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B2B IN 15
I'm launching the shortest B2B podcast: B2B in 15.
Every episode has 15 minutes of non-stop value about one single B2B marketing topic.
Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts:
1. The chit-chat
Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value.
2. The length
Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it.
Any feedback is more than welcome :).
B2B IN 15
B2B in 15 | Episode 40 | Forget funnels, optimize for reach (playbook to maximize pipeline)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Everything we've been taught about funnels might be hurting B2B marketing. In this episode, Tycho breaks down why you should think in reach, not funnels, and how becoming top-of-mind across your entire ICP builds more pipeline.
Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/