JAR Inside the Research Podcast
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
Episodes
49 episodes
Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking
In this episode, we speak with Logan Pant (Western Michigan University) to discuss his article, "Grit in Advertising: How a Promotion Focus Influences Consumer Variety-Seeking," coauthored with Blair Kidwell (University of North Texas) and Mark...
The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television
In this episode, we speak with Kalyan Rallabandi (Bucknell University) to discuss his article, "The Impact of Ad Repetition on Viewer Attention in Connected and Linear Television," coauthored with Hyung Sup (Zack) Bhan (Radford University) and ...
Advertising Professionals' Views on Advertising Seemingly Related to Offline Conversations
In this episode, we speak with Claire Segijn (University of Minnesota) and Joanna Strycharz (University of Amsterdam) to discuss their article, "Advertising Professionals' Views on Advertising Seemingly Related to Offline Conversations," coauth...
An Investigation of How and Why Organizations Enact Greenhushing
In this episode, we speak with Nayla Khan (University of Portsmouth), Marta Nieto-García (Universidad de Salamanca), and Diletta Acuti (University of Bath) to discuss their article, "An Investigation of How and Why Organizations Enact Greenhush...
Consumer Responses to LGBTQ-Themed Advertising: What 20,000 YouTube Comments Reveal
In this episode, guest interviewer Dr. Steven Park (Queen Mary University of London) speaks with Jia Heng Li and Professor Tae Hyun Baek (both Sungkyunkwan University) to discuss their article, "Consumer Responses to LGBTQ-Themed Advertising: A...
When "Buy Less" Backfires: Green Demarketing and the Nongreen Consumer,
In this episode, we speak with Matthew Pittman (University of Tennessee) to discuss his article, "Green Demarketing to Nongreen Consumers: Individuals With Low Environmental Concern Don't Believe Messages to 'Buy Less'," coauthored with Tyler M...
How Persuasive Is Personalized Advertising?
In this episode, Vincent Huang (Hong Kong Baptist University) sits down with Dominic Yeo (Hong Kong Baptist University) to discuss Dominic's Journal of Advertising Research article, "How Persuasive Is Personalized Advertising? A Meta-Analytic R...
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?
In this episode, Andrea Godfrey Flynn (University of San Diego) joins me to discuss her Journal of Advertising Research article, "The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opp...
Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers
In this episode, Laura Lavertu (Grenoble Ecole de Management) joins me to discuss her Journal of Advertising Research article, “Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influ...
Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes
In this episode, Tyler Milfeld (Villanova University) joins me, along with Courtney B. Peters (Samford University) and Jennifer H. Tatara (DePaul University), to discuss their Journal of Advertising Research article, “Fueling or Suppressing Bra...
Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough
In this episode, Heesoo Kim (University of Oregon) joins me to discuss her Journal of Advertising Research article, “Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough,” coauthored with Hongsik John Cheon (S...
How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses
In this episode, Shuyu Lei (Nankai University) joins us for a conversation led by Shan Jian (PhD Candidate, Nankai University) to discuss her Journal of Advertising Research article, “How Music Tempo Influences Consumer Preferences for Advertis...
Do cultural cues make expensive products feel more appealing?
In this episode, Wei-Fen Chen (Lecturer in Marketing, University of Leicester School of Business) joins me to discuss her Journal of Advertising Research article, “When to Appeal to Cultural Capital in Advertisements: Cultural Capital Appeals I...
The Face of AI Endorsement — Human vs. Cartoon Avatars
Do consumers respond differently to AI avatars that look human versus those that look cartoon-like? In this episode, June-Ho Chung (Inha University) and Sungjun “Steven” Park (Queen Mary University of London; National Chengchi University) join ...
How Life Transitions Shape Response to Ad Repetition
Do big life changes make people more open to seeing the same ad again and again? In this episode, Ben Borenstein and Luke Nowlan join me to share insights from their Journal of Advertising Research article, “Life Transitions Influence Response ...
Why Do Viewers Sometimes Watch Skippable Ads?
Can the way ads are scheduled change whether people watch or skip? In this episode, Dr. Mi Hyun Lee (Northwestern University) and Dr. Jaewon Royce Choi (Louisiana State University) join me to talk about their Journal of Advertising Research art...
Do Blurry Backgrounds Make Video Ads More Persuasive?
Can the depth of field in a video ad change how consumers process the message? In this episode, Dr. Lam An (University of Winnipeg) joins me to discuss his Journal of Advertising Research article, “The Effectiveness of Background Blurriness in ...
How Should Studios Split Ad Budgets Across Theatrical, Digital, and Streaming?
When a movie rolls out in stages, how do you decide where the ad dollars go first week in theaters, later weeks, discs and TVOD, then streaming? In this episode, Prof. Sönke Albers walks me through his Journal of Advertising Research article, “...
Harmony or Discord? GenAI and Human Creativity in Advertising
How is generative AI changing the creative process inside agencies? In this episode, Carla Ferraro, Sean Sands, and Vlad Demsar join me to unpack insights from their Journal of Advertising Research article, “Harmony or Discord? The Intersection...
When “AI” in an Ad Helps… and When It Hurts
Does calling out AI in your creative spark conversation or scare people off? In this episode, Sara Hanson, Jeffrey Carlson, and Heather Pressler unpack their Journal of Advertising Research article, “The Differential Impact of AI Salience on Ad...
How Agencies and GenAI Actually Create Together
What really changes inside an ad agency when GenAI shows up? In this episode, Weila Cui joins us to unpack her Journal of Advertising Research article, “Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process M...
How Much Personalization Is Too Much in AI Ads?
Where’s the line between “helpful” and “a bit creepy”? In this episode, Dr. Pengfei Xie joins me to unpack findings from his Journal of Advertising Research article, “The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-G...
The Ad Program Congruence Effect on TV Ad Viewing
Can the fit between an ad and the program around it change how long people watch? In this episode, Dr. Wen Xie joins me to share insights from his Journal of Advertising Research article, “An Empirical Examination of the Ad Program Congruence E...
When AI Doesn’t Sell Prada: Why AI-Generated Ads Backfire for Luxury Brands
Can AI imagery hurt luxury advertising? In this episode, Rita Ngoc To, Parichehr “Perry” Kianian, Yi-Chia Wu, and Zhe Zhang unpack their Journal of Advertising Research article, “When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements...
Sponsorship Disclosure in Virtual Influencer Marketing—How Do Users Really Respond?
What happens when a virtual influencer reveals a sponsorship? In this episode, Dr. Jiemin Looi (Hong Kong Baptist University) joins us to discuss her Journal of Advertising Research article, “Sponsorship Disclosure in Virtual Influencer Marketi...