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B2B IN 15
I'm launching the shortest B2B podcast: B2B in 15.
Every episode has 15 minutes of non-stop value about one single B2B marketing topic.
Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts:
1. The chit-chat
Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value.
2. The length
Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it.
Any feedback is more than welcome :).
Episodes
26 episodes
B2B in 15 | Episode 26 | Making content stand out in the age of AI
GenAI will trigger a revolution in content marketing, and if you don’t adopt quickly, I doubt you’ll survive. Here are three steps you should take to stand out.Newsletter: www.dappe...
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Episode 26
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11:27
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B2B in 15 | Episode 25 | 10 tips to 10X your impact on LinkedIn
In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month.Newsletter: www.dapper.agency/resources/newsletterTycho's Lin...
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Episode 25
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15:27
B2B IN 15 l Episode 24 | Measuring Success in B2B Marketing
Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as well as long term impact on revenue and much more.Newsletter:
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Episode 24
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31:02
B2B IN 15 l Episode 23 | Chris Walker & Tycho - State of B2B Marketing
Chris and Tycho talk about the state of B2B Marketing. They discuss the role of the CMO, the most effective LinkedIn advertising strategies, marketing prioritization and more.Newsletter:
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Episode 23
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51:51
B2B IN 15 l Episode 22 | B2B Content that Converts
In this B2B episode, Tycho and Steven talk B2B Content and how to create content that grabs attention and converts. Newsletter: www.dapper.agency/resources/newsletter<...
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Episode 22
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24:47
B2B IN 15 l Episode 21 | What to do with only €1000 ad budget for LinkedIn?
In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month.Newsletter: www.dapper.agency/resources/newsletterTycho's Lin...
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Episode 21
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10:53
B2B IN 15 l Episode 20 | Do less to increase your marketing ROI
Marketers often do too many things simultaneously. Tycho discusses focus and how to double down on the few things that really deliver ROI.Newsletter: www.dapper.agency/resources/ne...
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Episode 20
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12:57
B2B IN 15 l Episode 19 | When To Expect Results?
Tycho shares his experience on results in B2B Marketing. How long does it take to get results? And when do you stop/keep going before reaching ROI?Newsletter: www.dapper.agency/reso...
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Episode 19
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12:51
B2B IN 15 l Episode 18 | How to Get Clients with 0 Marketing Budget
In this episode, Tycho tells you what you should do to get clients if you have 0 budget for marketing.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin...
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Episode 18
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13:50
B2B IN 15 l Episode 17 | The Real Job of a Content Marketer
In this episode, Tycho breaks down what a content marketer really does and explains why this role is more important than most people think.Newsletter: www.dapper.agency/resources/n...
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Episode 17
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13:46
B2B IN 15 l Episode 16 | Attention Precedes Conversion
If you cannot get your prospect's attention, you will never convert your prospect.In this episode, Tycho shares content ideas that will grab your prospects' attention in 2025.Newsletter:
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Episode 16
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13:52
B2B IN 15 l Episode 15 | Niche Famous Framework: How we double our revenue every year
In this podcast Tycho explains how he grows his revenue with 80-100% YoY by applying the Niche Famous Framework.Newsletter:https://www.dapper.agency/resources/newsletter
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Episode 15
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16:15
B2B IN 15 l Episode 14 | Why your Demand Gen is not generating pipeline
In this Podcast, Tycho talks you through the main bottlenecks for demand gen teams when it comes to generating pipeline.Newsletter:https://www.dapper.agency/resources...
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Episode 14
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12:12
B2B IN 15 l Episode 13 | The Ideal B2B Funnel Through a Content Lens
In this podcast, Tycho talks about B2B marketing funnels, through the lens of content. What is the type of content that'll help you grab initial attention of your prospect? And what is the type of content that you can use to get your pr...
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Episode 13
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12:32
B2B IN 15 l Episode 12 | What does the perfect Demand Gen team look like?
In this podcast, Tycho talks you through the perfect set-up for a Demand Gen team.Newsletter:https://www.dapper.agency/resources/newsletterPersonal Li...
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Episode 12
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14:54
B2B IN 15 l Episode 11 | Demand Gen: How to measure success?
Tycho reveals how he measures short-term success in Demand Generation.Newsletter: https://www.dapper.agency/resources/newsletter Tycho's LinkedIn:
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Episode 11
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17:07
B2B IN 15 l Episode 10 l How to create the perfect LinkedIn campaign for a high-ticket solution
In this podcast, Tycho walks you trough the 6 steps to set up the perfect LinkedIn Campaign for a high-ticket product or service.https://www.dapper.agency/resources/newsletter...
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Episode 10
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15:13
B2B IN 15 l Episode 9 l Create better content, faster
Content creation at big B2B companies can be done better and more efficient. In this podcast Tycho talks you through the 3 most important lessons that will help you to make better content, faster.
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Episode 9
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15:22
B2B IN 15 l Episode 8 l How to use B2C channels to reach B2B audiences
In this episode, Tycho busts the myth that you cannot reach B2B audiences on so-called 'B2C channels'. He shows you how you can use channels like META and YouTube to reach your B2B ICP.
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Episode 8
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15:05
B2B IN 15 l Episode 7 l How do you build a successful personal brand on LinkedIn
In today's episode of "B2B in 15", Tycho offers his insights on how to establish a personal brand on LinkedIn that generates strong levels of revenue.
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Episode 7
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18:38
B2B IN 15 l Episode 6 l The Fundamentals of Demand Capture
Tycho shares all his secrets around Demand Capture in his new podcast episode. 1 How to make cold outreach work, and get you new business 2 How to NOT use Google Ads 3 The newest Google innovations that’ll change ...
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Episode 6
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15:16
B2B IN 15 l Episode 5 l Setting up the marketing machine for a 2M service business: Step-by-step process
In this episode, Tycho talks you through the steps he would take to set up the marketing machine for a service business that does 2 million in revenue. He explains the 5 steps he would take, with a budget of €4000 when there is no marketing set...
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Episode 5
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14:16
B2B IN 15 l Episode 4 l How to master your video content creation strategy
In this B2B in 15 podcast, Tycho makes video content easier than ever. He presents 4 ways of video content creation that require almost no budget and very little time. After this podcast you won't have an excuse not to make video content again....
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Episode 4
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16:00
B2B IN 15 l Episode 3 l How to keep your senior staff involved in content creation
Demand Gen does not work without good content. And for good content, we need senior staff. To be more specific; we need the Subject Matter Experts (SMEs) of the organization. However, the SMEs are busy and have a hard time staying committed to ...
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Season 1
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Episode 3
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16:07
B2B IN 15 l Episode 2 - The Niche Famous Framework
Imagine if all your ideal customers would know who you are. Imagine that you would be the first company that they think of when they think of your category. That is the effect of Niche Fame. In this episode, Tycho tells you how the Niche Famous...
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Season 1
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Episode 2
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14:43