%20(1).jpg)
ForgeX Files
Companies that adopt an account-based approach throughout the entirety of their GTM strategy outperform those who don’t.
ForgeX Files is forging the future of Account-Based GTM.
Davis Potter, CEO & Co-Founder @ ForgeX welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights for you to elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
ForgeX Files
Ep. 8 - Challenging the Status Quo in Demand Generation and ABM | Google
In this episode of the ForgeX Files, host Davis Potter engages with Steve Armenti, a seasoned Global Demand Generation Leader at Google. They dive into the evolving dynamics of marketing and sales alignment, demand generation, and the future of Account-Based Marketing (ABM).
Key Takeaways:
- Marketing and Sales Alignment: Steve shares his insights on effective strategies for aligning marketing and sales goals, emphasizing the importance of unified metrics, effective communication, and leveraging data for collaborative success.
- Navigating Demand Generation: The conversation explores the changing landscape of demand generation, addressing common challenges and identifying effective practices for generating meaningful engagement and leads.
- The Evolution of ABM: The episode highlights the shift from traditional ABM approaches to more sophisticated strategies, focusing on understanding buying groups, personalization, and the integration of AI in marketing strategies.
- Future Predictions: Steve offers his predictions for the next five to ten years in demand generation and ABM, envisioning a more integrated, human-centered, and data-driven approach to marketing and sales.
Closing Note:
This episode is packed with insights for anyone looking to deepen their understanding of demand generation and ABM. Steve’s expertise and forward-thinking perspectives provide valuable guidance for navigating the complex and ever-evolving world of marketing and sales alignment.