Revenue Xchange
Revenue Xchange is forging the future of Account-Based GTM + AI.
Davis Potter, CEO & Co-Founder of ForgeX, welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights to help you elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
Have any questions? Drop them here https://docs.google.com/forms/d/1f4hz20MIobLXrh2tWBIqgjzySUdrHPxCBh-fZgn02uo/edit
Revenue Xchange
Latest Episodes
RX19 - The ABM Identity Crisis: Why Every B2B Marketing Role Is Converging | Davis Potter, ForgeX
In this week's episode of the Revenue Xchange, Davis goes solo to break down the identity crisis unfolding across B2B marketing titles, and why the convergence of ABM, demand gen, field marketing, and integrated campaigns all points to one thin...
RX18 - ABM in 2026: From Account Investment Strategy to Autonomous Orchestration | David Potter, ForgeX
In this solo episode of the Revenue Xchange, host Davis breaks down what Account-Based GTM actually is in 2026 and why AI is maturing the ABM deployment models rather than breaking them.Key Takeaways:1.) ABM is an account invest...
RX17 - The Shift from ABM to Account-Based GTM: Why Standalone ABM Teams Are Being Reintegrated | Nancy Harlan, ABM Consulting
In this week's episode of the Revenue Xchange, host Davis sits down with Nancy Harlan, Founder of NCH ABM Consulting and former VP of Global ABM at Qlik and UiPath. Together, they break down why ABM is no longer a marketing initiative, how to s...
RX16 - Building an Always-On ABM Orchestration Engine | Justin Lopez, Bonterra
In this week's episode of the Revenue Xchange, host Davis sits down with Justin Lopez, ABM Manager at Bonterra. Together, they break down how Justin built a five-component ABM orchestration engine that runs on autopilot across thousands of acco...
RX15 - 1:1 Enterprise ABM + Answer Engines: The Combination Most Teams Are Missing | Vincent DeCastro, ABMA
In this week's episode of the Revenue Xchange, host Davis sits down with Vincent DeCastro, Founder of The ABM Agency (ABMA). Together, they dig into what true 1:1 Enterprise ABM actually looks like in practice, and why answer engines are about ...