Live HR Consultant Website Review

Your website should be your hardest-working salesperson — bringing in leads, enquiries, and clients around the clock.

But is yours quietly pushing people away without you even realising it?

In this week’s podcast episode, I do a live HR consultant website review — pulling apart what works, what doesn’t, and the small fixes that can transform a “nice-looking” site into a client-winning asset.

Here’s what you’ll discover:

• The 3-second test every homepage must pass (or you lose the lead)
• Why too many menu options paralyse your visitors — and what to do instead
• The copywriting mistake that makes even good websites unreadable
• The trust signals that matter more than fancy design
• The single call-to-action every consultant site needs to stop confusing people

By the end, you’ll know exactly what’s holding your website back — and how to fix it so it finally starts working for you, not against you.

And if you’d like the fast-track version — a best-practice HR consultant website built for you — DM me “COMMAND CENTRE” on LinkedIn and I’ll share the details.

PS - Here's a link to the website checklist review if you want to see how your own website measures up against the competition:

https://theinfluentialconsultant.co.uk/freebies/websitechecklist/ 

Timestamps:

00:00 – HR consultant website review: turning sites into lead generators
 01:08 – Consultant Command Centre: done-for-you HR consultant website solution
 02:34 – Free HR website checklist for self-employed consultants
 03:15 – The 3-second homepage test every HR consultant must pass
 04:53 – Best call-to-action for HR consultancy websites
 06:14 – Common HR consultant branding mistakes on websites
 08:57 – Simplifying menus for higher website conversions
 10:48 – “Work With Me” vs “Services”: copy that books HR clients
 12:17 – How to present HR services online (DFY, DWY, DIY explained)
 14:13 – Writing website copy HR clients actually read
 16:55 – Building trust online with testimonials, logos, and awards
 19:27 – Email list building vs blogging for HR lead generation
 22:20 – Writing an About page that attracts HR consultancy clients
 24:56 – Avoiding overwhelm: one clear contact option for website visitors
 27:22 – HR consultancy sector pages: focusing on client pain points
 30:48 – Construction HR support page example: what works and what doesn’t
 36:55 – Selling HR toolkits, templates, and subscriptions on your website
 44:42 – Final tips: making HR consultant websites convert leads into clients

Want My Help to Build Your £70K+ HR Consultancy?

1️⃣ Grab a copy of my book – The Complete Guide to Building a £70K HR Consultancy – and discover how to get every lead and client you need.

2️⃣ Apply to Join The Fastlane Formula – so we can work together 1-to-1 to get you earning £70K+ faster (and easier) than going it alone.

Transcript

00:00 Hello there and welcome back to another episode of Marketing Made Easy for HR Consultants with me, Nick Paninski.
00:07 Today's show is a little bit different because I'm doing it as a video first. So, that's why that really means, um, if you're watching a long gone video, you're gonna get more than somebody who's just listening along as a podcast.
00:20 Now, that's not to say that if you are listening along as a podcast, you're gonna miss out. Um, what that means is this show is a- live website review.
00:31 So visually, it's gonna be a bit more impactful than listening along as a podcast. That being said, let's talk about what today's show is.
00:39 Today's show, I've been asked by Louise, my friend, to review her website. Umm, and I said to her, I will more than happily do it, but I want to be able to share the review, uh, as a video, as a podcast, with my audience, and she said, go nuts.
00:56 So here we are. We are going to line review her. Website. Now, before I get into it, I do want to say I've got something very exciting coming down the line, so you will need to keep your eyes peeled.
01:08 It's called the HR Consultant Command Center, or the cut. In fact, I'm going to call it the Consultant Command Center.
01:15 Um, this is- it's basically everything you need for your website, set up, and ready to go. Just all you need to do is click your fingers, and it's all that.
01:27 So we are talking best practice layout, best practice, uh, design. Best practice pages. Umm, there's going to be an email listing built.
01:38 There's going to be a shop there as well so that you can sell things while you're not even in the room.
01:43 It is basically everything you need from a website. Just set up packaged. Ready to go. And, and it comes with two options.
01:53 Either A, we can write the copy for you, and it's all there, and all you need to do is approve it, or B, you can write the copy yourself.
02:00 Um, either way, if you aren't interested in it. In getting the best website, so that you can show it off with pride.
02:10 Anyone you ever meet can immediately join your mailing list, because there's a page set up specifically for that. Then, yeah.
02:19 Hit, erm, hit reply on the, um. Hit reply. This is a video, or a podcast. DM me on LinkedIn. Reply to one of our emails, whatever it is you want to do.
02:29 Um, and, yeah, we can, we can have a conversation about what that looks like and whether or not it's right for you.
02:34 Um, that also, if you want to to review your own website, there is a website checklist in the show notes.
02:42 You can do your own website checklist. You can get your own insight. That being said, let's get into today's show.
02:50 Let's talk about websites. Okay, so, first up, umm, the big important piece of a website, umm, when somebody lands on your website, you've got about two, three seconds to- explain who it is, who it's for, what you do, and what to do next.
03:15 So there's three things that you want to do inside that three seconds. Now Louise is on her website, Go H.I.
03:23 Umm, she's kind of doing- the third one we've got here, getting touch. Umm, nice, really nice colours, they're getting touch, pink and orange there.
03:33 I would really love to see that in the top right hand corner. A big, you know, let's change the colours, contact us.
03:40 Cause at the moment contact us- is just the same as the rest of the menu. Umm, and it's not as prominent in that menu as it is, you know, uh, above the fold as we say, uh, that first bit.
03:53 So I'd love to see that contact us in the menu by a bit more prominent because- that's presumably what she wants people to do.
04:01 She's got it here getting in touch, it goes to a contact page, contact us. Umm, so before I move on, umm, so we've got this practical H.I.
04:11 support designed for growing businesses. Umm, okay. I mean, that-that's fine. It's nothing-it's nothing flashy, it's nothing showy. I know Louise, so I know that she is, umm, her business is-is a bit bigger than, you know, uhh, uhh.
04:29 A solo HR consultant, she's got a few associates, she's got a few staff members. Umm, so, when I say, you know, you should be meeting, you should have a target market in mind when you're doing your marketing.
04:43 When you get to a certain-the reason for that is that it's- much easier to get leads and clients. Eventually you get to a certain level of, uh, income stature, you know, status, whatever it is, where, um, niecing becomes a little bit less important.
04:58 You can broaden out, because you can spend more to get those leads on ad-v- hurts. I mean, let's say, for example, if you wanted to do lead generation and you were just starting out, you should have a niche because then that helps you understand who it is you're supposed to be working with.
05:12 They understand they're supposed to work with you. When you get to a certain size, it's less important because you have more money, you have to- more credibility, you can, uh, invest more in adverts and other methods of lead generation to get those claims, right?
05:26 Um, so it becomes, yeah, it becomes less important as you grow as a business. So I'm not going to tell Louise apart.
05:34 I, for not having a niche, not having that varied. So we've got practical HR support designed for growing businesses. That's fine.
05:42 No problem with that whatsoever. It's, uhm, you know, I think about, um, there is a HR, uh, lee- the house of HR.
05:52 It's just called Rachel something or other. And she's got this really cool brand where it's, uh, kind of, I wouldn't say brash, but it is like, um, it's like kind of rock, uh, rock and roll type thing.
06:03 That's a really cool brand, you know, it stands out. What I would say. If I'm being honest with Louise's, uh, brand with her colours, with her stuff, it's nice.
06:14 There's nothing that makes me go, wow. But that's okay, you know, it doesn't- I need to necessarily do that. I guess my point is, right now when I look at this, and there's nothing that makes me go, okay, I'm in.
06:29 So, yeah, we're starting off, you know, when it comes to marketing and sales. Uhm, we've got, uh, you meet somebody, they're a stranger, they are zero out of ten.
06:39 You need to move them over to being a ten out of ten. That's when they pull their hand out, uh, their wallet out of their pocket, and hand over their cash.
06:46 Now, marketing does as much work as it does, and then sales needs to pick up the slack. So if marketing does five, then sales needs to do the rest of the five out of ten.
06:54 If marketing does nine, then sales only needs to do that last marker, whereas if marketing just does one, then sales needs to pick up the slack.
07:02 So at the moment, oh, marketing, branding, um, it's okay. There's nothing, uh, flashy about it. It is what it is.
07:13 So here we go. Uhm, so practical h. I support design for growing businesses. What I will say, Louise, there's this bit here.
07:20 I've highlighted it is the sub. Section. Uhm, I know I'm reviewing your website right now and I don't want to read it.
07:29 My brain is refusing to let me commit to reading it. And I'm actually supposed to be reading it. So I'll just tell you that it's too long.
07:38 You need to shorten it. It needs to be a bit clearer. But we've got Go H.I. provides flexible H.I. solutions tailored to the needs of small and medium sized enterprises, whether you want full support, collaborative guidance, or the tools to manage H.I.
07:54 in house. It's far too long. You need to make that a lot more succinct. It also could do with saying something a bit different.
08:01 We've already got practical H.I. support designed for growing businesses. That is exactly the same as what you've said below. Uhm, unless you're gonna.
08:10 You missed. I say something markedly different. I say just get rid of it. Just have the get in touch business, you know, whatever it is.
08:18 So that's above the fold. Then above that we've got all the menus. So we've got the go H.I. logo, top left.
08:24 Nice and small. I like that. Some people make the mistake of throwing their logo sooo big. Like, nobody cares about your logo.
08:33 I assure you, I know you spent a lot of time creating it on Canva or you spent a lot of time money, effort creating your logo.
08:40 No one cares. I'm really sorry to tell you. You're not Nike. You're not Amazon. You're not my Donald's. Your logo doesn't mean anything.
08:47 It is just taking valuable space. So if you do have your logo really prominent on your website, make it succinct.
08:57 It doesn't really help you like you think it does. Umm, the bit that we've got here along the top of the menu is so many options, Luis.
09:05 We've got home, WIGO, H.I., what we do, sectors we work with, then I've got one, two, three, four, five. Then resource- services and support, then news, then about us, then join us, then contact us.
09:21 Whoo! There is a lot of pages there. Umm, and that can be, you know, overwhelming, right? We've got that paralysis analysis.
09:31 And I'll- umm, if we have too many options, we choose none. Umm, there's information overload, information overwhelm. Umm, as much as you would- you have done this on purpose, right?
09:46 So you think that you are doing- We'll you in a right thing, so I don't want to be, you know, harsh with you here, but there's too much there, there's- there's far too much.
09:53 Umm, for me, when I'm, you know, when I'm designing the websites for the Consultant Command Center, we have the home.
10:03 Umm, then we have about, then we have work with me, and then we have contactors. And in work with me, these are where we list out your services, but we don't say services or what we do, we say, work with me.
10:19 Is kind of a. A little bit of an instruction, right? There's a little bit of subtlety there. We've chosen those words specifically, because, you know, it's a bit of subliminal messaging, a bit of Darren Brown, you know, a bit of work with me.
10:32 Umm, and then there's a contact page. So. I would say, you know, can we make some of these, uh, pages a bit more, well, the menu options are bit more succinct.
10:48 You know, there's not nothing wrong with having lots of pages on your website, but along. On the menu, you want to make it clear and easy for someone to navigate.
10:56 And then you can have these sub pages linked out from the others. So, for example, if you have the about, which you've got, heard from last.
11:06 Um, and then you have, And why go HR, what we do, resources and support, news. You could throw all that under about us.
11:15 Umm, you know, when someone clicks on about, they could have sections about those bits. And people can, And click on the link to go to the next page to find out more information.
11:28 So that somebody is going on a journey, rather than being presented. It's kind of like, right now, you know, someone's visited your website and there are so many options for them, right?
11:38 It's like getting on, umm, on a map, um, and there are 50 doors in front of them. And that can be overwhelming, because you're like, I don't know which door I don't, I don't know what you want from me.
11:51 Whereas if you use, for example, just put three or four doors in front of them, and then they walk- through one door, and then we're presented with, um, another four doors, or another three doors, or whatever, or the option to go back.
12:04 You're making it a lot easier for somebody to find the information that they want to find, right? So, I'm gonna scroll- down anyway, so that's a lot of work just on the above the fold section.
12:17 So, whatever we've got now, we've got our H.I. services, we offer free, clear ways to work with those depending on the level of support you need.
12:25 Okay? I like that. Um, I was- I would that you don't really need it. You know, you can just put our H.I.
12:32 services. Personally, how to put work with us, or your options. Uhm, something along those lines, but what you've got here is when it says we offer free, clear ways to work with those depending on the level of support.
12:44 You need, again, it's too much, but it also adds nothing. You've got our H.I. services, and there are free options.
12:52 You don't need any more than that. It, it, you know, I can infer that there are free ways to work with you, because there are free boxes.
13:00 Oh, yeah, you can get rid of that sub-headline. One thing that I want you to take away with you is people don't read websites, people scan them, right?
13:10 So I went out and was talking at the start, you know, you've got three seconds to tell someone what you do, who you do it for, and how to, and how to get in- on-text with, yeah?
13:17 Uhm, the other part of that is when somebody's on your website, they don't read it word for word, they're not, you know, no one's ever reading it, they will only read it if they think it is for them, right?
13:28 There's this argument out there in the marketing world. Oh, people don't read sales page. People will read if they think it will serve them, right?
13:39 People read books. I read books. I'm in a book or people read books. Newspapers. People read newspapers, right? People read.
13:48 There are bla- on the web, on the internet, umm, you know. So, that's a- that's a nonsense. People do read, but they will only read if it serves them.
13:58 So, right, you know, you've got to make it really easy for someone to want to read something, right? So, people won't read unless they are clear that that will serve them.
14:13 So, that being said, you need to decrease the amount of content. Here we go. We've got done for you, done with- if you do it yourself.
14:22 And then we've got complete outsourced HR, collaborative HR support, HR tools, templates and trainings. And then below that, we've got loads of copy.
14:35 Now, I- I would urge you, I like what you've done here. We've got this clear, uh, value ladder. We've got done for you, done with you.
14:44 Do it yourself. I like that. Umm, I would say that you need to to make it a bit easier. For somebody to understand what it is that is on offer, and then click the bottom, you know, the button, to then go and get more information.
15:03 Right now we have got so much information that it makes it difficult. To read it, I don't want to read it.
15:16 Erm, so, and if I don't want to read it, and I'm supposed to be reading it, whereas a stranger is like, well, why would I read all that?
15:24 Erm, so I would say, Sure, and this up, you could probably just get done for you complete outsourced hi. Ideal for SMEs without an internal hi team.
15:36 Erm, without a hi team, you don't need the word internal. Umm, umm, umm. Employers navigating complex or sensitive, yeah. Businesses seeking long term strategic HR input.
15:51 Um, whoever's written the copy for this, I do apologise if this was you. Umm, whoever's written this has used so many big words.
16:02 You want to make your website really easy. I-I'm stuff in general in fact. You want to make whatever you're writing really easy for the reader to read, right?
16:12 We want, Righty at the level of a ten-year-old. You know, that's one of the prompts I give my chat GPT.
16:20 Right at the level of a ten-year-old. People want things to be easy to read. Using big words doesn't help anyone.
16:27 It makes it really difficult because that- And there's that moment where you have to process the word to understand it.
16:33 And every time you add to that frustration that somebody's feeling, you are making them want to click away from your website, never to return again.
16:43 So, I would say, I would make these words easier. We got navigating complex or sensitive staff issues. That word navigating can be.
16:55 Yeah. I wouldn't, you know, off the top of my head I can't make that. Change for you. Uhm. But yeah, as a general, yeah, you need to make the wording easier to understand.
17:12 You need to make it clear up. You need to make it more succinct. So here we got. We work along.
17:17 Inside your business offering expert, advice, clear documentation, and hands-on support where needed. This option is ideal for business owners or internal teams who want to stay involved, but benefit from professional guidance for and their second opinion.
17:32 And then we've got. Don't. Ideal for in bullet points beneath. Now, I would say your second really long sentence there, by the way, is exactly the same as those bullet points.
17:46 Then. The first sentence we work. Alongside you, it's offering expert advice, clear documentation and hands-on support where needed. But that is the same as saying done with you.
17:58 So why are you saying it again? I'd say just put ideal, you know, uuuh, you know, make it succinct. What is collaborative h.i.
18:04 support in less than, I don't know, make it more succinct, make it so that somebody wants to click on that.
18:15 What is collaborative h.i. support? What is complete? What is, uhm, done for you, done with you, do it yourself. That is all you need.
18:23 Ideal for, you know, make it nice and succinct. Somebody can opt in. They understand the words, done for you, done with you, do it yourself.
18:31 Fine. And then. and the buttons that call to action. We got, done for you, done for you, DIY. Uhm, so there's a typo there, because that second one should be, h or done with you.
18:46 But I would say, just change those words to find out more, rather than. Say, you know. Then we've got H.I.
18:52 solutions for U.K. businesses. We specialize in working with small businesses as their outsourced H.I. partner, either on our retained, our teams are based in and worked with clients.
19:02 The whole of the U.K. we went, bah, bah, bah, bah, bah, bah, bah, bah. That's always too many words. Umm, equally this stuff is.
19:11 Yeah, I mean this stuff is kind of more or less repeating the same stuff over and over and over again.
19:18 So, I would say pull that out. H.I. solutions for U.K. businesses. Boom. That should be at the top of your website.
19:27 Rather than practical, H.I. support designed for growing businesses, just put H.I. solutions. For U.K. businesses. Put that, and then put get in touch.
19:36 And then have your, our H.I. services. That done for you. Done with you. Do it yourself. Get the bullet points.
19:42 Get the call to action. Somebody can then go and find out more information. Pull this. H.I. solutions for U.K. businesses.
19:49 Out. Get rid of it. Trusted by our many clients. Love this. With all these brands that you have worked with that you've helped.
19:57 And then the testimony. On the old below. Straight from Google reviews. Amazing. Great work pulling this together. I love this.
20:05 This tells everybody that you can't be trusted. We've got reviews going back. Umm. For a while here, then we've got all these different brands.
20:17 This says you can be trusted. And that is really important. Because when somebody meets you, they're a stranger. They don't know you.
20:25 They don't like you. They don't trust you. But we're, we're edging into this trust, right? By, including all this information.
20:33 Then we've got the award-winning KHR advice and support. We've got all these cool awards. That's really cool. I like that.
20:40 Um, stay in the know. We'd like to keep our clients up to date with all of the latest in- industry news and trends to find out what's new in the world of HR.
20:49 Go to HR's blog. Ugh. Do you know? I really thought you were gonna have a mailing list sign up for in there.
20:58 And I would love to see you with a mailing list sign up. Mailing list of the- I'm sorry. Second, third, most important piece of marketing for anyone who's, you know, self-employed or not.
21:11 A mailing list is like a- it's like a cheat code, you know? You- you can get people onto your mailing list.
21:16 You can stay in touch with them. It's how you avoid fee- I mean, right? It's how you build up a pipeline of leads and claims.
21:23 If you've got a mailing list, you have got people who want to hear from you- you are able to build a relationship with them in what feels like a one-to-one format.
21:34 But you're doing a- on mass. So, yeah. Get a mailing list. Uhm, yeah. Get a mailing list. Uhm, then we've got the thing at the bottom.
21:45 We've got two phone numbers. We've got an email. We've got free social medias. Uhm, quick links. Mm, fine. Client portal.
21:55 Like that. Uhm, so, I would love to see an about section on this, uhm, here. So. So, somewhere, you know?
22:04 Who's Louise? Who's Go H.I.? You don't have to go into it too much, and I like the picture review on the homepage, but I do want to see a little section of, you know, who you are, so that I can then click the button at the top in your menu, about, uh, and find out more.
22:20 But also on this homepage, you know, um, I, a homepage should be laid out with the information that someone can just, scroll through and then click on to the bit that they want to find out more about.
22:32 So we should know who you, who you are, what you do, um, and what to do next. So I like that we've got the options of potentially working with you.
22:41 I like that we've got all these trusts and they, I like and these award-winnings. Where is the section that says, who, go, h-r-r-r.
22:49 H-r-r-r. We know, where's the section about Louise? Hey, I'm Louise. Thanks for checking out my website. Um, we'd love to have a chat with you.
22:59 Come for a little on those signs, I don't know. Uh, click this button to find out more. And then they get taken to a section where they can find out about you.
23:05 Because that's how they begin to know ya and like ya. About section is really important. It's such an important section of people's websites and they overlook it.
23:13 And they think that when they click on the about- not section, it should list all their qualifications and whatever. What you should do with an about page is tell people why they should hire you without telling them why they should hire you.
23:27 So your about section should be written with the perspective of, I am telling- you information that you need to know about me but in a way that is a story that is a- not- I'm not bragging, you know, it's just- these are some facts and they're really cool and you should find out about them.
23:47 Uhm, so let's have a quick look. I'm conscious I've been going on for a while, so why go HR? We're on this page now.
23:55 Honest, authentic and ethical advice. And we've got a picture of you and your mate. It's cool. I like that. Andy Barnes, we've got our testimonial.
24:03 We've got, wow, another big chunk of HR, uh, text. Then, I'm not ready. That's go HR, we help this. This is by providing practical options to people challenges.
24:19 We've said this earlier. I don't think we need to say that again. We provide this support through highly experienced senior HR professionals who are dedicated to finding business focused solutions for your business.
24:32 Yeah, too much. Also, uhm, you know, I, where's the section about who you are? Louisa's YO.
24:44 We're on the YGO HR section. I think what you're trying to do is, you could probably merge this with a, an about section.
24:56 But we've also, there's so much work here that says, why work with us? And we've got one. One, two, three, four, five, six paragraphs about why someone should work with you.
25:07 Which, doesn't do what you think it should do. Like, you know, what you're trying to do there is saying who you are and why you should be.
25:16 Trusted, but. And then we've got why go HR and then we've got these, I guess their values. I don't know, we've got one, two, three, four, five, six, ten with loads of copy beneath it.
25:32 Umm, yeah, and there's big chunks of text, so there's a lot going on here. Umm, so I'm just gonna skip over it and say that this all needs to be made more succinct.
25:45 Then we've got book a call and breathe, we know the world you were. I can type deadlines, type budgets, not time for HR speak.
25:51 That's why we keep things simple. One conversation is usually enough to get you moving in the right direction. If you need more support, we can get involved as often as, or a little as you need.
26:03 So this is really interesting. We know the world you work in, type deadlines, type budgets, not time for HR speak.
26:11 Not time for HR speak. And then you go on for another two sentences to say why someone should book your- or call, as well as this is at the bottom of a page where we've got so much writing.
26:26 and Uhm. One come, yeah. Okay. We've got a book, you're 30 minute, yeah.
26:43 So I guess, go in. Back to my point here, there's, again, there's too much. Hehehe, there's too much. Then we've got, erm, a call to action, book your free 30 minute, h.r.
26:54 consultation today. And then it says book your free 30 minute, h.r. consultation. today in the call to action. It's the same thing over and over, right, repeated.
27:08 So if you've told somebody that you know that they're short of time and then you're saying the same thing, two sentences.
27:17 Uhh, yeah. So that needs to be brought together. We don't need that twice. Okay, so now we're on what we do.
27:29 When you do the HR, you focus on your business. We overcome people challenges. When it comes to HR advice, we've got you covered, whether you need support in the absence of an HR, in-house HR team, or require more expert in depth.
27:41 I advise for specific issues facing your business, rest assured that GoAHR is here to help in the most reliable, honest, inefficiently possible.
27:49 Whoo! Too long. Then get in touch. They, you don't need this page. You don't need this page. What can H.I.
28:02 do? What can GoH.I. do for you? We've got four. before. Paragraphs to explain what you've got below, which I basically H.I.
28:11 services, new starter process, performance management, lane management, and then wow, so much copy. Louise. You're trying to prove that you know your H.I.
28:23 stuff. Book a call and breathe. I, so much copy here. Get rid of this page. When it says what we do, I want to hear more about those packages that you offer.
28:39 So get rid of this page and when it talks about those packages earlier on, have that as the next page.
28:49 H.I. support for construction and design businesses. Okay, so in construction things move faster when people, people problems crop up, they don't wait for a policy review, whether it's a worker ignoring.
29:05 Safety rules, someone's constantly turning up late or attention brewing between trades on site, you need a solution you can act on right now.
29:12 That's where we'd come in. Now, I don't mind, ooh, I like this. They've got need quick advice on a current issue, taught to a HR advisor.
29:21 That is- I want to see more of that. Need quick advice on a- I wouldn't say current issue, because it's- because it's gonna be a current issue.
29:32 Uhm, but I do like taught to a HR advisor. Or taught to us now. One of those things. Need some quick advice?
29:42 Talk to us now. And that immediately gets put through to you. Because that is a hell of a lot more compelling than the last two paragraphs I've just read for you.
29:50 Uhm. I like this. We offer our HR advice for construction companies like yours.
30:01 We speak to business owners. Every week you say the same thing. We're too small for an announce, but this stuff is taking away.
30:08 Maybe we're trying to deal with someone. Yeah, not sure what. I would love these bullet points to be a hell of a lot more succinct in, uh, dialled in, not succinct.
30:19 A hell of a lot more dialled in to the construction industry. I like, we've got HR support for design. Uh, construction and design businesses.
30:28 I'm not sure if construction and design overlap. In my head to design business is more like tech, or like, you know, some guy at a laptop or something.
30:35 Um, and I like the pictures. You've got the hard hats and the high vis. That's cool. So get rid of these f- S2 pyrographs and just put, we offer HR advice for construction companies like yours.
30:48 Then get these bullet points dialed in a hell of a lot more to the pain that the HR, um, construction industries face.
30:56 Cause that's all they're interested in. You know, someone comes to your website cause they are in pain. They have got a problem and they want to have a solution.
31:05 So when you talk to them about the pain and the solution, that makes them, uh, pay attention. That's what they want, right?
31:13 These are the things that they want. They want to get away from the pain. They want more pleasure. You have spent most of your website talking about the bridge that gets them there, i.e.
31:22 the h.i. services. They don't care about the h.i. services. They could not care less. They are interested in the pleasure and, getting away from the pain.
31:31 Umm, so uuh. And then we've got specialist HR revised for the construction. We offer blah, blah, blah. HR policies and compliance.
31:43 We help constructions. There is, yeah. Yeah, you're repeating the same thing over and over. a Just talk to them about the pen and then tell them to call them to action.
31:55 I'm gonna assume it's the same for the rest of your pages, h.i. support for retail businesses, cool picture of you and your mate.
32:02 Yeah, again, too much, too much. Just talk to them about the pen that they're in, umm, and call them to action.
32:10 action. It doesn't have to be like this, you know, maybe you experience this, this, this, and this. It doesn't have to be like this.
32:16 Colours now will get this problem started in less than half an hour. Boom. Then we've got, um, hospitality. And your questions And will see you in the event's businesses.
32:28 Cool. Fair enough. And there's a picture of you and your mate in what looks like a hotel or something. I like that.
32:32 Um, again, same thing with each of your and you want to focus on these factors. No problem. But talk to them about the specific problems that they are going in.
32:48 That they are experiencing. Finance. Financial sectors. I mean, you've got it here. Unshow how to legally change a commission or boner structure.
32:57 I like that because that will be financial services. That's not going to be construction and, uh, design. So that's really cool.
33:06 So, but where is this bit wondering if your contracts, policies or grievance procedures are up to date? They might be, but that's like very borderline.
33:16 They probably don't. And then they're now in actual fact, they're financial services, interesting. Maybe they are. Maybe they are worried more about that.
33:25 I guess you'd know better than I would about that. Uhm, cuz, yeah. And then, yeah, we've got so much more copy.
33:38 We need to make this into a- a bit more of a structured story. Like, if you want to do a bit of a sales page about, to each industry, no problem, but it can't be the same information repeated over and over and over and over again.
33:51 Umm, so I'm just gonna move on from that, because I think I've levered at that point. Heh heh heh heh heh.
33:59 This is business support, resources and support. We've got a fun picture of you and your mate here, I quite like that.
34:06 Again, umm, woof. Same stuff was what was on Why Go H.R. or What We Do, right? The same stuff, but a little bit different.
34:16 Performance, management, line management skills, H.R. strategy, blah, blah, blah. Get rid of it. News. What do we got here? Is this your blogs?
34:26 Okay. I like this. Um, blogging is really cool. Blogging is one of those things that really can help with SEO.
34:36 Um, so it's really useful. The good thing about a blog is it positions you as an expert. It's like, oh yeah, we got this really cool information.
34:44 I want to find out more. Blah, blah, blah. But, on the other hand, you know, I don't really know what's happening with the SEO world right now.
34:52 I know that AI is taking over. Umm. I mean, personally, I don't that often go on Google and Google for things much anymore.
35:02 I generally tend to go for chat GPT and I know that is what is the current trend for everyone else out there, right?
35:09 I've been watching all the videos. Umm. Online, you know, Neil Patel, I don't know if you know, like I was like the expert on SEO and he's talking about the facts that SEO is changing, right?
35:20 So, um, Google, for example, you know, when you Google something nowadays you get that AI summary at the top. Right?
35:28 Um, which kind of answers your questions and then there's the normal search results after it. So, how you get featured in those AI summaries I don't know because SEO isn't something I know about or something.
35:43 And I'm particularly interested in, you know, personally, I would say, why spend all that money, you know, on, um, investing in SEO when you can just, you know, give Google five pounds to show your way.
35:59 As one of the search results at the top, you know, one of the sponsored, you know, why spend thousands on SEO when you could just cheat effectively, get your result to the top of the page without doing anything other than giving them five pounds or whatever it is.
36:16 . Umm, so yeah, I mean, SEO is a commitment. You've got to keep blogging. The idea of SEO is Google will show your, uh, website or your blog pages depending depending on.
36:32 What someone is searching for and depending on what someone is searching for, they will show your site. If somebody clicks onto that and then stays on that page, Google then understands that that page answered that person's query and is therefore Google.
36:48 Is therefore more likely to show that page again, right? To somebody with the same search terms. That's how you get to the top of Google.
36:55 Um, but, how to get Google to show that page in the first place, you know, there's a bit of a dark art going on there.
37:03 It's all a lot of back. And stuff, SEO, keywords, et cetera. So for me, I would say, why are you blogging?
37:10 Is it really that important to you in terms of, you know, does it drive a return on your investment? Is basically what my point is.
37:19 Are you. Or are you getting a return on your investment? Or are you just doing it because you think that you should?
37:25 Because I need to remove the blog from my website because I never use it and I'm, yeah. Anyway, about us.
37:34 Finally got there, a wealth of unrivaled HR experience offering valuable support, or like that. Again, there are, it's, it's not written at a 10 year old's reading level, right?
37:48 So I would say, let's tone down the language, but I like the point that you make him. Our values, uuh, no one cares, company aims, no one cares, company background.
38:00 I want no one cares. We've got a testimonial, which is cool. Paul Hamilton. I've noticed this on a few pages.
38:06 You've got this testimonial kind of in the top right and corner of the page. Uhm, that's cool. Let's get a picture of Paul Hamilton.
38:14 Cause right now, Paul Hamilton is not a person to me. But if you put a picture of Paul Hamilton. I will know who Paul Hamilton, well, I will realise that Paul Hamilton is a real person.
38:25 That means that I'm more likely to believe that testimonial. You need a picture of a person. Right, meet the team we've finally got here.
38:33 We believe in priding honest, authentic and ethical- advice to small and medium-sized businesses. You need practical support to people challenges.
38:41 I will you've repeated this many times throughout this website, so I would love to see that. Umm, not here. Just remove it.
38:50 Umm, then we've got a- section about Louise, and then we've got Nicola Dubros. Umm, this has been written about you as though it's the third person.
39:04 Go H.R. was founded by Louise. And then we have teams based in Berkshire, Staffordshire, and Warwickshire. This means we're now able to support businesses across the UK.
39:18 We must hand the SME world and get the Charles and Tribulations that business on us first. We do the H.R.
39:24 So you can focus on running your business. Okay, that should not be in an area about you, Louise, because that is not about you.
39:33 Um, equally, if we have teams based in Berkshire, Staffordshire. And why am I only seeing two people? Because if you have more people in the team, great, show them off.
39:46 Um, but either way you can remove that. Oh What I want to know about is Louise, Lithgow, D*****. That's all I want to know about.
39:53 And I want to know about her experience and how that will help me get a better business. I'm waiting to think about the word, so that you, uh, the words so that you.
40:04 We offer, We do great HR so that you can sleep at night. I've worked in many high profile blue chip businesses, so you know I can give the best advice possible.
40:17 You know, these are basic examples, but what I want you to take away from this. Is that there needs to be a reason why you're saying these things.
40:24 Louisa's worked in many high profile blue chip businesses from starting to create and rising to the position of people direct to a PLC.
40:32 Well, I don't care. Why are you telling me that? And now I'm working to, and I'm being brutal there because I'm- I want you to tell me why I should care about that.
40:41 Right? Because I can't infer- I mean, I can infer that myself, but the reader doesn't want to have to do any work.
40:48 You need to tell them why they should care. Uh, then we've got a book, uh, call and breathe, and then we've got, uh, link to your blog, blah, blah, blah.
40:58 Ok. Okay. Then we've got jianas, monthly hr toolkit subscription, really long block of text, get trust where the hr device, what is the hr toolkit, what's included.
41:15 I choose our monthly subscription. How do I get this monthly subscription? I can't buy it from your website, is that right?
41:23 Well, that's a shame. I would love to be able to buy that directly from your website, making money while you're not even in the- room.
41:30 That's amazing. That is, like, a cheat code. You need to make this into an online shop. And you need to make it clear why someone should buy this from you.
41:40 I want to be honest with you. It's really difficult to sell from the page. That's why. I have created, uh, written a 31-page Google Doc to sell my £4.63 book.
41:55 I'm gonna change the price at some point. Umm, that's by the buy. Umm, my point is, selling, to a stranger is hard work.
42:04 That being said, you can sell to people who know you like you and trust you. You know, they click on your website, and they're like, oh, a monthly H.I.
42:11 Toolkit subscription. Interesting. And, you know, you can, you can, uh, talk about this during your mailing, You know, why, what people have gone through with you, what they were struggling with, what they did.
42:26 When I knew came along, you helped them, or the monthly H.I. Toolkit subscription. Does it sound good? Call them to action.
42:33 Send them to this page. Help them understand what the world they're looking in, uh, living in. Looks like what the world they're living in.
42:40 Could be like. Call them to action. Tell them to buy them on the monthly H.I. Toolkit. A hell, hell of a lot of work for you.
42:46 Uhm, but, you know. That's, that's a business. That's life. Nothing comes easy, right? And then final page we've got getting in touch.
42:56 We're here to help. Simply fell in the for- Someone will get back to you. You can send an e-mail or give us a call on two different phone numbers to chat to us today.
43:05 Whoo! Uhh- Uhm, just out of interest on all the other pages when it said, can I, it said book a half an hour call somewhere.
43:17 Can I book a call in your diary? Do I have- that option. It said, book a three half an hour.
43:26 Book your free 30 minute consultation. Alright, okay. You Yeah, okay, so, um, telling people to book their free 30 minute consultation and then sending them to a page where they have to fill out information or send an email or it called you on one of the two phone numbers.
43:45 Bit confused. If I want to book a half an hour, then I would love to be able to, if that's what I want, then I would love to be able to just access your calendar.
43:53 Um, but, so I'd like that a bit more succinct. Then we've got this contact page where I have to fill in my information.
44:02 I, I would love to see this. You can send an email to go info or give us a call or on this number or this number.
44:09 It's chat to us today. You're giving them options, which is great. The problem is you're overwhelming them. They don't know what to do.
44:17 Right. You can either. Fill in the form, send you an email, or give you a call on two phone numbers.
44:22 Just tell them what to do. Just, just give them one instruction. That, that would be my advice. Make it simple.
44:30 Tell people what you want them to do. Uhm, just choose one thing. Anyway, that is my website review. Louise, you know where I am if you want some help.
44:42 I'm making all these changes. Uhm, there's a lot of good stuff here. The problem is you are drowning people in information, giving them too much information, and you're not making it clear why they should care.
44:58 You're not me. me. What's in them where they are is, I guess, is my overall situation. Somebody clicks on your website, they are in pin, they have staff that are causing them issues, and they want to get rid of that problem.
45:11 Now, whatever that looks like, so they want to be in a dream. Right? And you need to talk to them about the pain that they are in, and the pleasure that, and the pleasurable world they could be in.
45:22 All they have to do is get in touch with you. That's all they need to do. That's all you want them to do.
45:29 And the rest of time, you should be talking about why they can believe that you are able to help them.
45:36 But you need to do that in a less, I can help you because I do all this, but this, this, and this.
45:42 But more in terms of, let's share, um, customer testing. The testimonials, let's share the web, uh, the, the companies that I've worked with.
45:50 Let's share the awards platform. Let's share, you know, um, the, the, the, you know, whatever else it's, it's that you can share to prove your brand.
46:03 Can be trusted. And talk less about, you know, the bridge. Talk less about the HR stuff. Less about your values.
46:11 Less about what it is that you actually do. And you will get more leads, more clients, more sales, and more- profits.
46:20 Because people will believe you. Because people will see, yeah, Louise understands the world to the time living in. She understands the world that I want to live in.
46:28 And I trust that she is able to deliver that. Because of all these testimonials, all these awards, all these companies, she's- way.
46:35 With, et cetera, et cetera. Hopefully that makes sense. As I say, if you want to hand, you know where I am.
46:41 For those of you that listen along, hopefully this, uh, video and, uh, podcast has been really interesting for you. If you've got any questions, you know where I am.
46:50 As I- I've shared a link, uh, to the website checklist in the show notes. And if you want to get the consultant, the complete consultant command center.
47:02 Um, I forgot what it's called now. I've been talking for so long. If you want to get your own perfect website that does everything you need it to do, and it's set out in the best way possible, send me a DM on LinkedIn, reply to one of my emails, take a pic, um, and say, yeah, I'm interested.
47:22 And we'll- have a conversation about that. Uhm, so yes. Anyway, that is the end of today's show. Thank you for listening along.
47:30 Thank you for watching along if you've been watching along. Uhm, hopefully it's been useful for you and interesting. Uhm, and as ever.
47:39 Get marketing, because if I'm marketing, there's no sales, and if I'm sales, there's no business. So get marketing. Thank you for your