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ForgeX Files
Companies that adopt an account-based approach throughout the entirety of their GTM strategy outperform those who don’t.
ForgeX Files is forging the future of Account-Based GTM.
Davis Potter, CEO & Co-Founder @ ForgeX welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights for you to elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
ForgeX Files
Ep. 10 - The New Era of B2B: Redefining Attribution and Data Models | Data Axle
In this episode of the ForgeX Files, host Davis Potter is thrilled to welcome Tom Zawacki, President of Enterprise Solutions at Data Axle. Tom brings a unique perspective from his rich background in B2B marketing, providing a deep dive into the evolution of attribution.
Key Takeaways:
- Historical Perspectives on Marketing: Tom discusses his journey from the early days of the internet to the forefront of digital marketing, including his involvement in the creation of the first banner ads and e-commerce experiences.
- B2B Marketing and Attribution: The conversation dives into the complex world of B2B marketing attribution, examining how traditional models like the Demand Waterfall have evolved and the challenges that persist in modern attribution practices.
- The Role of Data in Personalized Marketing: Tom emphasizes the critical importance of data fidelity and sophisticated data analysis in crafting personalized customer experiences in today's digital landscape.
- Future of Marketing Technology: Insights into the integration of human intelligence and artificial intelligence in marketing, discussing new AI technologies like generative adversarial networks and diffusion models that could revolutionize ABM and other marketing strategies.
Closing Note:
Tom's insights offer a panoramic view of the marketing industry's past, present, and future, highlighting innovative approaches to data-driven marketing and the integration of AI technologies. This episode is a gem for marketing professionals eager to understand the underpinnings of effective B2B marketing strategies and the technological advancements shaping the field.