Mary Warfel Moquin - Hey Neighbor 127

In this episode, we sit down with Mary Warfel Moquin, founder of A Brand New Day, for a conversation that goes far beyond marketing. Mary shares the story behind launching her business after navigating job loss, motherhood, health complications and the realization that the traditional corporate path no longer aligned with the life she wanted to build. What started as freelancing during the pandemic slowly evolved into a business rooted in storytelling, authenticity and helping brands connect with people in a more human way. 

Mary dives into her philosophy around “human-to-human marketing” and why so many businesses struggle to clearly communicate who they are. From branding and vulnerability to email marketing and storytelling, she explains how the strongest brands are built through trust, clarity and genuine connection. The conversation also explores the realities of entrepreneurship while balancing motherhood.

We also get into Mary’s love for poetry, writing and community. She talks about how storytelling has shaped her entire life, why the Mohawk Valley is such a unique place for entrepreneurs and how collaboration has become one of the area’s greatest strengths.

We Cover:
• Mary Warfel Moquin’s journey from corporate marketing to entrepreneurship
• The idea behind “human-to-human marketing” and why authenticity matters
• The difference between marketing and sales, and why small businesses confuse the two
• Balancing motherhood, creativity, and building a business from the ground up
• How storytelling, poetry, and community all influence the way she approaches branding

This conversation is a reminder that great marketing is not about being louder. It’s about being real, telling better stories and creating genuine connections with people.

This episode is brought to you by Vault Capital Partners.
(https://www.instagram.com/vaultcapitalpartners)

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Show Markers:
(0:00) - Welcome & Introduction
(1:00) - Origins of A Brand New Day
(7:30) - Human to Human Marketing
(10:15) - Why Small Businesses Struggle to Communicate
(12:10) - Outsourcing Your Weaknesses
(13:10) - Marketing vs. Sales
(16:15) - Working with Mary
(17:55) - People Buy on Emotion & Why?
(19:45) - Building a Strong Brand From Scratch
(22:00) - Email Marketing
(25:35) - Most Challenging Part
(27:50) - Flexibility & Work Life Integration
(30:45) - Poetry & Writing
(34:10) - Community
(37:00) - What's Next
(40:05) - Rapid Fire Questions

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Mary Warfel Moquin's Links:
Website - https://www.abrandnew.day
Linkedin - https://www.linkedin.com/in/marywarfelmoquin
FB - https://www.facebook.com/p/A-Brand-New-Day-Co-61572507656380

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