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ForgeX Files
Companies that adopt an account-based approach throughout the entirety of their GTM strategy outperform those who don’t.
ForgeX Files is forging the future of Account-Based GTM.
Davis Potter, CEO & Co-Founder @ ForgeX welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights for you to elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
ForgeX Files
Ep. 5 - Exposing the hidden truths of Enterprise ABM™️ success | Pega
In this episode of the ForgeX Files, host Davis Potter welcomes Stephanie Clark, Regional Marketing Manager at Pegasystems and an Executive Council member of ForgeX. Stephanie shares her expertise in account-based marketing (ABM) and discusses Pega's unique approach to this strategy.
Key Takeaways:
- Pega's ABM Strategy: Stephanie discusses Pega's global ABM team's approach, emphasizing research, sales alignment, and tailored content.
- Enterprise ABM Framework: Insights into Pega's execution of one-to-one and one-to-few ABM campaigns, focusing on account selection and strategy.
- Sales and Marketing Synergy: The conversation highlights the crucial collaboration between sales and marketing in ABM success.
- Tactical Execution: Stephanie shares her approach to developing sales plays and engaging key account stakeholders.
Closing Note:
This episode is a deep dive into the tactical world of ABM at an enterprise level, shedding light on the crucial elements that drive successful, market-shifting ABM strategies. Stephanie's frontline experiences at Pega are a masterclass in leveraging ABM for potent market impact.