The Power Up Podcast
Through this podcast, we will explore the biggest dream stealers that we come across in our work and serve up a healthy dose of the strategies tips and tools that you can use to overcome them.
Our goal is to help you find clarity, overcome your fears, play to your strengths and passions, build your confidence, and live the life you truly deserve.
The Power Up Podcast
4. Google Me: How to take control of your online reputation before it takes control of you
Today, we are joined by Paul Fernandez founder of Digital Performance Marketing company The Growth Guys. The Growth Guys work with some of the worlds most recognisable brands (including Power Up ha ha!) to help them grow their audience online, grow their assets and ultimately grow revenues. Today we are diving into the essential topic of managing your digital reputation and the importance of showing up authentically and ethically online. In a world where "you are who Google says you are," it's crucial to take control of your digital reputation before it takes control of you.
We'll explore the changes in the digital world (particularly post-pandemic), the significance of personal branding, and how to take overcome the fear of showing up online.
In this episode we will cover:
- The changing digital landscape
- The importance of digital reputation and how to “show up” authentically.
- Embracing technology – what to use, where to focus and how.
- Overcoming the fear of showing up online.
- Practical tips for proactively managing your digital reputation.
"In a world where 'you are who Google says you are,' taking control of your digital reputation is no longer optional; it’s essential." – Paul Fernandez
"Your digital footprint is your first impression—make sure it’s one that opens doors, not closes them." – Host
"Authenticity online isn’t just a buzzword; it’s your brand's truth. People connect with what’s real." – Paul Fernandez
To get in touch with Paul:
- Website: https://www.thegrowthguys.co.uk/
- LinkedIn: https://www.linkedin.com/in/paul-a-fernandez/
- https://www.linkedin.com/company/the-growth-guys/
- YOUTUBE: https://www.youtube.com/channel/UCmuqAxWbsCspwpwSo-p2hAw/videos
- PAUL’S YOUTUBE: https://www.youtube.com/@impaulfernandez
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