FiredUp! - The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
Episodes
105 episodes
Interactive Content in the AI Era
Is your content getting lost in the "sea of sameness" created by generative AI? Are your website visitors bouncing before you can capture their interest? As B2B buyers become more dependent on AI for their initial research, it's harder th...
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Episode 102
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29:20
Creating a Category, Closing Series A with Aaron Cannon
Are you a startup founder looking to disrupt an industry with AI, but unsure how to secure significant funding? Do you want to understand what it takes to get noticed by top-tier VCs and build a category-defining company? In this ep...
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38:27
How to Raise the Profile of Your CEO
Executive visibility has become a key priority for startups, but with the rise of LinkedIn and the impact of AI, the rules have changed. In this episode of FiredUp!, Morgan McLintic, Chris Ulbrich, and Nicole Pytel discuss why executive visibil...
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Episode 101
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32:10
Naming in the AI Era with Anthony Shore
Are you trying to name a new startup or product in the age of AI search? With brand credibility and discoverability being more critical than ever, the old rules of naming no longer apply. Tune into this special 100th episode of FiredUp! as we w...
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Episode 100
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50:59
How Projectworks Closed its Series A Funding with Mark Orttung
Are you a startup CEO or co-founder struggling to secure VC funding? Do you want to understand the intricate details of the funding process, from navigating venture capital firms to managing international complexities? In this episode of Funded...
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36:23
How to GEO a Press Release
Are you struggling to get your press releases seen in the age of AI search? With buyers increasingly using tools like ChatGPT and Perplexity for their research, traditional PR strategies need an update. Tune into this episode of FiredUp! to dis...
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Episode 99
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31:47
Is Corporate Blogging Dead?
Is your corporate blog feeling a bit… dusty? Are you questioning if the effort you put into blogging still pays off in today's fast-changing digital world? Many marketers in early and late-stage startups grapple with whether corporate blogging ...
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Episode 98
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32:19
Driving Leads in Fintech Today with Bill Rice
Are you struggling to generate leads in the rapidly evolving Fintech landscape? With buyers increasingly using AI for their search and a surge in competitive pressure, traditional marketing tactics might not be cutting it. Tune into this episod...
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Episode 97
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44:48
The Hottest Trends in Tech Marketing
We’ve reached the halfway point of the year, and what a busy six months it’s been! To offer a retrospective of the year so far, Firebrand experts Morgan and Nicole sit down to discuss the marketing trends observed this year from Salesforce and ...
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Episode 96
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41:57
Email Marketing in the AI Era
In an era of constant change in the digital marketing world, email marketing remains a powerful and consistent channel for connecting with audiences. To better understand how this seemingly old-school communication method has not just survived ...
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Episode 95
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38:39
How to Combat Ad Fraud with Rich Kahn
Last year, over $700 billion was spent on digital marketing. Of that, $140 billion was stolen by fraudsters. Let’s face it: it’s no longer a question of whether you have fraud, but a question of how much fraud is affecting your busines...
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Episode 94
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43:30
Building a CEO's Personal Brand with Loreta Tarozaite
With the increase in AI-created content, having an authentic personal brand built by your CEO is more important than ever to stand out. But how does one go about deciding what their personal brand even i, and what are the steps they need to tak...
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Episode 93
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40:07
An Introduction to GEO with Shane Jordan
Generative Engine Optimization (GEO) is rapidly emerging as the next frontier of search strategy. As AI chatbots like ChatGPT and Google’s AI overviews transform how people seek information, brands must adapt their content to be not just search...
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Episode 92
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31:24
What is Happening at TechCrunch?
TechCrunch has been a pivotal publication in the startup and tech ecosystem since its founding in 2005 by Mike Arrington. From its origins as a tech blog to becoming a major media property, TechCrunch has undergone significant changes through m...
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Episode 91
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37:38
What's New in Cybersecurity PR with Nick Lagalante
The world of PR is constantly changing, but nowhere is it evolving as fast as in the cybersecurity space. The stakes are higher, threats lurk around every corner, and well-planned PR strategies often need to take a back seat when crisis arises....
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Episode 90
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46:45
Marketing in the Era of Uncertainty
In the world of startup marketing, uncertainty isn’t just a buzzword– it’s a daily reality. Whether it’s tariffs, rising interest rates, or the rising popularity of AI, marketing leaders are finding themselves in a challenging position to navig...
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Episode 89
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37:14
Converting Trials Into Paying Customers with Claire Heginbotham
As marketers, we spend a lot of our time getting people to sign up on our website, converting them into leads. Too often, the job can feel done after this, but we’re far from it. Those free trial and freemium users need to be onboarded, engage ...
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Episode 88
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52:56
Why Your Content is Getting No Clicks
Getting your startup’s message heard can feel like an uphill battle. And in the crowded startup market, making your message crystal clear isn’t just a nice-to-have but a matter of survival. To help you stay afloat, Nicole and Ian sit down on th...
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Episode 87
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38:11
How to Attract VC Attention with Kyle York
Navigating the competitive world of venture capital can be challenging for emerging entrepreneurs in need of funding. So, to uncover the secrets of VC engagement, we sat down with Kyle York, the co-founder and CEO of York IE, to get an idea of ...
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Episode 86
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40:25
How to Hire a Digital Marketing Agency
Choosing the right digital marketing agency can be a complex and challenging process for businesses, especially startups. Fortunately, we have considerable insight into this process and know exactly what it takes to navigate the selection proce...
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Episode 85
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28:08
Is AI Making Marketing Worse?
With the uptick in people integrating AI into their workflow, we’re starting to uncover some of the downsides of this rapidly evolving tool. Marketers are finding themselves in a crossroads and asking the question, will generative AI elevate ou...
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Episode 84
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40:18
Is PR Really Dead?
We’ve heard time and time again over the years that PR is dead or content marketing is dead, but we beg to differ. We live in one of the most exciting times of being a marketer. Still, with the rising population of AI tools and the changing buy...
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Episode 83
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41:02
Brand Experiences in the AI Era with Brian Tillman and Joe DePalma
AI search is changing the game with tools like ChatGPT and Perplexity providing instant answers and affecting website traffic. Even so, your website is a vital asset. So what does a startup need to do to make the most of the traffic they are st...
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Episode 82
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42:32
How to Build a Thought Leadership Campaign
We’ve already established that thought leadership is a powerful strategy for startups to build credibility, reduce churn, and drive sales. But where should you start when implementing a thought leadership campaign? The Firebrand team sits down ...
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Episode 81
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42:49
Marketing's Role in Business Leadership with Juliana Pereira
As marketers, it’s easy to get pulled into the day-to-day tactical operations of marketing and lose focus of the big picture. Juliana Pereira joins us as we take a step back and highlight the ways in which marketing impacts various milestones i...
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Episode 80
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45:15
