JAR Inside the Research Podcast
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
Podcasting since 2023 • 37 episodes
JAR Inside the Research Podcast
Latest Episodes
Do cultural cues make expensive products feel more appealing?
In this episode, Wei-Fen Chen (Lecturer in Marketing, University of Leicester School of Business) joins me to discuss her Journal of Advertising Research article, “When to Appeal to Cultural Capital in Advertisements: Cultural Capital Appeals I...
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Season 2
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Episode 13
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22:44
The Face of AI Endorsement — Human vs. Cartoon Avatars
Do consumers respond differently to AI avatars that look human versus those that look cartoon-like? In this episode, June-Ho Chung (Inha University) and Sungjun “Steven” Park (Queen Mary University of London; National Chengchi University) join ...
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Season 2
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Episode 12
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7:59
How Life Transitions Shape Response to Ad Repetition
Do big life changes make people more open to seeing the same ad again and again? In this episode, Ben Borenstein and Luke Nowlan join me to share insights from their Journal of Advertising Research article, “Life Transitions Influence Response ...
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Season 2
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Episode 11
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19:34
Why Do Viewers Sometimes Watch Skippable Ads?
Can the way ads are scheduled change whether people watch or skip? In this episode, Dr. Mi Hyun Lee (Northwestern University) and Dr. Jaewon Royce Choi (Louisiana State University) join me to talk about their Journal of Advertising Research art...
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Season 2
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Episode 10
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18:36
Do Blurry Backgrounds Make Video Ads More Persuasive?
Can the depth of field in a video ad change how consumers process the message? In this episode, Dr. Lam An (University of Winnipeg) joins me to discuss his Journal of Advertising Research article, “The Effectiveness of Background Blurriness in ...
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Season 2
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Episode 9
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14:44