Sales Unfiltered

Establishing Partner-Led Ecosystems | Corey Cummins

Izzy Bishop

“Create an ecosystem that pushes your business forward…”

Joining us on the channel this week is Corey Cummins, Director of Regional Partners at Snowflake, a global network where thousands of organisations mobilise data with near-unlimited scale, concurrency, and performance.

👋 00:00 Intro

🚀 00:45 What made you transition from new business to partnerships?

👉 04:20 How to define partnerships?

🤔 10:50 How does your role differ to the life of a new business sales person?

👀 13:40 Partners vs Champions

🙌 17:10 How would you advise people to start implementing this into their teams?

🏆 20:04 Partnership success stories → creating harmony across the business

🔥 25:30 Partner Marketing

🔎 27:45 What sort of information are you looking to get from your partner for a successful partnership?

💡 29:50 Learnings from building my own business

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