The Commodity Kitchen with David Maloni & Jerry Dalton
Twice a month, David and Jerry serve up a fast, focused look at the world of commodities—covering everything from major food ingredients to energy and beyond. With over 50 years of combined experience advising some of the world’s largest commodity buyers, they bring unmatched insight and practical perspective to the table. Each episode delivers a market update, the key news and trends they’re watching, and occasional guest perspectives—all in under 15 minutes.
The Commodity Kitchen with David Maloni & Jerry Dalton
Connecting Consumers to Agriculture: Ali Cox of Noble West on Marketing the next generation of farming
In this episode of Farm to Fork: The Innovators, I sit down with Ali Cox, a fifth-generation farmer and the visionary founder of Noble West, a leading food marketing agency.
Together, we dive into the evolving farming landscape, tackling the rising operational costs and exploring groundbreaking agricultural practices like upcycling and regenerative farming. Ali shares her insights on the challenges of commoditizing food offerings and how these shifts are shaping the future consumer food experience.
Connect with the Host:
David Maloni’s LinkedIn:
https://www.linkedin.com/in/davidmaloni/
Connect with our Guest:
https://www.linkedin.com/in/alicox/
Timestamps:
00:00 Intro
01:00 Guest introduction: Ali Cox, fifth-generation farmer and founder of Noble West
02:24 Ali Cox’s journey from New York City to farming and food marketing
05:19 Farmers as innovators and problem-solvers
08:46 Noble West’s shift to sustainability-focused marketing
14:08 Financial challenges and operational costs in farming
20:02 Upcycling agriculture: reducing food waste and creating value
30:00 Regenerative agriculture practices and co-ops for farmers
37:17 The critical role of marketing in farming and consumer connection
42:36 The future of the food supply chain: curated experiences and seasonal eating
47:25 Closing thoughts and call to action
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