Revenue Xchange
Revenue Xchange is forging the future of Account-Based GTM + AI.
Davis Potter, CEO & Co-Founder of ForgeX, welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights to help you elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
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Revenue Xchange
Ep. 5 - Exposing the hidden truths of Enterprise ABM™️ success | Pega
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In this episode of the ForgeX Files, host Davis Potter welcomes Stephanie Clark, Regional Marketing Manager at Pegasystems and an Executive Council member of ForgeX. Stephanie shares her expertise in account-based marketing (ABM) and discusses Pega's unique approach to this strategy.
Key Takeaways:
- Pega's ABM Strategy: Stephanie discusses Pega's global ABM team's approach, emphasizing research, sales alignment, and tailored content.
- Enterprise ABM Framework: Insights into Pega's execution of one-to-one and one-to-few ABM campaigns, focusing on account selection and strategy.
- Sales and Marketing Synergy: The conversation highlights the crucial collaboration between sales and marketing in ABM success.
- Tactical Execution: Stephanie shares her approach to developing sales plays and engaging key account stakeholders.
Closing Note:
This episode is a deep dive into the tactical world of ABM at an enterprise level, shedding light on the crucial elements that drive successful, market-shifting ABM strategies. Stephanie's frontline experiences at Pega are a masterclass in leveraging ABM for potent market impact.