Revenue Xchange
Revenue Xchange is forging the future of Account-Based GTM + AI.
Davis Potter, CEO & Co-Founder of ForgeX, welcomes thought leaders, fields AMAs, critically evaluates vendors, and shares research-backed insights to help you elevate your programs and career.
Join us as we explore the latest trends and strategies in ABM, and learn how to build a holistic go-to-market strategy that drives growth.
Have any questions? Drop them here https://docs.google.com/forms/d/1f4hz20MIobLXrh2tWBIqgjzySUdrHPxCBh-fZgn02uo/edit
Revenue Xchange
RX 6 - Inside the GTM Playbook of an AI Powerhouse: Narrative, Events, and the Future of Marketing | Zach Diamond, Head of Revenue Marketing, Cognition
In this episode of the Revenue Xchange, host Davis Potter sits down with Zach Diamond, Head of Revenue Marketing at Cognition (from recently acquired Windsurf). They unpack how modern marketing teams are rethinking messaging, events, and AI operations inside high-growth, enterprise AI companies.
Key Takeaways:
- ) Narrative Is the Strategy: Zach explains why the story, not just the channels, must drive GTM execution. He shares how leading with a strong messaging architecture fuels relevance in the fast-changing AI space.
- ) Events Are the New Moat: With hyper-curated, Jeffersonian-style dinners and hospitality-led field experiences, Zach reveals how Cognition transforms enterprise events into strategic brand assets and why event design now matters as much as the messaging itself.
- ) Lean Teams, Smart Infrastructure: The future of B2B marketing isn't bloated. It is lean, AI-native, and built around internal GTM engineering. Zach outlines how Cognition's internal apps team turn GTM workflows into productized systems and why traditional RevOps roles are rapidly modernizing.
Closing Note:
This episode is a masterclass in modern GTM orchestration. From crafting narrative-driven campaigns to building bespoke internal tools with AI agents, Zach shares how high-velocity marketing teams scale with precision.