Live Coaching Session: How HR Consultants Can Capture and Monetise Their LinkedIn Leads

I recently sat down with Bev Collins, an experienced HR Consultant who’s recently racked up over 140,000 impressions on her LinkedIn posts. 

On paper, she looks like an “influencer”. But here’s the catch — Bev isn’t capturing any of that attention. No email list. No lead magnet. No system to monetise her visibility.

What you’re about to hear is a behind-the-scenes coaching call where I help Bev go from overwhelmed and underpaid to clear, confident, and ready with a plan to turn eyeballs into income.

And the same lessons apply directly to you.

In this conversation, you’ll discover:

• Why focusing only on “adding value” could actually be holding you back from helping people.
• How to stop wasting attention and start turning it into something you own.
• What a simple, easy-to-create resource can do to turn strangers into leads overnight.
• Where most HR Consultants get stuck with lead generation (and the step that fixes it).
• When to outsource tasks so you grow faster without losing control of your business.

So if you also want to stop missing out on clients and start building a pipeline you can count on — tune in.

👉 And if you’d like the same level of bespoke, personal help, visit my website and book a Power Hour.

Timestamps:

00:00 – Introduction: Live coaching session with an HR Consultant on lead generation
 01:00 – How HR Consultants can stand out with a clear elevator pitch
 02:30 – Why HR Consultants struggle to turn LinkedIn engagement into paying clients
 04:00 – The reality of going viral on LinkedIn as a self-employed HR Consultant
 05:30 – Common mistakes HR Consultants make with lead generation strategies
 07:00 – The role of online communities in building HR consultancy confidence
 09:00 – Why visibility without a lead capture system keeps HR Consultants stuck
 11:00 – LinkedIn marketing tips for HR Consultants who want premium clients
 13:00 – The problem with relying on DMs to convert LinkedIn leads
 15:00 – How HR Consultants can create a simple lead magnet that actually works
 17:00 – Outsourcing design and tech: the smart way for HR Consultants to save time
 20:00 – Email sequences that turn HR consultancy leads into paying clients
 23:00 – Why adding value isn’t enough for HR Consultants who want more sales
 27:00 – The mindset shift HR Consultants need to monetise their expertise
 33:00 – Accountability, deadlines, and why most HR Consultants never implement
 35:00 – Final takeaway: How to capture leads and monetise visibility as an HR Consultant

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Transcript

00:01 Nick Poninski: Hello there, and welcome back to another episode of Marketing Made Easy for HR Consultants with me, Nick Peninski. Today, we're sure we have got Bev Collins with us, and you, lucky listeners, have got a behind-the-scenes recording of me coaching Bev, live, unscripted.
00:18 Nick Poninski: Here we go. Hello, Bev. Hello. Hello there. Thank you for joining 
00:23 Bev Collins: me. Thanks for inviting me. Yeah, no problem. 
00:27 Nick Poninski: Obviously, we were having our chat mid-week, and we were sharing, um, you know, we were just having a little general catch-up.
00:34 Nick Poninski: And then, before you know it, it's turned a little bit. Strategic. So, here you are. I invited you onto the show, and you've, you've come on.
00:47 Nick Poninski: I'm ready to go. Excellent. Love it. Okay. So, Bev, for those at home who don't know who you are, please give, you know, your, your elevator pitch, your, your one-minute 
01:00 Bev Collins: intro. Okay. Uhm, so, a brief overview of me. I am founder of Frank HR Solutions. I'm an independent HR consultant, and I've been in business now for around 15 years.
01:12 Bev Collins: Uhm, so what I do is I support businesses of all sizes. Uhm, some who have no HR function at all, and others who have really busy teams, and they just need that expert to step in.
01:28 Bev Collins: So, I'm The work that I tend to do is normally around employee relations, employee experience, the general stuff, the contracts, employment law, and project work, uhm, and I suppose where I'm slightly different is that my approach is really practical.
01:44 Bev Collins: It's warm and I try and use non-free jargon because HR can be really scary and if I can take that element out and make it easier for businesses, that's my aim.
01:57 Bev Collins: Um, but in terms of HR, that's only part of the picture. So, if anyone's following me on LinkedIn, now see at the moment, I'm all over it with the men and boys.
02:08 Bev Collins: So, I'm really passionate about talking about this and raising awareness. And, you know, I want to drive real change. So, what I've done is, using my own experience, which wasn't great, um, and I reached burnout, I decided that I wanted to make a difference.
02:26 Bev Collins: So, I- I've recently trained through hormones on the blink, and I now deliver accredited menopause training sessions, so that I can continue to raise that awareness in general, but also so that I can support businesses to create if you like inclusive policies, building action plans, so things that actually
02:47 Bev Collins: lead to change, so they're not just words on paper. Um, so I guess really, that's me, a very, very brief overview of the services that I offer.
02:59 Bev Collins: So, you know, we were talking about posting on 
03:02 Nick Poninski: LinkedIn, weren't we? We were talking 
03:05 Bev Collins: about passing on LinkedIn. Yeah, I'm, I'm really happy with where I'm out with my content. And I've joined, um, we spoke about this very, very briefly.
03:13 Bev Collins: I joined a LinkedIn community. And I'm really pleased with that. And that's given me the confidence to get out there, to build on my posting.
03:22 Bev Collins: Um, and yeah, I've, I've got a really, you know, I've got a following and I'm okay. Okay, with that, it's all good.
03:29 Nick Poninski: Bev's an influencer. 
03:31 Bev Collins: Yeah, I know. I love this when you call me that earlier on. I think I'm 
03:36 Nick Poninski: brilliant. Bev is an influencer. She's doing herself at this service, dear listeners. Bev has, oop, how many, what's the biggest ranking post you've got with your 
03:47 Bev Collins: impressions? Umm, the highest impression is about 
03:50 Nick Poninski: 140,000. Yeah, 140,000. 
03:56 Bev Collins: Yeah, and then I did one, what, the weekend, around testosterone, and that hit 40,000 impressions. And I'm not, I've changed my mindset, so I'm not posting now for impressions.
04:14 Bev Collins: I'm posting to add value. But it's great. No, I'm not, I'm not knocking it. I'll take the 
04:16 Nick Poninski: impressions. Absolutely. So this, this is incredible. Like, for a lot of people who be listening along, even for me, that's a lot of impressions, like my impressions, you know, I can get upwards of a thousand or so.
04:32 Nick Poninski: And I think I'm doing well, I'm like, ooh, a thousand. You know, 
04:36 Bev Collins: but 
04:38 Nick Poninski: here we are, like, hundred and four. I love the little bit of, erm, intrigue that you dropped there. What's the biggest push you've had, babe?
04:46 Nick Poninski: Oh, 
04:46 Bev Collins: 140,000. I've had a view that I've gone way over. So. Bye. Yeah, I'm, so like I've seen it, I'm really, really happy with the posting and the content, and I feel really comfortable and confident.
05:01 Bev Collins: Um, in our community, I've had a session on lead gen. We spent about this the other day, um. So, it was, it was a small session.
05:11 Bev Collins: So, I do understand what that is, that's about giving away free guides, free templates, you know, amounting of you like things.
05:20 Bev Collins: But I haven't really started working on it. So, I know it's there, but I think what I need, and hopefully this is where you step in, is to give me some accountability.
05:32 Bev Collins: Because I know it's there. But in order to reach it, I need somebody to be behind me saying, right. Let's do this.
05:39 Bev Collins: Let's do that. How are you getting on? Have you thought about this? Interesting. 
05:44 Nick Poninski: Uhm, I like the fact that you shared that, and we will come to that. Uhm, it's interesting. I-I'm curious. If the piece of advice you've got is w-you know, that lead magnato out of a great, sharing the value, I wonder if they've taken it to the next steps for you, or if maybe that's coming down the line
06:02 Nick Poninski: in this community. Uhm, but before we get to that, how to, Bevy's literally here for those of you. Bevy's literally here because she is getting a hell of a lot of attention, and she doesn't know how to capitalize on it.
06:15 Nick Poninski: She doesn't know how to capture these leads, and she doesn't know how to monetize it. Uhm, well, she does know, obviously she just shared that little snippet with, But, uh, you know, the accountability, et cetera.
06:27 Nick Poninski: There may be some added value that I can share with her, but I, let, let's, I just want to ask you something, just out of genuine curiosity, you've said that you've joined the community.
06:38 Nick Poninski: Uh, for LinkedIn, whatever, you don't need to say who it is. No, no cross promotion, 
06:43 Bev Collins: please. 
06:45 Nick Poninski: But being part of a community, what does that give for you? How does that make you feel? Because it, being self-employed, we all know.
06:52 Nick Poninski: Yeah. 
06:55 Bev Collins: Yeah, honestly, it's been absolutely amazing. So the community that I've joined, um, I was probably one of the first ones that started nearly a year ago, possibly a year ago.
07:08 Bev Collins: And what that community does is we meet up once a week on a Friday for a coffee drop-in, and it's, it's quite phenomenal.
07:16 Bev Collins: The amount of different experiences that are brought into that, and we talk, it's actually, great. Umm, and I, Can I say who it is?
07:27 Bev Collins: Would you rather I didn't? Uh, 
07:30 Nick Poninski: how about, How 
07:32 Bev Collins: How interesting. 
07:33 Nick Poninski: I don't want to be promoting somebody else on 
07:36 Bev Collins: my, Sure. I won't. I won't tell you 
07:40 Nick Poninski: anything. 
07:41 Bev Collins: No. You 
07:43 Nick Poninski: haven't proposed someone else on my 
07:45 Bev Collins: show. But, you know, you do completely different things. Anyway, this community has been amazing, so it's given me a, It's given the confidence.
07:53 Bev Collins: It's given me the strategy around posting and so on. Umm, and what's following with that are separate training sessions on various things.
08:04 Bev Collins: But of course, it's in terms of lead generation, I That was a session that was for a group of individuals.
08:12 Bev Collins: And I think what I need, because I do, I do know what it is when you ask me the other day, I thought, oh god.
08:17 Bev Collins: Umm, I do know what it is, but it's what I probably need is the accountability. So I'm really happy with everything in the community.
08:26 Bev Collins: Amazing. Love it. I need, though, the accountability in terms of somebody to coach me and hold me accountable. And that now is over to you to tell you.
08:37 Bev Collins: To tell me what you can do for me, how you can, you know, I suppose filter what I have. I've always tried Nick, everything I've done.
08:48 Bev Collins: I've tried to add value, as I've said. So I've not been very self able to see at all. So this is almost as if I'm, I guess, starting from scratch.
08:58 Bev Collins: Okay, fair enough. Umm, okay, so 
09:02 Nick Poninski: let's just circle back a little bit. What, uh, for those of you listening along at home and, and for you as well, Beth, what's happening is, your method of, of lead gen that you are, that we are discussing right now is posting on LinkedIn.
09:15 Nick Poninski: And that's really great, because when you get noticed by, you know, people who are interested in your services, phenomenal, right, LinkedIn can be a phenomenal lead gentle.
09:27 Nick Poninski: Um, it can be difficult, though, um, if you aren't solving a specific problem for a specific audience, right, HR consultant, I'm sure, will listen along and think 140,000 impressions, that's mental, how are you getting that?
09:41 Nick Poninski: Um, but the reality is you're talking. Talking about this testosterone, this hormone thing, it's- it's for a specific audience, really, it's for, um, ladies in the 50s, 
09:51 Bev Collins: right? No, 
09:53 Nick Poninski: no, it's not. It could be 
09:54 Bev Collins: no. No, no, no, it's not. 
09:56 Nick Poninski: Come on, uh, virtually slap me on the wrist, 
09:59 Bev Collins: correct me. So, perimenop- just a very, very quick, quick, quick, quick. Uh, perimenopause, most commonly begins in, uh, mid to late 40s, but for some women, that could be in their 30s.
10:11 Bev Collins: So, I think that's the- real misconception about when that happens and when the symptoms happen. So, no, it's not for women who are over a certain age, definitely not.
10:21 Bev Collins: Um, but even in terms of the H.N.S. side, I've- I mean, the highest one, 140, that was in relation. So, you know, I'm not just thinking about, but I suppose it's the way I try and engage in my post.
10:38 Bev Collins: I'm talking to people as if I'm in the room with them. That's what I'm trying to do. Um, and- therefore, I think the way the post- this is what people have said to me.
10:48 Bev Collins: Anyway, the way my posts come across is that we're having a conversation. It's really warm and friendly. So, you know, so I do think I've got it right.
10:58 Nick Poninski: Uh, yeah, yeah, you're possible. Very good. I said- Just to the other day, who's writing them for 
11:02 Bev Collins: you. Just me, and I'm using LinkedIn as well. So, you know, I know that when people pay for LinkedIn, they're getting crazy numbers.
11:13 Bev Collins: I've never paid for it. So, you know, everything I do. I'm really trying to ask this where I'm at. Mm, good.
11:19 Nick Poninski: I've always thought that's a misnomer. I don't think you need to go to premium to get, to go viral. LinkedIn wants, maybe there is something else, maybe not, but I think LinkedIn wants people on their platform and consuming their- content so that they can show adverts.
11:35 Nick Poninski: And if they are showing good quality content to people, that means that people will engage with the platform. Same with Facebook, same with Instagram.
11:42 Nick Poninski: Yeah. So if you share crap, nobody will pay attention because LinkedIn won't show it. So even if you're on the free or paid version.
11:49 Nick Poninski: If you show crap is maybe I'll help a little bit, but share crap, share crap, share good stuff. Doesn't matter.
11:55 Nick Poninski: But anyway, so your method of lead, Jen, LinkedIn, love it. So you, for those of you listening along 
12:01 Bev Collins: for you, Beth, there's 
12:02 Nick Poninski: free ways of getting, uh. Attention, right? There's an audience. You can build one with social media. It takes time. It takes effort.
12:10 Nick Poninski: It's good. It can happen. You know, we got all these social media influencers out there. Um, you. Thank you. You can borrow them, you know, say for example, some sort of uh, JV or, you know, uh, someone who has the same audience as you, but doesn't necessarily monetize them in the exact same way.
12:28 Nick Poninski: So for HR consultants, a lot of the time that'd be important. Employment lawyers or accountants, right? Um, and then the other way is to buy that audience through adverts.
12:37 Nick Poninski: So what you're doing is you are building one through social media. Okay, so you go in viral. So you want to.
12:45 Nick Poninski: Well, so, okay, so you go in viral. How are you going to capture these leads over to you? How, 
12:51 Bev Collins: how, what, what are you doing? Watch your plan. 
12:54 Nick Poninski: Because you said you've got a plan, which is so let's, let's, let's see what it is. Let me poke holes in it.
13:00 Bev Collins: Oh, no, it's not a problem. The plan is always it. And that's why we're having this conversation because, um, because I've tried to add value more than being salesy.
13:09 Bev Collins: It's all about keep hosting, keep adding value, keep getting my name out there. And what it's doing is it is bringing in work.
13:16 Bev Collins: It's bringing inquiries in. But I know, and as our conversation the other day, that actually, if I were to really get into the DMs and start engaging with people in the way that I should be, and I know I should be doing it, I just haven't done it.
13:33 Bev Collins: Umm. But then that potentially is going to bring in a lot of work for me. So I know there are things that I should be doing.
13:41 Bev Collins: Again, it comes back to that accountability, doesn't it? 
13:44 Nick Poninski: So just to quickly jump in, going into the DMs with people, it is great. But that's a different- If you're going viral with 140,000 views, and people are commenting, and people are liking, you need something that captures all that attention automatically.
14:00 Nick Poninski: You can't DM 140,000 people. You'd be fried, you know, to get- You forgot the burnout you were talking about a minute ago.
14:08 Nick Poninski: You've been, like, living on the sun. You've burnt to a crisp, so 
14:11 Bev Collins: no. I mean, I must admit, when what I try and do also is, if people comment, I will try and- or I will try.
14:19 Bev Collins: I w- I will respond to them. So that can feel really overwhelming in itself, but it's the right and polite thing 
14:27 Nick Poninski: to do. 
14:27 Bev Collins: Um, yeah. So I guess what we're talking about now is coming back to putting out the free guides. I mean, links and so on, isn't it?
14:36 Bev Collins: So yes, I am aware of that. But again, I just haven't, I haven't had the umm, to actually do it.
14:42 Nick Poninski: Okay. So yeah, so, I mean, my advice to you would be, be strategic 
14:47 Bev Collins: about it. What, 
14:49 Nick Poninski: what, one? Piece of content could you create? And I, I personally would suggest a checklist, because it's easy to create, it's easy to consume, and it gives your audience an 
14:59 Bev Collins: answer. 
15:01 Nick Poninski: You know, they can see very clearly where they are, where they want to get to. And that there is a gap.
15:06 Nick Poninski: Yeah. Great, great, great piece of content is a checklist. So I would say to you, what checklist could you create for your audience that would, give them the, realization that they need your help and then create content around that to put that lead magnet in that checklist in as many people's hands as
15:30 Bev Collins: possible. 
15:31 Nick Poninski: Yeah. So how does that 
15:33 Bev Collins: sound? Yeah, absolutely. That's, Yeah, that's where I need to be getting to, isn't it? 
15:41 Nick Poninski: Yeah, 100%. So what's stopping you do this? Because I don't think that it's just accountability, sir. I'm not calling you a liar, but I bet there's something else holding 
15:49 Bev Collins: you back. Uhm, uhh, uhh. Honestly, I think it's just time. I've got so much going on. I've got two sides of the business now, so I've got the each side and I've got the menopause side.
16:03 Bev Collins: And it's trying to split out the time. So, as an independent. And it is just me. And I'm, I'm at that stage now where I've really seriously got to consider, um, using associates.
16:16 Bev Collins: Okay. Because I, I, I recognize and realise that the only way really to grow is to get inside. And support to do the mundane things that then allow me to concentrate on what I'm really good at.
16:30 Bev Collins: Um, and I'd love to be in that situation. And I, I'm, I'm, yeah. I am, I'm like, this tiny, tiny bit away from it.
16:38 Bev Collins: Um, so a lot of it is around time, getting sidetracked with other things. Um, but then I suppose if I had a strategy, it's about routine, isn't it?
16:48 Bev Collins: Once the routine is there, it's easy to follow. So it's just making sure I guess that. I've got templates ready to go, um, that I know, you know, like you mentioned, a checklist, and I, there are plenty of checklists that I can do, both for, um, HR and menopause.
17:04 Bev Collins: Um, yeah, is there anything else? 
17:09 Nick Poninski: So yeah, right, I- as you shared, time is a 
17:13 Bev Collins: factor, right? 
17:15 Nick Poninski: I'm, I'm gonna say, I don't know anything about your design skills, Beth, but I would imagine you're not a designer first and foremost, right?
17:26 Nick Poninski: You're a HR consultant. So, what is stopping you outsourcing the job of creating said lead magnet to somebody who does this breakfast lynch and dinner?
17:36 Bev Collins: Probably, honestly, a bit of control. Mmm. And that's, I know, I find that difficult to let go because, I just get so worried that if I'm not doing it, will somebody do it in the way that I want it to be done?
17:50 Bev Collins: And that's probably a big factor, to be honest. Okay. 
17:54 Nick Poninski: Yeah, I understand that. Um, I've got a absolutely fantastic designer I completely in touch with. Bloody amazing. Not that expensive.
18:03 Nick Poninski: Um, all you have to do is give him the content on a Google Sheet and he will create something that will blow you 
18:09 Bev Collins: away. Okay. Um, so I can, 
18:13 Nick Poninski: I can vouch for him. I've used him plenty of times. I can show you. The, uh, sheets, the worksheets, workbooks, whatever I've got him created, whatever he's created for me, he's done off his own back.
18:26 Nick Poninski: I, uh, yeah. He will have sent it to me. I will have gone, oh, I need to tweet this. I need to tweak that.
18:30 Nick Poninski: But he's very good at it. 
18:32 Bev Collins: So we're talking about DMs and- Bye. That's just behind the scenes, aren't we? 
18:36 Nick Poninski: No, no. This is for the designer for Gary. So, when you create this lead magnet, this check list, yeah. So let's say you go viral with your post or whatever.
18:47 Nick Poninski: Download this checklist here. First comment. So then, oh. Or, or even in the post itself, if it goes busy enough.
18:55 Nick Poninski: Yeah. So then people are taking that next action, right? Every post should have a call to action and you gotta hook them in, you gotta give them some value.
19:03 Nick Poninski: Then you gotta call them to action. Download this guide if you want XYZ, you know. Or whatever outcome it is, right?
19:09 Nick Poninski: And then click on to that page and they're going to download said checklist. That makes 
19:15 Bev Collins: sense? Yeah. 
19:16 Nick Poninski: Then you get them as a lead for posterity. So when you inevitably do hire associates, or if you take them on full time.
19:25 Nick Poninski: You've got people, you've got this lead generation sequence happening where people are coming into your world. And you know it's going to happen because you, well, you can bank on it happening because these posts which are going viral, you can recycle them.
19:37 Nick Poninski: You can share them all over again. No one will notice. Everyone. Everyone's busy in their own little world. And you can generate loads and loads of interest, right?
19:45 Nick Poninski: People are downloading this lead bank that join in your world. The crux of the matter is, you've got the lead bank that's designed by Gary.
19:53 Nick Poninski: You've told him what you want to create. And you need first, uh, well, not first. At the same time, you need a, Uh, a landing page to increase people's tech reception, right?
20:03 Bev Collins: So some sort 
20:04 Nick Poninski: of compelling headline, then some copy to, uh, talk about what is inside this guide without talking about what's inside this guide.
20:12 Nick Poninski: You know, nice bit of intrigue. You're a great writer. Thank you. So 
20:16 Bev Collins: you'll manage it. 
20:18 Nick Poninski: And then yeah, again, call them to action. You know, download this free guide now. That makes sense? Yeah. Okay. Next step, after that, is to monetize 
20:31 Bev Collins: these people. Mm hmm. How does that sound? Haha. Well, that sounds good, isn't it? 
20:37 Nick Poninski: Obviously. Good. I've been told you to do this in your 
20:41 Bev Collins: LinkedIn group. We had conversations about it. And now I'm- Lots of plans coming up for different sessions, so I think that's down the line.
20:52 Bev Collins: It's- it's always difficult, though, isn't it? When you're in a big group and you're learning something, it's much easier if it's a tiny group, i.e.
21:02 Bev Collins: like we're doing now face to face. 
21:05 Nick Poninski: Okay. I think that you're being too kind. I think the reality is to see- because this is best practice, right?
21:12 Nick Poninski: Somebody downloads your lead mic note, right? There is a new screen at that. out. Right? And normally people just put, thank you for downloading said checklist, check your junk box, check your email, whatever.
21:24 Nick Poninski: Yeah. We'll be in touch. That's a waste of resource. What you could also share is some sort of video. video.
21:32 Nick Poninski: Right? Which says, hey, you've downloaded this checklist. You're obviously aware that there are issues by this cheap upgrade. Give me some money or whatever, and you can get result or whatever it is, right?
21:45 Nick Poninski: Yeah. I can. I can't tell you what you would offer at the end of this, because I don't know, so I don't know what this strategy looks like in its entirety.
21:53 Nick Poninski: But you should immediately make an offer. Of some form or another, perhaps it's a coaching call for a discount. down.
22:00 Nick Poninski: Pop. It's, uhm, some sort of template policy or something. I don't know. But the idea would be to offer something so 
22:09 Bev Collins: valuable. So they would do it. And it's so cheap. And this 
22:13 Nick Poninski: is ideal. This is. As soon as you get somebody to put their hand in their pocket for you once, they're more likely to do it again.
22:20 Nick Poninski: Yeah. This is great. You know, they become from a lead. They immediately become a customer. So you've monetized them. And then you know that they're serious about wanting solution to their problems, right?
22:32 Nick Poninski: How's that sound? 
22:33 Bev Collins: Yeah, 
22:33 Nick Poninski: perfect. 
22:34 Bev Collins: Good. Just got to do it. 
22:37 Nick Poninski: Yeah. So I've got a video guy. I can put you in touch with. And then what you want to do is you want to have all these email sequences.
22:48 Nick Poninski: So you've downloaded the guide, whether or not you downloaded the next upgrade or whatever. Here are some emails. Hey, I'm Bev.
22:54 Nick Poninski: And you take people through a journey, taking them from Stranger. Right through to raving fan. 
23:00 Bev Collins: Yeah. 
23:01 Nick Poninski: Hey, I'm Bev. This is what I do. These are the problem people that I've dealt with. These are the problems they had.
23:06 Nick Poninski: These are the way I helped them. These are the advantages of working with me. This is your world right now.
23:11 Nick Poninski: It's so crap. If you work with me, we'll get rid of those problems. And you give them these messages, copy, direct response to encourage them to take action, i.e.
23:23 Nick Poninski: to, uhh, to give you money to book a call, whatever it is. 
23:26 Bev Collins: Sounds good. 
23:29 Nick Poninski: You'll need a tech guy. 
23:31 Bev Collins: I've got 
23:31 Nick Poninski: one of those as well. 
23:35 Bev Collins: You want commission, 
23:36 Nick Poninski: Nick? Unfortunately, not, you know, I just pass out work because 
23:40 Bev Collins: why not? Alright, I should be honest. 
23:44 Nick Poninski: So yeah, I think that's the right thing to do. So no, no commission. How does all that sound like? Does that 
23:50 Bev Collins: make sense? Yeah, absolutely does. Yeah. What are the blockers? Umm, now it's just that either I pay 
24:00 Nick Poninski: somebody to do it, 
24:02 Bev Collins: or I do it myself and I plan out the emails and, like you said, I'm fine with writing. I don't have an issue with that.
24:11 Bev Collins: Umm, so it's just working out what it is I want, what the message should be, and then physically doing it.
24:18 Bev Collins: And either way, you know, if I do it myself or I get somebody to help me, I've still got to prepare the work and I've given over for you.
24:25 Bev Collins: We'll see you soon. So, it's still going to take some time. Uhm, so yeah, it's just me committing to that time, moving things around in the diary, moving something out and putting this 
24:36 Nick Poninski: in. Well, that's it, cause time. You use it in one place, you can't use it anywhere else, right? So you gotta make a decision, what is the best use of your time?
24:46 Nick Poninski: Cause if you're getting paid, I don't know, £100, £200 by clients, then it's not worth your time to then go in and sort out the tech side of things if my- my tech high charges £20 an hour, which he does.
24:58 Nick Poninski: So, 
24:59 Bev Collins: no bread, right? 
25:01 Nick Poninski: It's ridiculous, isn't it? I've been working with this guy for two years, I keep telling- Are you 
25:10 Bev Collins: sure it's not you secretly? I wouldn't try £20 
25:13 Nick Poninski: an hour, but let me tell ya. What was that? Yeah, £20 an hour. 
25:15 Bev Collins: That is 
25:18 Nick Poninski: a really good guy. He'll do exactly what you want him to do. I don't know why you're so cheap. I keep telling him to put his prices up.
25:26 Nick Poninski: Tommy, if you're listening- I don't even stay. 
25:29 Bev Collins: Gary is the designer. 
25:31 Nick Poninski: Tommy is the tech guy. Right. Gary's not as 
25:34 Bev Collins: cheap as Tommy. 
25:39 Nick Poninski: Gary's got a family support. But- He's still not, not expensive. He's an excellent job. Okay. How does all that sound?
25:52 Bev Collins: Yeah, I mean the best bit is the £20 an hour. He'll be honest 
25:56 Nick Poninski: with you. Yeah. 
25:58 Bev Collins: Yeah, I- I'm- I know there are things that I need to do. I know I'm not doing it- doing them in the right way.
26:04 Bev Collins: But like I said, I've always had this moral thing about trying to add value. And I kind of- I've tried to avoid the salesy side.
26:14 Bev Collins: Although I know, if I did that properly, I'd be a lot further on in terms of, umm, work coming in.
26:22 Nick Poninski: Can I ask you something? Yeah. When you say add value. Yeah. 
26:31 Bev Collins: What do 
26:31 Nick Poninski: you mean? I know 
26:33 Bev Collins: what you mean, but I know, I want you to tell me what you mean. Yeah, I guess it's around raising awareness, creating.
26:38 Bev Collins: It's never going to be a safe space on LinkedIn, is it really? Because the whole world is watching, but. Almost as if we're creating a safe space for, so in terms of the menopause, for women to have conversations, to share information without it feeling, as I'm then going to jump on them and say.
26:57 Bev Collins: Right, I've got this course going on, or I want to sell you this. So, that's what I've tried to do.
27:02 Bev Collins: I've tried to be, umm, a person of authority, if you like, and a bit of a, only because you said it the other day, but if an influencer in that area.
27:13 Bev Collins: But, yeah, I love it. But if I can, um, encourage people to start having conversations, that message then is going to be read and understood by the general public, but also businesses.
27:28 Bev Collins: So, I guess, yeah, it's just a case of, I've raised what my value is about raising awareness, making it accessible to everybody, so that's individuals as well as businesses.
27:38 Bev Collins: But I am missing that message. And I a positive link of not monetizing it. Um, and up to now, you know, that hasn't really been a problem, but talking to you, obviously it's something that I should be doing, so I need to be jumping on it, don't I?
27:54 Nick Poninski: Can I be direct with you? You're not being fair, you're not being fair to yourself and you're not being fair to these people who were reading your content and- and- and, and want help.
28:15 Nick Poninski: Because these people out there are- they're looking for a guidance on a topic that you know about. And when you don't put them on your mailing list, when you don't give them this free guide, when you don't send them offers of knowledge that they can then go and buy.
28:29 Nick Poninski: You're stealing them, stealing from them, the rights of making this opportunity, uh, uh, uh, taking this opportunity, of taking this chance, of improving themselves.
28:39 Nick Poninski: You've decided, because you think it salesy, that they, therefore, would never buy from you. And in actual fact, you have no idea.
28:49 Bev Collins: Do you know, our conversation, however long it's gone on, for half now, whatever, that's probably the thing that's hit hardest, and that's really stood out.
29:02 Nick Poninski: Good. So now my stealing, Beth. Don't be unfair to you, 
29:09 Bev Collins: them. No more stealing. 
29:14 Nick Poninski: I hate to say this to you, you've got a responsibility to help these people. You're so knowledgeable in your field.
29:20 Nick Poninski: People are desperate to hear from you. You go in viral. You've got to then put in place the next step on the 
29:27 Bev Collins: ladder. Yeah, I get you. I like the sound of 
29:30 Nick Poninski: that. Good. And you should be rewarded for that knowledge as well. Mm hmm. It's only 
29:39 Bev Collins: fair, right? Yeah. 
29:42 Nick Poninski: Because then when you make some more money, then you can invest in more knowledge for you. So for more better 
29:48 Bev Collins: services for these people. 
29:49 Nick Poninski: Yeah. Right? You're not taking their money off them to then go and, I don't know, go and do evil things with it.
29:56 Nick Poninski: Oh, don't know if that'll happen. Are you gonna buy up the Amazon 
30:03 Bev Collins: rainforest and burn it to 
30:04 Nick Poninski: the ground? Because if you want, this cold's all over. 
30:08 Bev Collins: Oh, 
30:09 Nick Poninski: blimey. 
30:10 Bev Collins: But yeah, I've got where you can, honestly, I do get where you're coming from and that in particular makes. Thanks.
30:16 Bev Collins: And really, really good sense. Umm, and I don't think there'd be too much work and effort on my side to do that.
30:25 Bev Collins: Good. 
30:26 Nick Poninski: They really won't be as well once you figure out your plan. You can also, as a hell of a lot of it.
30:30 Nick Poninski: Yeah. Thank you very It's happened a lot quicker. Because, you know, when people are doing things, they are paying, you either paying with time, or you're paying with money, you're paying with mental energy, you gotta 
30:42 Bev Collins: choose. Uh-huh. 
30:46 Nick Poninski: And then you gotta choose the pain of, Either take an action, or not take an action. Take action, you get result.
30:52 Nick Poninski: Don't take action. You stay where you are. 
30:58 Bev Collins: Yeah, I don't want to stay where I 
30:59 Nick Poninski: am. 
31:00 Bev Collins: Boom. It's great. It is great. But I do. You always think about and that's why I've done the menopause course because I'm thinking ahead.
31:08 Bev Collins: I want to be out. I want to do something that's outside of my comfort zone, outside of my knowledge, and to keep, you know, to keep going up and up.
31:18 Bev Collins: Good. I've got a lot to give. You do. You 
31:23 Nick Poninski: do? So, listen, time of recording, 25th of July. When are you gonna do all this stuff by? When are we reconvening?
31:35 Nick Poninski: I want to check 
31:36 Bev Collins: in with ya. Right. 
31:41 Nick Poninski: Yeah, let me put you on the spot right here, right now, on err, not live, but I'm not gonna edit 
31:49 Bev Collins: I'm trying to get a July, looking at my screen. Umm, so. Ready for, there you go, ready for the new school academic year in 
32:02 Nick Poninski: September. Yeah, so what, what, what date is that 15th of 
32:06 Bev Collins: September or something, 6th? Oh, I don't know, just 
32:08 Nick Poninski: September. No, no. What a 
32:11 Bev Collins: You 
32:15 Nick Poninski: want a date? Oh my god. Yeah, I don't want a date. Otherwise, I'll be like, have you done it yet?
32:20 Nick Poninski: And you'll be like, no, it was the 31st of September. Alright, it doesn't exist. And you'll be like, well, it does 
32:25 Bev Collins: know. Um, I'm looking at my calendar. And, uh, alright, let's go for then. Let's go for Friday the 5th of 
32:35 Nick Poninski: Friday the 5th of September. Okay. So you've got two months to pull this together. Yeah. Okay, so after this meeting, you're gonna leave.
32:43 Nick Poninski: You'll have a recording of. This call you can have a list of actions that you need to complete. If you need any help, you know where I am.
32:51 Nick Poninski: Yeah, I want, I want a mid mid mid progress report. So what did we say for September? Yeah. So. Well, 15th of August, check in.
33:04 Nick Poninski: I 
33:04 Bev Collins: want you to 
33:05 Nick Poninski: be responsible for that though. Email me and tell me where you're 
33:08 Bev Collins: at. Okay. And please don't forget to send me Tommy's in particular. 
33:21 Nick Poninski: You want 
33:21 Bev Collins: Tommy's contact details? Oh, yeah. I will give you Tommy's contact details. Thank you. What about Gary? He's a good designer.
33:28 Bev Collins: Yeah, I'll have a chat with Gary as well. You can do it. It's the time that really stands out. 
33:32 Nick Poninski: He's too cheap. I 
33:33 Bev Collins: keep. Yeah. How on earth? But anyway. Yeah. Take advantage until he wakes up. 
33:41 Nick Poninski: That's, that's, that's all you can do, right? Yeah. Right, babe. Was this 
33:47 Bev Collins: valuable? Yeah, it was. It was very valuable. Go. Go. Good. Did you enjoy it? I did. And it is that accountability, Nick.
33:55 Bev Collins: So, as I say, you know, in terms of what I'm doing at the moment, I'm happy with, I get it, but I haven't had time to put things into play.
34:04 Bev Collins: Uhm, but yeah, having that accountability. It's really helpful. Good. 
34:10 Nick Poninski: Well, I'm here for you. It's all on you, though. I can only show you the path. Alright. Great. Well, thank you for taking the time to join us today, Beth.
34:23 Nick Poninski: It's really appreciated. It's my first ever influencer on my show. 
34:27 Bev Collins: Hahaha. I love that. It's Influencer. 
34:34 Beth, influencer Collins. yeah, why not, right? Anyway, thank you. Yeah, one more time. Thank you for taking the time to join us and hopefully for those listening along at home, this was a useful episode.
34:51 So, thank you for taking the time to listen and yeah, if this podcast episode has been helpful, if it's been eye-opening, if you've thought to yourself, do you know what, this has been really interesting, really useful, and if you think to yourself, oh, I could do with my own strategies session with 
35:08 Nick, then click the link in the comments, book yourself in for an hour, and we will take the time to understand where you are, where you want to get to, and what is stopping you from getting there, and then we will put a plan together to make sure that you do get there, and that you achieve what it 
35:23 is that you want to achieve. Thank just like I've done with Beth today. You will leave the session, you'll leave the session with the full recording, you will leave with action steps, I will check in with you afterwards to make sure that you've done what you said that you're going to do, and yeah, there
35:40 will be nothing stopping you from getting from achieving whatever it is that you've said that you want to achieve. So click the link in the show notes, book in for your own session, and let's get you unstuck.
35:54 And in the meantime, well, that's, that's the end of the episode. So. Yes, in the meantime, as ever get marketing because without marketing, there's no sales and without sales, there's no business.
36:06 So get marketing.