JAR Inside the Research Podcast
This podcast gives listeners a look at the latest research articles published in the Journal of Advertising Research. Listen to authors describe their work and what motivated it, explore challenges they faced in the research process, and describe what they'd like to researched next.
Episodes
21 episodes
Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness Perspective
JAR Podcast: Optimizing Branded Content for Beauty and Fashion Influencers from a Media Richness PerspectiveWhat’s the best way for influencers to combine images, videos, and captions to boost engagement? In this episode, Dr. Yang Feng (Uni...
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Season 1
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Episode 21
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17:10
That’s It! How Short Exclamations Boost the Effectiveness of Price Communications
Can a simple phrase like “That’s it!” change how consumers perceive prices? In this episode, Dr. Dikla Perez (Bar-Ilan University), Dr. Gal Mazor (Bar-Ilan University), and Dr. Ann Kronrod (University of Massachusetts) discuss their Journal of ...
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Season 1
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Episode 20
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14:38
An Examination of Digital Accessibility Within Social Media Platforms
How accessible is social media for consumers with visual and hearing impairments? In this episode, Dr. Mary Anne Raymond (Clemson University), Hillary Smith (Clemson University), and Dr. Les Carlson (University of Nebraska) discuss their Journa...
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Season 1
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Episode 19
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30:43
How Is Influencer Follower Size Related to Brand Responses?
Does an influencer’s follower count really impact brand success? In this episode, Dr. Eva A. van Reijmersdal (University of Amsterdam) discusses her Journal of Advertising Research article, co-authored with Dr. Tatiana Domingues Aguiar (Tilburg...
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Season 1
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Episode 18
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28:20
Virtual Reality Marketing: What Does It Mean to Have a 3D Experience?
How much does a 3D virtual experience really matter in marketing? In this episode, Dr. Kirsten Cowan (University of Edinburgh), Associate Editor of the Journal of Advertising Research, hosts a discussion with the full author team behind "Virtua...
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Season 1
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Episode 17
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21:59
Immersive Ads That Work: How Co-Creation Drives Engagement
How can brands use immersive advertising to engage consumers? In this episode, Dr. Cece X. Y. Leung (University of North Texas) discusses her Journal of Advertising Research article, co-authored with Dr. Dimitrios Buhalis (Bournemouth Universit...
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Season 1
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Episode 16
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16:45
The Power of Message Framing: Boosting Health Campaigns Through Strategic Advertising
In this episode, Alicia Barker, Senior Marketing Scientist at the Ehrenberg-Bass Institute, interviews Celine Northcott, a Research Fellow at the South Australian Health and Medical Research Institute (SAHMRI), about her latest re...
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Season 1
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Episode 15
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20:39
How Positive and Negative Appeals Influence Donor Decisions
Join us in our latest podcast as we delve into the fascinating world of charitable giving with Tongmao Li, a doctoral student from the University of Florida's Warrington College of Business. In our latest episode, we explore the impactful resea...
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Season 1
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Episode 14
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16:27
Bridging the Credibility Gap in Brand Activism
We are excited to announce our latest podcast episode featuring an in-depth discussion with Tyler Milfeld from Villanova University and Eric Haley from the University of Tennessee, Knoxville! These esteemed researchers have co-aut...
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Season 1
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Episode 13
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24:00
Why Less is More in Radio Advertising
We are thrilled to announce our latest podcast episode featuring an insightful interview with Aaron Michelon! Aaron, along with co-authors Steven Bellman, Margaret Faulkner, Justin Cohen, and Johan Bruwer, recently had their research titled "Wh...
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Season 1
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Episode 12
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22:39
The Impact of Virtual Reality on Charitable Donations
Join us in our latest podcast episode as we explore the innovative use of virtual reality (VR) technology in prosocial advertising with Da Qian from East China University of Science and Technology. I had the privilege to interview Da Qian about...
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Season 1
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Episode 11
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12:53
The Hidden Power of Music in Advertising
Join us in our latest podcast episode as we delve into the intriguing world of sonic branding and the implicit effects of music on visual scenes in advertising. We had the privilege to interview Daniel Müllensiefen from the University of...
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Season 1
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Episode 10
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18:32
Unlocking the Secrets of Sponsorship Retention
Join us in our latest podcast episode as we dive deep into the fascinating world of sponsorship-linked marketing with the expert, Jonathan A. Jensen, from the University of North Carolina at Chapel Hill. I had the privilege to interview ...
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Season 1
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Episode 9
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22:15
Scent Strategies: Unleashing Implied Explosion in Perfume Ads
New JAR Podcast with Junwei (Jerry) YuWe are excited to share that our latest podcast episode features Junwei (Jerry) Yu, co-author of the research article "The Effectiveness of Implied Explosion in Perfume Ads” that appears in th...
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Season 1
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Episode 8
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27:12
Green Advertising Insights: The Power of a Single Tip
Explore the fascinating findings from the article "Why a Single Pro-Environmental Appeal Works to Promote Behavioral Change" by Matthew Pittman (University of Tennessee), Tyler Milfeld (Villanova University), and Kibum Youn (University of Tenne...
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Season 1
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Episode 7
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19:33
Advertising and Company Value: Unpacking the Financial Impact
Dive deep into the fascinating insights from the article "The Impact of Advertising on a Company’s Stock Price" by Shuba Srinivasan (Boston University) and Dominique Hanssens (University of California, Los Angeles), with our special guest moder...
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Season 1
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Episode 6
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28:11
Can We Turn ASMR Experiences Into Advertising?
Can We Turn ASMR Experiences Into Advertising? College-Age Consumers’ Perceptions Of ASMR Contents and AdvertisementsIn this episode, Susanna S. Lee from Temple University tells us more about studies she and co-author Huan Chen fr...
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Season 1
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Episode 5
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17:20
How Brand Managers Can Maximize Engagement with ASMR YouTube Content
How Brand Managers Can Maximize Engagement with ASMR YouTube Content: Influencers Who Give You ‘the Tingles’ via Autonomous Sensory Meridian Response Cues How can brand managers maximize their engagement with tingle-inducing ...
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Season 1
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Episode 4
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39:03
Cheerios, Anyone? Age-of-Acquisition’s Not-So-Great Effects on Brand Recognition
Things learned early in life are recognized faster and more accurately, according to the age-of-acquisition effect, a phenomenon studied widely in psychology research. Does this apply to brand recognition, too? Yes, according to a 2010 study (E...
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Season 1
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Episode 3
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29:21
Sex, Drugs and Hate Speech: Is My Brand Safe Near that Content?
How worried are brands about their ads getting placed near negative content as a result of programmatic advertising? How serious can the impact on consumers’ brand perceptions be? More than you would expect, according to Ross Johnson and Farnoo...
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Season 1
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Episode 2
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22:07
Hey Fatso! Do Ads that Mock Customers Really Work?
A recent ad for Moonleaf, a Taiwanese milk tea brand, shamelessly put down viewers. Its message: “You’re already fat. You won’t get any fatter with another cup.” Another ad by UCC, a Japanese instant coffee brand, scorned: “Feel dog-tired? Nah,...
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Season 1
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Episode 1
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26:51
