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SEO Is Not That Hard
Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?
Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you.
Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users.
Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence.
Brought to you by keywordspeopleuse.com
Episodes
345 episodes
Entities Part 9 : Content That Builds Authority
Ready to stop sprinkling keywords and start building authority that lasts? We take one neglected concept in your niche and turn it into a structured topic cluster that both readers and search engines recognise as a trusted resource. From mappin...
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Season 1
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Episode 329
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13:11
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Entities Part 8: Your Competitors Entities
The prompt mentioned in the episode is:You are an expert SEO analyst specializing in Natural Language Processing and entity-based optimization. I will provide you with the text from a competitor's webpage. Your task is to pe...
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Season 1
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Episode 328
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12:03
Entities Part 7 : The Audit - Identifying Your Core Entities
Search engines understand the world through entities, not just keywords, and that changes how we plan, write, and structure content. We take the entity conversation out of theory and into practice by building a simple, durable audit you can com...
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Season 1
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Episode 327
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14:22
Entities Part 6 : Fighting AI Fiction: Grounding Your Brand in Reality
Tired of confident AI answers that crumble under scrutiny? We pull back the curtain on why large language models hallucinate—and how to stop the damage by turning your website into a source AIs can safely cite. Instead of treating models like f...
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Season 1
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Episode 326
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13:05
Entities Part 5: How ChatGPT Really Thinks About Your Brand
Forget neat rows of facts—your brand lives inside AI as a point on a vast map of meaning. We unpack how large language models like ChatGPT convert words into vectors, arrange them in a multi‑dimensional latent space, and “reason” by navigating ...
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Season 1
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Episode 325
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13:49
Entities Part 4 : Beyond 10 Blue Links
The search results page is no longer a tidy list of links—it’s a dynamic canvas where knowledge panels, rich snippets, featured snippets, and AI Overviews signal who Google trusts. We dig into how entities underpin every one of these features a...
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Season 1
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Episode 324
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10:09
Entities Part 3 : The Knowledge Graph
Most brands still try to “tell” Google who they are. We show how Google actually decides: by stitching together a ledger of facts from your site, LinkedIn, Wikipedia, news articles, and structured data—then trusting only what aligns. This is th...
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Season 1
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Episode 323
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10:59
Entities Part 2 : How Machines Learn To Read
Keywords don’t tell the whole story—entities do. We take you inside the three-step process machines use to read your content like a detective at a crime scene: highlighting potential entities, using context to resolve ambiguity, and linking eac...
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Season 1
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Episode 322
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11:59
Entities Part 1 : Things not Strings
Most of us were trained to think in keywords—count them, match them, stuff them. But Google no longer sees the web as a bag of words; it reads the world as a network of entities, relationships, and intent. We unpack the “things, not strings” sh...
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Season 1
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Episode 321
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12:22
Best of : Engineering as Marketing
Tired of churning out endless blog posts that barely move the needle? There's a powerful alternative that smart brands are using to generate leads, backlinks, and unmatched brand authority.In this eye-opening episode, I dive deep into "...
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Season 1
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Episode 320
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11:30
Best of : Search Intent
Ever wondered why some websites rank well but fail to convert visitors? The missing piece is likely search intent—understanding not just what people search for, but why they're searching in the first place.Search intent is the compass t...
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Season 1
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Episode 319
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17:35
Best of - The story of Broadband.co.uk
Success stories in digital business rarely follow a straight line, and the 18-year journey of Broadband.co.uk perfectly illustrates the rollercoaster ride of building a sustainable online business. What began almost accidentally in 2004, when t...
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Season 1
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Episode 318
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22:36
The Speed of Satisfaction: Mastering Time to Value
The deceptively simple concept of Time to Value might be the most overlooked factor in your SEO strategy. In this eye-opening episode, I break down why the speed at which users experience the core benefit of your website directly impacts your s...
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Season 1
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Episode 317
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11:37
Google Search Console data looking odd? Here's why..
A major shift has occurred in how Google Search Console reports your website's performance data, and it all stems from a quiet technical change few noticed. Google has removed the "num=100" parameter from search results—a seemingly minor adjust...
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Season 1
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Episode 316
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16:32
The Dowding System: Winning Your Business Battle with Data
Have you ever found yourself drowning in a sea of marketing data, unsure which metrics actually matter? The solution might come from an unexpected source—a smoke-filled room beneath London during the Battle of Britain.In this fascinatin...
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Season 1
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Episode 315
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14:27
Best of : There are no quick fixes in SEO
Looking for the magic SEO shortcut that will skyrocket your rankings overnight? You won't find it here—or anywhere else legitimate. In this candid episode, I pull back the curtain on one of the most persistent myths in digital marketing: the id...
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Season 1
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Episode 314
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9:11
Best of : Study shows slow sites don't just affect Google
Ever wondered if your website's loading speed really matters that much? The Financial Times conducted a bold experiment that answers this question with hard data—and the results should make every website owner pay attention.In this epis...
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Season 1
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Episode 313
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10:25
Best of : Intent Shift vs Question Shift
Search behavior is constantly evolving, and understanding those shifts is crucial for effective SEO. This episode dives into the fascinating distinction between "intent shift" and "question shift" – two concepts that significantly impact how we...
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Season 1
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Episode 312
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12:08
Best of : Own Your Branded Search
Are affiliate websites stealing your hard-earned customers by ranking for your brand name plus "coupon code" searches? This eye-opening episode reveals a critical blind spot in many brands' SEO strategies.Drawing inspiration from SEO ve...
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Season 1
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Episode 311
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13:01
The Ranking Method That Prefers Being #5 Over #1
The future of search has arrived, and it's not quite what many SEO professionals expected. In this eye-opening episode, we dive into a groundbreaking discovery about how AI search systems like ChatGPT determine which sources to trust and cite i...
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Season 1
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Episode 309
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10:24
The Payout Mafia - book review
What happens when a 20-year veteran of SEO and affiliate marketing picks up a fresh perspective? Unexpected revenue discoveries, that's what.In this episode, I share my honest review of "The Payout Mafia" by Neil C and James Dooley—a co...
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Season 1
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Episode 308
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11:32
Finally, Some Data on AI vs Traditional Search
Link to Sparktoro report: https://sparktoro.com/blog/new-research-20-of-americans-use-ai-tools-1...
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Season 1
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Episode 307
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14:46
Best of : Breadcrumbs
Navigating Google's algorithm updates can feel like wandering through a dense forest without a map. But what if there's a simple trail of breadcrumbs that could help guide both your users and search engines through your website? In this episode...
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Season 1
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Episode 306
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8:57
Best of : Managing Risk and Building for the Long Term
Managing SEO risk isn't just about playing it safe—it's about building something that lasts. After two decades in the industry, I've watched countless "guaranteed" tactics rise and fall, leaving digital casualties in their wake.The Marc...
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Season 1
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Episode 305
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13:52