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ForgeX Files
Companies that adopt an account-based approach throughout the entirety of their GTM strategy outperform those who don’t.
ForgeX Files is forging the future of Account-Based GTM.
Davis Potter, CEO & Co-Founder @ ForgeX welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights for you to elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
Podcasting since 2023 • 13 episodes
ForgeX Files
Latest Episodes
Ep. 13 - 7 Predictions for ABM and GTM in 2025
In this week’s episode of The Forge X Files, host Davis Potter shares 7 of the biggest shifts shaping account-based go-to-market strategies in 2025. From fixing misaligned revenue teams to debunking the "new GTM" myth.Key Takeaways:<...
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28:33
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Ep. 12 - ABM + Product Marketing: The Revenue-Driving Partnership You’re Ignoring | Dan Potter
In this week's episode of the ForgeX Files, host Davis Potter welcomes Dan Potter, VP of Product Marketing at Qlik, for a discussion about the revenue-crushing misalignment between Account-Based Marketing (ABM) and Product Marketing teams.<...
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49:07
Ep. 11 - How to Shift From ABM to Account-Based GTM | Tyler Pleiss
In this episode of the ForgeX Files, Davis Potter dives into the intricacies of Account-Based Go-to-Market strategies with Tyler Pleiss, Associate Director of Growth Marketing, Movable Ink and a member of the executive council at ForgeX. Tyler ...
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56:54
Ep. 10 - The New Era of B2B: Redefining Attribution and Data Models | Data Axle
In this episode of the ForgeX Files, host Davis Potter is thrilled to welcome Tom Zawacki, President of Enterprise Solutions at Data Axle. Tom brings a unique perspective from his rich background in B2B marketing, providing a deep dive into the...
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34:26
Ep. 9 - The Evolution of GTM Strategies | ForgeX
In this episode of the ForgeX Files, host Davis Potter welcomes Amber Bogie, the new Fractional VP of Growth and Partnerships at ForgeX and a recognized authority in Account-Based Marketing (ABM). Amber brings her insights into the shifting lan...
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37:13