Marketing Made Easy for HR Consultants
Hey, there!
Welcome to the Marketing Made Easy for HR Consultants Podcast hosted by Nick Poninski.
This show is here to help you get control of your HR Consultancy by helping you build a business that earns £70K or more.
So if you want to discover the tips and tactics to generate a pipeline of perfect-fit, high-paying clients without expensive ads... time-consuming social media... or monotonous networking meetings...
Then this is the show for you, my friend - so strap yourself in.
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New episodes every Wednesday.
Find out more at www.theinfluentialconsultant.co.uk
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To support the show please leave a review at:
https://www.podchaser.com/podcasts/marketing-made-easy-for-hr-con-5606732
Episodes
83 episodes
10 Things Chat GPT Wants You to Know About Me
I’ve spent more time talking to ChatGPT over the last year than I have with most people in my life.Not even joking.It’s helped me write emails, sales pages, podcasts, launches, lead gen systems — you name it. So for th...
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33:58
The Simple Way to Get Leads for Your HR Consultancy for £2.50
I recently ran a poll on LinkedIn about running adverts — and the results were fascinating.The overwhelming takeaway? Most HR Consultants either aren’t running ads at all, or they have tried them… but ended up disappoint...
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31:09
Behind the Scenes: Unfiltered Q&A with HR Consultants Like You
Earlier this month, I decided to hold a free live Q&A for HR Consultants to get answers to any questions they felt like asking. I created the event and publicised it widely, but only two amazing HR Consultants, Susan and Marie, ...
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1:06:48
How to Stand Out from the Crowd: The Signature Offer Secret for HR Consultants
You think you need to sell HR. But that's a complete misunderstanding.And that one simple, but common misunderstanding is silently wrecking your marketing, crushing your sales, and making you feel like you're shouting into the voi...
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21:05
How to Get 5 Leads per Week for Your HR Consultancy in Under an Hour a Day
As an HR Consultant, you know lead generation is essential, but you might not be sure where to start.You’ve experimented with a few different tactics—posting on LinkedIn, networking, perhaps even trying some direct or lumpy mail.Y...
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20:09
5 Leads a Week or Your Money Back
If you've ever found yourself saying..."I just wish I had more leads.""I swear I thought this self-employment lark would be easier."Or, "I know I need more leads. I just don't know how to get ...
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4:49
How to Price Your HR Services with Confidence (and Get Paid What You’re Worth)
Ever wondered what to charge for your HR services… without scaring the client off?You don’t want to undercharge and resent the work.But you don’t want to overcharge and lose the sale either.So you second-guess yourself....
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24:23
BNI: Brilliant Lead Gen or a Hard Sell in Disguise?
If you've been a self-employed HR Consultant for longer than 5 minutes, then the chances are you've been invited to join BNI.Maybe you tried it out. Maybe you didn’t.But either way, you’ve probably heard one of two things…“...
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52:24
The Missing Link Between My Book and Your Results
Most HR Consultants read business books with the best intentions.But then life happens.The plan feels overwhelming.And when they don't get immediate results… they quietly stop.Which isn't ideal.Especially if y...
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30:37
Escape the Invisible Expert Trap and Build Your £70K HR Consultancy
Most self-employed HR consultants are brilliant at what they do…Amazing HR knowledge, passionate about helping businesses have the best people possible, and always staying on top of their employment law knowledge.But they...
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24:36
How to Get Leads and Clients on LinkedIn TODAY
Most HR Consultants have a fundamental misunderstanding of what LinkedIn is and how to best use the platform.Meaning, they're wasting their time firing posts and DMs into the void.So if getting little-to-no engagement, few leads, ...
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13:47
The Myth You Probably Believe Which is Killing Your Business
There’s a huge myth in the HR Consultancy world that catches EVERYONE out.What’s the myth? “SMEs are a target audience.”Wanna know why this myth is destroying your business? And what to do instead ...
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6:35
REVEALED: The Truth About Networking
You’re repeatedly told that networking is the BEST method for getting clients as a HR consultant.So you invest in some beautiful business cards, complete with QR code linked to your website ‘cos that’s what all the cool kids are doing.
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18:11
The 3-Step Lead Gen Formula That Brings in Clients - Even If You Hate Marketing
Most HR consultants overcomplicate their marketing.They try all sorts of popular-but-silly tactics because they’ve heard great things from their peers.Posting on LinkedIn… Networking… Even trying out a bit of lumpy mail here and t...
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22:58
Behind the Scenes of HR Unboxed with Natalie Ellis
This week's episode is a discussion with Natalie Ellis of Rebox HR where you'll discover:How HR Unboxed Started – Natalie Ellis shares how her podcast was created by accident and why authenticity is key to its success.
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38:05
Why Your Proposal Was Ghosted and What to Do About It: A HR Consultant’s Guide
Ever Been Left in Proposal Purgatory?Your "perfect fit" client who was THRILLED about working together suddenly vanishes into thin air.No replies. No feedback. Nothing but deafening silence.Meanwhile, you're left checkin...
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22:20
The Surprising Way Charging for Consultation Calls Gets You More Clients (Not Less)
This week's episode is all about making sure you don’t waste time talking with people who will never become clients—no matter how interested they claim to be.You’ll discover:Why charging for consultation calls is a n...
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15:17
Client-Getting Solutions: A Live Coaching Call with HR Consultant Hannah Webb
This week's episode is a behind the scenes coaching call with my client, Hannah Webb where you'll discover:Why charging for consultation calls is a no-brainer - and every HR Consultant should do it. (Find out how at the 8 min...
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27:44
Why Retreats Make HR Consultants Indispensable to Their Clients
On this week's episode we discuss why retreats could be the secret ingredient to making you stand out as a HR Consultant.🔊 Listen now to discover:✅ How you can build stronger relationships with your clients – without spendi...
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25:29
How to Make Sure Your Proposals Don’t Get Ghosted
On this week's episode we discuss how to transform your client interactions BEFORE you get on the phone with them...So tune in and discover...🎯 How to stop wasting hours on calls with people who were never going to become c...
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30:02
The Complete Guide to Monetising Facebook Groups with Zoe McKeown
In this episode, I'm joined by Zoe McKeown to discuss Facebook groups and how to get the most out of them... so you aren't posting and hoping without any ROI.So tune in and discover:🎯 The simple shift that turns a dead ...
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40:41
9 Things Every HR Consultant Needs to Earn £70K or More
In this episode we talk about the essential elements that a HR Consultant needs if they want to build a business that earns £70K or more.Specifically, here’s what you’ll discover in this episode:The #1 mistake HR consulta...
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31:40
"The Golden Thread": June Hogan’s Blueprint for HR Consultancy Success
In this episode, I'm joined by June Hogan from Wildwood Coaching to discuss her HR business journey - and how she went from struggling and overwhelmed to a market-leading HR Consultancy.So, if you're struggling with leads, clients, sale...
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28:54
Funnels - The Simple Marketing Solution You Can Use to Destroy Feast or Famine
In this episode, I'm joined by Anna Barefield to discuss funnels and why you should have one for your business.So tune in and discover:🎯 How Funnels Can Simplify Your Lead Gen Process – Learn how to turn strangers into...
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32:21