Double Edge Fitness

DE Update | Week of November 11th

• Jacob Wellock

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What happens when a Hero Workout honors the legacy of a former Navy SEAL and sparks a community-wide conversation on veteran suicide? Join us to find out as we share an empowering tribute to Chad Wilkinson and invite everyone to participate, whether you're a seasoned athlete or just getting started. We'll tell you all about the special commemorative patch you could earn by completing the workout RX, and how you can lace up for the upcoming Gobble Before You Wobble 5K and 10K runs this Thanksgiving morning. With a special discount code waiting in our newsletter, it's not just about the race—it's about coming together, making a difference, and remembering those who've faced struggles.

But that's not all. This week, we're also celebrating the power of healthy choices and the dedication within our gym community. Through a lighthearted moment with my wife, we’ll explore the importance of gratitude, recognizing attendance milestones, and how your commitment doesn't go unnoticed. We emphasize the need to sign up for classes and diligently check in, so your hard work is acknowledged, and our coaches can focus more on engaging with you during each session. Let's keep the motivation alive, take care of our bodies, and thrive together.

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Speaker 1:

happy sunday everybody. I have good news for you. Chances are this one really isn't going to be. Happy Sunday, everybody. I have good news for you. Chances are this one really isn't going to be that long, because I don't got a whole lot to talk about this week.

Speaker 1:

First off, tomorrow, sunday or Monday, veterans Day we are doing Hero Workout Chad, 1,000 box step-ups to be completed. The weights on those 45 pounds for men, 35 pounds for women. If you're going for RX. With that, if you do an RX, you achieve a patch. Patches are cool, right, right, everybody thinks patches are cool, so you're in a patch.

Speaker 1:

We're doing this to honor Chad Wilkinson, who took his life by suicide. He was a former Navy SEAL and it's to bring awareness to veteran suicide, which is a big problem. So what am I getting at with that? Don't skip out tomorrow. Come in, get after it. The best that you can scale appropriately to where you are at with your fitness journey and enjoy a workout. Honoring the memory of those who struggle and have succumbed to suicide and tragically saying this is a massive, massive problem for our veterans, which the biggest thing we can do is to be willing to have the conversation about it, bring awareness to it and honor their memory. The best way we know how as a community, and one of the biggest ways we do it is by doing it through workouts like this. So I'm looking forward to it. I'll be getting after it tomorrow Not sure exactly when, but I hope everybody shows up and puts forth a good effort with where you are at on your fitness journey to bring awareness and honor the memories of these soldiers.

Speaker 1:

Next, I have on here the Gobble. Before you Wobble. It's a 5 and 10k run that takes place Thanksgiving morning. They're kind enough to send us a discount code for anybody who's interested. The discount code will be in the newsletter, but it is all caps, defwobble24. All right, so it's in the newsletter, but it's DEFWobble24. Not exactly sure what the discount is. I don't have that information. I can't remember what it was last year, but I will be participating in this along with the bulk of my family members. Chances are I might throw down on a CrossFit workout at Midtown before this and as we get closer to Thanksgiving, I'll share what's going on there. And you guys want to join?

Speaker 1:

Next got a few questions regarding attendance. I put out some numbers on my Instagram of people breaking the 200 visit threshold already, with two months left to go. What does that mean? Well, to reach the committed club for the year, you either need 12 consecutive months of 12 visits per month, so 144 visits. But that's 12 consecutive, so you do 12 visits per month for 12 consecutive months. That gets you to 144 visits. That gets you in the committed club for the year. The other option to make the committed club is 200 visits. So let's say you had a big vacation in the middle of that or something happened Over the past years.

Speaker 1:

We had realized that there are people that are pretty darn committed to the gym, that were getting over 200 visits but didn't make the committed club because they had one month where you know they went on long vacation or sick kids or something happened that threw off, where they didn't get that one month. And we want to make sure that we have. Sorry for the quick break there. My wife is on one and she is hosing down all of our windows and I had to stand up and like hey, I'm trying to record a video here. So just put that hosing the windows off on hold real quick. But back to the committed club. If you want to know your visits, where you're at, just ask your coach. We can look it up and let you know. But we do send out those cards every month and if you're not getting card and you think you did 12 visits and something's wrong, I'm going to follow that up with this.

Speaker 1:

We are pretty good at making sure you are checked in the class, but we aren't perfect. Ultimately, it is members responsibility, if they truly care about this number and achieving these attendance goals, to sign up for class, and you can do that right when you walk in the gym. Ipad at the front desk of both gyms just sign in the class right there. Just hit the button on the iPad, sign in the class. That guarantees your attendance will be taken for that class. The other way is the MindBody app. You log into that, add Double Edge Fitness as a favorite South or Midtown or both and you sign up for classes right there in the app. Those are the two best ways to guarantee that your attendance is gonna be accurate. We have people that have been with us for 10 years that never sign up for classes, refuse to sign up for classes and chances are you might be getting missed, missing out on some of the opportunities to be recognized for your efforts. Again, we're all adults here. It's not the end of the world.

Speaker 1:

I do use attendance for managing the gym as a metric, a key performance indicator, if you will, and tracking attendance year over year and whatnot. So it is a very valuable number for us as a business and our coaches are pretty darn good at making sure classes are accurately recorded. But it does help us out and also it guarantees you the opportunity to make sure that you are signed in the class. So right when you come into class, hit the sign up button at the iPad or use your phone. You can guarantee that you're not going to get missed by doing it that way. Other side of that equation it really helps the coaches out when we're not trying to figure out who did and didn't sign up for class. It allows us to engage with you all more. That frees up minutes of time, particularly during the warm up. That does help us out. Now I will Give the Sal Gym a big pat on the back. They are pretty stellar at signing up for classes. One the iPad's right in front of your face when you walk through the door Sign up for classes. They do a great job.

Speaker 1:

Midtown, we have a little bit of a problem when it comes to signing up for class. I'm not going to say compliance because it is not something I enforce yet. We never know if, when, that becomes an issue when it comes to maintaining class sizes and not getting a little too cray-cray on class sizes. So, as many of you know, I had removed the 5 am class at Midtown from being able to be booked because attendance of that class got very large and very consistent that we just had to hide it from the schedule. So it can't be booked. As classes show consistent attendance at a high capacity, a max capacity level, for a period of time, I will be doing probably the very similar actions as I did for 5am to control quality of the crowd.

Speaker 1:

A big class is a fun class, but too big of a class becomes a chaotic class. There's a balance there for both member experience and coaching quality that we play with. Just to let you guys know, right now Attendance is up at the gym about 10% year-over-year. With that are the gyms are still functioning at about 51 percent of total capacity. So by total capacity I'm not talking about what's issued to us as how many humans we can fit in the gym. I'm talking about of our class capacity across the board, we're about 51 percent For us. Me personally, my goal is to increase that over the next 12 months by from 51 percent to about 75 percent and I think that's going to be the number, the maintenance number, I'm going to strive to maintain.

Speaker 1:

With that, some classes might be a little full, some classes might not be. It's just the nature of the business. Typically before and after work hours are full of classes, during work hours or not, you guys know the drill. During workout, during work hours or not, you guys know the drill. What we will monitor. I do monitor this very carefully. I do look at every single class attendance every single day and to make sure we're not getting a little too cray-cray in some places and not in the others. So tracking attendance again is vital for us as a business and it's important.

Speaker 1:

If you guys care about some of these metrics we use to reward and celebrate our members' accomplishments. It's one of the few singular, objective measurements that we can use to gauge how awesome you're doing, because we know now, after Double Edge being open for near 11 years, folks that worked out consistently three days a week on average or more continuously get results are fitter, healthier and stronger, continuously over the time that they are at the gym. So that is why that is our goal is to achieve a minimum of 12 classes per month. So I want that to be your guys' goal. So I want that to be your guys' goal. That's why it is the standard for the committed club, because it is the standard that actually drives results.

Speaker 1:

And so those are all the big topics for this week. Team Again, let's get out there this week, get fit, do good things for our bodies, make good, healthy choices and love you guys. Happy I was able to keep this one short. Sorry for the little intermission there where the wife was beating down the window with the hose, but, uh, love you guys. See you at the gym, have a great workout tomorrow and thank you for being awesome. Peace, thanks for watching.