Learning by Association is a podcast that’s all about helping associations stay a step ahead with learning. Every two weeks, we dive into the role that learning plays in driving associations forward—from recruitment, retention and membership models to business strategy and more.
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Bill is the global head of association strategy at D2L. With more than 25 years of association experience, he has served in a senior executive capacity with several associations and held senior executive positions with large association services companies. His expertise lies in helping associations improve relationships between associations and their members to increase relevancy, engagement and non-dues revenue.
Bob Moore, MA, MS, FASAE, CAE, is a recognized leader in association management with over 25 years’ experience serving major national and international organizations.
Moore is currently the executive director of the ACOFP and the ACOFP Foundation. Previously, he was the first chief operating officer of the American Dental Hygienists’ Association and the first executive director of the TECNA. At IFT Moore was vice president, knowledge and learning. In his positions, Moore is known for being a catalyst of change and growth.
A graduate of Illinois State University with a BS in Industrial/Organizational Psychology, Moore earned his MA in Organizational Communications from the University of Northern Iowa and a MS in Learning & Organizational Change from Northwestern University. Moore is also an ASAE Fellow and Diversity Executive Leadership Program (DELP) scholar, chair of Association Forum and chair-elect of HR Source.
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Recognized across Australia and England, Julian Moore is passionate about advancing AI applications and helping associations boost their revenue through high-value partnerships. Julian’s expertise lies in seamlessly integrating AI into the operational frameworks of associations and nonprofits, significantly enhancing their impact, profit and efficiency.
As an unabashed technology geek, Julian brings a profound understanding of AI and is constantly exploring innovative ways to apply these advancements for transformative results.
With a wealth of experience in Australia, New Zealand, and the UK, Julian’s skill lies in making AI relatable and accessible. He excels in translating complex concepts into easy-to-understand narratives, ensuring they strike a chord with diverse audiences. Julian’s approach combines the technical intricacies of AI with the art of building meaningful, revenue-enhancing partnerships.
With a career centered in association strategy and business development, Sean Soth is EVP of Strategy and Global Partnerships for the Society of Clinical Research Sites, a trade organization he helped launch in 2012. Sean has led multiple association portfolios in a variety of industries including life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Mr. Soth's teams develop strategic initiatives and manage exhibit and event activations, partnerships, advertising, education and digital programming for thousands of clients annually.
In 2021 Mr. Soth was named Leadership Advisory Board Chair of the Professionals for Association Revenue (PAR), a membership community of association leaders invested in improving revenue health for their organizations. PAR Leadership hosts the annual conference, RevUP as a touchstone for associations working to improve business development outcomes.
A visionary, thought leader, Tracy is known for her success in developing and driving corporate culture, collaboration, and strategy. She is well versed in the art of leadership, communication, and change management.
Tracy joined the Canadian Society of Association Executives (CSAE) as President & CEO, in July 2017. Prior to joining CSAE, she held senior positions for numerous leading brands both in the private and non-profit sectors including the Ontario Chamber of Commerce, MasterCard International, Kinark Child & Family Services, and The Arthritis Society. A small stint in politics, Tracy was elected to Whitby Town Council in 2010 as North Ward Councillor. She continues to be an active volunteer and community leader.