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ForgeX Files
Companies that adopt an account-based approach throughout the entirety of their GTM strategy outperform those who don’t.
ForgeX Files is forging the future of Account-Based GTM.
Davis Potter, CEO & Co-Founder @ ForgeX welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights for you to elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
ForgeX Files
Ep. 13 - 7 Predictions for ABM and GTM in 2025
In this week’s episode of The Forge X Files, host Davis Potter shares 7 of the biggest shifts shaping account-based go-to-market strategies in 2025. From fixing misaligned revenue teams to debunking the "new GTM" myth.
Key Takeaways:
1. Closing the Alignment Gap: How ABM and product marketing collaboration is essential for messaging, segmentation, and strategy.
2. Unified Target Account Lists: The critical need for cross-functional alignment among sales, marketing, and customer success teams.
3. Retiring Outdated Data Models: Why traditional unified data models no longer serve modern ABM strategies and what replaces it
4. Modernized ABM Deployment Models: Clarifying the definitions of one-to-one, one-to-few, and growth ABM for better adoption and execution.
5. AI and the Future of GTM: The rise of AI workflows, autonomous agents, and their role in streamlining GTM processes.
Closing Note:
Whether you’re an ABM leader or new to the field, this episode will challenge how you think about alignment, strategy, and execution in 2025.