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SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Podcasting since 2023 • 340 episodes
SEO Is Not That Hard
Latest Episodes
Entities Part 4 : Beyond 10 Blue Links
The search results page is no longer a tidy list of links—it’s a dynamic canvas where knowledge panels, rich snippets, featured snippets, and AI Overviews signal who Google trusts. We dig into how entities underpin every one of these features a...
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Season 1
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Episode 324
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10:09
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Entities Part 3 : The Knowledge Graph
Most brands still try to “tell” Google who they are. We show how Google actually decides: by stitching together a ledger of facts from your site, LinkedIn, Wikipedia, news articles, and structured data—then trusting only what aligns. This is th...
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Season 1
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Episode 323
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10:59
Entities Part 2 : How Machines Learn To Read
Keywords don’t tell the whole story—entities do. We take you inside the three-step process machines use to read your content like a detective at a crime scene: highlighting potential entities, using context to resolve ambiguity, and linking eac...
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Season 1
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Episode 322
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11:59
Entities Part 1 : Things not Strings
Most of us were trained to think in keywords—count them, match them, stuff them. But Google no longer sees the web as a bag of words; it reads the world as a network of entities, relationships, and intent. We unpack the “things, not strings” sh...
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Season 1
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Episode 321
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12:22
Best of : Engineering as Marketing
Tired of churning out endless blog posts that barely move the needle? There's a powerful alternative that smart brands are using to generate leads, backlinks, and unmatched brand authority.In this eye-opening episode, I dive deep into "...
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Season 1
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Episode 320
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11:30
