The Real Deal Podcast
Unlock the door to success in the dynamic world of real estate with your hosts, William Gomez & Alfredo Madrid. Join us as we dive into the inspiring journeys of loan officers and real estate agents, sharing their triumphs, challenges, and invaluable insights. Your key to navigating the ever-evolving landscape of real estate starts here.
The Real Deal Podcast
# 14 Building A Business with Tik Tok
What if leveraging social media could transform your local business into a thriving enterprise? Caleb Wright, a former stunt performer turned real estate professional, who has done just that. From his feats of strength with the Power Team to mastering the art of TikTok marketing, Caleb's story is packed with lessons on strategy, persistence, and the power of a strong personal brand.
Caleb takes us on a riveting narrative from his small-town beginnings in Jennings, Oklahoma, to becoming a successful real estate agent known for his innovative use of social media. Hear about the pivotal moment when his 15-second video on a foreclosure house went viral, skyrocketing his business opportunities and changing his life. Caleb shares actionable strategies for creating engaging content, emphasizing quick, in-app editing and cross-posting to maximize visibility and impact.
Dive deep into the unique world of rural real estate development as Caleb discusses the challenges and excitement of his three-property project in Jennings. His insights from his new book, "Real Estate Investing: The Money is Green Where the Necks are Red," bring humor and authenticity to the conversation. Learn how maintaining a positive mindset and high energy, both online and offline, can enhance client interactions and build trust. This episode is a treasure trove of practical advice and inspirational stories for anyone interested in real estate or personal growth.
What are some general rules or rules of thumb that you stick to when you're posting a video?
Speaker 2:A lot of times. I like to just post it. As soon as I take the video he sends me a list of everything I need. He's like I need specs on all the stuff you're doing. You got to have this many witnesses and I set a composite world record. I ripped five phone books, I snapped five Louisville Slugger baseball bats and I rolled five frying pans In a minute and 12 seconds. I did that live on the news with Travis Meyer. Off that video I sold Caleb Wright dude.
Speaker 3:Welcome, dude. It's glad. I'm glad to be here. Bro Dude, I know that we talked about it for a little bit and you know. You know the reason you're here. Uh, you met my sister, right? That's why you're here. Yeah, you met my sister, right? That's why you're here. Yeah, you met my sister, dude. So talk about two different people. Um, being mine just went way down. I think we might need to just start over all right, mine's good mine's good. Yeah, uh, mine just like went way down. Are you good over there?
Speaker 1:I'm I'm fine I can hear you. Fine, cool, all right, I'm good right here, mine down just a little bit. I think you turn mine back up or something. There you go there you go.
Speaker 3:That's good, perfect, perfect, that's good gotcha okay go we, good we good, all right cool dude, this thing, I always have trouble with it. Caleb bright dude, welcome dude. I am freaking excited to be here, bro dude, uh, we had been talking about this for a little bit, and then what got you here was actually me meeting with your sister, which I had no idea that was your sister.
Speaker 2:Yeah, dude, I heard you better. She's great New to the industry.
Speaker 3:Yes, new, but also a lot different than you, a little bit different personality. I would have never guessed she was your sister.
Speaker 2:Yeah, that's, that's about it, so, so I mean you're.
Speaker 1:You're young, so you're new to the industry, relatively speaking. How long have you been in the industry? Uh, I think I'm starting my sixth year right like I've been.
Speaker 2:I hit my five-year mark this month or no, last month, july into july, yeah so going into the six you accomplished a lot in those six years. I've done a few transactions in six years, boy, almost a 200, it's it's a blast.
Speaker 3:I love it, did you?
Speaker 1:get? Did you have success like right out of the gate, do you feel, or it? Would it take a minute?
Speaker 2:it was. It was a girl. I got listings right away. I got like two within like a month.
Speaker 2:Right now I was like cool, this is awesome they were they were kind of crappy, you know, like one house that ended up selling for four thousand dollars and it a total just knocked down um, and then another one that sold FHA, no USDA, for 45,000. So that was my first two deals. They didn't sell like they were not my first two deals closed. But that was my first two deals. They didn't sell like they were not my first two deals closed, but that was the first two listings, um, and it was probably six or seven months, dude, just grinding it doing open houses twice, twice a week, every week, saturday, sunday, um, you know, just call and just really just getting my name out there and just, yeah, doing what I have to do, um, figuring stuff out, my first year I did 13,. Well, the first like full year, right, once I got into production, uh, which was 2020, I think my first closing was January 2020.
Speaker 2:Um, and we did 13 that year. It was great. And then I felt like, uh, I started a tech talk channel in early 21. And I think there it just kind of like blew up. Um ended up doubling transactions the next year, a little over it was. It was awesome.
Speaker 3:So for people that haven't heard your name before before real estate you were in this power team. You were like this uh, what would you?
Speaker 2:what's the title of that? Um, so it's's, it's called the power team, right, we? You travel around and you heard of these guys. They. They break bricks, rip phone books, snap Blueville, slugger baseball bats, break out of handcuffs. You know, you name it hit giant walls of ice. I did that full time for about two years, so traveled all over. I've been to like 38 different states, four different countries, three continents, right, just all over the place.
Speaker 1:Really.
Speaker 2:Yeah, it was a lot of. I'm a world record holder.
Speaker 1:No kidding. So what was your move?
Speaker 2:I was everything so like.
Speaker 2:if you look up stuff on the power team, you'll see guys that like they had the big guy who would lift up a big log or they'd run through the ice or hit the two by fours and you'd have, like the guy that's slightly smaller, they called him a utility guy and he would do what they called hand feets. So rip the phone book, you know, rip the deck of cards, that type of stuff. Um, I was like a hybrid, so I would do all the hand feets, the utility stuff. I would jump off scaffolding, hit big stacks of concrete.
Speaker 2:And then I was the guy who would lift the log run through the ice. I kind of did all of it right. It was a lot of fun.
Speaker 1:Were you guys delivering a message too, or was it just that shock factor that whatever, or was there some sort of message?
Speaker 2:No, so we would go into churches present the gospel of an evening it's christian based christian base.
Speaker 2:Yeah, absolutely it's. It's full, full ministry. Uh, we would go into schools. So, like, probably the most we ever did like schools is we did, uh, 40 school assemblies in a week in um 40, 40 school assemblies how many a day? Eight a day, four or five days. So you'd have to, logistically, you had to kind of like be there with it. You had to have two, so your, your speaker team was two guys, right, you had to do that, would do some feeds, kind of help with the mic, and then you had a main speaker. You had two teams with them that would go set up the audio equipment. So you would show up to the first school you do it. Hey, this is awesome. The next team was at the next school setting up your audio equipment. So you would leave from school one, go to school two, the team from school one would go to school three. Right, if that makes sense. So they're just popping one after another getting it set up ready for you. We'd do eight a day, did that for a week.
Speaker 2:40 school assemblies ended with like a big nighttime program on like Friday. It was for a big church in San Diego and they just pumped it up as a youth night. It was great. It was a lot of fun. Bunch of school. That's the most I've ever done, though Were you worn out? A lot of fun bunch of school that's the most I've ever done, though it was. Are you worn out?
Speaker 2:oh, 100 dude um, I was exhausted through the ice so many times like our typical day on power team was you get our typical week was you take the first flight out on wednesday? Uh, depending on where it is and what time you land, you'd probably land and go straight and do one school assembly. You do that school assembly. You'd go straight to the, the church that you do the nighttime event set up and I'm talking like haul in a thousand cinder blocks. I mean, just if you didn't have a team with it, it was on you.
Speaker 2:You know you're the guy that's doing it, and I've done that a couple of times You're the roadie, and so we'd set up a big nighttime program, get it all set, go straight into the nighttime event, go home, go to bed at you know nine or ten, whenever we the program's done and we get cleaned up. Thursday's full day of schools another nighttime program. Friday's full day of schools another nighttime program. And you'd kind of get a little bit of a break on saturday. Um, and then nighttime program on saturday. Sunday you're doing church all day. Setting up for the nighttime, you're done. First flight out Monday you get a day and a half and you can do it again Wednesday.
Speaker 1:And is this volunteer work or is this you get paid?
Speaker 3:No, no, no no no, it would be hard to do that volunteer. You would have a really special place in heaven if you were doing all that I was about to say you would you.
Speaker 2:I was about to say you would, you would. No, it was paid, they would raise money, the power team would raise money, or some churches wouldn't really want you to take an offering and they'd just pay you. So it was great, man, I did that at 21.
Speaker 3:What record are you holding right now? Is it Guinness?
Speaker 2:No, it's a composite world record, is what it is. So, no, it's not Guinness, because it takes like 12 weeks to get that set up. Apparently I had a guy who wanted me to do it for his state fair booth, like in 2015. So I was like I called Guinness and they're like, ah, we're 12 to 15 weeks out tops. I'm like, well, I need this in four weeks.
Speaker 2:So somebody I can't remember who it was somebody had referred me to a guy who runs a small record holding company Not that I think it's called record holders Republic and he's like he sends me a list of everything I need. He's like I need specs on all the stuff you're doing. You got to have this many witnesses, just all kinds of stuff. Right, so I get him everything and I set a composite world record which is just multiple things. Right, so I get him everything and I set a composite world record which is just multiple things. Right? So I did I ripped five phone books, I snapped five Louisville Slugger baseball bats and I rolled five frying pans like into a circle. I did that in a minute and 12 seconds. I did that live on the news with Travis Meyer. How thick are these phone books? I mean, they were probably at at that point.
Speaker 3:They're probably like 800 pages they've gotten a lot smaller dude. I'm probably more impressed with the pan than the phone book I don't know, because the pan, I mean you can buy.
Speaker 1:I mean you know, I'm saying like pans can come in all shapes and sizes, but I would go get I would.
Speaker 2:I think the brand was. I haven't done it, so I think it's like trifecta or something you could buy it at walmart and they were three packs.
Speaker 1:Yeah, um, because you know you're trying to, you're trying to save some money, you gotta get the three pack so.
Speaker 2:So that's what I did. I grabbed those like that's pretty much what we used. We'd also use farber wear, or is it farber wear? I think that's what it was it doesn't matter but that's the brand, so power.
Speaker 1:I was not expecting that part of the story.
Speaker 3:Yeah, turned real estate agent, a good one at that. After some trial and error there Turned TikTok influencer. You have 25,000 followers on TikTok.
Speaker 2:I got 25,000. It's a lot of fun, dude.
Speaker 3:Tiktok was something I didn't see coming, bro, sounds like it, and then that's what turned your business, and now you're a recent author for this new book that just came out.
Speaker 2:That's right, dude, rural real estate investing, and that's where most of your business is at right, most of it is. So, like I started my video, I started on TikTok, right Was, and I'm from a little town called Jennings, oklahoma. There's 400 people there. I still live there. Me and my wife bought 40 acres. We're going to start building later this year. Um, I still live there. Me and my wife bought 40 acres. We're gonna start building later this year.
Speaker 2:Uh, just absolutely love it. It's. It's amazing, you know, whenever. It's. It's funny because whenever I got into it, I was like, well, I'm not going to be able to make any money out here, right, um, so I was doing a lot of stuff in Tulsa, still do tons of stuff in Tulsa.
Speaker 2:I do it all over. I got stuff rolling down a broken bow lot, and I'll go. I'll go anywhere. I tell people if I got a customer who's serious, I'm driving for you, I don't care, um, but with tech talk, though, I was at a foreclosure that a client wanted to see, and this is back in the day when tech talk was 15 seconds, right, Um, and it was like a decent price on three acres big house, like 3,500 square foot. It was a bank foreclosure.
Speaker 2:So I like did a quick 15 second video. I was like, hey, I'm in Drumwright, oklahoma, showing a house that's on three acres for 119,000, 3,500 square foot. What's the catch? It's foreclosure. That's pretty much it. That was the.
Speaker 2:That was a 15 second video. It like blew up, I think, to 350,000 views and I was just like living in the comments and everybody was like hey, I'm interested, how do I get in contact with you? I'm interested, I'm looking to buy. And I was like, oh, here's something here, this is a real thing. And I think, off that video, I sold two houses to people that I connected off of that video and ever since then I was like this works and so I just doubled down on you know doing at least one a week every week since, you know 2021. And I just do just, you know, show videos I think are cool, my listings, houses that I think are neat. If there's one redeeming factor on it, I'll probably do a video on it if I think it's cool. But yeah, that's where it started, man it was. It's been a wild ride.
Speaker 1:How much of your business comes from, you think, your social media?
Speaker 2:From total social media?
Speaker 1:Sure, because I cross post everything, so everything that goes to yeah Total, how much of your business? The inquiry started there, probably 50 to 60%. I'd say off of.
Speaker 2:TikTok alone. I'm probably anywhere to 15 to 20%, Just TikTok alone.
Speaker 1:So the 60 deals you did in the last 12 months, 30 of those probably came from your social media.
Speaker 2:Yeah, somebody connecting with me, wow.
Speaker 3:And are these brand new people? Are these people that? Because, for example, for me, with all the stuff that I'm doing on social media as well, too, I will also count a, let's say, a person I went to high school with and I have not seen them at all, and then they'll. Then they'll reach out to me in social media and then it's like if it wouldn't have been for this, they would have never reached out. I'll count those to an extent, yeah, but I'll more.
Speaker 2:So I'll count people that I like I connect with fairly newly and I'll friend everybody on Facebook. You know, just just as long as they say I'm posting all the time, let them see me tick, tock Same thing. Um, it's not like I don't know how many times. At least once for sure, right, but several, several times I posted a video of just a house. Hey, this is cool, this is that one was. Uh, it was on 10 acres for like 150 out in my neck of the woods, and I just posted my Facebook. And this guy reached out to me and was like hey, I saw this video, I want this, let's go show it to me. And I was like, deal, let's go. And uh, man, I have several several stories like that.
Speaker 1:What are some general rules or rules of thumb that you stick to? When you're posting a video Like, or you're like, I always try to keep it this length Are you always trying to say a certain thing? Do you always put a catch in there, like is there a punchline, or is it just straight up, just like what? So for?
Speaker 2:me it's time, right. So everything I do I don't like resend to editing. It's done inside the app and it's done while I'm at the property and while a lot of times I like to just post it as soon as I I take the video right. You know I got some stuff that I'll hold and like in the drafts and I'll post it later, but that's kind of what I like to do. I usually have a start off of. You know, I'm talking in front of it, kind of tell them where I am, something about the property. It's got 45 acres.
Speaker 2:I'll do a walk through the house, go through everything and then at the end I'll do a walk through the house, go through everything, and then at the end, I'll let them know what the price is, um, and you post it as a real post, as real uh, or just a video on Tik.
Speaker 2:TOK as a, as like a, a feed video. Um, and that's pretty much how I do it. I mean some reels. I've had some take off on Instagram, not a ton, but mainly mainly like. The good thing about the cross posting is just everybody sees it right, Like, whether you follow me on TikTok or Instagram, Facebook, everybody's starting to see it. Um and like, and I'll have some people, just like you said, like I'll post stuff, and they'll just message me like hey, do you work in Yukon? I got this happened last night and I was like yes, I do, you know, I'll drive up there. Um, sold a couple of places in Yukon. Absolutely, what are you looking for? Four bed, three bath, let's go so.
Speaker 3:I wasn't planning on asking this, but how many miles do you put in?
Speaker 2:It's funny you should ask me that. Um so I just bought a couple of years ago I bought a Maverick brand new uh in year and a half. I put on like 64,000 miles In a year and a half. A year and a half Realistically, if I'm like, I'm over 50,000 miles a year, right, like between whatever cars I'm driving. But I have to get a new engine because there's a. What is it?
Speaker 2:A recall A recall on it. And they tell me, oh, you're getting a new engine. I was like, great, you're getting me a loaner car, right, because I need a vehicle. And so they give me this F-150. And this is on a Monday. And the lady says, hey, you have a 1,000-mile cap. I said, oh well, you should probably queue that up. I'll be in next week. You should probably get that ready. Uh, friday and saturday morning I called her and I said, hey, I'm at 700 miles. I'm probably gonna need this pretty early next week. Um monday I called her again because she wasn't in, right, and I was like, hey, I'm at a thousand miles where you at. She's like I don't really have anything for you. Um, and I was like, all right, call me when you're ready. So tuesday, well, eight days later, I had 1,200 miles on this truck. That had like 16. I got it.
Speaker 3:Do you enjoy?
Speaker 2:driving. I mean, I'm not going to say I enjoy it, but it doesn't bother me because I grew up in a small town and that's what you did. Everywhere is 30 minutes right. So, like I said, dude'm, I'll go chase down the business. Yeah, like I love it.
Speaker 3:It's a lot of fun. I think that's we were just talking about. I don't think this is on record, but we were just talking about how there's a lot of agents that are not doing a lot of business right now but they're not willing to put in the miles, put in the work I've heard people say I don't really like to leave south tulsa, that's literally.
Speaker 2:I've heard that, Um, and I'm like oh well, you know, I, I drove, I drove down to Ardmore, you know, I drove down to Lawton. Um, my, I will go broken.
Speaker 3:Boated broken was like three and a half hours bro you might as well just get your license in Texas and sell them.
Speaker 2:I mean honestly, I've don't think, don't think I won't bro Um so then you?
Speaker 1:So you've started flipping properties too. I started flipping.
Speaker 2:I did my first flip this year in Sand Springs. Dude, that thing was a mess, but we turned that into an absolute gem, just absolutely beautiful property. I was so proud of it.
Speaker 1:But that's something you're just dabbling in right now. That's something.
Speaker 2:I'm dabbling in so a little bit of like. So I started selling right and I really wanted. Why I started selling was I wanted to learn to invest right how everybody gets doing some of this stuff. And I was like, well, I'll just figure it out and we'll just go from there. So I probably sold and studied and read like every book you could for two years and in 21, I was like, all right, I'm going to buy the first property and it was on market 204, Santa Fe, in Oylton, oklahoma, on market at $32,000. I put an offer in at $12, ball the heck out of it. Uh, ended up getting it done at $20,000. Uh, I did a lot of the work myself. Um, yeah, put about 10 into it. So I was like 28 grand like all into this place and got a tenant at 650. Immediately had to kick them out because I was really bad at picking tenants, because I'm like, oh, you tell me you're cool.
Speaker 2:I think you're cool, bro. Oh, you're getting a dog Cool, no worries, just let me know, don't get a pit bull. Oh, you got getting a dog Cool, no worries, just let me know, don't get a pit bull. Oh, you got a pit bull.
Speaker 1:Sick. What's his?
Speaker 2:name. I love dogs. Uh, just tour. I'm just horrible manager dude. Uh, so I hired a property manager immediately after that.
Speaker 1:You need to bust some like phone books in front of them and stuff, so they know you're for shit, for real.
Speaker 2:That guy played me like a fiddle dude. That did he pay on time? At least he did for like four months. The thing is I didn't really lose that much like rent on it. He did for like four months and I was pretty serious about it. I was like, hey, you guys need to get out whatever I'm giving you. Uh, your notice, you hadn't paid and and for some reason I was like month to month on them.
Speaker 3:Um, because I'd heard I had heard that that's how you should do it in 2020. And I was like all right cool From Jennings Mare. Where did you hear that from?
Speaker 2:Somebody on like a BiggerPockets podcast or something.
Speaker 1:It's another ministry, there you go. So like again, I didn't know anything bro.
Speaker 3:I was like this is how I want to do it.
Speaker 2:I also heard that you should. This is just how green I was. Heard you should charge a high late fee. It's got to sting. It needs to be at least 50% 50%, that's what I had read and I was like 50% of the monthly rent.
Speaker 2:Yeah, so I had a $300 late fee and this dude was late, right, and I was like he couldn't even make the $600. I couldn't bring myself to charge him 300 bucks, right. I was like I'm not gonna do and, as soon as I like, didn't charge him the late fee he's like I can play this guy yeah bro, he was like he's like this guy.
Speaker 3:This guy just looks big from the outside.
Speaker 2:Yeah, he knew what he was doing. So when they moved out, though, um, they took every light bulb, so that's great.
Speaker 1:I thought the electric was off and I was like oh, he just stole every light bulb.
Speaker 2:Um, but yeah, so I learned a great lesson there, right, but. But what I did learn, right, is I love the rural market because, like it was hardly vacant, I had tons of applicants.
Speaker 3:Because there's no inventory out there.
Speaker 2:There's no inventory for nice stuff, right Like there there's, just so I'll go in and I'll I kind of have a system like I'm going to do new paint, new flooring, we're going to probably add some tile, backsplash and tubs around, uh, and it's going to look like probably as nice as you can get as a rental there. Um, my last one that we did, we took 30 applications. Wow and Wow, and probably I think I. I just had it listed for like two weeks or so just taking applications and I'm like, all right, we're going to at 30, I was like we're going to stop and we can surely so is your book about buying and holding.
Speaker 2:Yeah, it's about like small town, small town buy-in holds.
Speaker 3:Where else are you going to buy a $20,000 house? Nowhere, dude. I don't even think a car costs, Dude that return is crazy $600 on $30,000.
Speaker 1:Do you want to know my craziest return?
Speaker 2:What's that? 33 all-in rents for $995. What that's the craziest.
Speaker 1:So let's see that that's $12, 12 grand a year. Right, and you were 33. Yeah, 30, what 33?
Speaker 2:percent. No, no, 33 000 is the price. I know it's about a 33 percent 36, 36 return. That's not bad that's, that's what's capable out there.
Speaker 1:Um, because there's such a lack for good stuff now from from a real side, do you find a lot of opportunities like that for your clients?
Speaker 2:Uh, yeah, I do actually like one of the dudes on I connected with on on Tik TOK, like he's a guy that he's bought three out there with me and and purchase prices are anywhere between 50 and 75, you know, and they're usually like pretty much turnkey. You might have to do a little bit, but you know, my stuff I'm buying is pretty heavy remodel right, um, and he just like a couple of them. He just yeah, I'll throw some appliances in and you're good to go and so that was one of the questions I did want to ask you.
Speaker 3:You've done about 60 deals in the last 12 months. Your average sales price is about $188,000, which is, like it's, you know, low compared to.
Speaker 2:Is that what? Where'd you find that stat at? Is that on Zillow or something.
Speaker 3:No, but I mean, I'm sure you can.
Speaker 2:I think my average sales price is a little higher.
Speaker 3:Really Well, show me what was, what was your?
Speaker 1:volume last year I did 58. This is over the last 12 months. What was your volume last year?
Speaker 2:58 and I did. I think I did just like 10-7. What is that? I thought it was 200,000. Maybe it's not. I mean it should be close to that you did 10-7, 58 184 your math is better than mine come on dude, my math was wrong. I was thinking I was at 205 last year, for what did you tell me was 188. Okay, he's on it, bro so the so it's a.
Speaker 3:It's a lower average for, uh, a little bit lower average for, like, the tulsa metro area, but definitely for for the country, for sure. I mean, I think the average home is now up to like 450 or something, something like that. So, with that being said, and with how passionate you are which I think that's a huge reason of why you're good at what you do Um, how many of those, like of those 60 people in the last 12 months have been repeat clients, uh, that you're maybe helping like?
Speaker 2:probably probably like 20%. Okay, yeah Just people I've I've been in contact with and um have have helped them before they buy or they need to buy and sell again.
Speaker 3:So your your mindset when somebody comes in and says, hey, you bought a $20,000 property. I mean I'm sure that this is probably in this book. Um, they're like, can you help me do that? And then you're like, yeah, well, 20,000. I mean, that's not a very much commission to where. But you're probably thinking long-term like, hey, if this, if I do good with this guy and I can show them the ropes, I can probably close 10 deals with them.
Speaker 2:Oh, yeah, I mean I'm again, if you're a serious buyer and you need some help, like I'm going to help you, I'll go to the ends of the earth for you. If you're with me, I'm with you. That's kind of what I tell people. But yeah, I mean I probably do. I don't get as many investors, right, like there's only a few people who are willing to take that jump because it's so just, it's such a niche, right, Like you got to kind of not be scared of it. And there's a lot of people who are scared of oh, I'm not going to get the tenants. And or like I don't want to be a slum Lord and I'm like you don't have to be, you don't have to be a slum Lord.
Speaker 2:Like I've got I've got some tenants there on their third year and they absolutely love me. Um, cause I just fixed up for them, right, like oh, hey, this is broken, okay, cool. Like their little girl felt like the front door has like glass in it and the little girl fell like, hit her head, busted the window. She's like I'm so sorry, we'll pay for it. I was like is she all right? Yeah, she's fine. I was like well, don't worry about it. I'll take care of it, Just being a good landlord that cares about Um. That being said, like there is a, there is a level right Like I have one person who I've got floating floors and it's kind of an unlevel floor right Like some settle and it kind of like lifts up. She's like we need to fix that. I'm like it's a floating floor.
Speaker 1:It, floats it does that.
Speaker 2:I can't. I can't really help you.
Speaker 1:Yeah, I really, I really love your strategy of specializing. I think there's too many agents out there that are. Their strategy is more like a flashlight than a laser, and so you have specialized even though you'll do anything right. Yeah, your marketing strategy, who you're pursuing, and all that is in that rural market and it's attracting those people to you because it's like you're specifically getting people that believe you're a specialist in that area. Oh, there's too many people that don't do that. They're just out there saying me too, me too, I'll do it too, you know, and instead of being like, no, I'm an expert in this area and that's what really attracts people to you no, I think I ran the numbers or I was looking at stuff and a little town of oilton right where I thought I'd make no money.
Speaker 2:Um, I think my name is attached to over 50 or 60 percent of the transactions in the town and that's like either. And that's some stuff not on mark, like that transacted off market right. Um, like either I sold it or I had the listing and sold, sold it. I had both sides. And the same thing is a little town called Drumwright. You know I've been doing this for a few years and I think I'm number three in volume there, which is pretty good, and the number two she is retiring.
Speaker 2:The number one was one dude who sold like a $6 million property or something and I was like, oh dang Cause, I mean $6 million in drum ride is is a lot of properties, um, but yeah, dude, I love it out there, I love doing stuff, I know it really well. Uh, and I feel like by learning rural stuff you get really good in the city, right? How? So you don't have the hiccups on title that you do, like, say, I sell a property in Broken Arrow, right, like just run of the mill in a neighborhood. It's been around for the 60s or 70s Probably transacts every what six to eight years, right? Um, that title work is going to be pretty solid. You can get it back. No issues out in drum, right, dude, where this guy has his dad bought it in 1953. All right, we're probably going to need a quiet title. Can we go ahead and close it and let the title company do the quiet in the background? We'll see. We'll see what kind of quiet it is and you get. You can get pretty creative that way.
Speaker 2:Um, probably the the easiest story that I can tell. You had one this, uh this. This client came to me. Her husband, her and her husband owned a funeral home and they had, like their house and the funeral was right across the parking lot, um. So he passed away. She's moving to town. She's like I need you to sell this, I need you to sell my stuff.
Speaker 2:So we had funeral home contracted. Find out it needs a probate. Uh, I was like, well, shoot, we need to check on the house. Title work says she's good on the house, but this lot that runs through the backyard right is on the funeral home. So how do we do this? I said, okay, well, we'll just probate it. So we don't really think much of it. They're going through the process. We have a buyer who's a cash buyer, who says I got to close in seven days. And we're like, well, part of that lot is on the um, is on the uh, the funeral home.
Speaker 2:I was like, well, I talked to the title attorney. I was like is the home itself by itself free and clear? And he goes, yeah, I got this, it's solid um. And I said, okay, I went back to to the buyer's agent. I said here's how we can do this thing. I said, okay, I went back to the buyer's agent and I said here's how we can do this thing. I said we can get them closed in seven days. We're going to have to escrow some funds. We're going to have to, like, attach a value on this lot because it's still in probate and it's got to be lot split approval, which this is the great things about Drum, right, right. I talked to the city manager. I was like, hey, how hard is this going to be to get split? And he goes. Well, I've been here for 11 years and we've never denied one.
Speaker 1:So pretty easy.
Speaker 2:I was like great, and that's what we did. We escrowed the funds. She moved in. After the probate was done I went to the lot split hearing. They said sure, we're good, the rest of the funds went through solid. And it's like you don't really run into that and you're the one that came up with that solution.
Speaker 3:I came up with that solution. How many agents do you know that would would come up with a solution like that? Yeah, not many. I mean. Most of them just put so much pressure on the title company or whatever, or the lender or the lender. When it's like we're, like it's not, it doesn't have to do anything with us.
Speaker 2:No, you guys I'll work through stuff. Dude, I'll figure stuff out for people. I need to make my money somehow. But yeah, that was just. There's a bunch of little stories like that, I don't know how many quiet titles and weird stuff.
Speaker 3:So whenever you come to Tulsa or Tulsa surrounding areas and there's maybe a little hiccup, something very small that might alarm a lot of other people At that point, it's nothing.
Speaker 2:I hadn't dealt with these little quiet titles, and some of these title issues are not a big deal because, oh well, this is how you do it, this is all we have to do. So I've only had one that I really couldn't overcome. Um, I don't know if you heard this story. Uh, I had a seller go missing you ever heard?
Speaker 3:no, I don't think you told me.
Speaker 2:Oh, dude, I uh, this, this is the greatest real estate story. Let's hear it, you're're going to love this. I sold this property to this couple in May of 2020, I think, and the next October, so it's been like a year or so. She reaches out to me. She's like hey, me and my husband had a domestic. We need to split up. And I was like, oh, I said okay. I was like does he know you're trying to sell this property? Yeah, so I talked to the husband. He's like yeah, okay, do what you gotta do. Uh, we're in agreement, contract this property. Two weeks before closing, I get a phone call from Muskogee County PD and they say hey, should anybody be at this property? And I was like other than the seller? No, I was like she had a court date today. What happened? She goes well, that's why we're calling. She failed to show up and I was like why were they calling you? Because my sign was there, right, they need access.
Speaker 3:This is what I find out later is they're trying to search the house. Gotcha, gotcha.
Speaker 2:So they're do you have lockbox? I said, yeah, here's the code they get in and I'm like I don't think much of it. I was like that's odd.
Speaker 3:Why are they calling me? Where's she at? Who knows, next day, find out that it's full-blown like OSPI investigation. Ospi, what is that? Oklahoma, oklahoma State Bureau of Investigation for Oklahoma. Yeah, gotcha so like.
Speaker 2:So they had it taped off. I had people calling me that were driving by like what's going on here? I was like I have no idea.
Speaker 3:Best publicity for you.
Speaker 2:Well eh. Your sign's just sitting there. Yeah, people called me a bunch, right, and it was a hot property. Bro, it was a hot property, it was like seven acres, it was a hot place and people were just after it. So we're two weeks before escrow, we're supposed to close and I start like okay, how do I keep this together?
Speaker 1:And.
Speaker 2:I'm calling attorneys and judges. I'm like how do you do this?
Speaker 1:So who's missing? Just the wife? Just the wife. The husband you've talked to him. He's like I don't know where she's at.
Speaker 2:Husband says I don't know where she's at. Husband says I don't know where she's at. I still want to sell this thing. How do I sell it? And I was like, long story short, you can't sell it because she's not declared dead, she's just missing, so she's not there to sign. Were you suspicious at this?
Speaker 3:point. I mean, it was a domestic, that's why you were selling it.
Speaker 2:I didn't know, I didn't know right, I didn't know. He was nice as could be. He was nice as could be right, he was hopeful, he was like I'm going to get paid.
Speaker 3:She's alive.
Speaker 2:Exactly.
Speaker 2:So I was like she's going to come back in two weeks. Yeah, it's going to be great. Well, two weeks turned into two years, right, never about it. So, um two years that she hadn't been found, or you just hadn't been found, I hadn't really seen anything.
Speaker 2:January of this year, I get a phone call from the courthouse in muskogee county and they said, hey, this is da assistant, whatever my name is. Uh, we need to like subpoena you for a jury trial. And I I was like what? And then they're like do you recognize these names? I said yeah, I tried to sell a house for him, like well, he's a suspect in the murder of his wife. And I was like, oh, so I was like, well, I'm going to be in Muskogee this like Tuesday. So I mean, if you don't want to drive out to Jennings, I said I'll swing by and pick up the subpoena myself. You know that'd be great. So I like met him over there. So sure enough, dude, they picked him up and he was wanted for the murder of his wife. And so I think the court date was in January.
Speaker 3:I was there. What year? Last year? This year, no, this year, 2024. 2024. And you listed this property in 2020. 21. 21, 21. Sold it for me in 2020.
Speaker 2:October 21,. I listed it right. So like two years, nothing, really like, oh, there's nothing coming. I guess they were working on it, right, so I get over there. I was very like, excited to be a little bit, to like be. You got your phone out like tiktok.
Speaker 3:Any of this you've been watching?
Speaker 1:you've been watching dateline?
Speaker 2:yes, I did uh and and I'd done a story on that, like I'd done a tiktok on that story before, right, uh, and people kind of had watched that and they're like, oh gosh, this is cool, let's get the update. Um, and I was pretty like I had high hopes for the uh, cause I've only seen like I've never been in a jury trial, all I've ever seen is TV I was like man, maybe I should, you know, wear a cream, cream colored suit and look like Matlock or something Like colored suit and look like matlock or something like what should I do?
Speaker 2:um, I was a little underwhelmed, to be honest. Really, a bunch of normal people, um, and yeah, I was a little underwhelmed yeah, guilty or innocent, oh bro I'm, I'm doing a, uh, I'm hosting a tiktok live are you serious?
Speaker 2:and someone like comments and they're like, hey, you were on a um, you were on a jury trial I was part of. I was like, oh, no, kidding, I know which one. I said were you on the defense or the prosecution side? And they're like, oh, we were on defense. I said how'd that work? And they said, oh, we lost. I said, oh, what happened? And the dude got life, bro, bro for the murder of his wife so did you end up selling the house?
Speaker 2:no, dude, that thing. I think maybe now there's because I assume that they'll come up with a death certificate now, since they have like dude, that would be the cherry on top of this whole story.
Speaker 3:Why?
Speaker 1:are you? Are you wanting to buy a piece of land? Have I sold the house?
Speaker 2:Bro, it's seven acres in Haskell with a nice house.
Speaker 3:Haskell, so you brought TikTok back up. I wanted to ask you something, because when I watch your videos, it's like we're getting like what you guys are listening to. If you're watching it, whatever, like this is Caleb, like he's you're yourself, I'm just having fun, dude, and and and your videos are also. I mean, he said it. You know, like for me, like I, like I'll do the video, and then most people say like, hey, that that's just like you as well, but I feel like a good, there's a little bit more production that goes into that. Like I try to make sure that I have a good script. I send it to get edited, all that stuff. You're just picking up your phone, you do it and you, you literally edit it from the app I don't.
Speaker 2:I don't even edit it like there's no, because you know how tiktok is right. You film 20 seconds. You stop, I'm the. The only thing I might do is add some captions, right, like I'm not.
Speaker 3:Oh, I need to make this thing better and I want people to hear that, because most people like watch our stuff and then they're like well, I mean, I could never do something like that.
Speaker 2:You don't have to start off with high production level, just get good content yeah.
Speaker 3:And then. But second, it's just you. So we're in a business where people will do business with you if they know you, like you and they trust you. And what pushes me to keep pumping out content is Like me and trust me before they ever meet me and then, whenever they meet me, there's after. After that, they're still gonna keep getting to know me, liking me and trust absolutely.
Speaker 3:So when you meet people, especially people that just comment on your stuff and say, hey, I want to buy a house, and you meet them, how different is that From like a person that maybe just calls off your sign-in has never seen your, your social media, or even before before you?
Speaker 2:ever doing that, bro, it's, it's. It's the difference between like I don't even know if you're signing, has never seen your social media, or even before, before you were ever doing that, bro. It's the difference between like I don't even know if you'd classify it as a hot lead, right, because when they call you and they talk to you, there's a little bit of like celebrity factor. It's like oh my gosh, I can't believe you're calling me. So my thing is like if somebody says, hey, I'm interested in this house, what do I need to do? I say, hey, if you're serious, message me. They message me. Um, I'll say, hey, what's your phone number? I'll call you. I'll call them and I just say, hey, this is caleb, right from tiktok. What's going on? They're like oh my gosh, you say from tiktok, yeah, that's what I say, because that's what they know me from right, um, and I love how you sound like you're at a call center, I'm ready to go.
Speaker 3:Hey, what's up how you doing.
Speaker 2:But they like recognize that voice right, they're like oh, this guy, it's this dude. Cool, you sound just like your videos.
Speaker 1:I'm like yeah.
Speaker 2:That's good and it's funny If you ever watched them. Probably the most commented thing is I whisper yell, which is a thing.
Speaker 1:Like Jim Gaffigan or whatever.
Speaker 2:No, I'm just high energy. But I'm like this, you know, I'm like I'm not trying to scream at the camera, and that's stuff I I learned on the power team because we would be, you know, essentially screaming into a microphone for six days straight and you would lose your voice in a hurry. So you have to.
Speaker 1:So you gotta like still come with the excitement, but try not strain and it's so funny.
Speaker 2:Um, yeah, dude, that's that's what this is doing right now. Um, hey guys, how you doing this is. Uh, I'm here in drum right oklahoma, looking at this three bed, two bath this place is incredible, um, and that's pretty much it right.
Speaker 3:But what I love is that that's you most people that will do social or try social. They will do stuff like that. And then you meet them and they're just like, hey, how are you doing?
Speaker 2:So yeah, dude, I'm I'm pretty high energy yeah.
Speaker 1:So, speaking of that, like I noticed that you're seem to have a positive outlook on just about everything right that you're doing and everything. Even in the questionnaire that he sent you, you had a really hard time with the question what that he sent you. You had a really hard time with the question what are some difficult things you've been through right, and I just can't believe nobody is exempt from going through setbacks, going through difficult times, going through that. That's kind of who makes us who we are. What is your mentality in just that whole thing? I feel that there's just some people that always find a way to be positive.
Speaker 2:You know, I travel with the power team a lot right, a lot of my stuff goes back to that and a lot of those guys have incredible relationships with the Lord and are top-tier speakers, top-tier engagers, and one thing we used to say is like I am the head and not the tail and like just kind of the Lord's going to be with me and good things are going to happen, because I'm not necessarily that, I'm just like I'm going to sit here and only good things are going to happen. I'm working hard for them, right? So, like you guys you guys know of all the changes in the industry, everything happening I'm of the opinion I'll figure it out Like it's going to be okay and I'll probably do better because of it. I don't really know, right, I haven't been there. I'm tackling one problem at a time, like everybody is. But yeah, I wouldn't. That was a tough question for me because I was like I don't, I don't know.
Speaker 2:I'm not generally a hard times type of guy, and when I do, I don't really recognize it as a hard time. Yeah, have I had slow months? Sure, have I had to figure it out? Sure Do I have. You know, have I had nightmare weeks where five or six deals are, you know, crazy and lendings like, oh, we can't get these people and everything's about to bust, and you're like, ah, do I get some gray hair? Sure, man.
Speaker 1:Well, I have found that good things happen to those people that believe good things happen to them.
Speaker 2:Yes.
Speaker 1:And then bad things happen to people who believe bad things happen to them. But the truth is good and bad things are happening to both, Absolutely. It's just that the positive, optimistic people choose to see the good. They choose to acknowledge the good and trivialize the bad.
Speaker 2:I saw something it was a quote. I'm going to butcher it because I don't really remember it. I saw something it was a quote, I'm going to butcher it because I don't really remember it, but it was basically like the person who doesn't think good stuff is going to happen to them, they're going to gripe about never seeing opportunity because they thought it was a scam. So opportunity is a scam. Oh gosh, they're trying to scam me. And not that you should take everything. There are a lot of scams, but for me, I'm always yeah, I'll entertain. What do you have to say? Sure, like, I'll discern if it's something I want to do or not. Oh, that's a good pit bull, that that's not the yeah, exactly right.
Speaker 1:Oh, I'll pet your dog. Oh, you can't have this. He bit me um. Yeah, I mean that's.
Speaker 2:That's how I look at it.
Speaker 1:Yeah, I love that I love it.
Speaker 3:I always like to think and I've said this time and time again faith and fear are the same thing. You're believing something that you have absolutely no control over, Um, so I think that that's the definition of your outlook as well. And then, uh, I was on a call with you, Alfredo, a couple of weeks ago, and you, you, I don't know where you saw this. Is it better to be positive all the time or be less negative? Do you remember that I do? And then what was the answer on that?
Speaker 1:Well, the question was what's better for you thinking positive more or negative less? And it was overwhelmingly. The study showed that it was way better to think negative less. I believe that Right.
Speaker 2:If you're overly positive and nothing bad can happen. That's denial. That's denial.
Speaker 3:That's denial right.
Speaker 2:Like, yeah, there's times where me and my wife sit down. I'm like, hey, let's tighten the belt a little bit. We don't really. Business is slow. We don't know what's going on right now. Is it because I thought, oh the skies? No, it's because I want to be realistic and protect my family. But also I'm bullish, right, I'm bullish all the time. Yeah, it's going to be good. We're going to figure this out. I'm going to help this person buy it. If I can just help one more, I don't even like. One thing I think some agents do is they're like I want to sell in a higher market Like yeah, they want to have a higher price point.
Speaker 2:And market like, yeah, they want to have a higher price point and I don't really like have price range goals at all. I have transaction goals. Um, I want to serve as many people as I can every year and it's like if, if you do that to me, it's like the money will follow, it's going to show up if you serve as many people, if you do the things that are necessary to get done, you're positive and you say, okay, hey, I'll do this, it's going to be okay.
Speaker 3:Yeah, dude. Well, I appreciate you coming on. The only last thing I wanted to add, and I feel like normally I introduce the guests and give them all this credibility up front, but I've been kind of sprinkling it for you all throughout the entire episode. But, to to finish up. Uh you, you just built your first house. I just built my first house, so you're a builder too, a builder.
Speaker 2:Yeah, uh bro. Just, you know like, the things that that happen are just just crazy, you know. So my the, the house with the seller that went missing when it was on market couldn't sell. Get a phone call from this guy from Buffalo, new York, and he's like, hey, I'm wanting to look at houses. I'm like, well, this one has a crazy story, you want to hear it. And I tell him he's like, well, I still need to look at houses. I was like, well, I'll set you up. And so they came in. We looked at two dozen houses, ended up finding this awesome one on improve, on Lake Keystone. Awesome, Turns out that this guy was commercial construction background. He was an electrical contractor, knew a lot of stuff about construction. So about a year later I was thinking about him and I'd heard about an opportunity to build some houses and I was like, man, I've always wanted to do that. I don't know anything about construction, but I didn't know people.
Speaker 2:And I knew that guy knew a lot about construction and I called him. I said, hey, man, would you be interested in partnering on this thing and let's build a spec house? Um, and he's like, yeah, so we met November of uh 22 and kind of concocted a plan like this what we're going to do. Uh, there was an opportunity to get essentially awarded some lots from a city that wanted development, but we had to go, you know, do the. We had to go, do everything, we had to submit our offer, we had to do all this stuff, uh, and then, you know, get the bid chosen. And so he's like, oh yeah, I have background in all this stuff and I mean, I mean, the Lord just crossed our paths, right, and so we created this company.
Speaker 2:We did our first spec house, you know, made all the mistakes, but one thing we didn't really see coming was people who wanted customs. And we walked, bro, we probably sold half a dozen houses just walking them through our spec house and just, yeah, this is what we do, just walking them through our spec house. And just, yeah, this is what we do. And like, right now, we have three custom builds going right now like that are broken ground, and we have one, two, three others in pre-construction. So you know, going through, getting lots cleared, all rural, all rural stuff yeah, pretty much all rural, like from Coweta. Lots cleared, all rural, all rural stuff yeah, pretty much all rural, like from Coweta we got built going.
Speaker 1:Are you building on their land?
Speaker 2:Some people. Others will do like, you know, one-time close strategies. But yeah, most people they bought land or already have it Cool, and we're just, you know, doing a custom Few're. We're just literally taking our spec house and putting it on their lot.
Speaker 3:And that's what you get whenever you're constantly seeing opportunity dude.
Speaker 2:Absolutely dude, it's. It is an opportunity Like and even the one in in Jennings. It's a little bit of a labor of love, right Like I'm doing a three property development, three house development. And what's exciting is is, uh, that is the first house that has been built in that town for specifically to be sold for at least my uncle's about 65. He said I've never known one. A new construction loan in that town.
Speaker 2:A new construction home to be just built, to be purchased by somebody Not like oh, my house burned down and I got it built, or I'm building one over here In. Knowlton, jennings, jennings, you better get your phone ready call that a record guy again. Yeah dude, I'm telling you that's a world record itself. But we're jazzed up, dude, I love it. Thanks so much for coming man.
Speaker 3:And again, congrats on this book. Uh, I, I saw, I read the title, but I just I didn't see the bottom of it. Real real estate investing. The money is green where the necks are red.
Speaker 2:Is that why your neck is red right now? That's right, dude. Well, I got a little bit of redneck in me, bro. I tell people I'm not a redneck, I just have redneck tendencies.
Speaker 3:Alfredo, do you have?
Speaker 1:anything else, nothing else. This is Caleb Wright, and he's the real deal. Dude, it's been fun guys.