The BedBuzz
Our mission is to create an entertaining and informative platform where we dive into the world of our Mattress Firm family, the mattress industry, and all things sleep.
We uncover the captivating stories of Mattress Firm employees and industry veterans and explore their journeys, experiences, and the valuable lessons they've learned while having fun and selling beds. In addition to the storytelling, we'll also share practical tips and tricks of the trade along with the importance of sleep wellness.
Our host, Harry Roberts, is one of the original founders of Mattress Firm, the largest sleep shop chain in the United States. Our Co-host, Jimmy Hill, has broad experience in mattress retail, mattress wholesale and building a mattress brand from the ground up. Together, Harry and Jimmy's contagious passion, enthusiasm, and sense of humor will have you waiting for their next episode.
The BedBuzz
From Sales Floor to CEO: Brandon Bain (Bedhead) on Personal Brand & What’s Next
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Our guest is Brandon Bain, Co-Founder & CEO of Bedhead (and yes… he started on the sales floor at Mattress Firm).
What you’ll hear in this episode:
- From Fish Camp to Founder: Brandon shares how he entered Mattress Firm through the first corporate sales internship program (back in 1998) and what that experience taught him about the entire business — not just the sales floor.
- The “Trusted Advisor” mindset: His early belief that we should be less like order takers and more prescriptive (like a doctor) — and how asking better questions changes everything.
- Build your personal brand: Brandon breaks down why learning marketing and building a network can help you “control your own destiny,” even while you’re crushing it on the floor.
- What retailers get wrong (and how to fix it):
- Not having a clear USP (Unique Selling Proposition) (what makes you different)
- Sticking with “we’ve always done it this way” marketing
- Merchandising without a real strategy
- And the big one: not retargeting past customers — “dig where the gold is.”
- The 5-question rule: His best tip for selling more today: ask one or two more great questions than you normally would — and listen closely to the answers.
- A wild sales technique that worked: Brandon tells the story of a “split ticket everything” partnership that consistently delivered 200% to budget by treating the store like it was their business.
🧠 If you’re a sales associate thinking “what’s next for me?” — leadership, ownership, entrepreneurship — Brandon’s story is proof the skills you’re building right now can take you anywhere.
BedheadNetwork.com Now Available (Exclusive Hub for the Mattress Industry)
