Reddit? For HR Leads? You’re Joking… Right?

If you're an HR Consultant who’s fed up with LinkedIn’s algorithm, bored of networking events, and wondering where the actual clients are hiding…

This episode might be for you.

Because I sat down with Daniel Kirk, founder of ReadyRead and Reddit growth expert, to unpack how HR Consultants can use Reddit to:

💬 Find people actively asking HR questions.
📈 Get their name seen by thousands — without spending a penny on ads.
🎯 Generate inbound leads without sounding salesy.

In this conversation, you’ll hear:

• Why Reddit might be the biggest SEO hack no one in HR is talking about.
• How to position yourself as the go-to HR consultant without pushing your services.
• What makes Reddit completely different (and arguably better) than LinkedIn for visibility.
• A step-by-step process you can follow today to get leads and clients for your HR consultancy — even if you’ve never used Reddit before.
• And how you can do all this without creating a single post of your own - or even DMing anyone!

Just a free, overlooked platform where people are already asking for the kind of help you offer.

If you want a clever way to get more leads — without selling your soul or spending hours online — tune in.

This one might just change the way you think about marketing forever.

SEO Timestamps for HR Consultants:

00:00 – Can HR consultants really get leads from Reddit?
 00:42 – Daniel Kirk’s Reddit marketing results: from startup to 8-figure exits
 01:55 – What is Reddit and why HR consultants should care about it
 04:09 – What are subreddits? How HR consultants can find niche client groups
 06:32 – Reddit vs LinkedIn: Which platform gets better results for HR consultants?
 08:10 – How to get seen by thousands on Reddit without paid ads or followers
 09:57 – Is Reddit a good place for HR consultants to promote their services?
 11:00 – Two Reddit strategies explained: which one works for HR consultants?
 12:44 – How to optimise your Reddit profile to attract HR leads
 14:44 – How HR consultants can find client problems on Reddit (without using Reddit search)
 17:00 – How to write Reddit comments that generate inbound HR client enquiries
 18:13 – Evergreen marketing: How your Reddit posts can rank on Google for years
 19:00 – Should HR consultants message leads on Reddit? (How to do it right)
 21:03 – Why now is the best time for HR consultants to start using Reddit
 22:14 – How Google and Reddit's partnership creates an SEO opportunity for HR professionals
 24:02 – How to start using Reddit to attract ideal HR clients — step-by-step

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Transcript

00:01 Nick Poninski: there, and welcome back to another episode of Marketing Made Easy for HR Consultants with me, Nick Poninski. Today, we are joined by a very special guest, Daniel Kirk.
00:10 Nick Poninski: Daniel is here to talk to us about marketing on Reddit. Thank you for joining us, Daniel. 
00:15 Daniel Kirk: Thanks for having me, Nick. 
00:17 Nick Poninski: Yeah, no problem. My pleasure. So, um, obviously, um, we met in our, uh, marketing networking group, which was really cool.
00:27 Nick Poninski: And, um, you said that you did marketing for, on Reddit. And I was like, wait, Um, cause that blew my mind.
00:37 Nick Poninski: I didn't, you know, I was aware of the concept, but I didn't, I didn't really know that it was a proper, proper thing.
00:42 Nick Poninski: So it's good to have you here to talk to us about that. 
00:45 Daniel Kirk: Yeah, thanks for having me here. I'm excited to tell your audience all about it. 
00:50 Nick Poninski: Perfect. So, uhm, do me a favor, give us an elevator pitch. Who's Daniel Kirk? Why should, why should we care?
00:58 Nick Poninski: Why should we care what you've got to say? 
00:59 Daniel Kirk: Yeah, absolutely. No 
01:02 Nick Poninski: pressure. 
01:03 Daniel Kirk: That's a great question. I'll try to justify my 
01:06 Nick Poninski: existence here. 
01:09 Daniel Kirk: Yeah, I, uhm, my name's, uh, Daniel Kirk. I'm the founder of ReadyRead. We have helped over 500 companies do growth marketing, specifically on Reddit and email over the past decade.
01:21 Daniel Kirk: Uh, now, yeah, I mean, you know, a lot of companies out there have heard 
01:25 Nick Poninski: about Reddit. 
01:27 Daniel Kirk: Yes. Uh, they think they should be on it. Uh, and they have no idea what to do. And that's kind of where we come in.
01:32 Daniel Kirk: So we've had some massive successes. Like I said, over 500 companies served to date. Uh, some companies have had eight figure revenue boosts, have sold for nine figures.
01:41 Daniel Kirk: Uh, so we've had some big wins there and I'm happy to tell your audience more 
01:45 Nick Poninski: about it. That's great. That's amazing. That is, you've justified your existence. I, you have my attention. Um, so yeah. Okay.
01:55 Nick Poninski: So, I mean, let's start, uh, start off at ground zero, the initiated and uninitiated amongst us. What is Reddit? 
02:03 Daniel Kirk: So, Reddit, as it's known, is the front page of the internet. So, technically, it's a social news aggregation and discussion forum website.
02:14 Daniel Kirk: So, it's a public website where people just make posts. Comment on other people's posts. If you're like me, you share cat videos in your free time and you watch other cat videos.
02:26 Daniel Kirk: Uhm, but, uhm, many people, as well, also market on Reddit for their business, uhm, or their startup or small businesses.
02:32 Daniel Kirk: So it's, uhm, used by a lot of consumers out there and business owners, too. But it's essentially just an open forum where people share images and news and things 
02:41 Nick Poninski: like that. Okay, so kind of like social media, then? 
02:46 Daniel Kirk: kind of an open social media, kind of no account 
02:49 Nick Poninski: required, actually. No account required, okay. Interesting. So people could just go on there and post whatever the hell they want and then leave.
03:00 Daniel Kirk: So, so I should say no, no account required, which is interesting. And from the perspective of if your brand is mentioned, anybody on the internet can go and see your brand mentioned in a comment on Reddit, but you cannot post or comment without an account.
03:15 Daniel Kirk: But if you, if you are somebody looking, so say you're an auto shopper, uh, that's looking for HR help, or to solve an HR problem out there, and you type something into Google, and it shows a Reddit link as its first result, as it is doing right now, you don't need an account to go view the comments 
03:33 Daniel Kirk: on that post, which is pretty incredible. So it actually makes everyone a Reddit user, whether or not you have an account, because you can always go and view posts and comments.
03:43 Daniel Kirk: Now, if you want to interact with anything, you do need an account. 
03:46 Nick Poninski: Got ya. Okay. So, yeah, to use your example, so if, ah, rather than an auto shop, here in the UK we would call that a local garage, but same thing, same same but different.
03:59 Nick Poninski: So if a local garage owner had posted on Reddit, because there are subreddits, right, there are communities about them. Tell us about that a little bit.
04:09 Daniel Kirk: Yeah, subreddits are, I think, the most powerful thing to me. So, uhm, everyone wants to find their thousand true fans, you know, their tribe, their community, their customers.
04:20 Daniel Kirk: Reddit already does that. Anything you could possibly think of, any niche, the weirdest stuff you could conceive of, and you probably will never even click on, there is a community of 10,000 people in that subreddit on Reddit.
04:33 Daniel Kirk: So those are, effectively, online subreddits. Online communities that anybody can join. Of course, you need to make an account to join them.
04:39 Daniel Kirk: But yeah, those are called subreddits. 
04:41 Nick Poninski: Oh, amazing. So it's kind of like, you know, like back in the day when you had a forum for, like, a specific, you know, there was all these forums based on different websites.
04:50 Nick Poninski: But the way different around the world, whereas Reddit brought them all together. One website with all forums for all the different groups.
04:57 Nick Poninski: Is that right? 
04:58 Daniel Kirk: Yep, exactly, 
05:00 Nick Poninski: exactly excellent. So if a local garage said posted in the. Does anyone know a HR consultant because I want to fire my member of staff, then the local, then the people in that community would post comments to share where they should go, 
05:17 Daniel Kirk: right? Yep, exactly, and I actually, just as you said that, I typed into Google how to fire an employee, and the very first link that popped up, the non-promoted link, uh, organic link, was a Reddit link that is a post called how to fire an employee.
05:34 Daniel Kirk: Uh, so that is, isn't that incredible? Like, I don't even need to have an account to see that. 
05:40 Nick Poninski: Amazing. And then, so yeah, so Reddit, let's, let's, let's summarize where we're at. Reddit is basically a forum where people can go and arrange themselves in communities on these subreddits, post about things, and then other people in their community reply to these posts.
06:00 Nick Poninski: And you, as an outsider, you do not necessarily need an account to see all this stuff. 
06:06 Daniel Kirk: Yep, exactly. Yeah, some people are posting, some people are commenting, everyone can view them. 
06:12 Nick Poninski: Amazing. So how do HR consultants, or any business owner, obviously, because it can be any business owner, but in my audience, a HR consultant, so how would HR consultants, what, let's, before I was, before I say how do they do this, what are the advantages of them doing it?
06:32 Daniel Kirk: Yeah, for sure. So, first and foremost, uhm, it's totally free, it's a free platform. I don't know about you, but, you know, that's a great way to make some ROI and not having to pay up front.
06:42 Daniel Kirk: You're, you're, you're not losing any money to start with. Um, it is easy to target on there. So yet again, there are subreddits.
06:50 Daniel Kirk: So say you're, um, what you're selling, like a protein bar. Or something like that. One of our clients actually does that.
06:57 Daniel Kirk: There's tons of subreddits for people looking for health hacks or how to lose weight or supplement their workouts, things like that.
07:05 Daniel Kirk: Of course, we've gotten off, uh, HR here, but, uh, just bear with Uhm, uh, so that's a huge advantage, uhm, and then there's, uhm, you can go after problems that people are needing to solve.
07:17 Daniel Kirk: So, it's a free way to do it. Anybody can go in and comment on things. Anybody can post. So, it's an extremely low cost.
07:23 Daniel Kirk: No barrier to entry way to, uhm, organically advertise your business. And now, uhm, also, you get a ton of views on there.
07:32 Daniel Kirk: We talked about this before the call, but, say on LinkedIn, in. If somebody wants, if I make a post in LinkedIn, only my followers can see it, or only somebody else that commented and follows can see it.
07:43 Daniel Kirk: So, I don't have a lot of followers. So, you know, there's a, I don't, I don't have millions of followers.
07:48 Daniel Kirk: So, it's a pretty small number of people that will ever see it. On Reddit, it is a hundred percent. So, literally, you'll make a post, and you'll get a million impressions on it, and it could be a horrible post, you know.
08:01 Daniel Kirk: But, still, some people could see it. Or, you could comment on a post that has ten million impressions on it, and has the first spot on Google, without paying a dime.
08:10 Daniel Kirk: How cool is that? That is 
08:11 Nick Poninski: pretty cool. I think, as well, like, it's really cool that you can get these impressions. Is it easier to get the impressions?
08:17 Nick Poninski: Because LinkedIn, it's turning into a bit of a nightmare, these days, to get impressions. I don't know what they've done.
08:24 Nick Poninski: The engagement, you know, you can share some really great stuff and you will get engagement. You will get, uh, you know, impressions, etc.
08:33 Nick Poninski: But, you know, you can also post something and end up with nothing. So, what's the, what's the algorithm? What's the like on Reddit?
08:41 Daniel Kirk: Yeah, for sure. I actually believe that it is because it is an open platform, you get more impressions. I don't know what the algorithm is.
08:49 Daniel Kirk: None of us do. But just the fact that, you know, to get impressions on LinkedIn, Again, one needs to have a LinkedIn profile, and the person giving the impression needs to also have a LinkedIn profile.
08:59 Daniel Kirk: It's a closed platform. Yet again, I do not have to have a Reddit account to go type into Google how to fire somebody.
09:08 Daniel Kirk: Go to that link, that's number one. It's number one on Google, and then I've just given an impression on that.
09:13 Nick Poninski: Yeah, and then you can just go through the rest of Reddit, just because you, you know, you're not limited to that one post, right?
09:20 Nick Poninski: Whereas with LinkedIn, that feed that you have is very specific to you and who you're connected with. Whereas Reddit, you would be, you could limit yourself to that sub community, is that right?
09:33 Daniel Kirk: Yep, yeah, you can certainly join communities and obviously it learns from what you're looking at. So yeah, you can really tailor it quite a lot.
09:41 Nick Poninski: OK, excellent, so it's. So in theory, I mean, it's a it's a different social media platform and it's a it's a way that you can have public comments that anybody can access that advertise your HR consultancy.
09:57 Daniel Kirk: Yeah, for sure, and we can definitely dive into. Kind of the nuance, the tactical ways to do that. But yep, effectively, it's just fair game.
10:04 Daniel Kirk: You know, it's a for those of us that are on Reddit that are marketing businesses, it blows our mind that nobody else is 
10:10 Nick Poninski: doing Yes, well, I heard, as I say, like I. You and I were talking, and I, I was aware of this being a thing.
10:18 Nick Poninski: I haven't really leaned into it, so I am grateful that you're here because I'm probably going to take some of this away with me and start implementing.
10:26 Nick Poninski: But I have been commenting on a few posts here and there on Reddit, uhm. And it'll be interesting to see, because I'm at my website, I, I know where people have come from.
10:36 Nick Poninski: I know that the vast majority of people on my website come from LinkedIn. So it'll be interesting to see if Reddit starts shooting up, especially once I start putting things up.
10:44 Nick Poninski: in the place, some of the tactics you were about to share with us. So let's do it. How would a HR consultant or any other business owner, but how would a HR consultant do marketing on Reddit and get leads and clients and profits and all All right, 
11:00 Daniel Kirk: we're going to go from the top and work down. So there's two different strategies on Reddit. First-person strategy, which is just acting like yourself, you know, transparently.
11:10 Daniel Kirk: This is who I am. Your profile even has me. It has a link, you know, maybe your name, maybe your image.
11:16 Daniel Kirk: You're not hiding who you are. Your profile might look like your LinkedIn profile, actually. Uh, that's the first-person strategy. Uh, the third-party strategy is really good for, uhm, products and, uhm, services that are commodities.
11:29 Daniel Kirk: So this is, this may not be your clients, but I just mentioned it as it's the other strategy. So, uhm, yet again, the protein bar, the, uhm, SaaS tool.
11:40 Daniel Kirk: Things like that that are more like tons and tons of users versus a client base. And in that way, you're just acting like a happy customer from an anonymous account and commenting on things, mentioning the brand.
11:51 Daniel Kirk: We're going to focus on the first party strategy further on your clients because that's more relevant for service-based industries. So, uhm.
11:59 Daniel Kirk: First of all, you're going to do the same thing as you do for your LinkedIn account and you can take any one of these courses and just kind of do the same thing.
12:07 Daniel Kirk: So, you know, have a banner image that kind of says what you do, maybe even have your profile image on there.
12:14 Daniel Kirk: My profile image is actually like a caricature of me, so it's not like it's a cartoon version of my profile.
12:20 Daniel Kirk: I'm 
12:20 Nick Poninski: wearing a crown. 
12:23 Daniel Kirk: Yeah, yeah, with a cat on my 
12:24 Nick Poninski: head, you know. 
12:25 Daniel Kirk: Redditors love cats, so, uhm. You know, it's, it's. Reddit does kind of like anonymity, so I, I kind of had something in between, not my actual photo, but a cartoon version of my photo, but then have the link to your website, a little about a section, you know, things like that.
12:44 Daniel Kirk: So when people find your comments valuable, you they click on your profile and they're like, oh, yeah, schedule a call.
12:50 Daniel Kirk: Umm, so that's first and foremost, just like on LinkedIn, if you don't have a good billboard behind your name, people will go to your profile and they will have no idea what you do and you just wasted Umm, somebody go into your profile.
13:03 Daniel Kirk: Now, from there, it's all about finding the posts to comment into. And we talked about this before, but there are kind of two types of ways to find posts.
13:13 Daniel Kirk: One is problem oriented and that's our exact example. So, how to fire somebody or how to hire somebody in a different country, you know, things like that.
13:22 Daniel Kirk: The problems that your HR clients solve for. Now, the second one, and it's less relevant to you guys, but I mention it, is umm.
13:30 Daniel Kirk: Just around, umm, competitors and products. So, if somebody is searching for a bed of a certain type, and you're a different bed company, you can actually go comment on, uhh, post it, mention that other bed company.
13:43 Daniel Kirk: That's not relevant here, but I mention- it because it is part of the strategy. So, for, um, for you, um, HR consultants out there, it would just be mainly around those problem things.
13:53 Daniel Kirk: Every possible thing they solve for, um, search for those in key phrases. Now, Reddit's search bar is the worst- search bar on the planet.
14:03 Nick Poninski: So- I was gonna say, how did they find these problems to comment on? 
14:07 Daniel Kirk: Yeah, just go into Google, type in the phrase and put Reddit at the end, and then it will show all the Reddit links for it.
14:14 Daniel Kirk: Yeah, so that's the best way to- you can it. You can do it in Reddit. It's just a really bad search bar.
14:20 Daniel Kirk: So, 
14:20 Nick Poninski: um, yeah, I always 
14:22 Daniel Kirk: go into Google because it's a much better search for that. Um, so I'll pause there for a second. Any questions 
14:27 Nick Poninski: on all that? Yeah, no, exactly that. Perfect. So I- I do- I want to quickly jump in. So that is the best way for someone to find a Reddit post to comment on is literally the questions that their clients come to them with, or their potential clients could come to them with.
14:44 Nick Poninski: Type that- into Google, put Reddit at the end of it, then Google will share all the pages, all- all the posts on Reddit that the HR consultant can then go on post and comment and say, this is how you do that.
14:59 Nick Poninski: If you- got any questions, DM me or something like that, right? 
15:04 Daniel Kirk: Yep, exactly, and now it's a bit more tactical from there. So, um yeah. So once you've done that, once you've found the post, it's all about commenting in there, so.
15:14 Daniel Kirk: One of my favorite Redditors that runs the strategy, his handle is forward slash your biz broker, so he's a business broker, he helps people buy and sell companies.
15:24 Daniel Kirk: Um, he has almost 40,000 common karma. And karma is good points on Reddit. When you do something good and people upvote your post or your comment, you get another point of karma.
15:37 Daniel Kirk: So 30,000 people, 40,000 people have, uh, found his, his, uh, comments valuable. And what he does, yet again, his profile, he's got his exact picture, his name, his company, his, book a call with me, Link, and his profile.
15:52 Daniel Kirk: He just goes in there. So the problem he solves is, how do I sell my business? How do I value my business?
15:58 Daniel Kirk: You know. How do I find buyers for my business? You type in anything and read it, uhm, involved to that, and he is the top comment on that post.
16:09 Daniel Kirk: And what's cool is that he does not sell. He says, business broker here. A hand wave. Just acknowledging that I am literally a business broker.
16:18 Daniel Kirk: I know what I'm talking about. Think he writes, like, three paragraph long comment. Truly genuine. Very helpful. Like answering their question.
16:29 Daniel Kirk: Providing value. That's it. There's no sales pitch. Nothing. Okay. People do no call to action. No, no call to action.
16:37 Daniel Kirk: He's providing value. And people are like, wow, that was really helpful. They go to his profile and they're like, oh.
16:43 Daniel Kirk: Wow. Yeah. I, there's a link right here. I can schedule a free call with this guy and learn more. And let me tell you, he gets leads like crazy from Reddit.
16:52 Daniel Kirk: So these, your, uh, audiences HR consultants should be doing the exact same thing. Nope. Call to action. I mean, you can.
17:00 Daniel Kirk: Reddit just doesn't like salesy people. So providing value, answering questions, and there's a ton of people out there that are just yet again.
17:08 Daniel Kirk: How do I fire my employee? How do I hire somebody in a different country? Whatever it might be. Just. Answering those questions truly, genuinely, and then having your profile optimized for, you know, if somebody wants to talk to you, making it easy for them, that's the strategy here.
17:24 Nick Poninski: Wow. Okay. So you're really learning and literally learning. You're really. Leaning into that reciprocity, I guess, in that case. Then what you're saying is share absolute value because not all comments are equal on Reddit.
17:39 Nick Poninski: The more value you share, you will get an upvote, your com- comment will be shown more prominently. More people will see it.
17:46 Nick Poninski: More people will see that it is a credible comment. And then other people, whether or not it's the, the, the, the original poster.
17:56 Nick Poninski: Everyone will see that comment. And. Everyone will then go to that post, uh, that guy's profile and check him out and say, Oh my God, I need your help.
18:04 Daniel Kirk: Yep, exactly. And the goal being is that these comments stick around forever. So it's not just that one person that thought, but five years from now.
18:13 Daniel Kirk: And somebody types into Google how to fire an employee that same post comes up. And that same comment is at the top of it.
18:21 Daniel Kirk: And that's really the way to do it. Now, there's a little bit of bonus points here that, um, that person, your biz broker, also told me that, um.
18:29 Daniel Kirk: After he, um, comments in a genuine way, uh, he will actually go to the OP's profile and send them a chat request and just be like, hey, if you want more information, I'm always here to help.
18:44 Daniel Kirk: So, yet again, uh. Very kind of non-salesy. Now, one thing you need to be careful with is that, um, people can block you from those chats, so if you do this too much, or if you act too salesy and enough people say they don't like you, you could get your account.
19:00 Daniel Kirk: So, his strategy, and he made sure to mention this, is always, just be helpful. If you do reach out on DM, just be like, hey, um, saw, you know, I commented back, always here to help if you need it.
19:13 Daniel Kirk: So, like, very, Very light touch there, but that's, uh, extra points 
19:17 Nick Poninski: for that. Okay. In my head, I wonder if that's a good strategy. Like, and, and let's not go too deep into this, but I guess, for me, there would be that reciprocity, then I would, I'd, I'd, I don't know, like, I guess, would someone then go and check out the profile?
19:34 Nick Poninski: Yes, no, maybe. Who knows? There's no call to action, but whether or not there's a call to action doesn't really impact that much.
19:40 Nick Poninski: It just helps. But then I would want somebody to reach out to me in a certain way. I guess I would optimize my profile to be strategic.
19:48 Nick Poninski: I don't want to be having coffee chats and giving away free advice. I would want someone to, I don't know, book by my book or book a call, but in that call, I would make it clear.
19:59 Nick Poninski: Like, it's not a freebie. I, you know, this is a strategy 
20:02 Daniel Kirk: session. Yep, I, I, I definitely agree. And, you know, the business broker business is totally different because they only make their money on a sale.
20:11 Daniel Kirk: And, you know, it's, it's half a million dollars. So they're always giving away free stuff to try to sign the contract.
20:18 Daniel Kirk: Yeah. But for, for, yep, for the HR consultants that are booked all day long, yeah, you might not want to do that because they do need to be billing for their time.
20:29 Nick Poninski: Boom. Okay. Love it. Okay. So I, I guess all I need to know. After this is like, what should they do now?
20:37 Nick Poninski: But is this popular right now getting leads in clients through Reddit? Or is this, are we at the start of a crest of a wave of popularity?
20:47 Nick Poninski: Are we too late? Well, yeah. Yeah, crack. 
20:49 Daniel Kirk: Yeah, you know, I think we're earlier than later, you know, for it's, you know, it's like any of these things, uh, you know, people that were doing LinkedIn 15 years ago probably were like, why is anybody doing that now?
21:03 Daniel Kirk: And, you know, it still works for a lot of people, but, uhm, so it's, it's always a good time. What I think changed and makes it more compelling now is Google's partnership with Reddit for their AI training data.
21:15 Daniel Kirk: So a couple years ago, Google made the partnership to, uh, buy all the Reddit data, or you have access to it to train their AI.
21:23 Daniel Kirk: Because Reddit is effectively some of the best human data on the planet because it's just a bunch of us anonymous people acting anonymous and that's kind of genuine.
21:33 Daniel Kirk: You know, when you're hiding behind your profile, you're kind of acting in. A genuine nature for better or for worse.
21:38 Daniel Kirk: So it's incredibly good human data. Now, Reddit said, sure, but you need to put, start putting our links on page one of Google as part of the steel and pay us a bit of money.
21:48 Daniel Kirk: So that's when it became really profound. Because now it's the. The greatest SEO hack of all time. So imagine all these people that were spending eight grand a month to get on page one of Google with their SEO ranking.
22:01 Daniel Kirk: Suddenly, Google just ranks Reddit as the top link, you know, and nobody's even. Paying for it. So it's also, it's not only about Reddit leads on there, but it's also about the SEO play on it too.
22:14 Nick Poninski: Excellent. Okay. So now is the time. Even if, you know, we are late to the party. We aren't. As late as we could be.
22:22 Daniel Kirk: Perfect. 
22:23 Nick Poninski: Okay. So I guess that, I guess that's it. So, so what should someone do now Daniel? If someone wants more information from you or how, you know, how do they get started?
22:32 Nick Poninski: How do they contact you if they want more information? 
22:36 Daniel Kirk: Yeah, for sure. So are, and I'm sure this. You'll be in the show notes. Our website is ready. R-E-D-T-I. Reach.
22:45 Daniel Kirk: R-E-A-C-H.com. So no trademark violations there. It's uh, I, not a Y. Uh, or an I-T. Excuse Uh, I'm ready. Reach.com.
22:55 Daniel Kirk: And yeah, you can find me on LinkedIn. I'm very active on there. Um, I am forward slash Daniel P as in Patrick Kirk.
23:02 Daniel Kirk: Uh, so yeah, we'll be actually publishing a how-to guide. I'm kind of like a 12-week process on how to do this yourself, or you could, uh, pay somebody like myself a boatload of money to do it for you.
23:15 Daniel Kirk: So, you know, whichever way you want to do, I'm always happy to kind of engineer and tell people which way is the right way for that.
23:21 Daniel Kirk: Love it. 
23:22 Nick Poninski: Okay. Well, that 12-12 step guide, is that, like, going to be a freebie download? 
23:28 Daniel Kirk: I believe so. Yeah, either free or, like, uh, you know, 50 pounds or something like that. Something that will be hopefully way more value than it.
23:37 Daniel Kirk: Uh, did it cost? That's for sure. Yeah, we're actually just finalizing it now. And, um, I've been procrastinating on getting it onto my LinkedIn.
23:44 Daniel Kirk: Hahaha. 
23:45 Nick Poninski: Excellent. We'll stop procrastinating. Cause that, you know, sort of guide, even if, while I, I mean. You know, business strategy wise, freebie is always good, but then if you can put some sort of low value cost to it so that people become clients rather than freebie seekers.
24:02 Nick Poninski: Anyway, uh, that's, that's my perspective. You know, that's why I've got my right £4.63. It's nothing, but people put. I love it.
24:12 Daniel Kirk: So, yeah, well, that's, uh, yeah, that's like $20 in the US now. So, yeah, our exchange rates were horrible, isn't 
24:19 Nick Poninski: it? I'm not, I'm not going to go down 
24:21 Daniel Kirk: politics, 
24:23 Nick Poninski: but yes. Things aren't looking great this far. But anyway, anyway, enough of that. I'm going to put your link in the show notes.
24:31 Nick Poninski: People can check it out. Um, so I guess all that remains to be said is, yeah, have you got anything else to say?
24:38 Daniel Kirk: I would say for anybody interested, uh, um, you know, don't even need to reach out to me. Just go ahead and try it.
24:43 Daniel Kirk: Make an account. Uh, join your favorite subreddits, both personal and professional, because we all do that. You know, it's not all just professional in my profile.
24:52 Daniel Kirk: And yeah, just start learning more and diving in. It's the same as AI. Anybody? That wants to try AI and learn more about it.
24:58 Daniel Kirk: Well, you should just try it. You know, make a free account and get to it. So same with Reddit. Just make a free account.
25:04 Daniel Kirk: Join some subreddits, engage on some posts, things like that. Just see how you feel about it. If it feels interesting to you, you know, hit me up and I can tell you a little bit more.
25:14 Daniel Kirk: Uhm, but yeah, start there. 
25:16 Nick Poninski: Perfect. Love it. Well, thank you for joining us today, Daniel. I love the advice because, as I say, when I've been doing my- I read it, comments, the few that I tried out.
25:26 Nick Poninski: I did put a link to my book, so no doubt they have been down-voted or deleted because sales are. So I love to go back and see what's happening there.
25:36 Nick Poninski: Uhm, and yeah, this is cool. Thank you for coming on and sharing this. Really appreciate 
25:41 Daniel Kirk: it. 
25:44 Nick Poninski: Yeah, well, thanks for having me, Nick. Yeah, no worries. Any time. Um, for those of you listening along at home, I hope this conversation has been useful.
25:50 Nick Poninski: It's something that you might want to check out. It's, um, yeah, it sounds like a low-cost, low-barrier way of, generate and leads.
25:58 Nick Poninski: Um, so yeah, hopefully you found it useful. Um, and as ever, as we say, goodbye, get marketing. Because without marketing, there's no sales.
26:06 Nick Poninski: And without sales, there's no business. So get marketing.