Marketing Made Easy for HR Consultants
Hey there!
Welcome to Marketing Made Easy for HR Consultants podcast, hosted by me, Nick Poninski.
This is the show that helps HR experts install simple systems so they can grow with clarity, confidence, and control.
Each week, you’ll discover practical strategies to build a predictable pipeline of premium, great-fit clients — without expensive ads, constant posting, or endless networking.
So if you want predictable leads, premium clients, and profitable pricing, you’re in the right place.
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New episodes every Wednesday and Sunday.
Find out more at www.theinfluentialconsultant.co.uk
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To support the show please leave a review at:
https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732
Episodes
127 episodes
The Moment Everything Clicked for Paul Neal
In today’s episode, I’m joined by Paul Neal, from Verdant Purpose HR.An HR consultant who went from posting, hoping and winging it to finally building a consultancy he could rely on.When Paul first came to me, he was doin...
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43:10
How Lucia Went from Feast-and-Famine to a Predictable HR Consultancy
If you’re an HR Consultant who’s tired of the feast-and-famine cycle — one month fully booked, the next wondering where the next client will come from — this episode is going to feel like a turning point.In this conversation, Lucia share...
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41:11
How Colour Profiling Helps You Stand Out From the Crowd and Win More Clients
If you’re an HR Consultant who wants to offer something your competitors don’t, something that instantly makes clients trust you more and rely on you more… this episode is for you.I sat down with Tom Vivace — People expert, L&D speci...
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37:39
What Got You Here Won’t Get You There
We all want things to move forward — more income, stronger relationships, better health, a business that feels easier and more rewarding.But here’s the simple truth: You don’t get new results by doing the same old things....
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6:25
HR Consultant: You Need to Hear This
HR Consultant...If you want a simple, straight-forward system for generating leads without networking or posting, this is the one event you need to attend before the year ends.It's called, One Funnel, Endless Leads and it's fre...
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2:14
The Real Reason You’re Not Getting Consistent Clients
If you’re an HR Consultant who’s doing all the right things — posting, networking, sending the odd newsletter — yet still wondering why the consistent clients aren’t showing up…This episode is going to be a breath of fresh air.<...
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14:17
The Uncomfortable Truth About Having A Great Life
We all want a great life — more clients, more income, more freedom, more joy.But here’s the uncomfortable truth: you don’t get any of it without taking massive action.Most people underestimate the sheer volume of effort required t...
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5:58
Why Most HR Consultants Make Business Way Harder Than It Needs To Be
Most HR consultants aren’t struggling to build the business of their dreams because they’re bad at HR…They’re struggling because they’re building their business on random tactics instead of a simple, reliable system.In this...
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10:10
The Boring Move That Actually Solves Your Biggest Problems
Most people think the answer to their problems is to work harder — post more, say yes more, push through.But the truth is, reacting like this keeps you stuck. And most problems have an upstream cause, with small solutions that fix them b...
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4:28
Is LinkedIn Sales Navigator Worth The Investment?
If you’ve ever wondered whether LinkedIn Sales Navigator is worth paying for as a self-employed HR Consultant… this episode is for you.Because in this episode, I break down when Sales Navigator can genuinely help you win more work… and w...
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10:03
How Scheduling Builds the Business (and Life) You Actually Want
Everyone wants to get more done — but without a schedule, that’s not necessarily going to happen.The truth is, if it isn’t in your diary, it isn’t real. “Someday” never arrives — but Tuesday at 10am does.In this Sunday Sess...
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7:08
Funnels: How to Take Control of Your Lead Gen and Your Client Growth
If you’re an HR Consultant who wants control over your lead gen and your client acquisition—without living on LinkedIn or dragging yourself to every breakfast networking meeting under the sun—this episode is for you.I’m breaking down ...
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13:27
Why Failure Might Be the Best Thing for You
Nobody likes failing. But what if failure wasn’t the end of the story?The truth is, every misstep gives you feedback you can use — insight into what didn’t work, and a clearer path to what will. In this Sunday Session, I’m sh...
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4:16
My Philosophy for Building a Successful HR Consultancy Business
I was recently asked if I only help HR consultants with LinkedIn and email marketing.And honestly — it shook me.Because I thought it was obvious what I’m about, what I believe, and what I actually do.Turns out… may...
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22:07
The Poison We All Drink Without Realising
Most people think comparison is harmless — just a quick glance at how others are doing.But the truth is, measuring your progress against someone else’s highlight reel can quietly rob you of joy, focus, and confidence.In this Sunda...
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4:19
The Four Numbers That Show You EXACTLY Why You’re Not Hitting £70K+ Yet
Your marketing can look busy — posts, calls, networking, content — but how do you really know if it’s working?In this week’s episode, I unpack LAPS — the four numbers that tell the truth about your business: Leads, Appoin...
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11:24
Why “Busy” Isn’t the Same as Productive
Everyone says they’re busier than ever. But are we really?The truth is, most of what we call “busy” is just distraction dressed up as productivity. In this Sunday Session, I’m exploring why busyness often hides a lack of clarity...
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5:19
Live HR Consultant Website Review
Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock.But is yours quietly pushing people away without you even realising it?In this week’s podcast episode, I...
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49:10
The Hard Truth You Don’t Want to Hear
Most people secretly hope someone will come along and fix things for them.But the truth is, no-one is coming. Not to build your business, not to change your habits, not to save you from the things you’ve been putting off.In this S...
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5:26
Turn One Idea into 30+ Client-Winning Posts in 5 Minutes
If you’re an HR Consultant who knows you should be creating content…But the blank page, the time it takes, and the overwhelm of “where do I start?” keep holding you back —This episode is for you.I sat down with Ram...
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21:39
The Decision Keeping You Stuck
Most people think quitting means failure.But the truth is, clinging to something just because you’ve already invested in it can quietly drain your time, money, and energy.In this Sunday Session, I’m sharing how the sunk cost falla...
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10:49
Should You Join BNI? The Final Word for HR Consultants
BNI promises community, referrals and opportunities — but is it the game-changer you’ve been hoping for… or just a costly distraction?In this week's podcast episode, I’ll give you the clear, honest answer so you can finally decide if BNI...
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23:05
Naps: Why the Smartest People Take Them (and Why You Should Too)
Most people think naps are for toddlers or lazy afternoons.But the truth is, a short nap could be the simplest way to reset your energy, sharpen your focus, and show up better for the rest of the day.In this Sunday Session, I’m sh...
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7:27
She Was Stuck. Now She’s On Track for 7-Figures. Here’s What Changed.
If you’ve ever wondered whether you can turn your consultancy into a premium, thriving business…Know that it’s absolutely possible.Lorraine Macdonald has done exactly that — but it didn’t happen overnight, and it didn’t happen wit...
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28:35
Sleep: The Secret Weapon for HR Consultants to Win Clients, Boost Sales, and Stay Focused
Most consultants think the answer to better results is doing more — more marketing, more sales calls, more hours at the desk.But sometimes, it’s not about adding more. It’s about improving the simplest habit you already do every single d...
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6:49