Revenue Xchange
Revenue Xchange is forging the future of Account-Based GTM + AI.
Davis Potter, CEO & Co-Founder of ForgeX, welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights to help you elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
Have any questions? Drop them here https://docs.google.com/forms/d/1f4hz20MIobLXrh2tWBIqgjzySUdrHPxCBh-fZgn02uo/edit
Revenue Xchange
Latest Episodes
RX22: What It Takes to Run 1:1 ABM at Enterprise Scale | Sandy Walters, Okta
In this week's episode of the Revenue Xchange, host Davis Potter sits down with Sandy Walters, an ABM leader at Okta with experience building 1:1 programs across large enterprise organizations. They break down what 1:1 ABM actually requires, fr...
RX21: Why Every GTM Team Is Already Running an Account Investment Strategy (and What AI Changes About It)
In this week's solo episode of the Revenue Xchange, host Davis Potter reports back from a week of conversations in Austin with agency owners, MarTech CMOs, and a virtual roundtable of enterprise ABM and demand gen leaders. He breaks down why ev...
RX20 - How Loftware’s CMO is Rethinking Marketing with AI | Justin Anovick
In this week's episode of the Revenue Xchange, host Davis sits down with Justin Anovick, Chief Marketing Officer at Loftware. Together, they walk through how Loftware has re-engineered its GTM processes around Claude and Copilot, from account r...
RX19 - The ABM Identity Crisis: Why Every B2B Marketing Role Is Converging | Davis Potter, ForgeX
In this week's episode of the Revenue Xchange, Davis goes solo to break down the identity crisis unfolding across B2B marketing titles, and why the convergence of ABM, demand gen, field marketing, and integrated campaigns all points to one thin...
RX18 - ABM in 2026: From Account Investment Strategy to Autonomous Orchestration | David Potter, ForgeX
In this solo episode of the Revenue Xchange, host Davis breaks down what Account-Based GTM actually is in 2026 and why AI is maturing the ABM deployment models rather than breaking them.Key Takeaways:1.) ABM is an account invest...