MEDIASCAPE: Insights From Digital Changemakers
Join hosts Joseph Itaya and Anika Jackson as they dive into conversations with leaders and changemakers shaping the future of digital media. Each episode explores the frontier of multimedia, artificial intelligence, marketing, branding, and communication, spotlighting how emerging digital trends and technologies are transforming industries across the globe.
MEDIASCAPE is proudly sponsored by USC Annenberg’s Master of Science in Digital Media Management (MSDMM) program. This online master’s program is designed to prepare practitioners to understand the evolving media landscape, make data-driven and ethical decisions, and build a more equitable future by leading diverse teams with the technical, artistic, analytical, and production skills needed to create engaging content and technologies for the global marketplace. Learn more or apply today at https://dmm.usc.edu.
Episodes
73 episodes
From Teen Startup to $500 Million Exit: Catherine Connolly's Journey
Catherine Connelly's remarkable journey began at age 15 when she and her siblings created a digital yearbook website to make friends at their new high school. What started as a simple solution to a teenage problem evolved into a social platform...
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Episode 71
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35:16
Truth is Your North Star: Navigating Ethical Marketing in the Digital Age with Eric Layland
From text-based browsers to generative AI, the digital marketing landscape has transformed dramatically since the 1990s. Eric Layland, Chief Executive of the
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Episode 70
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39:19
The Digital Exhaust: Why Your AI Data Matters More Than the Tools with Dan Baird
The technological landscape is shifting beneath our feet, and Dan Baird stands confidently at the intersection of entrepreneurship and artificial intelligence. In this riveting conversation, t...
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Episode 71
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48:48
Beyond CPM: Rethinking Influence in the Podcast Economy
Monetization remains the great unsolved puzzle for most podcasters, with traditional advertising models serving only the top 5% of shows. But what if the problem isn't your audience size, but rather the broken business model itself?
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Episode 69
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36:11
From Programmer to Revenue Whisperer: Turning Digital Data into Dollars
What if the secret to massive e-commerce growth wasn't a marketing gimmick, but something as simple as improving by just 1% every day? Meet Sabir Semerkant, the accidental marketing geniu...
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Episode 68
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53:28
Stop Chasing Leads, Start Building Relationships
Every business owner dreams of growth systems that work automatically while they focus on what they love. Reed Hansen, founder of Market Surge, has turne...
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Episode 67
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39:54
Marketing Without Burnout: A New Agency Model
Katie Gray's journey from traditional agency work to founding her own marketing collective reveals a refreshing new model for the industry. After experiencing the limitations of conven...
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Episode 66
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32:28
Known Better, Done Well: David DeWolf on Transforming Business Relationships
What does it truly mean to be human in an age of artificial intelligence? David DeWolf, founder of KnownWell, offers a refreshingly nuanced perspective on ho...
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Episode 65
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34:44
Beyond the Binary: Why Your Survey Results Are Probably Wrong
When you ask "Mexican food for dinner?" you're engaging in the most basic form of survey methodology—but as Dr. Philip Garland reveals, there's a profound science to questioning that shapes everything from presidential elections to product deve...
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Episode 64
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45:05
Tech Pioneer Elizabeth Bieniek on Why Joy Matters in Business
Elizabeth Bieniek takes us on a fascinating journey from aspiring creative writer to tech innovator, challenging our assumptions about career paths and technology's purpose along the way. With refreshing candor and New York-style directness, sh...
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Episode 63
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38:51
The AI CMO: Humanizing Technology Through Empathetic Marketing
When Stephen Sakash began his journey from journalism school to digital marketing, he never imagined he'd be at the forefront of using artificial intelligence to make marketing more human. Yet that's exactly where his path has led him – develop...
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Episode 62
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39:31
Stop Selling Yourself, Start Solving Their Problems
What if everything you thought you knew about sales and personal branding was backward? Rob Durant, CEO, US Operations of The Institute for Sales Professionals, challenges conventional wisdom by revealing ...
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Episode 61
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36:13
Beyond Google: Rethinking Growth in the Digital Economy
Marc Viale takes us on a fascinating journey through the evolution of digital marketing, from the early dot-com days to today's AI revolution, revealing profound insights about growth strategy that challenge conventional wisdom.Starting...
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Episode 60
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41:51
From Disney to Oracle: One Executive's Wild Ride Through Media Disruption
Jeffrey Thompson embodies what it means to be a transformational leader in today's rapidly evolving media landscape. With remarkable clarity, he walks us through his journey from being the first Chief Diversity Officer at Disney to spearheading...
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Episode 59
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52:48
Global Tech Leadership: Insights from Armenia's Digital Trailblazer
Mariam Chtchyan never planned to enter the tech world. With a linguistics degree and plans to become a teacher, she accidentally found herself in an interview for a tech compa...
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Episode 58
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29:52
Behind the Curtain: How Advanced AI Agents Transform Modern Advertising
What happens when a seasoned digital marketer embraces AI not just as a tool, but as a foundational part of their entire business operation? Justin Lane of Adalane Media Group pulls back the curtain on his age...
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Episode 57
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37:51
Vulnerability Is Your Superpower: Authentic Connections in the Digital Age
What if the secret to digital success isn't just about who you know, but how authentically you connect with them? Greg Wasserman reveals his powerful philosophy—"Life is about time and re...
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Episode 56
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36:07
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Question Everything: How Anatoly Kvitnitsky's "AI or Not" Is Fighting Digital Deception
The battle between beneficial AI innovation and malicious exploitation is intensifying daily. Anatoly Kvitnitsky, USC Marshall alum and founder of AI or Not...
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Episode 55
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39:31
Navigating Neurodiversity in the Digital Age with Jimmy Clare
Jimmy Clare, the digital changemaker behind Crazy Fitness Guy, shares his inspiring journey from overcoming early challenges with autism and a nonverbal learning disorder to becoming a prominent advocate and influencer. We dive into Jimmy's uni...
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Episode 54
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38:49
Unlocking Digital Accessibility and Public Speaking Mastery with Cam Beaudoin
Curious about the key to unlocking the potential of digital accessibility and effective public speaking? Join us as we sit down with Cam Beaudoin, a digital accessibility guru who has transformed his career from a web developer to an influentia...
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Episode 53
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38:23
From Atari to AI: Jonmar's Vision for the Future
What if early coding challenges in the '80s could illuminate today's AI complexities? Join us for a fascinating conversation with digital innovator Jonmar, a pioneer who has crafted over 100 apps, including five global chart-toppers. From tappi...
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Episode 52
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37:04
AI-Driven Strategies in Modern Marketing: Insights from Guillaume Dumortier
Join us for an enlightening conversation with Guillaume Dumortier of Maestrix.AI as he unveils his journey from traditional marketing to the forefront of AI-driven strategies. Guillaume shares how he transf...
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Episode 51
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36:48
Digital Twins and the Next Frontier in Health Management with Jim St. Clair
What if you could take control of your healthcare future and navigate the complexities of AI and digital breakthroughs with confidence? Join us as we sit down with Jim St Clair, a leading fi...
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Episode 50
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34:02
