FiredUp! - The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
FiredUp! - The Startup Marketing Podcast
The Impact of AI on Marketing with Katie King
Although we recognize that AI tools cannot completely replace the human touch, it is becoming increasingly important for professionals to adapt to its evolution, leveraging AI while adding their unique value. Today’s guest Katie King, CEO of AI in Business, joins us to discuss the current state of AI, what we can expect to see, and how you, as a professional, can stay in the know. This week, episode 27 of the FiredUp! podcast is about the impact of AI on marketing!
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In this episode of the FiredUp! podcast, Katie King shares the potential opportunities and challenges that the advancement of AI poses to marketing and actionable steps you can take right now to stay relevant in a rapidly evolving landscape.
Katie King is a published Author, Keynote Speaker, and Consultant on Artificial Intelligence (AI), digital, STEM, leadership, and business transformation. She has been voted the ‘Leading AI Strategist’ and ‘Top 10 AI Influencer 2023', with over 30 years of consulting experience, and has advised many of the world's leading brands and business leaders, including Virgin, Harrods, Rolls-Royce, o2, and more. In recent years, Katie has authored two books, ‘Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge’ and ‘AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience’.
Katie and Morgan discuss:
- To stay ahead, marketers should focus on leveraging AI tools as a foundation and further adding their unique value.
- Continuous education and training are essential for staying relevant in the rapidly evolving field of AI.
- While AI offers opportunities for innovation and efficiency, it is important to be aware of the risks at play.
- Maintaining a human touch and strategic thinking will remain crucial in differentiating oneself in the market.
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Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
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