The BedBuzz
Our mission is to create an entertaining and informative platform where we dive into the world of our Mattress Firm family, the mattress industry, and all things sleep.
We uncover the captivating stories of Mattress Firm employees and industry veterans and explore their journeys, experiences, and the valuable lessons they've learned while having fun and selling beds. In addition to the storytelling, we'll also share practical tips and tricks of the trade along with the importance of sleep wellness.
Our host, Harry Roberts, is one of the original founders of Mattress Firm, the largest sleep shop chain in the United States. Our Co-host, Jimmy Hill, has broad experience in mattress retail, mattress wholesale and building a mattress brand from the ground up. Together, Harry and Jimmy's contagious passion, enthusiasm, and sense of humor will have you waiting for their next episode.
The BedBuzz
Why Customers Buy Today Not Tomorrow: The Power of Urgency
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This episode is all about creating urgency and helping our guests make great decisions today so they can start sleeping better tonight.
A few highlights from the show:
- Great salespeople create urgency because they believe they are helping, not pushing
- It starts with an enthusiastic greeting and a strong first impression
- Use the sale event. If they don’t hear it and feel it, it doesn’t exist
- Inventory and delivery timing are powerful tools to close today
- Price increases and supply uncertainty can create real, honest urgency
- The question “how soon do you need your mattress?” can change the entire conversation
- Enthusiasm wins. The guest will match your energy every time
Bottom line: be prepared, be confident, and have fun with it. When we do that, we create a better experience and we sell more beds.
