I Am That Content Creator Podcast

Ep#83 AI & Content Creation: Master ChatGPT-4 or Risk Falling Behind

• Kristen Werner & Mia Steel

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The AI revolution has arrived in content creation, and it's transforming everything from graphic design to photography at breathtaking speed. Mia and Kristen dive deep into this pivotal moment for creators, entrepreneurs, and business owners, exploring both the thrilling possibilities and legitimate concerns as artificial intelligence reshapes our creative landscape.

We've reached the point of no return with AI – it's not going back in the box. So how do we adapt rather than resist? Should we fear the environmental impact and potential job losses, or embrace the efficiency and new possibilities? The answer lies somewhere in between. For neurodivergent creators like us, AI tools bridge critical gaps in our workflow while raising questions about what this means for traditional creative skills and education.

You'll discover why understanding AI remains essential even if you choose not to use it extensively. We share surprising conversations with professionals outside the entrepreneurial space who remain largely unaware of AI's potential, highlighting the competitive advantage early adopters will enjoy. The most successful creators will combine human creativity with AI capabilities rather than viewing this as an all-or-nothing proposition.

Whether you're excited, terrified, or conflicted about AI in your business, this conversation provides perspective without easy answers. We'd love to hear your thoughts 

drop us a message on Instagram @hivehubcollective to continue this important discussion. The future belongs not to AI itself, but to creators who learn to wield it effectively while maintaining their unique creative voice!

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Speaker 1:

Are you ready to master the art of creating content that converts?

Speaker 2:

Hey, I'm Mia, a mum of two who went from being a burnt out ambo to six-figure content creator in less than a year, all while navigating a late ADHD diagnosis.

Speaker 1:

And I'm Kristen, also a mum of two and a former corporate branding queen turned entrepreneur. My dyslexic brain sees marketing very differently, and that's my superpower, and together we're showing women like you how to master video marketing and create content that generates income. Whether you're just starting out or ready to scale, we are breaking down everything from landing brand deals to building your own empire Welcome to.

Speaker 2:

I Am that Content?

Speaker 1:

Creator podcast where we turn scroll stopping content into serious income.

Speaker 2:

No filters, no fluff just real strategies from two neurodivergent mums who get it. So let's turn your phone into a video marketing machine and let's go. Let's go, Guys, be professional guys. Oh my God, there's that intro done?

Speaker 1:

See where this goes. All right, Welcome to the I Am that Content Creator Podcast. We're cutting through the noise to show you exactly how to create goal-stopping content, land premium brand deals and build a thriving online business. No bullshit, just proven strategies that scale. Mia, what's up Lazing on the couch over there?

Speaker 2:

I'm chilling out, I'm resting before what is to come next week of school holidays.

Speaker 1:

I was going to say you're just doing your work in a laxed situation right now.

Speaker 2:

Yeah, for anyone who's not watching the video, I'm just laying down on the couch for this potty.

Speaker 1:

It's okay, I think one day Mia and I have this dream of having just some kind of great studio that we can just sit back and actually record these even remotely from each other, but just sit back and like yeah, I want one of those little office pods out the back and just set it up podcast studio computer. No one to bug me, I can lock the door this will just be so good, just to be like I'm just going out to my studio.

Speaker 2:

Imagine where's mama? She's in the studio again.

Speaker 1:

She's in her studio in her little box outside. Anyway, that is not what we're here to talk to you today about. We're going to have a little cheeky conversation around AI and certainly around what's going on right now with this AI for image generation, because if you've been scrolling the TikTok, scrolling the Grammar Jam, you are going to be seeing people talking about AI generated images and a lot of things that I see certainly I'm sure you've seen them, mia as well is a lot of like marketing's dead, graphic design's dead, and obviously they are all hooks that we're all falling for. And, as a graphic designer, I got some thoughts good and bad, you would. So I think I thought we'd just have a chat about it today and maybe come with some great insights, or maybe just have a conversation that you may be concerned, worried, intrigued, interested how we've used it, how we would think about using it. Yeah, I think that's probably all we really want to do today, isn't it?

Speaker 2:

Yeah, I mean it's a big topic everywhere, this AI stuff. And we were just chatting before and I said I don't think everyone realizes what we're in for. Like, it's just so hard to foresee the future of where this is going. But it's important to have these conversations, especially if you're in business.

Speaker 1:

Yeah, and I think it's one of those things that the part of the conversation is so exciting because, oh my God, this is possible now. And then part of it is like oh, are we doing that? Are we, are we, are we?

Speaker 1:

Okay, we're there, I don't know how I feel about that, I know, and it's kind of that thing that like, from what I see, there's no going back as we start moving forward. So it's like, okay, if we can't go back, like we can't put this rabbit in a fucking hole, why we can't be like y'all get back, pipe down, chachi, like we're in it. So now, how do we embrace it? And how do we embrace it as millennials, as gen x's, as the next generation, because obviously the generations coming up are going to be full into it. So how do we work with it, not against it, and not put that like? I know I can already hear my parents putting their like oh, that's just not the way we used to do things. Hat on, we're like you know what? It's the way the world's going and if we don't keep up, we're fucked.

Speaker 2:

Yeah, we're fucked. Well, my mum's using ChatGPT and she loves it. So I think, yeah, I mean it's here, it's here to stay, like you said, you just can't put it back in the box, yeah, so I mean for creators, for graphic designers, like it's pretty confronting, like potentially there will just be AI avatars doing all the content and I won't be needed anymore. And like graphic designers, with the new release of the image generation update on ChatGPT, it's getting good. It is getting good, and so are the UGC avatars. You know, you can actually place products inside their hand while they're talking. It's getting pretty wild. But I think the most important thing creators and business owners can do now is just get amongst it and embrace it and learn it, because it is not going anywhere and potentially it's going to save businesses money. It's going to make businesses money, but on the flip side, people may lose their jobs or they're going to have to pivot and learn how to run the AI that is doing their old job.

Speaker 1:

Yeah, and I think that's the thing is. It's you know. You're exactly right when you say get amongst it, Like there's no point in being like, oh, it's not going to happen here, it's not going to happen here. And even if you're a small business, that you know you're wearing a lot of hats, we get that. But even if you're outside, outsourcing your creative for example, you're outsourcing your graphic design that's okay, but it's I would still advise you to get around it, like get into it, understand it, Because if you're potentially paying designers, creatives, whatever to do these things and they're using these tools, you also want to know that. Like, I just feel like a transparency for you as a business owner and you as a creative use this, understand it. You may not want to use it at all in your business, but start to use it to understand its power and don't be ignorant to it. I think that would be the biggest piece of advice. Yeah, you know, If your competition is using AI and you're not ignorant to it.

Speaker 2:

I think that would be the biggest piece of advice. Yeah, you know, if your, if your competition is using AI and you're not, what's going to happen there?

Speaker 1:

And, like we've said, it's only going to keep growing. So the more that you can invest in learning about it, the better, and that's why, obviously, we invested in it. We share it inside our community. We've created studios and things to do that.

Speaker 1:

And it was interesting because I was talking to a couple of school mums the other day who are just going through their graphic design right now and as I was talking, my brain was like fuck, like you're just finishing a course in graphic design, which is amazing, and it's not like it's going to take over tomorrow.

Speaker 1:

It's not like this is a skill set that they won't get a job, they won't be used, because there are going to be businesses, small and large, that will fear using AI and not want to touch it. That's okay. But as an entrepreneur, I suppose what Mia and I want to say to you is don't fear it, use it, utilize it, understand it, play with it, test it, see what's possible so that you can use it when it like it's not going to go anywhere, like we've said a thousand times. But just listening to these school mums and kind of parting some of my wisdom around graphic design, I just said to them look, you know, like you're using much AI. And she said, oh, they're doing a few courses inside the uni and the TAFE course that are educating us on it, but you know they're really strict on us not using it. Blah, blah, blah. And I was like cool, but I'm going to just put my entrepreneur business owner hat on and let you know that you kind of ignore that advice.

Speaker 2:

Yeah, like your uni is telling you not to use AI when you're about to step out into the big wide world, where it's already here.

Speaker 1:

Yeah, and if you're not implementing it, a big, wide world where it's already here, yeah, and if you're not implementing it, there will be designers that are like oh, I've never done graphic design in my life, but I know how to use AI. They are going to get the job because AI will do the job for them, no matter what. So you have the advantage that you understand graphic design, creativity, marketing, branding, whatever that is. So utilize that skill that you've learned and the passion that you've got for creating that, because there'll be somebody that has no passion, no care, zero fucks, but understands AI. That is going to jump on this so quickly. And it was actually really interesting to have that conversation with them because I think, mia, we've said this a few times we forget how deep in entrepreneurship and this space we are and then we speak to people outside this space that you think would be quite like. I thought these mums would be quite across it and they were both like, oh, I, I hadn't, I hadn't actually thought of that and I was like a fucking what?

Speaker 2:

yeah, it's crazy, isn't it? Yeah, and I had a conversation a few weeks back with a couple of teachers and I'm like, oh, using AI, yeah, and like, oh, yeah, but like it writes emails for me and stuff like that, I'm just like, and they don't use it in their everyday life, and it was just a very non-event kind of thing and I'm like shit, like if only they knew the possibilities and the power of how this can, yeah, help them, even as teachers and in your life. Yeah, yeah, I think a lot of people, too, are very concerned about the environmental effects of AI and all that side of things, as well and you understand like I've heard bits and pieces of that environmental effect.

Speaker 1:

but do you understand enough to kind of share what you've heard about it like we don't know everything, but like just for people that, like what it's on a computer, I don't get it yeah, well, from my from, I haven't gone really deep into it, but from what I understand you know, all this data being produced is being stored in massive servers which you know. Isn't it probably about the water cooling or something Like? They're using litres of water to cool these machines because they're running? Yeah, I've heard that.

Speaker 2:

I've heard a few other things. I'm not sure what's true. I haven't gone into too much depth, but I guess the thing is are these people saying don't use AI because of the environment? It's kind of like saying to people now, don't have a mobile phone. You're kind of stuck like we're, we're, we're going back against the wall already.

Speaker 1:

It's here to stay, so I don't yeah, don't have the answer for the environmental side of things and I think it's one of those things that it's such a controversial topic in terms of should we be using it? Why are we using it? We still need humans to do our jobs and, like you say, if somebody said, well, everybody, just take your phone away, we're just not going to do phones anymore. That's just not possible. You've, like, it's been created and so now how do we deal with it in our everyday life?

Speaker 1:

And certainly when it comes to, you know, just this new image generator and whatever that, it's blown my mind just to see the few things that I've created so far, that other creators are creating, that, the campaigns from a graphic design point of view, and somebody that's worked on campaigns before, the ability is mind-blowing because the skill set it takes to create these campaigns and create these designs pre-AI, you know there is a really incredible skill.

Speaker 1:

Even pre-Canva or those that aren't using Canva, they're doing true graphic design. They're using Photoshop and Illustrator and InDesign, and that stuff takes time to learn, it takes expertise and you know it's a skill set that, yes, those uni degrees are phenomenal and they will give you that. That AI may never be able to, but it's more looking at how quickly some of these campaigns can be done, like photography, stuff like that, like even the photography that kind of blows my mind and part of me is really, really fucking scared about it, because I'm like there is a whole industry of creatives that fuck. I love my creative life and watching what people can create from nothing and then part of me goes yeah, but then there, and watching what people can create from nothing and then part of me goes yeah, but then there's this thing that can do it and what? What's the possibility that's really great. Here, like, I'm so conflicted.

Speaker 2:

Yeah, yeah, you get torn, don't you? Like it's going to make your life and business and job and everything so much easier. Then the other side of it is yeah, well, I've become kind of redundant and, like you said, the photos are getting really, really realistic. The videos I've seen marketing bros on YouTube actually selling AI avatar UGC videos in bulk to these businesses so they can test 50 creatives at the drop of a hat. And you know it's. It's a really weird time for us to be in, because we don't know quite how far it's going to go. I was just having the thought then of being a photographer, but or maybe everyone will get sick of the AI and they'll want to go back to the original real photography. But by then AI would just be able to replicate it in an instant and no one would even know.

Speaker 1:

I think that's the thing, because even with that, like I know, with the wedding trends and wedding photography, certainly last year there's a huge trend around um photographers going back and and wedding couples taking like old school film cameras, and then the wedding photographers were then creating their um photography, like that grainy, beautiful, old school, classic kind of thing, because everyone's so over the overdone stuff. But, like you say, like AI is going to be able to do that, and that's the scary part, like it's such a conflicting place to be that I'm part so fucking excited that I'm like I just want to test it, I just want to try it and then I get there and I'm like oh, I wish I hadn't done that.

Speaker 2:

Yeah, and when you think like for our kids too, it's really fucking freaky thinking about what's going to be like when they're our age. But even I just got an inbound the other day from a brand wanting me to do some content for this itty-bitty little AI thing that you stick on your shirt like a little microphone and it listens to your day at work, all the conversations, all the conversations, all the meetings.

Speaker 1:

It just collects everything and figures it all out for you at the end. If we had that, I feel like it would set on fire because it'd be like you guys talk too much, so many messaging things Fuck it would. It would just turn yes, I'm on fire, but you know, like this, this product is um the tiger.

Speaker 1:

Audience is medical professionals because, yeah right, they're doing documenting notes and speaking to patients, and all day and even, um, I know my cousin, he's a surgeon and he like has notes transcribed and then he he used to have somebody type them out. So something like that would be all he needs If he's doing his fucking surgery. He just talks it out.

Speaker 2:

Yeah, and that medical typist is that a typist.

Speaker 1:

She's gone, Sure it is now.

Speaker 2:

Yeah. Then the medical typist yeah, she's gone, she's not needed anymore. Yeah, but the thing is with AI too. It could potentially solve environmental issues, solve cancer, like it's. It's just like this bittersweet.

Speaker 1:

I know and I think that's what we kind of why we wanted to have this conversation, like there's no real. We're not going to end this conversation like, hey, well done, we solved the world. But I thought you know me and I just thought we have this conversation constantly and as you as a creator, as an entrepreneur, you might be quite solo in what you're doing right now and be like, yeah, I want to have this conversation. And so if you see these clips, if you see our podcast, like let us know, drop us a message, comment if you see, especially because we cut these up and put these on our social media like, start commenting, let's have a conversation. And I don't. There's no right, there's no wrong. There's environmental problems, and then there's my job's going to get taken over, but at the same time, as long as you're using implementing, sharing, like you could become part of implementing the process better or, you know, changing the way that we think and feel. So there's no right or wrong.

Speaker 1:

But I think you know, certainly for me and the conversation that we started to have before around this whole graphic design thing, for me I mean, I'm a manifesting generator, I like to work fast, so I'm always about. Like even when I was doing design, I was always looking for the okay, how do I do the bulk thing, how do I create this? So I'm just gonna you know, every time I do something you'd figure out a faster, better way to do it, because you wanted to get to the end step. Because the one thing about graphic design I can tell you is when a client comes back like so can we just like try it in like seven different colors and could I just move that there and I'm like cool, I'm the trained one. But yeah, let's do what you think, let's try that.

Speaker 1:

Well, now, that kind of helps because it's not sweet. Yeah, in four seconds I changed it. It's like um, um. So that part is good. But I think you know, even in saying that I don't know about you, mia, but sometimes I find myself getting dumber because I'm using it. Yeah, look off. Yeah, I love it. So I'm so again, I'm so conflicted because it's helping my chaotic mind calm and give me clarity. But now when I got to do something, I'm like I can get chat to help me yeah, I'm the same like.

Speaker 2:

I'll start writing an email and I'll be like, oh, it just sounds weird. And then, yeah, you jump over chat, jibbitee, boom, two seconds.

Speaker 1:

Oh, that's what I was trying to say yeah, or I'll voice note exactly what I want to say, because I'm like I can't type it out how I want to say it. So this is what I want to say, and then it tells, then it articulates it, but I'm like thank you, that's what I wanted to do, like it's and I think anybody that um is not telling you they're using it, but is using it. Come on, like come on. I know there's some creators I've seen their work that they're like no, I don't use it. Like it's all me. I'm like fucking bullshit.

Speaker 2:

But it's all big dashes.

Speaker 1:

Yeah, I can see your dashes. I can see what I call the other day the emoji orgy. I like some ogs, like it's it's become certainly if you're in this space and entrepreneur, it's become part of how we're doing business. So cool, let's own that. I do believe intently that you need to read over the work and you need to check it and it needs to feel like you.

Speaker 1:

I believe that and that's why I like to voice note everything, because I'm like well, it's come from my head but there's no way I can take head to hand and get it out that way. Just, that's been my life as a dyslexic it just does not fucking happen. So I think there's that conflict that you know let's call it what it is If you are not using it but you're in a workplace that you're fearful of it, because you're like I don't know how this will help me. I don't know like it's okay to dabble in it and it's even more okay to start learning how it's going to help you or how you can use it to help your business, to pivot in your business, to add to your, take away some of your workload, Like that's. I think that's important in this whole space as well.

Speaker 2:

Yeah, yeah, try not to be scared of it, which, yeah, who knows what's going to happen. Be wary of it. You know, in my Facebook feed already there's lots of AI-generated videos and pictures and I can still tell straight away. I'm sure it will be perfect soon, but a lot of people are getting tricked already by these images that have been generated that are just completely fake. So know it, understand it, just be wary, because there are going to be scammers. A lot of bad stuff is going to happen through AI, and if you're completely switched off to it and don't understand anything about it, then you might, you know, get caught out.

Speaker 1:

Start to get educated really, and especially if you're an entrepreneur and you're listening to us and you're a bit like I don't know, I haven't used it much. Just start getting educated Doesn't mean you have to use it, doesn't mean you have to, but just get educated in how it's being used and you know. If we go back to the whole design marketing, is it dead because of AI? Look, it's going to change, like that's. That's obvious. It's going to change. I still do believe that having a creative mind and usually entrepreneurs are creative, so if you're listening to this, you're creative, whether you like it or not. But having creative mind is going to allow you to write the right prompts to pivot your business correctly, to implement it in a way that's going to work.

Speaker 1:

Have the actual ideas. Like it's not going to. Ai isn't going to be able to do all of that for you. You still need to give it the right prompts, and if you don't have that, then you're not going to get the outcome. So there, there is still a little bit of give and take, but that's where, probably, our message is just get educated and let us know how you feel about it.

Speaker 1:

Basically, like dropping the DMS, drop into um, our Instagram, or Tik TOK at high pub collective, and when you say this, like, just share it, share it with your audience, share this message, this podcast, get a discussion going, because we'd love to hold bigger discussions. If you're somebody that uses that and you're listening to this, or you know a really good creator, we'd love to talk to other creators as well. Like it's. It's a conversation I think it's worth continuing to have for ourselves and if we've got children as well, I think it's really important to understand this for the next generation that we're raising, because they're going to know so much more than we do and we still want to be able to support them in understanding its power and so forth.

Speaker 2:

Yes, yes, you've got to stay up to date with it for your kids too, and to protect them as well.

Speaker 1:

Yeah, so that's all we've kind of got on that topic. I wish we had like an outcome for you, but we don't, because it's always going to evolve and next week there will probably be something new in there. But what we have got is a new cheeky little segment that we want to add at the end of our podcast because we think it's funny, and you know we don't like boring shit. So we're here for it. Just DM us, send it to us. Comment if you see this on socials because, like, we're going to have the hard hitting conversations here. Oh, this is serious stuff, like business chat. So, mia, you're going to bring one to the table today. Apparently, all right.

Speaker 2:

Would you rather? This is a hard one. Would you rather you rather I gotta get it right in my head? Would you rather eat poo that doesn't taste like poo or eat something that tastes like poo?

Speaker 1:

okay, like, what kind of poo are we talking here? Are we talking like? I think that's all brassy and I'm like no, we're going human poo.

Speaker 2:

Would you rather eat your own poo that doesn't taste like poo and is this all the time, or is this like one off? This is one off. You got one choice.

Speaker 1:

This was like a lifelong commitment. Oh, you wouldn't want to do it every day, you wouldn't want to eat food that tastes like poo. So then what would you do? This is so messed up. I love how much thought I'm literally putting into that. Yeah, messed up, but so like, like, I love how much thought I'm literally putting into that.

Speaker 2:

Oh yeah, I'm like.

Speaker 1:

Well, if you eat the poo that doesn't taste like poo, you're probably gonna get sick if I'm eating poo that doesn't that tastes like food, then I'm just making my own food. If I'm doing this all the time, oh, the texture, though.

Speaker 2:

I'm just making my own food if I'm doing this all the time.

Speaker 1:

Oh, the texture, though no none of this is okay.

Speaker 2:

I was just about to say no, I'm going with the food that tastes like poo, but could you imagine?

Speaker 1:

You're going with the food that tastes like poo. So you're eating a roast pork, right, or a schnitty like you're sitting down for a schnitty at a pub and it tastes like poo, but yet that feels like it would be easier to do. Is this my gravy tasting like poo? I'd just put more gravy on it. The gravy tastes like poo. No no.

Speaker 2:

Yeah, I'm going with the parma. That tastes like poo.

Speaker 1:

I can't eat poo no, no, because no but that. But then, like, is the poo taste delicious? Oh, all right, what would you do? All right, let us know if you watch this and you are not disgusted by us. They're not all going to be about poo, but this was just a funny one that came to mind that we saw we're trying to find something that just resonated with us that we thought you know what, let's share it. So, okay, what would I do? I don't know. I don't know.

Speaker 2:

She's going to sleep on it.

Speaker 1:

I feel like I don't, I don't, I don't know. Is it a lifetime thing? No, it's just a day, just for the day. Okay, it's for the day. I think I'd have to eat the food that tastes like I think I could could cope, and I just go really hungry that day I just rather just starve, to be honest.

Speaker 1:

Anyway, next week, um, it's going to be about goats oh, that's a little bit of fun that we've just had to have, because you know what laughter is the best goddamn medicine, and that's what we're here for.

Speaker 2:

It is. It is. Hopefully you found that funny and not absolutely disgusting.

Speaker 1:

Yeah, no, stay tuned, all right, see you later.

Speaker 2:

Bye.

Speaker 1:

Right now. If, on social media, your content is not converting and even though we hate the word converting if your content is not landing, you're in the 200 views jail. You're not making sales, you're not making more than $5,000 in your business per month. We have a free webinar that is going to show you something unique that you may not have thought about as a content creator or small business owner, and we highly recommend you get in and you watch it. It is free, it is 90 minutes. It will not take long. It could completely change your mind and your perspective. All you need to do is download it in the show notes. It's there for you. Go grab it. Do not miss it. That's all I'm going to say about it. Done.