Sales Unfiltered

Big Deal Hunting in Times of Uncertainty | Ed Armishaw

Izzy Bishop Season 2 Episode 5

Go for the full cookie, not just the crumbs…

In this week’s episode we’re joined by Ed Armishaw, Sales Director at ServiceNow to dive into big deal hunting and how holding the line has been imperative to his success…

👋 00:00 Intro

🍪 00:50 Full Cookie, Not Crumbs

👀 05:15 Are big deals for everyone?

💪 06:25 Holding the line; staying strong & understanding your value

🔥 09:54 Building a virtual internal team within your customer

📈 20:10 Mutual Success Plans → creating customer theatre & leading a successful virtual team

🎨 32:18 Harnessing creativity in your pitches → storytelling framework

👨‍💻 37:29 How I use LinkedIn to improve my writing

📵 39:09 Phones DOWN

🙏 41:17 Overcoming imposter syndrome

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