JAR Inside the Research Podcast
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
Podcasting since 2023 • 24 episodes
JAR Inside the Research Podcast
Latest Episodes
Targeting Couples—Are Dyad Exposures Greater Than One Plus One?
Can advertising to couples unlock more powerful effects than targeting individuals alone? In this episode, Dr. Yueyue Zhang and Dr. Furong Wang (Xiamen University) discuss their Journal of Advertising Research article, “Targeting C...
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23:49
What Drives Advertisers Toward or Away From Immersive Virtual Spaces?
Is the metaverse really the next big thing in advertising—or just another overhyped tech trend? In this episode, Dr. Amy Yau (Cardiff University) and Will Zhang (University of Edinburgh) talk about their Journal of Advertising Researcharticle, ...
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Season 1
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Episode 23
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24:08
Does Sadness Sell? Understanding Emotional Appeals in Fundraising
Do sad stories lead to more donations—and does it matter who’s asking? In this episode, Dr. Shirley Y. Y. Cheng (University of the Fraser Valley) discusses her Journal of Advertising Research article, “Does Sadness Sell? The Use of Negative Emo...
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Season 1
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Episode 22
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28:21
Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective
JAR Podcast: Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness PerspectiveWhat’s the best way for influencers to combine images, videos, and captions to boost engagement? In this episode, Dr. Yang Feng (Uni...
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Season 1
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Episode 21
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17:10
That’s It! How Short Exclamations Boost the Effectiveness of Price Communications
Can a simple phrase like “That’s it!” change how consumers perceive prices? In this episode, Dr. Dikla Perez (Bar-Ilan University), Dr. Gal Mazor (Bar-Ilan University), and Dr. Ann Kronrod (University of Massachusetts) discuss their Journal of ...
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Season 1
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Episode 20
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14:38
