Woman of the year (x2) | Emma Ward

Emma Ward is a 2 time winner of the Making Moves award at The Elites, our awards night. This award recorgnises a woman in a commercial role in tech sales who is not only a high performer, but also an advocate for other women and works outside of their organisation to drive change for women in the industry. 

You might be thinking….how did she win this award not once but 2 years running? So today I asked her just that. 

In this value-packed episode, we cover how she encourages high performance. She shares her goal-setting framework, feedback matrix, and how she makes sure that her team hits target. We then discussed being an advocate for women and making a real difference by bringing more people into the industry at entry level. 

Lastly, we chatted about the 5 key things businesses need to look at to change their DNA to make real change for women, instead of just quick wins and looking at diversity as a tick box exercise. 

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Chapters

• 1:10 How did it feel to win the Making Moves award at The Elites 2 years in a row? An award for women in tech sales.
• 3:00 What should businesses be doing to support their female leaders?
• 8:05 People don’t get taught how to coach
• 10:44 How does Emma empower high performance?
• 15:54 Creating transparent goals
• 19:24 Framework for effective feedback and coaching
• 24:14 How Emma is an advocate for women outside of her company
• 32:54 Why women shouldn’t stereotype themselves
• 36:24 Removing all bias from your hiring process
• 39:30 5 things that businesses should focus on to create a diverse workforce
• 43:38 “My loud personality is a challenge”
• 46:45 Why saying “a poor cultural fit” is not productive