Sales Unfiltered
Tech Sales is tough right now.
Everyone in sales goes through failures, big mistakes, and scary challenges.
But how you learn and grow is what separates the good from the Elite.
Speaking with the biggest names in Tech, every Tuesday we’ll be covering how to be a top performer, navigating this tricky market, and building successful sales teams.
This is Sales Unfiltered.
Let’s change the way people think about sales.
Hosted by Izzy Bishop and powered by Wiser Elite, this channel is on both Podcast platforms and YouTube.
Sales Unfiltered
Getting Back to the Fundamentals of Sales | Sarah Lapin
A Women in Sales Awards Finalist and Senior Account Executive, Marketing Cloud at Salesforce, Sarah Lapin joins us in the studio this week to talk about the fundamentals of sales, getting back to basics & knowing your customers inside out.
👋 00:00 Intro
🔁 00:39 How to approach the ever-changing sales landscape
💡 05.17 Having a wholistic understanding of the customer
🙌 14.48 Understanding what your buyer is interested in and weaving that into your conversations
💪 20:38 Mirroring the language of the customer
🚀 24:54 Becoming a trusted advisor
❤️ 36.42 Ongoing journey to self awareness and self acceptance
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