Farm to Fork: The Innovators with David Maloni
Welcome to Farm to Fork: The Innovators, the podcast where decades of industry expertise meet the future of the food supply chain. I'm David Maloni, your host, and with over 40 years in the food production, distribution, and operations sectors, I've seen the industry evolve. But now, it's time to push the boundaries of innovation further.
Every other week, join me as I sit down with pioneers from the past, the game-changers of today, and the visionaries shaping the future of our field. Together, we'll explore new ideas, technologies, and strategies that can revolutionize how we farm, produce, move, and serve food to the world.
I invite you, our listeners, to be a part of this journey. If you know someone or have a topic in mind that aligns with our mission, please reach out. Your input matters, and it could be the spark that ignites the next big breakthrough in the food supply chain.
For more insights and to connect with my consultancy, visit www.DatumFS.com. Thank you for tuning in. Together, let's drive innovation and transform the way we nourish our communities
Farm to Fork: The Innovators with David Maloni
Connecting Consumers to Agriculture: Ali Cox of Noble West on Marketing the next generation of farming
In this episode of Farm to Fork: The Innovators, I sit down with Ali Cox, a fifth-generation farmer and the visionary founder of Noble West, a leading food marketing agency.
Together, we dive into the evolving farming landscape, tackling the rising operational costs and exploring groundbreaking agricultural practices like upcycling and regenerative farming. Ali shares her insights on the challenges of commoditizing food offerings and how these shifts are shaping the future consumer food experience.
Connect with the Host:
David Maloni’s LinkedIn:
https://www.linkedin.com/in/davidmaloni/
Connect with our Guest:
https://www.linkedin.com/in/alicox/
Timestamps:
00:00 Intro
01:00 Guest introduction: Ali Cox, fifth-generation farmer and founder of Noble West
02:24 Ali Cox’s journey from New York City to farming and food marketing
05:19 Farmers as innovators and problem-solvers
08:46 Noble West’s shift to sustainability-focused marketing
14:08 Financial challenges and operational costs in farming
20:02 Upcycling agriculture: reducing food waste and creating value
30:00 Regenerative agriculture practices and co-ops for farmers
37:17 The critical role of marketing in farming and consumer connection
42:36 The future of the food supply chain: curated experiences and seasonal eating
47:25 Closing thoughts and call to action
I’d like to introduce you to Datum Advisors, a new offering from Datum FS. Our team is composed of seasoned Food Supply Chain Executives from every sector. We stand ready to offer valuable advisory services for your company.
Click here to find out more:
https://datumfs.com/datum-advisors