FiredUp! - The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
FiredUp! - The Startup Marketing Podcast
Latest Episodes
What PR Skills are In Demand Today?
The landscape of B2B public relations and tech comms is shifting faster than ever before. Driven by the rise of generative AI slop, shrinking newsrooms, journalists’ overflowing inboxes, traditional media relations playbooks aren’t holding up. ...
Inside Marketing Decisions at a LegalTech AI Firm with Jared White
Navigating early-stage startup marketing in a crowded, highly regulated market is one of the toughest trials a founder or marketing leader can face. From determining the right ideal customer profile to breaking through established, legacy compe...
Can You Outsource PR to AI?
With many corporate leadership teams issuing a strict mandate to integrate artificial intelligence across every business function, marketing and PR leaders are facing a tough operational question: Where does AI actually drive efficiency, and wh...
How to Integrate Brands After M&A with Megan Adler
When two or more companies merge, they bring an inevitable clash of identities, disjointed messaging, and fractured cultures. Far too many organizations waste critical post-deal runway trying to push a messy grab bag of products without a unifi...
What Does the AI Backlash Mean for AI Comms?
Today, tech brands are running headfirst into a massive wave of AI backlash marked by growing public skepticism, data center infrastructure pushback, and intense resentment toward automated technologies. If your company is trying to announce an...
