JAR Inside the Research Podcast
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
Podcasting since 2023 • 32 episodes
JAR Inside the Research Podcast
Latest Episodes
How Should Studios Split Ad Budgets Across Theatrical, Digital, and Streaming?
When a movie rolls out in stages, how do you decide where the ad dollars go first week in theaters, later weeks, discs and TVOD, then streaming? In this episode, Prof. Sönke Albers walks me through his Journal of Advertising Research article, “...
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Season 2
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Episode 8
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18:56
Harmony or Discord? GenAI and Human Creativity in Advertising
How is generative AI changing the creative process inside agencies? In this episode, Carla Ferraro, Sean Sands, and Vlad Demsar join me to unpack insights from their Journal of Advertising Research article, “Harmony or Discord? The Intersection...
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Season 2
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Episode 7
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12:17
When “AI” in an Ad Helps… and When It Hurts
Does calling out AI in your creative spark conversation or scare people off? In this episode, Sara Hanson, Jeffrey Carlson, and Heather Pressler unpack their Journal of Advertising Research article, “The Differential Impact of AI Salience on Ad...
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Season 2
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Episode 6
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18:57
How Agencies and GenAI Actually Create Together
What really changes inside an ad agency when GenAI shows up? In this episode, Weila Cui joins us to unpack her Journal of Advertising Research article, “Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process M...
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Season 2
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Episode 5
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10:19
How Much Personalization Is Too Much in AI Ads?
Where’s the line between “helpful” and “a bit creepy”? In this episode, Dr. Pengfei Xie joins me to unpack findings from his Journal of Advertising Research article, “The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-G...
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Season 2
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Episode 4
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20:06