.jpg)
B2B IN 15
I'm launching the shortest B2B podcast: B2B in 15.
Every episode has 15 minutes of non-stop value about one single B2B marketing topic.
Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts:
1. The chit-chat
Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value.
2. The length
Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it.
Any feedback is more than welcome :).
B2B IN 15
Latest Episodes
B2B in 15 | Episode 41 | How to really stand out in B2B Marketing?
https://www.linkedin.com/in/tycholuijten/
.jpg)
B2B in 15 | Episode 40 | Forget funnels, optimize for reach (playbook to maximize pipeline)
Everything we've been taught about funnels might be hurting B2B marketing. In this episode, Tycho breaks down why you should think in reach, not funnels, and how becoming top-of-mind across your entire ICP builds more pipeline.Tycho's L...
B2B in 15 | Episode 39 | How to get clients to come to you (Niche Famous Framework)
The dream of every B2B Marketer: tons of inbound leads. When you're top-of-mind, trusted, and preferred, this is inevitably the result. How to accomplish that? Becoming famous in your niche. Tycho explains the basic principles using personal Li...
B2B in 15 | Episode 38 | How to 12X your video content engagement (on LinkedIn)
Video engagement is down. But it is still the most effective content to build familiarity and trust in B2B. In this podcast Tycho shared 12 tips to 12X your video engagement on LinkedIn.Tycho's Linkedin: