Playbook companies exposed

What is it really like to work at a playbook company?

Luke Rogers, Vice President, EMEA at ComplyAdvantage gives a real insight into what it takes to work at one. 

“It’s down to the leaders who run these elite high-performance companies to make sure they are diverse, tolerant of different views and beliefs, and that respect is given to everyone no matter what.” 👏

Playbook-trained Luke Rogers has scaled AppDynamics, Instabase, and now ComplyAdvantage. If that's not impressive enough, he’s also got a degree in Artificial Intelligence & Cybernetics with Mandarin Chinese.

Which is why I was so excited when Luke agreed to appear on our Sales Unfiltered channel to discuss…

🤔The brutality behind playbook companies
🧱 How to build a playbook company
📈 The hard truth about high-performance cultures
👩‍💻 Why hiring mistakes leave the deepest scars

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See you next week! 🚀

Chapters

• 1:50 Luke’s fear of being mediocre
• 5:02 Where did his drive for success come from?
• 8:40 Curiosity
• 10:52 The craziest thing Luke has ever done
• 16:20 What is a playbook and what it’s not?
• 19:25 Data led approach
• 20:53 How early on in a business do you start building playbooks?
• 22:40 The common thread in AppDynamics, Instabase and ComplyAdvantage’s playbooks
• 25:06 Building the criteria with your champion
• 28:10 Working for the champion not your business
• 31:25 The evolution of playbooks
• 35:50 Does AI and the impending change scare Luke?
• 36:40 Should every company use a playbook?
• 37:50 The negatives of working for a playbook company
• 40:20 Has Jeremy Duggan shaped you into the leader that you are today?
• 43:20 What is the one thing you look for when hiring exceptional people?
• 45:20 Why it’s important for sales leaders not be rigid when hiring
• 48:40 The adversity of scaling an early company and dealing with a first time CEO while building a GTM team