JAR Inside the Research Podcast
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
Episodes
32 episodes
How Should Studios Split Ad Budgets Across Theatrical, Digital, and Streaming?
When a movie rolls out in stages, how do you decide where the ad dollars go first week in theaters, later weeks, discs and TVOD, then streaming? In this episode, Prof. Sönke Albers walks me through his Journal of Advertising Research article, “...
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Season 2
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Episode 8
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18:56
Harmony or Discord? GenAI and Human Creativity in Advertising
How is generative AI changing the creative process inside agencies? In this episode, Carla Ferraro, Sean Sands, and Vlad Demsar join me to unpack insights from their Journal of Advertising Research article, “Harmony or Discord? The Intersection...
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Season 2
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Episode 7
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12:17
When “AI” in an Ad Helps… and When It Hurts
Does calling out AI in your creative spark conversation or scare people off? In this episode, Sara Hanson, Jeffrey Carlson, and Heather Pressler unpack their Journal of Advertising Research article, “The Differential Impact of AI Salience on Ad...
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Season 2
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Episode 6
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18:57
How Agencies and GenAI Actually Create Together
What really changes inside an ad agency when GenAI shows up? In this episode, Weila Cui joins us to unpack her Journal of Advertising Research article, “Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process M...
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Season 2
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Episode 5
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10:19
How Much Personalization Is Too Much in AI Ads?
Where’s the line between “helpful” and “a bit creepy”? In this episode, Dr. Pengfei Xie joins me to unpack findings from his Journal of Advertising Research article, “The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-G...
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Season 2
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Episode 4
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20:06
The Ad Program Congruence Effect on TV Ad Viewing
Can the fit between an ad and the program around it change how long people watch? In this episode, Dr. Wen Xie joins me to share insights from his Journal of Advertising Research article, “An Empirical Examination of the Ad Program Congruence E...
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Season 2
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Episode 3
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22:43
When AI Doesn’t Sell Prada: Why AI-Generated Ads Backfire for Luxury Brands
Can AI imagery hurt luxury advertising? In this episode, Rita Ngoc To, Parichehr “Perry” Kianian, Yi-Chia Wu, and Zhe Zhang unpack their Journal of Advertising Research article, “When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements...
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Season 2
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Episode 2
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20:41
Sponsorship Disclosure in Virtual Influencer Marketing—How Do Users Really Respond?
What happens when a virtual influencer reveals a sponsorship? In this episode, Dr. Jiemin Looi (Hong Kong Baptist University) joins us to discuss her Journal of Advertising Research article, “Sponsorship Disclosure in Virtual Influencer Marketi...
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Season 2
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Episode 1
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19:55
Targeting Couples—Are Dyad Exposures Greater Than One Plus One?
Can advertising to couples unlock more powerful effects than targeting individuals alone? In this episode, Dr. Yueyue Zhang and Dr. Furong Wang (Xiamen University) discuss their Journal of Advertising Research article, “Targeting C...
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23:49
What Drives Advertisers Toward or Away From Immersive Virtual Spaces?
Is the metaverse really the next big thing in advertising—or just another overhyped tech trend? In this episode, Dr. Amy Yau (Cardiff University) and Will Zhang (University of Edinburgh) talk about their Journal of Advertising Researcharticle, ...
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Season 1
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Episode 23
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24:08
Does Sadness Sell? Understanding Emotional Appeals in Fundraising
Do sad stories lead to more donations—and does it matter who’s asking? In this episode, Dr. Shirley Y. Y. Cheng (University of the Fraser Valley) discusses her Journal of Advertising Research article, “Does Sadness Sell? The Use of Negative Emo...
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Season 1
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Episode 22
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28:21
Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective
JAR Podcast: Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness PerspectiveWhat’s the best way for influencers to combine images, videos, and captions to boost engagement? In this episode, Dr. Yang Feng (Uni...
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Season 1
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Episode 21
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17:10
That’s It! How Short Exclamations Boost the Effectiveness of Price Communications
Can a simple phrase like “That’s it!” change how consumers perceive prices? In this episode, Dr. Dikla Perez (Bar-Ilan University), Dr. Gal Mazor (Bar-Ilan University), and Dr. Ann Kronrod (University of Massachusetts) discuss their Journal of ...
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Season 1
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Episode 20
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14:38
An Examination of Digital Accessibility Within Social Media Platforms
How accessible is social media for consumers with visual and hearing impairments? In this episode, Dr. Mary Anne Raymond (Clemson University), Hillary Smith (Clemson University), and Dr. Les Carlson (University of Nebraska) discuss their Journa...
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Season 1
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Episode 19
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30:43
How Is Influencer Follower Size Related to Brand Responses?
Does an influencer’s follower count really impact brand success? In this episode, Dr. Eva A. van Reijmersdal (University of Amsterdam) discusses her Journal of Advertising Research article, co-authored with Dr. Tatiana Domingues Aguiar (Tilburg...
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Season 1
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Episode 18
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28:20
Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?
How much does a 3D virtual experience really matter in marketing? In this episode, Dr. Kirsten Cowan (University of Edinburgh), Associate Editor of the Journal of Advertising Research, hosts a discussion with the full author team behind "Virtua...
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Season 1
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Episode 17
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21:59
Immersive Ads That Work: How Co-Creation Drives Engagement
How can brands use immersive advertising to engage consumers? In this episode, Dr. Cece X. Y. Leung (University of North Texas) discusses her Journal of Advertising Research article, co-authored with Dr. Dimitrios Buhalis (Bournemouth Universit...
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Season 1
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Episode 16
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16:45
The Power of Message Framing: Boosting Health Campaigns Through Strategic Advertising
In this episode, Alicia Barker, Senior Marketing Scientist at the Ehrenberg-Bass Institute, interviews Celine Northcott, a Research Fellow at the South Australian Health and Medical Research Institute (SAHMRI), about her latest re...
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Season 1
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Episode 15
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20:39
How Positive and Negative Appeals Influence Donor Decisions
Join us in our latest podcast as we delve into the fascinating world of charitable giving with Tongmao Li, a doctoral student from the University of Florida's Warrington College of Business. In our latest episode, we explore the impactful resea...
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Season 1
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Episode 14
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16:27
Bridging the Credibility Gap in Brand Activism
We are excited to announce our latest podcast episode featuring an in-depth discussion with Tyler Milfeld from Villanova University and Eric Haley from the University of Tennessee, Knoxville! These esteemed researchers have co-aut...
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Season 1
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Episode 13
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24:00
Why Less is More in Radio Advertising
We are thrilled to announce our latest podcast episode featuring an insightful interview with Aaron Michelon! Aaron, along with co-authors Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer, recently had their research titled "Wh...
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Season 1
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Episode 12
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22:39
The Impact of Virtual Reality on Charitable Donations
Join us in our latest podcast episode as we explore the innovative use of virtual reality (VR) technology in prosocial advertising with Da Qian from East China University of Science and Technology. I had the privilege to interview Da Qian about...
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Season 1
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Episode 11
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12:53
The Hidden Power of Music in Advertising
Join us in our latest podcast episode as we delve into the intriguing world of sonic branding and the implicit effects of music on visual scenes in advertising. We had the privilege to interview Daniel Müllensiefen from the University of...
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Season 1
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Episode 10
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18:32
Unlocking the Secrets of Sponsorship Retention
Join us in our latest podcast episode as we dive deep into the fascinating world of sponsorship-linked marketing with the expert, Jonathan A. Jensen, from the University of North Carolina at Chapel Hill. I had the privilege to interview ...
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Season 1
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Episode 9
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22:15
Scent Strategies: Unleashing Implied Explosion in Perfume Ads
New JAR Podcast with Junwei (Jerry) YuWe are excited to share that our latest podcast episode features Junwei (Jerry) Yu, co-author of the research article "The Effectiveness of Implied Explosion in Perfume Ads” that appears in th...
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Season 1
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Episode 8
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27:12
