B2B IN 15

I'm launching the shortest B2B podcast: B2B in 15.

Every episode has 15 minutes of non-stop value about one single B2B marketing topic.

Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts:

1. The chit-chat

Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value.

2. The length

Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it.

Any feedback is more than welcome :).

All Episodes

B2B IN 15

B2B in 15 | Episode 32 | Pipeline Acceleration: How to Market Leads Already in Your CRM

August 25, 2025 • Dapper

Once a lead enters your CRM, the real work begins. You can’t afford to ignore them — this is the moment to intensify your marketing efforts. In this episode, we dive into pipeline acceleration and how to keep leads moving toward conversion.

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Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/