MEDIASCAPE: Insights From Digital Changemakers
Join hosts Joseph Itaya and Anika Jackson as they dive into conversations with leaders and changemakers shaping the future of digital media. Each episode explores the frontier of multimedia, artificial intelligence, marketing, branding, and communication, spotlighting how emerging digital trends and technologies are transforming industries across the globe.
MEDIASCAPE is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. This online master’s program is designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.
Episodes
69 episodes
From Programmer to Revenue Whisperer: Turning Digital Data into Dollars
What if the secret to massive e-commerce growth wasn't a marketing gimmick, but something as simple as improving by just 1% every day? Meet Sabir Semerkant, the accidental marketing geniu...
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Episode 68
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53:28
Stop Chasing Leads, Start Building Relationships
Every business owner dreams of growth systems that work automatically while they focus on what they love. Reed Hansen, founder of Market Surge, has turne...
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Episode 67
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39:54
Marketing Without Burnout: A New Agency Model
Katie Gray's journey from traditional agency work to founding her own marketing collective reveals a refreshing new model for the industry. After experiencing the limitations of conven...
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Episode 66
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32:28
Known Better, Done Well: David DeWolf on Transforming Business Relationships
What does it truly mean to be human in an age of artificial intelligence? David DeWolf, founder of KnownWell, offers a refreshingly nuanced perspective on ho...
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Episode 65
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34:44
Beyond the Binary: Why Your Survey Results Are Probably Wrong
When you ask "Mexican food for dinner?" you're engaging in the most basic form of survey methodology—but as Dr. Philip Garland reveals, there's a profound science to questioning that shapes everything from presidential elections to product deve...
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Episode 64
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45:05
Tech Pioneer Elizabeth Bieniek on Why Joy Matters in Business
Elizabeth Bieniek takes us on a fascinating journey from aspiring creative writer to tech innovator, challenging our assumptions about career paths and technology's purpose along the way. With refreshing candor and New York-style directness, sh...
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Episode 63
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38:51
The AI CMO: Humanizing Technology Through Empathetic Marketing
When Stephen Sakash began his journey from journalism school to digital marketing, he never imagined he'd be at the forefront of using artificial intelligence to make marketing more human. Yet that's exactly where his path has led him – develop...
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Episode 62
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39:31
Stop Selling Yourself, Start Solving Their Problems
What if everything you thought you knew about sales and personal branding was backward? Rob Durant, CEO, US Operations of The Institute for Sales Professionals, challenges conventional wisdom by revealing ...
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Episode 61
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36:13
Beyond Google: Rethinking Growth in the Digital Economy
Marc Viale takes us on a fascinating journey through the evolution of digital marketing, from the early dot-com days to today's AI revolution, revealing profound insights about growth strategy that challenge conventional wisdom.Starting...
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Episode 60
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41:51
From Disney to Oracle: One Executive's Wild Ride Through Media Disruption
Jeffrey Thompson embodies what it means to be a transformational leader in today's rapidly evolving media landscape. With remarkable clarity, he walks us through his journey from being the first Chief Diversity Officer at Disney to spearheading...
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Episode 59
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52:48
Global Tech Leadership: Insights from Armenia's Digital Trailblazer
Mariam Chtchyan never planned to enter the tech world. With a linguistics degree and plans to become a teacher, she accidentally found herself in an interview for a tech compa...
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Episode 58
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29:52
Behind the Curtain: How Advanced AI Agents Transform Modern Advertising
What happens when a seasoned digital marketer embraces AI not just as a tool, but as a foundational part of their entire business operation? Justin Lane of Adalane Media Group pulls back the curtain on his age...
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Episode 57
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37:51
Vulnerability Is Your Superpower: Authentic Connections in the Digital Age
What if the secret to digital success isn't just about who you know, but how authentically you connect with them? Greg Wasserman reveals his powerful philosophy—"Life is about time and re...
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Episode 56
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36:07
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Question Everything: How Anatoly Kvitnitsky's "AI or Not" Is Fighting Digital Deception
The battle between beneficial AI innovation and malicious exploitation is intensifying daily. Anatoly Kvitnitsky, USC Marshall alum and founder of AI or Not...
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Episode 55
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39:31
Navigating Neurodiversity in the Digital Age with Jimmy Clare
Jimmy Clare, the digital changemaker behind Crazy Fitness Guy, shares his inspiring journey from overcoming early challenges with autism and a nonverbal learning disorder to becoming a prominent advocate and influencer. We dive into Jimmy's uni...
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Episode 54
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38:49
Unlocking Digital Accessibility and Public Speaking Mastery with Cam Beaudoin
Curious about the key to unlocking the potential of digital accessibility and effective public speaking? Join us as we sit down with Cam Beaudoin, a digital accessibility guru who has transformed his career from a web developer to an influentia...
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Episode 53
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38:23
From Atari to AI: Jonmar's Vision for the Future
What if early coding challenges in the '80s could illuminate today's AI complexities? Join us for a fascinating conversation with digital innovator Jonmar, a pioneer who has crafted over 100 apps, including five global chart-toppers. From tappi...
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Episode 52
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37:04
AI-Driven Strategies in Modern Marketing: Insights from Guillaume Dumortier
Join us for an enlightening conversation with Guillaume Dumortier of Maestrix.AI as he unveils his journey from traditional marketing to the forefront of AI-driven strategies. Guillaume shares how he transf...
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Episode 51
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36:48
Digital Twins and the Next Frontier in Health Management with Jim St. Clair
What if you could take control of your healthcare future and navigate the complexities of AI and digital breakthroughs with confidence? Join us as we sit down with Jim St Clair, a leading fi...
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Episode 50
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34:02
AI Evolution and Business Transformation with Industry Expert Scott Hebner
Get ready to explore the groundbreaking evolution of artificial intelligence with our special guest, Scott Hebner, a principal analyst at SiliconANGLE and theCUBE. Scott's journey from IBM ...
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Episode 49
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42:26
Shyam Balsé's Vision for TV's Future: Navigating Digital Disruption and Innovation
What if the TV industry as we know it is on the verge of a revolutionary shift? Join us for an eye-opening conversation with Shyam Balsé, the acclaimed producer behind ABC's "Extreme Makeove...
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Episode 48
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30:12
Empowering Minds with AI: Insights from Jeremy Gu
What happens when a data scientist with a passion for teaching steps into the world of education technology? Join us as we uncover the remarkable journey of Jeremy Gu, a dynamic figure who...
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Episode 47
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29:21
Balancing Innovation and Empathy: Ashlie Marshall's Journey in Digital Marketing Leadership
Ashlie Marshall, a dynamic mompreneur and digital marketing leader, offers a masterclass in navigating the complexities of balancing career and family life. Discover how Ashley transitioned from retail and coaching to becoming the CFO of
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Episode 46
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41:52
AI, Ethics, and Transparent Markets: Insights from Noah Healy
Curious about the unexpected intersections between academia and tech? Join us as we welcome Noah Healy, a market designer and game theorist, who shares his fascinating journey from the Unive...
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Episode 45
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50:27
Navigating Tech Transformations: Saurabh Kumar on AI, Data-Driven Marketing, and Building Meaningful Connections
What if technology could be your ticket to navigating life's biggest challenges? Join us for an inspiring conversation with Saurabh Kumar, Senior Manager of Data Science at Kraft Heinz,...
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Episode 44
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35:23
