MEDIASCAPE: Insights From Digital Changemakers
Join hosts Joseph Itaya and Anika Jackson as they dive into conversations with leaders and changemakers shaping the future of digital media. Each episode explores the frontier of multimedia, artificial intelligence, marketing, branding, and communication, spotlighting how emerging digital trends and technologies are transforming industries across the globe.
MEDIASCAPE is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. This online master’s program is designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.
Episodes
83 episodes
Finding Agency With AI In A World That Won’t Slow Down with Andy Sitison
Start with a guitar, pass through psychology, and land inside enterprise cloud and AI—our conversation with Andy Sitison maps a creative life that never had to choose between art and engin...
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Episode 83
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45:28
From Concrete to Clicks: Data-Driven Growth with Build Grow Scale's Matthew Stafford
Growth doesn’t come from another hack; it comes from doing the right work in the right order. We sit down with Matthew Stafford of Build Grow Scale to explore the deceptively simple idea that...
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Episode 82
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30:06
From Idea to Impact: Raj Singh on Building for Solopreneurs with Mozilla
Stop waiting for the “right time.” Raj Singh—longtime builder, repeat founder, and now VP of Product at Mozilla—joins us to unpack how real momentum starts when you ship something imperfect ...
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Episode 80
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34:26
From Fix-and-Flip to AI: How Going Mile-Deep Beats Mile-Wide in the Agent Era with John Long
Want to win premium customers and sleep better at night? We dig into how going an inch wide and a mile deep beats boiling the ocean—especially when you pair focused strategy with agentic AI that does real work. Our guest,
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Episode 79
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34:56
The Power of Superfans: Building Revenue with a Minimal Viable Audience with Ethan Monkhouse
The digital marketing landscape is shifting dramatically, and Ethan Monkhouse is at the forefront of this revolution. As co-founder of Naviro, he's democratizing access to sophisticated marketing strategies that were once the exclusive domain o...
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Episode 78
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32:10
From Amazon to Axon: A Tech Leader's Journey with Trevor Nolan
Trevor Nolan takes us behind the scenes of the digital infrastructure powering our connected world. Drawing from his 11-year career at Amazon and recent transition to Axon, he reveals the complex systems enabling everything from same-day packag...
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Episode 77
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37:19
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Thought Partners: How AI Can Unlock Your Brain's Potential with Brad Moss
What if AI could be more than just a tool—what if it could become your thought companion, helping to extract and refine the ideas already in your head? In this fascinating conversation, Brad Moss, founder of Enhanced AI, reveals how his journey...
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Episode 76
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34:34
How AI is Enhancing, Not Replacing, Human Creativity in Digital Marketing with Jason Brigham
What happens when your career path takes unexpected turns? For Jason Brigham, founder of a successful digital marketing agency, the journey from computer science to hospitality to digital leadership reveals powerful lessons about adaptability i...
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Episode 75
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37:04
Building Brands Across Borders: From Startups to Sustainable Tourism with Patrika Allis Cheston
Discover the fascinating intersection of tech marketing and sustainable travel with Patrika Elise Cheston, founder of a marketing agency focused on guiding startups through various funding stages. Patrika's unconventional career journey—beginni...
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Episode 74
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34:20
Navigating the Between Times: Education in the Age of AI with Ben Tasker
"We're in the between times – not fully in the future, but no longer in the past." These words from Ben Tasker, Dean of AI at a leading university, capture the transformative moment we're experiencing as artificial intelligence reshapes educati...
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Episode 73
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34:23
From Teen Startup to $500 Million Exit: Catherine Connolly's Journey
Catherine Connelly's remarkable journey began at age 15 when she and her siblings created a digital yearbook website to make friends at their new high school. What started as a simple solution to a teenage problem evolved into a social platform...
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Episode 72
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35:16
Truth is Your North Star: Navigating Ethical Marketing in the Digital Age with Eric Layland
From text-based browsers to generative AI, the digital marketing landscape has transformed dramatically since the 1990s. Eric Layland, Chief Executive of the
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Episode 71
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39:19
The Digital Exhaust: Why Your AI Data Matters More Than the Tools with Dan Baird
The technological landscape is shifting beneath our feet, and Dan Baird stands confidently at the intersection of entrepreneurship and artificial intelligence. In this riveting conversation, t...
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Episode 70
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48:48
Breaking the Podcast Monetization Model: A Conversation with Jeffrey Specter
Monetization remains the great unsolved puzzle for most podcasters, with traditional advertising models serving only the top 5% of shows. But what if the problem isn't your audience size, but rather the broken business model itself?
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Episode 69
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36:11
The 1% Rule: Small Changes for Exponential E-Commerce Success with Sabir Semerkant
What if the secret to massive e-commerce growth wasn't a marketing gimmick, but something as simple as improving by just 1% every day? Meet Sabir Semerkant, the accidental marketing geniu...
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Episode 68
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53:28
Mastering Client Nurturing for Small Business Success with Reed Hansen
Every business owner dreams of growth systems that work automatically while they focus on what they love. Reed Hansen, founder of Market Surge, has turne...
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Episode 67
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39:54
Marketing Without Burnout: A New Agency Model with Katie Gray
Katie Gray's journey from traditional agency work to founding her own marketing collective reveals a refreshing new model for the industry. After experiencing the limitations of conven...
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Episode 66
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32:28
Known Better, Done Well: David DeWolf on Transforming Business Relationships
What does it truly mean to be human in an age of artificial intelligence? David DeWolf, founder of KnownWell, offers a refreshingly nuanced perspective on ho...
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Episode 65
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34:44
Beyond the Binary: Why Your Survey Results Are Probably Wrong with Philip Garland
When you ask "Mexican food for dinner?" you're engaging in the most basic form of survey methodology—but as Dr. Philip Garland reveals, there's a profound science to questioning that shapes everything from presidential elections to product deve...
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Episode 64
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45:05
Cake on Tuesday: Why Joy Matters in Business with Tech Innovator Elizabeth Bieniek
Elizabeth Bieniek takes us on a fascinating journey from aspiring creative writer to tech innovator, challenging our assumptions about career paths and technology's purpose along the way. With refreshing candor and New York-style directness, sh...
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Episode 63
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38:51
The AI CMO: Humanizing Technology Through Empathetic Marketing with Stephen Sakash
When Stephen Sakash began his journey from journalism school to digital marketing, he never imagined he'd be at the forefront of using artificial intelligence to make marketing more human. Yet that's exactly where his path has led him – develop...
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Episode 62
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39:31
Building Your Personal Brand Isn't Optional—It's Your Career Advantage with Rob Durant
What if everything you thought you knew about sales and personal branding was backward? Rob Durant, CEO, US Operations of The Institute for Sales Professionals, challenges conventional wisdom by revealing ...
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Episode 61
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36:13
Marketing in the Age of Authentication and Trust with Marc Viale
Marc Viale takes us on a fascinating journey through the evolution of digital marketing, from the early dot-com days to today's AI revolution, revealing profound insights about growth strategy that challenge conventional wisdom.Starting...
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Episode 60
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41:51
From Disney to Oracle: Jeffrey L. Thompson's Wild Ride Through Media Disruption
Jeffrey Thompson embodies what it means to be a transformational leader in today's rapidly evolving media landscape. With remarkable clarity, he walks us through his journey from being the first Chief Diversity Officer at Disney to spearheading...
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Episode 59
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52:48
