JAR Inside the Research Podcast
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
Episodes
42 episodes
The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opponents Over Policy Issues?
In this episode, Andrea Godfrey Flynn (University of San Diego) joins me to discuss her Journal of Advertising Research article, "The Influence of Perceived Truth of Campaign Messages on Vote Choice: Does Truth Matter When Industries Battle Opp...
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Season 2
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Episode 17
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20:29
Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers
In this episode, Laura Lavertu (Grenoble Ecole de Management) joins me to discuss her Journal of Advertising Research article, “Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influ...
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Season 2
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Episode 17
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15:33
Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes
In this episode, Tyler Milfeld (Villanova University) joins me, along with Courtney B. Peters (Samford University) and Jennifer H. Tatara (DePaul University), to discuss their Journal of Advertising Research article, “Fueling or Suppressing Bra...
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Season 2
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Episode 16
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15:38
Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough
In this episode, Heesoo Kim (University of Oregon) joins me to discuss her Journal of Advertising Research article, “Using Unfamiliar Cues to Engage Multitasking Audiences: Giving Attentional Breakthrough,” coauthored with Hongsik John Cheon (S...
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Season 2
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Episode 15
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16:47
How Music Tempo Influences Consumer Preferences for Advertising with Different Regulatory Focuses
In this episode, Shuyu Lei (Nankai University) joins us for a conversation led by Shan Jian (PhD Candidate, Nankai University) to discuss her Journal of Advertising Research article, “How Music Tempo Influences Consumer Preferences for Advertis...
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Season 2
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Episode 14
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12:29
Do cultural cues make expensive products feel more appealing?
In this episode, Wei-Fen Chen (Lecturer in Marketing, University of Leicester School of Business) joins me to discuss her Journal of Advertising Research article, “When to Appeal to Cultural Capital in Advertisements: Cultural Capital Appeals I...
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Season 2
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Episode 13
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22:44
The Face of AI Endorsement — Human vs. Cartoon Avatars
Do consumers respond differently to AI avatars that look human versus those that look cartoon-like? In this episode, June-Ho Chung (Inha University) and Sungjun “Steven” Park (Queen Mary University of London; National Chengchi University) join ...
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Season 2
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Episode 12
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7:59
How Life Transitions Shape Response to Ad Repetition
Do big life changes make people more open to seeing the same ad again and again? In this episode, Ben Borenstein and Luke Nowlan join me to share insights from their Journal of Advertising Research article, “Life Transitions Influence Response ...
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Season 2
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Episode 11
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19:34
Why Do Viewers Sometimes Watch Skippable Ads?
Can the way ads are scheduled change whether people watch or skip? In this episode, Dr. Mi Hyun Lee (Northwestern University) and Dr. Jaewon Royce Choi (Louisiana State University) join me to talk about their Journal of Advertising Research art...
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Season 2
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Episode 10
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18:36
Do Blurry Backgrounds Make Video Ads More Persuasive?
Can the depth of field in a video ad change how consumers process the message? In this episode, Dr. Lam An (University of Winnipeg) joins me to discuss his Journal of Advertising Research article, “The Effectiveness of Background Blurriness in ...
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Season 2
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Episode 9
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14:44
How Should Studios Split Ad Budgets Across Theatrical, Digital, and Streaming?
When a movie rolls out in stages, how do you decide where the ad dollars go first week in theaters, later weeks, discs and TVOD, then streaming? In this episode, Prof. Sönke Albers walks me through his Journal of Advertising Research article, “...
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Season 2
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Episode 8
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18:56
Harmony or Discord? GenAI and Human Creativity in Advertising
How is generative AI changing the creative process inside agencies? In this episode, Carla Ferraro, Sean Sands, and Vlad Demsar join me to unpack insights from their Journal of Advertising Research article, “Harmony or Discord? The Intersection...
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Season 2
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Episode 7
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12:17
When “AI” in an Ad Helps… and When It Hurts
Does calling out AI in your creative spark conversation or scare people off? In this episode, Sara Hanson, Jeffrey Carlson, and Heather Pressler unpack their Journal of Advertising Research article, “The Differential Impact of AI Salience on Ad...
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Season 2
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Episode 6
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18:57
How Agencies and GenAI Actually Create Together
What really changes inside an ad agency when GenAI shows up? In this episode, Weila Cui joins us to unpack her Journal of Advertising Research article, “Exploring the Integration of Generative AI in Advertising Agencies: A Co-Creative Process M...
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Season 2
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Episode 5
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10:19
How Much Personalization Is Too Much in AI Ads?
Where’s the line between “helpful” and “a bit creepy”? In this episode, Dr. Pengfei Xie joins me to unpack findings from his Journal of Advertising Research article, “The Inverted U-Shaped Effect of Personalization on Consumer Attitudes in AI-G...
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Season 2
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Episode 4
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20:06
The Ad Program Congruence Effect on TV Ad Viewing
Can the fit between an ad and the program around it change how long people watch? In this episode, Dr. Wen Xie joins me to share insights from his Journal of Advertising Research article, “An Empirical Examination of the Ad Program Congruence E...
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Season 2
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Episode 3
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22:43
When AI Doesn’t Sell Prada: Why AI-Generated Ads Backfire for Luxury Brands
Can AI imagery hurt luxury advertising? In this episode, Rita Ngoc To, Parichehr “Perry” Kianian, Yi-Chia Wu, and Zhe Zhang unpack their Journal of Advertising Research article, “When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements...
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Season 2
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Episode 2
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20:41
Sponsorship Disclosure in Virtual Influencer Marketing—How Do Users Really Respond?
What happens when a virtual influencer reveals a sponsorship? In this episode, Dr. Jiemin Looi (Hong Kong Baptist University) joins us to discuss her Journal of Advertising Research article, “Sponsorship Disclosure in Virtual Influencer Marketi...
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Season 2
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Episode 1
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19:55
Targeting Couples—Are Dyad Exposures Greater Than One Plus One?
Can advertising to couples unlock more powerful effects than targeting individuals alone? In this episode, Dr. Yueyue Zhang and Dr. Furong Wang (Xiamen University) discuss their Journal of Advertising Research article, “Targeting C...
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23:49
What Drives Advertisers Toward or Away From Immersive Virtual Spaces?
Is the metaverse really the next big thing in advertising—or just another overhyped tech trend? In this episode, Dr. Amy Yau (Cardiff University) and Will Zhang (University of Edinburgh) talk about their Journal of Advertising Researcharticle, ...
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Season 1
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Episode 23
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24:08
Does Sadness Sell? Understanding Emotional Appeals in Fundraising
Do sad stories lead to more donations—and does it matter who’s asking? In this episode, Dr. Shirley Y. Y. Cheng (University of the Fraser Valley) discusses her Journal of Advertising Research article, “Does Sadness Sell? The Use of Negative Emo...
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Season 1
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Episode 22
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28:21
Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective
JAR Podcast: Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness PerspectiveWhat’s the best way for influencers to combine images, videos, and captions to boost engagement? In this episode, Dr. Yang Feng (Uni...
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Season 1
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Episode 21
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17:10
That’s It! How Short Exclamations Boost the Effectiveness of Price Communications
Can a simple phrase like “That’s it!” change how consumers perceive prices? In this episode, Dr. Dikla Perez (Bar-Ilan University), Dr. Gal Mazor (Bar-Ilan University), and Dr. Ann Kronrod (University of Massachusetts) discuss their Journal of ...
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Season 1
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Episode 20
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14:38
An Examination of Digital Accessibility Within Social Media Platforms
How accessible is social media for consumers with visual and hearing impairments? In this episode, Dr. Mary Anne Raymond (Clemson University), Hillary Smith (Clemson University), and Dr. Les Carlson (University of Nebraska) discuss their Journa...
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Season 1
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Episode 19
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30:43
How Is Influencer Follower Size Related to Brand Responses?
Does an influencer’s follower count really impact brand success? In this episode, Dr. Eva A. van Reijmersdal (University of Amsterdam) discusses her Journal of Advertising Research article, co-authored with Dr. Tatiana Domingues Aguiar (Tilburg...
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Season 1
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Episode 18
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28:20
