JAR Inside the Research Podcast
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
Podcasting since 2023 • 21 episodes
JAR Inside the Research Podcast
Latest Episodes
Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective
JAR Podcast: Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness PerspectiveWhat’s the best way for influencers to combine images, videos, and captions to boost engagement? In this episode, Dr. Yang Feng (Uni...
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Season 1
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Episode 21
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17:10
That’s It! How Short Exclamations Boost the Effectiveness of Price Communications
Can a simple phrase like “That’s it!” change how consumers perceive prices? In this episode, Dr. Dikla Perez (Bar-Ilan University), Dr. Gal Mazor (Bar-Ilan University), and Dr. Ann Kronrod (University of Massachusetts) discuss their Journal of ...
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Season 1
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Episode 20
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14:38
An Examination of Digital Accessibility Within Social Media Platforms
How accessible is social media for consumers with visual and hearing impairments? In this episode, Dr. Mary Anne Raymond (Clemson University), Hillary Smith (Clemson University), and Dr. Les Carlson (University of Nebraska) discuss their Journa...
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Season 1
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Episode 19
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30:43
How Is Influencer Follower Size Related to Brand Responses?
Does an influencer’s follower count really impact brand success? In this episode, Dr. Eva A. van Reijmersdal (University of Amsterdam) discusses her Journal of Advertising Research article, co-authored with Dr. Tatiana Domingues Aguiar (Tilburg...
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Season 1
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Episode 18
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28:20
Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?
How much does a 3D virtual experience really matter in marketing? In this episode, Dr. Kirsten Cowan (University of Edinburgh), Associate Editor of the Journal of Advertising Research, hosts a discussion with the full author team behind "Virtua...
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Season 1
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Episode 17
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21:59
