The Power Up Podcast

6.7 The People Powered Guide to Digital Transformation

Martin Coburn Season 6 Episode 7

In today’s episode, we are joined by Mark Hastings, founder and director of i10 Limited, a specialist in digital, data and technology transformation for the public sector. 

Digital transformation is often misunderstood as just upgrading technology—but at its core, it’s about rethinking how organisations operate, deliver value, and adapt using digital tools, while putting people and culture at the heart of that change. 

In this discussion, Mark will share his insights on how leaders can create truly transformative environments by combining technology with empathy, data with emotional intelligence, and innovation with inclusivity, with a special lens on the complex realities faced by large, legacy-heavy organisations like those in the public sector.

In this episode:

  • What Does “Digital Transformation” Really Mean Today?
  • The Human Element: Why Empathy Still Wins in a Digital World
  • How to Spark Innovation in Big Stuck Organisations
  • The Future of Work: What Tomorrow’s Workplaces Need From Us Today

“Throwing tools at teams without the right support just widens the gap between the digital ‘haves’ and ‘have-nots.’”

“People don’t resist change—they resist the loss that comes with it.”

“Technology is predictable, the human response is less so... That’s where leadership makes all the difference.”

“You don’t build transformation with platforms. You build it with people, purpose, and psychological safety.”

Digital transformation is not about plugging in new systems—it’s about reimagining how people work, lead, and connect in a world that’s constantly evolving. As Mark reminds us, whether you're in a fast-paced startup or a 150-year-old government agency, the key to meaningful change lies in how we engage people, build cultures of trust, and lead with both head and heart. Real transformation happens when technology empowers people—not replaces them.

About our Guest – Mark Hastings

Mark is the founder and director of i10 Limited, a consultancy that specialises in digital, data, and technology transformation, particularly in the public sector. He works with complex, legacy-heavy organisations to help them modernise systems and mindsets.

Website: i10 Limited

LinkedIn: Mark Hastings


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