship.
Speaker 2:Appreciate you walking us through the past, the present and I would argue that Code ADX is the future, podcast monetization and how everybody can instantly start monetizing as soon as you have an RSS feed, and I know that you're also going to go into creator or YouTube.
Speaker 3:Yeah, that's the thing I think. Next week we're going to release the ability. You just come in with your YouTube account, and that's actually the big thing these days. You know what is a podcast and I don't think a podcast is necessarily defined by an RSS feed. I think a podcast is defined by the content and the fact that it's an authentic conversation in most cases, and it doesn't matter where that conversation is. Right now we're doing a video version.
Speaker 2:Right, but I'll repurpose the audio right. And then my other show also plays on Cumulus, and so I get a tiny little check every month from any app that were played on that. So yeah, so really it's funny because you just see this symbiotic relationship between all different kinds of content.
Speaker 3:That's really what's going on. You're seeing this blurring of the lines between the platform, and so you start to realize it's not about the platform, is it YouTube or Spotify, is it video or RSS feed or what it's about my content and my content gets played in different places. But that causes a whole other financial problem, because, if you want to, you know I'm an advertiser and I want to support you, or I want to tie into your audience, but your audience is consuming you on different platforms. Those platforms have different ad capabilities. Some are open, some are closed. How do I get you? Well, perfect way to do it is to you use a system like mine, right, right, where you are baking in the promotion into the content itself, not into an ad break. So if that's really what we're about, so this is really designed to let you monetize, no matter where your content is.
Speaker 2:If you're a TikToker, youtuber, podcaster, it was just easy for me to kind of kick things off through podcasting because of my history with me exploring this world so that those listeners who are starting podcasts or have podcasts and need to really understand how to monetize effectively can start doing it now.
Speaker 3:Thanks, codeadxcom. If you're a podcaster and then YouTuber Nav, just click on podcaster and then get started Sign up. Amazing, you'll be fine. Awesome, thank you, jeffrey. Thank you so much. It's great to sign up. Amazing, awesome, thank you, jeffrey. Thank you so much, it's great to see you Bye.
Speaker 1:Likewise, to learn more about the Master of Science in Digital Media Management program, visit us on the web at dmmuscedu.
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