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I Am That Content Creator Podcast
"I Am That Content Creator" with Kristen & Mia
Turn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise).
This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow.
Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout.
If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you.
Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator.
So Let’s GOOOOO
Episodes
92 episodes
EP#93 From Burnout to Breakthrough: How UGC Creators Can Build Digital Products That Sell
Feeling stuck in the UGC grind? You’re landing brand deals, creating content on repeat, but still asking… what’s next?In this episode, we’re diving into how content creators especially UGC creators can evolve their...
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Season 1
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Episode 92
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29:58
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Ep#91 Male UGC Creators Are In Demand: How Men 40+ Can Make Money With User-Generated Content (No Experience Needed)
Attention men (and partners of men): The biggest UGC opportunity nobody’s talking about is wide open and almost no one is competing.In this episode, we reveal why Male UGC creators (especially over 40) are being snapped up ...
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Season 1
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Episode 91
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20:01
Ep#90 The Power of Word-of-Mouth UGC: How Everyday Conversations 'Sell' Products (and How You Can Get Paid for It)
Have you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what you're already doing UGC (User Generated Content) you’re just not getting paid for it (yet).In ...
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26:22
Ep #89 From Content Creator to Digital CEO; Scaling Your Online Business with a Digital Product featuring James Wedmore
Ready to stop trading time for money and start building a business that scales? In this episode, Kristen sits down with 8-figure a year mentor James Wedmore...
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Season 1
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Episode 89
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17:58
Ep#88 Camera Confidence for Content Creators: How to Look and Feel Great on Camera with Katie Kaars
In this episode of I Am That Content Creator, we’re joined by portrait photographer and camera confidence mentor Katie Kaars. While Katie has photographed big names like Rose Byrne and Florence Welch, her true...
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Season 1
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Episode 88
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41:41
Ep#87 How to Create Your First Digital Product (and Why It’s the Most Profitable Business Model) — Live Coaching + Actionable Tips to Get Started
Ever wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep?In this high-impact episode of the Hive Hub Collective Podcast, we’re taking you inside a live coach...
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47:01
Ep#86 You're Not Failing, You're Finding Your Path: Why Business Pivots Are Essential
The guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too.As two neurodivergent business owners...
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29:50
Ep#85 Scaling From Zero to Six Figures: The Business by Design Journey
Ever found yourself drowning in online business courses that promise the world but leave you with more questions than answers? That's exactly where we were before discovering Business by Design.As two neurodivergent mums who transformed...
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21:39
Ep#84 Crafting Hooks That Convert: Why People Scroll Past Your Content
Ready to stop watching your carefully crafted content disappear into the digital void? In this episode, we tackle the number one reason your videos aren't performing: weak hooks that fail to stop the scroll.The hard truth is that you ha...
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21:22
Ep#83 AI & Content Creation: Master ChatGPT-4 or Risk Falling Behind
The AI revolution has arrived in content creation, and it's transforming everything from graphic design to photography at breathtaking speed. Mia and Kristen dive deep into this pivotal moment for creators, entrepreneurs, and business owners, e...
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27:32
Ep#82: One Platform, One Offer, One Traffic Source Will Change Your Business Forever
Ever feel like you're spinning your wheels in business, constantly creating new offers but not seeing the growth you want? You're not alone. As two neurodivergent entrepreneurs who've built a six-figure business, we've discovered that success i...
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34:37
Ep#81 TikTok Shop Australia: Learn How Aussie Creators Can Profit & What You Need To Know To Be Ready
Get ready to revolutionise your content strategy with TikTok Shop, the groundbreaking social commerce platform set to launch [from what we know] in Q1 Australia in 2025! This podcast episode as we dive deep into how TikTok Shop cou...
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26:37
EP#80: How To Use Trials Reels? Instagram’s Latest Hack for Creators Seeking Real Engagement
Ever feel like Instagram is playing hard to get? You're not alone. Dive into this week’s episode where Mia and Kristen spill the beans on Instagram’s new Trial Reels feature, and why it might just be the breakthrough we've all been waiting for....
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Season 1
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Episode 80
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27:39
Ep#79 Breaking the Self-Doubt Cycle: How to Transform Your Inner Dialogue and Create Content That Converts
Your mindset is the foundation of everything you create—and the biggest hurdle standing between you and content that converts. In this transformative episode, Mia and Kristen share a deceptively simple exercise that created profound shifts for ...
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Season 1
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Episode 79
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16:14
Ep# 78 The Truth Behind Overnight Success and Building Brand Relationships
Mia and Kristen delve into the realities of what many perceive as "overnight success" and the strategic building of brand relationships. This episode is a must-listen for anyone navigating the complex yet rewarding world of content creation and...
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11:48
Ep#77 Earning More as a Creator: Strategies for Effective Content and Improved Cash Flow
Join Mia and Kristen as they dive deep into the essentials of content creation: Content, Confidence, and Cashflow. In this lively episode, they unpack the magic trio that every creator needs to th...
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45:53
Ep#76 Unlocking Content Success by Embracing Unique Strengths
In this conversation, Mia shares her transformative journey from being a paramedic to becoming a successful content creator and entrepreneur. She discusses the challenges she faced, including her struggles with ADHD, and how she dis...
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Season 1
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Episode 76
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57:25
Ep#75 Empowering Women Over 40 in Content Creation: Unlocking Success with KiteSite Tools
Join us in this empowering episode where we dive into the transformative world of content creation with the innovative team from KiteSite. Discover how a simple TikTok interaction led to a p...
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33:04
Ep#74 Elevate Your Influence: Mastering Affiliate Marketing Essentials
Join Kristen Werner and Mia Steel as they unlock the lucrative potential of affiliate marketing in this eye-opening episode. Learn how you can earn significant commissions by simply sharing products you love with Australia's pioneering U...
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Season 1
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Episode 74
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9:11
Ep#73 The TikTok Ban Explained: Instagram Changes and the Future of Content Creation
Are you ready to transform your content creation game and stay ahead of the curve in a rapidly changing social media landscape? In this episode, Mia and Kristen break down the impact of the U.S. TikTok ban, Instagram's latest updates, and ho...
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Season 1
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Episode 73
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38:15
Ep# 72 How to Monetise Your Social Media: Unleashing the Power of a Stan Store for Digital Success
Ever wondered how to turn your social media profile into a powerhouse of profit without breaking the bank? That’s exactly what we, Mia and Kristen, explore in this episode of the "I Am That Content Creator" podcast. We’re divin...
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Season 1
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Episode 72
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11:36
Ep#71: Word Of The Year: How One Word Can Transform Your Journey in 2025
Choosing a word of the year can anchor your goals and enhance your personal growth. In today’s episode, we reflect on our past experiences and share our new focus for 2025, encouraging listeners to select their own words...
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Season 1
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Episode 71
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31:18
Ep#70 Mastering Your Personal Brand: Strategies for Lasting Impact
Welcome to a transformative exploration of personal branding with your hosts, Mia and Kristen. In this episode, we delve into how crafting a powerful personal brand can open doors to endless opportunities. Drawing parallels between personal and...
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9:50
EP#69: Unlocking Creative Success: From Scrolling to Thriving in Content Creation
Are you tired of scrolling endlessly without making progress in your creative projects? Join Kristen Werner and Mia as they delve into an inspiring journey of transformation that could redefine your approach to content creation.In this e...
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7:26
EP#68 Authentic Instagram Growth: Thriving Without Viral Trends with The Reel Amy
In today's episode, we delve into the world of authentic Instagram growth with Amy from @the_reel_amy, who has mastered the art of building genuine engagement and achieving six-figure succes...
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Season 1
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Episode 68
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26:31