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ForgeX Files
Companies that adopt an account-based approach throughout the entirety of their GTM strategy outperform those who don’t.
ForgeX Files is forging the future of Account-Based GTM.
Davis Potter, CEO & Co-Founder @ ForgeX welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights for you to elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
Episodes
13 episodes
Ep. 13 - 7 Predictions for ABM and GTM in 2025
In this week’s episode of The Forge X Files, host Davis Potter shares 7 of the biggest shifts shaping account-based go-to-market strategies in 2025. From fixing misaligned revenue teams to debunking the "new GTM" myth.Key Takeaways:<...
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28:33
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Ep. 12 - ABM + Product Marketing: The Revenue-Driving Partnership You’re Ignoring | Dan Potter
In this week's episode of the ForgeX Files, host Davis Potter welcomes Dan Potter, VP of Product Marketing at Qlik, for a discussion about the revenue-crushing misalignment between Account-Based Marketing (ABM) and Product Marketing teams.<...
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49:07
Ep. 11 - How to Shift From ABM to Account-Based GTM | Tyler Pleiss
In this episode of the ForgeX Files, Davis Potter dives into the intricacies of Account-Based Go-to-Market strategies with Tyler Pleiss, Associate Director of Growth Marketing, Movable Ink and a member of the executive council at ForgeX. Tyler ...
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56:54
Ep. 10 - The New Era of B2B: Redefining Attribution and Data Models | Data Axle
In this episode of the ForgeX Files, host Davis Potter is thrilled to welcome Tom Zawacki, President of Enterprise Solutions at Data Axle. Tom brings a unique perspective from his rich background in B2B marketing, providing a deep dive into the...
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34:26
Ep. 9 - The Evolution of GTM Strategies | ForgeX
In this episode of the ForgeX Files, host Davis Potter welcomes Amber Bogie, the new Fractional VP of Growth and Partnerships at ForgeX and a recognized authority in Account-Based Marketing (ABM). Amber brings her insights into the shifting lan...
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37:13
Ep. 8 - Challenging the Status Quo in Demand Generation and ABM | Google
In this episode of the ForgeX Files, host Davis Potter engages with Steve Armenti, a seasoned Global Demand Generation Leader at Google. They dive into the evolving dynamics of marketing and sales alignment, demand generation, and the future of...
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36:02
Ep. 7 - Tearing Apart Go-To-Market Norms: Exposing ABM and Demand Gen Flaws | Tania Saez
In this episode of the ForgeX Files, host Davis Potter welcomes Tanya Saez, a renowned ABM expert and industry thought leader. Tanya shares her wealth of experience in orchestrating diverse go-to-market motions, tailored to different customer b...
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36:53
Ep. 6 - Building ABM from the Ground Up: An Unforgiving Journey | Phenom
In this episode of the ForgeX Files, host Davis Potter welcomes Ken Almack, Field & ABM Marketing Manager at Phenom. Ken shares his journey from sales to ABM and field marketing, highlighting his proactive and personalized approach to busin...
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30:18
Ep. 5 - Exposing the hidden truths of Enterprise ABM™️ success | Pega
In this episode of the ForgeX Files, host Davis Potter welcomes Stephanie Clark, Regional Marketing Manager at Pegasystems and an Executive Council member of ForgeX. Stephanie shares her expertise in account-based marketing (ABM) and discusses ...
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30:22
Ep. 4 - The ABM Evolution: From Novelty to Necessity in 2024 | ForgeX
In this episode of the ForgeX Files, Davis Potter joins Tom Maciejewski's B2B Growth Trends Content Series. They dive into the evolving landscape of Account-Based Marketing (ABM) in 2024.Key Takeaways:Personalizatio...
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14:55
Ep. 3 - How Justin’s Job Changers Campaign is Redefining Targeting | 360Learning
In this episode of the ForgeX Files, host Davis Potter is joined by Justin Fordham, the Head of ABM at 360Learning. They explore Justin's innovative approach to account-based marketing (ABM) and his unique journey from a sales role to leading A...
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23:23
Ep. 2 - Scaling ABM: How Large Companies and Startups Differ | Salesforce (Slack)
In this week's episode of the ForgeX Files, host Davis Potter welcomes Ashton Wright, Sr. ABM Manager at Salesforce (Slack). They dive into her journey and the intricate evolution of Account-Based Marketing (ABM) tactics she championed at two t...
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38:42
Ep. 1 - Navigating the Intersection of ABM and Demand Gen
In this week's AMA session of the ForgeX Files, host Davis Potter is joined by Desiree Daniels, the ABM lead from Google Cloud. They embark on a comprehensive dialogue, exploring the intricate dance between Demand Generation and Account-Based M...
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27:27