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j29.11 Coaching
Welcome to the j29.11 Coaching podcast, where I give you practical advice on how to succeed in sales and entrepreneur adventures based on 20 years of full-time experience as both a real estate agent and a business owner. My goal is that at the end of each episode yo feel like you just sat down with a dear friend who wants to help you feel like while you may be in business for yourself, you are not by yourself.
j29.11 Coaching
The Truth About ‘Turnkey’ Listings — And How to Talk to Your Sellers
In this episode of the J29.11 Podcast, I’m diving into a term that’s popping up more and more in real estate listings — turnkey. It sounds great, but in reality, it can sometimes work against your seller if it’s not used the right way.
I’ll walk you through why “sold turnkey” isn’t always the selling point it appears to be, and how outdated, worn, or unwanted furnishings can actually hurt a listing’s appeal and value. You’ll learn:
- How turnkey can help — and when it can backfire.
- What to ask your seller before agreeing to market their home this way.
- The right (and wrong) ways to address sentimental or outdated items.
- Scripts you can use for both blunt and gentle conversations.
I’ll also share how to navigate tough conversations without alienating your seller, while still protecting their bottom line. Because at the end of the day, our job is to educate our clients with kindness, compassion, and truth — so their home sells for the best price possible.
📩 Have questions about listings, sales strategies, or client conversations? Send me an email at j29.11coaching@gmail.com — I’d love to hear from you.
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