Marketing Made Easy for HR Consultants
Hey, I’m Nick Poninski, and this is Marketing Made Easy for HR Consultants.
If you’re tired of relying on referrals, networking and the odd LinkedIn post to find your next client, you’re in the right place.
Each episode gives you practical ideas to help you connect with the right people, turn more of them into leads, and win clients you’re excited to work with.
We’ll talk about choosing a target market, creating offers, building a pipeline, following up and getting better at sales — so you can take more control of where your next client comes from.
New episodes every Wednesday.
Find out more at www.theinfluentialconsultant.co.uk
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Episodes
131 episodes
How to Get the Right People to Pay Attention to You: Connect (Part 2 of 6)
Connect: How to Become the Obvious HR Consultant for the Right ClientsWho exactly are you trying to attract to your HR consultancy — and why should they choose you rather than another HR consultant?In Episode 2 of this six-...
How to Build a Predictable Flow of Leads and Clients: The 3 Phase Pipeline (Part 1 of 6)
Why do some brilliant HR consultants still have no idea where their next batch of leads or clients is going to come from?Most of the time, it's not because they're doing the "wrong" things.They're posting on LinkedIn. Networking. ...
From “Bumbling Along” to Thinking Bigger (with HR Consultant, Sarah Shewan)
In today’s episode, I’m joined by Sarah Shewan, an independent HR consultant who has spent more than 15 years working in HR—including at HR Director level within professional football.Sarah’s consultancy was already moving in the right d...
New to Marketing Made Easy for HR Consultants? Start With These 5 Episodes
If you’re new to Marketing Made Easy for HR Consultants, you’ve got more than 100 episodes to choose from.Which is great… but where the hell do you start?In this episode, I’ve picked five episodes from the back catalogue...
Paul Joined the Success Squad. Five Days Later, He’d Won Two Clients.
In today’s episode, I’m joined once again by Paul Neal, from Verdant Purpose HR.Since we last spoke, Paul has supported around 25 charities and turned what was once just an idea into a genuine consultancy.But after a few successfu...
Why You Feel Like an Invisible Expert — And What to Do About It
In today’s episode, I’m talking about why so many brilliant HR consultants still feel like invisible experts.You know you’re good at what you do.You’re posting on LinkedIn, attending networking events and trying to stay visible.
The Moment Everything Clicked for Paul Neal
In today’s episode, I’m joined by Paul Neal, from Verdant Purpose HR.An HR consultant who went from posting, hoping and winging it to finally building a consultancy he could rely on.When Paul first came to me, he was doin...
How Lucia Went from Feast-and-Famine to a Predictable HR Consultancy
If you’re an HR Consultant who’s tired of the feast-and-famine cycle — one month fully booked, the next wondering where the next client will come from — this episode is going to feel like a turning point.In this conversation, Lucia share...
How Colour Profiling Helps You Stand Out From the Crowd and Win More Clients
If you’re an HR Consultant who wants to offer something your competitors don’t, something that instantly makes clients trust you more and rely on you more… this episode is for you.I sat down with Tom Vivace — People expert, L&D speci...
What Got You Here Won’t Get You There
We all want things to move forward — more income, stronger relationships, better health, a business that feels easier and more rewarding.But here’s the simple truth: You don’t get new results by doing the same old things....
The Real Reason You’re Not Getting Consistent Clients
If you’re an HR Consultant who’s doing all the right things — posting, networking, sending the odd newsletter — yet still wondering why the consistent clients aren’t showing up…This episode is going to be a breath of fresh air.<...
The Uncomfortable Truth About Having A Great Life
We all want a great life — more clients, more income, more freedom, more joy.But here’s the uncomfortable truth: you don’t get any of it without taking massive action.Most people underestimate the sheer volume of effort required t...
Why Most HR Consultants Make Business Way Harder Than It Needs To Be
Most HR consultants aren’t struggling to build the business of their dreams because they’re bad at HR…They’re struggling because they’re building their business on random tactics instead of a simple, reliable system.In this...
The Boring Move That Actually Solves Your Biggest Problems
Most people think the answer to their problems is to work harder — post more, say yes more, push through.But the truth is, reacting like this keeps you stuck. And most problems have an upstream cause, with small solutions that fix them b...
Is LinkedIn Sales Navigator Worth The Investment?
If you’ve ever wondered whether LinkedIn Sales Navigator is worth paying for as a self-employed HR Consultant… this episode is for you.Because in this episode, I break down when Sales Navigator can genuinely help you win more work… and w...
How Scheduling Builds the Business (and Life) You Actually Want
Everyone wants to get more done — but without a schedule, that’s not necessarily going to happen.The truth is, if it isn’t in your diary, it isn’t real. “Someday” never arrives — but Tuesday at 10am does.In this Sunday Sess...
Funnels: How to Take Control of Your Lead Gen and Your Client Growth
If you’re an HR Consultant who wants control over your lead gen and your client acquisition—without living on LinkedIn or dragging yourself to every breakfast networking meeting under the sun—this episode is for you.I’m breaking down ...
Why Failure Might Be the Best Thing for You
Nobody likes failing. But what if failure wasn’t the end of the story?The truth is, every misstep gives you feedback you can use — insight into what didn’t work, and a clearer path to what will. In this Sunday Session, I’m sh...
Why “Hope” Isn’t a Marketing Strategy for HR Consultants
Posting on LinkedIn. Going networking. Hoping someone remembers you when they need HR help.These things can bring in clients. But if you’re relying on them to grow your consultancy, how much control do you really have over where...
The Poison We All Drink Without Realising
Most people think comparison is harmless — just a quick glance at how others are doing.But the truth is, measuring your progress against someone else’s highlight reel can quietly rob you of joy, focus, and confidence.In this Sunda...
The Four Numbers That Show You EXACTLY Why You’re Not Hitting £100K+ Yet
Your marketing can look busy — posts, calls, networking, content — but how do you really know if it’s working?In this week’s episode, I unpack LAPS — the four numbers that tell the truth about your business: Leads, Appoin...
Why “Busy” Isn’t the Same as Productive
Everyone says they’re busier than ever. But are we really?The truth is, most of what we call “busy” is just distraction dressed up as productivity. In this Sunday Session, I’m exploring why busyness often hides a lack of clarity...