B2B IN 15

I'm launching the shortest B2B podcast: B2B in 15.

Every episode has 15 minutes of non-stop value about one single B2B marketing topic.

Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts:

1. The chit-chat

Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value.

2. The length

Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it.

Any feedback is more than welcome :).

All Episodes

B2B IN 15

B2B IN 15 l Episode 6 l The Fundamentals of Demand Capture

March 06, 2024 • Dapper • Episode 6

Tycho shares all his secrets around Demand Capture in his new podcast episode.

1 How to make cold outreach work, and get you new business
2 How to NOT use Google Ads
3 The newest Google innovations that’ll change how people search
4 How to leverage comparison websites
5 And more!