2. 30 Years of Mindset and Behavioural Change with Martin Coburn and Jim Steele

Today, we delve into the journey and learning of two pioneers who’ve spent the last 30 years at the forefront of mindset and behavioural change. 

Together, Jim and Martin explore how the science has evolved, the strategies that have stood the test of time, and the game-changing lessons they’ve learned from decades of working with leaders and teams. 

If you’re curious about what really drives high performance—and how to make change stick—this one’s for you.

What we cover in this episode:

• The origins of Jim and Martin’s passion for mindset and behavioural change
• Key influences, mentors, and pivotal learning moments in their careers
• How the conversation around performance has evolved over three decades
• The science behind habit change, motivation, and sustainable behaviour shifts
• Practical advice on leading yourself and others through high-impact change
• The most common mistakes people make—and how to avoid them
• The hallmarks of real transformation in leaders and teams

Quotes from this episode:

• "I’ve got a PhD in results."
• "Making the decision that you own your own development is an investment in itself."
• "I want the development—I will find a way to get it."
• "Develop a thirst for knowledge."
• "Go and learn from somebody that is doing what you want to do."
• "It’s not how you start the session—it’s how you end it."
• "Act your way into a new way of thinking."
• "Everybody needs a catalyst for change."
• “You cannot look beyond yourself for the results that you get”
• “It’s moving outside your comfort zone that makes you realise you can do it!”
• “Focus on the pedals (daily disciplines) not the podium”
• “Nothing happens suddenly, you’ve been doing it unconsciously over a long period of time.”
• “There’s more to us all than meets the eye”

Books and courses that influenced Jim and Martin’s journey:

• Think and Grow Rich – Napoleon Hill
• How to Win Friends and Influence People – Dale Carnegie
• Unlimited Power – Tony Robbins
• Date with Destiny – Tony Robbins
• Born to Win – Zig Ziglar
• The Way of the Peaceful Warrior – Dan Millman
• The Power of Now – Eckhart Tolle
• The Power of Kabalah – Yehuda Berg
• Rise of Superman – Steven Kotler

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