Revenue Xchange
Revenue Xchange is forging the future of Account-Based GTM + AI.
Davis Potter, CEO & Co-Founder of ForgeX, welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights to help you elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
Have any questions? Drop them here https://docs.google.com/forms/d/1f4hz20MIobLXrh2tWBIqgjzySUdrHPxCBh-fZgn02uo/edit
Revenue Xchange
Latest Episodes
RX17 - The Shift from ABM to Account-Based GTM: Why Standalone ABM Teams Are Being Reintegrated | Nancy Harlan, ABM Consulting
In this week's episode of the Revenue Xchange, host Davis sits down with Nancy Harlan, Founder of NCH ABM Consulting and former VP of Global ABM at Qlik and UiPath. Together, they break down why ABM is no longer a marketing initiative, how to s...
RX16 - Building an Always-On ABM Orchestration Engine | Justin Lopez, Bonterra
In this week's episode of the Revenue Xchange, host Davis sits down with Justin Lopez, ABM Manager at Bonterra. Together, they break down how Justin built a five-component ABM orchestration engine that runs on autopilot across thousands of acco...
RX15 - 1:1 Enterprise ABM + Answer Engines: The Combination Most Teams Are Missing | Vincent DeCastro, ABMA
In this week's episode of the Revenue Xchange, host Davis sits down with Vincent DeCastro, Founder of The ABM Agency (ABMA). Together, they dig into what true 1:1 Enterprise ABM actually looks like in practice, and why answer engines are about ...
RX14 - ABM and Demand Gen Have Converged. Now What? | Davis Potter
In this week's episode of the Revenue Xchange, host Davis unpacks the convergence of ABM and Demand Generation, introduces the concept of an Account Investment Strategy, and cuts through the noise on buying groups.Key Takeaways:<...
RX13 - 5 ABM Trends from 2025 Shaping the Future of B2B Marketing in 2026 | Davis Potter
In this week's episode of the Revenue Xchange, host Davis Potter kicks off 2026 with a solo deep-dive into the five biggest trends that shaped ABM and B2B marketing in 2025 and why they'll continue to dominate this year.Key Takeaways...