I Am That Content Creator Podcast

Ep #89 From Content Creator to Digital CEO; Scaling Your Online Business with a Digital Product featuring James Wedmore

• Kristen Werner & Mia Steel • Season 1 • Episode 89

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Ready to stop trading time for money and start building a business that scales?

In this episode, Kristen sits down with 8-figure a year mentor James Wedmore to explore how content creators can step into the role of Digital CEO. 

Whether you're new to digital products or feeling stuck after UGC and brand deals, this conversation breaks down the 3 systems every successful online business needs, plus the mindset shifts that create real freedom. 

Join us and learn how to turn your content into a scalable, soul-aligned business.

If you're ready to go deeper? Join us & James Wedmore’s free 3-day event, Rise of the Digital CEO, starting May 29 - CLICK HERE

💸 Join our FREE UGC Workshop - Want to Know What it Feels Like to Get Paid as a Content Creator (even as a beginner)?

Live FREE Training with our Coach and Mentor James Wedmore 👉 Join Rise of the Digital CEO LIVE Event

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Speaker 1:

Are you ready to master the art of creating content that converts? Hey, I'm Mia, a mum of two who went from being a burnt out ambo to six-figure content creator in less than a year, all while navigating a late ADHD diagnosis.

Speaker 2:

And I'm Kristen, also a mum of two and a former corporate branding queen turned entrepreneur.

Speaker 1:

My dyslexic brain sees marketing very differently, and that's my superpower, and together we're showing women like you how to master video marketing and create content that generates income, whether you're just starting out or ready to scale.

Speaker 1:

We are breaking down everything from landing brand deals to building your own empire. Welcome to I Am that Content Creator podcast where we turn scroll stopping content into serious income. No filters, no fluff, just real strategies from two neurodivergent mums who get it. So let's turn your phone into a video marketing machine and let's go. Let's go, Guys, be professional guys. Oh my god, get in there, get that intro done.

Speaker 2:

Welcome to the I Am that Content Creator podcast, where this week I wanted to do a little something different, because last week I had one of those pinch me moments can't believe this happening. Is this really a thing when I got a chance to ask my coach and mentor, james Wedmore, a few questions about creating digital products and building online business and not as any questions. I got to ask these questions for you. So this is a brief but very, very poignant. Is that the right word? It's going to be right now interview that I think you will enjoy. It's for women around the world, especially if you're 40 plus and you're ready to create something powerful, but you feel stuck or scared or unseen where to begin, and if you're younger than 40, it totally applies to you too. It's just that our community, we seem to attract women 40, women 50, 60, who are looking to take that next step, who may be creating UGC and they're creating incredible content, but they're looking for something else, and usually, certainly for us, that next step, that next progression, was digital products, and we've created a multiple, six-figure digital product which we absolutely love, and we're really, really passionate about taking you from an exceptional content creator and you do UGC and you enjoy it and you thrive in that space. But there sometimes comes this point where you're like, okay, what's next? How can I create another form of income, a passive income income that I am passionate about building communities and generating income, that I get to be surrounded and do what I do every single day? And the beauty that we love about it is UGC skills you as a content creator with incredible video marketing skills. It helps you create content that converts. It helps you become a magnet for your content, and it's so important to build a personal brand in this space. And what I love about this interview with James is I didn't even ask him the question flat out, but he confirmed everything I've known since 2015, when I stepped into the online space, which is building a personal brand and being powerful and magnetic in who you are and what you stand for is going to be what's going to make you attractive in this space, which was really cool when he said it.

Speaker 2:

I kind of have one of those like damn moments. So this isn't a long interview, but I really think you should take the time, have a listen, know that there is something out there for you and if you are looking to grow in this space and you are looking to build a digital product. It's something that Mia and I support our community with when you're ready. So what we'd like to do first is get you set up, get you absolutely crushing UGC, because what we see with UGC is that helps you create content that converts. It helps you build your confidence on camera. It helps you create content that continuously brings people into your community, and when you start doing stuff like that and becoming magnetic in this space, you'll find either brands come to you for more paid collabs or you go. You know what? I want something more, I want something bigger, and that's where this whole digital product part of the puzzle unfolds. And look, right now, james is an eight figure a year coach and he has years of wisdom in this space. So getting these insights is just absolutely incredible, and for me, it was a total pinch me moment. And what we're doing right now is, on the 29th of May, james is hosting his live, free three-day event. It's called the Rise of the Digital CEO and, trust me, it's something you do not want to miss.

Speaker 2:

I've done this before. I purchased Business by Design, which is his large, incredible. It's not a course, it's a Lego instruction manual of how to actually create scale, six figures and beyond digital product. But I did the Rise of the Digital CEO first. I did it for free one year and I sat in it and I thought this is amazing. I don't know what I'm going to do without this.

Speaker 2:

What if I don't join? And the what if was far greater to me than what if I join and I go nowhere. For me, that wasn't the big pull was what if I don't join? And I'm still here in 12 months time? And so I bit the bullet. I joined. I have never, ever regretted joining I've. The community is insane. Mia and I have learned so much from this community, so much from the Lego manual.

Speaker 2:

Now we're able to set up our digital product, so it's this machine that churns over, and instead of totally throwing the baby out with the bathwater over, that very creepy saying actually is, we've got to a point now with our launches that we understand what to tweak, when to tweak, looking at the numbers, so that you know, I spend a lot of time creating digital products, where I create them and I'd launch them and they go really well, and then I'd be like, oh, that didn't go, maybe as well as I thought. So I'm going to try something else. And if you're in our community, you know that there's some spicy minds going on. You know that we're a little neuro spicy, a little just shiny object syndrome.

Speaker 2:

What James does inside business by design, inside this portal, that is a, this Lego manual of instructions, is he gives you the tweaks and shows you the steps. And for someone that's built an eight figure a year business, the steps are true. If you listen to the podcast that he's got um mind, your business podcast, we'll put all the links in the show notes. You can go and listen to a few episodes, get immersed in this stuff. Because if you ever thought a digital product could be for you, I'm going to say do it.

Speaker 2:

And if you need the support, either inside our community has the support to get you there or get you going with your UGC and your video creation, and then we're stepping into supporting you in that way. Or, if you want to go right now, come to the Rise on the 29th of May. And all we ask is if you come to the Rise on the 29th of May and you decide that being part of business design, business by design, is your journey and your story. Let us know because we've got some epic bonuses that we will support you with if you join business by design. And certainly let us know because we are an affiliate for the program, because we honestly believe in it. Even if we weren't an affiliate for the program, I'd be like get your butts on the seat because it's worth every single moment of time you invest Like the money's the money, but the time you invest to learn this stuff, to take the steps, to do the process, it's all laid out for you. You kind of can't fuck it up.

Speaker 2:

Anyway, I'm a mad fan, but I want to get into this interview now. It's short, it's sweet and just enjoy. Any questions let us know in the DMs, drop in. But I hope you enjoy this chat. I know I did. I think it was a bit like not starstruck, but I was like just so happy to finally be able to ask these questions of James. I appreciate him taking the time and let's jump in. Let's go.

Speaker 3:

This is Kristen Werner. Kristen, you're up.

Speaker 2:

Well, this is very exciting. Thank you so much for taking the time. You have no idea how excited I am to speak to you. A couple of questions that I wanted to know about, certainly, our community. We have a community of women kind of in their 40s plus, certainly 30 plus. They're mums, they're tired, they're overwhelmed and they have this thought in their head that they're too old to have a digital product. They're too old to start a digital product. 're too old to start a digital product. They don't sometimes know where or how, but I know that there's this overarching feeling that they just feel too old to start a digital product and I'm wondering if you've got some advice for them around that I don't want to convince anybody of anything.

Speaker 3:

No, you're not old enough. There's people older than you or there's people that are getting started later than you. Sure, we already know that there are. Like, let's be honest, okay, I mean, a classic example is like when did Louise Hay start writing books and create Hay House, like she was like in her mid sixties, okay, so there's plenty of examples. I think even the guy who'd created KFC was, you know, kentucky Fried Chicken, right, the Colonel.

Speaker 3:

What you really have to do is say, by me telling this story, this reason where I go, I want to do this, but I feel like I'm too old. The train has left the station, what? In what way does that story serve me? In what way does that story serve me? So we lie to ourselves all the time. In what way does that story make me too old? It's too late, there's not enough room for me. How does that serve me?

Speaker 3:

It's not until you get honest with yourself that real change can begin, and I can kind of force feed you the answer here a little bit. It's protecting you, it's keeping you safe. You don't want to feel failure, disappointment, you don't want to waste time, you don't want to make a mistake. You don't want people to make fun of you. What is she doing now? I get that, but are you living for them or are you living for you? And the bottom line, no-transcript. If I want to start a business today, I'm going to go start a business today. I'm not going to have any qualms about it. Resistance, fears, concerns, because it's what I want to do. So how much are you being driven by what's in your head versus in your heart? That's the real question.

Speaker 2:

And I love that. I think so often as women, and certainly in our 40s, there's just something that clicks, that you start to worry about what everyone else's thinks. So I really appreciate that answer and I think the other thing that I know we get a lot of pushback from our audience who, like I've said, they're in their 40s, their 50s, their 60s is this idea that a digital product won't work. For me, it's just not clicking. What would you say to her? What's she missing?

Speaker 3:

Well, it can be any number of things, okay, so we're going to just walk it backwards. I'm going to share the three main systems that every and I'm assuming who I'm talking to is a coach, online expert, digital product creator you need to have these three things when we walk back. First is an offer. So you're going to have an irresistible offer. If you don't have something that people want, like when you talk about it, someone's like I need this and I want to give you money. Nothing else you do beyond there will ever change a darn thing. Okay, you cannot sell what people don't want. I can't sell a $997 course on how to tie your shoes. It's never going to sell, right. So some people have bad ideas, bad offers, right, so you got to have the great offer first. Number two, moving backwards, you got to have a great sales system. The sales system is what takes the want and turns it into a need.

Speaker 2:

Yeah, I do want to grow my YouTube following.

Speaker 3:

Yeah, I do want to lose weight. Yeah, I do want to, and by the end of the webinar, the challenge, the experience, the funnel, whatever it is that we teach it goes. Now I need this. This is the 80% of where people are messing it up. Their messaging, their webinar and their sales system sucks. It's bad, the content doesn't work, it's not addressing the objections, it's not highlighting the value of the offer and isn't compelling people to action. Nothing you can do if you got a bad webinar, sales system or sales funnel.

Speaker 3:

And then the third one is really what I'd say the fillet phase, or the traffic phase, which is, let's say, you have a great webinar, it converts to your great offer, but you can't get more than 20 people in the webinar to save your life. Well, that's going to be a problem as well, right? So if we don't get a system for driving traffic, building an audience, getting more leads, we're in big trouble too. So all three of those systems must be dialed in. So anybody who's struggling, chances are they're good at one of those and they're bad at two. That's how it usually unfolds. Someone who's like crushing and makes seven, eight figures. They've nailed all three. That's it Really good at building the list, a really great webinar sales system just getting an example and an irresistible offer. The practice sells itself. You've got to identify which of the one, two, maybe all three that are underperforming for you and you've got to fix them.

Speaker 2:

Okay, that's good. I feel a little bit called out, which I do love, because when you talk about those three things working, I know that we have one, maybe two, working really well, but I don't think they're all working exactly together. So that was a nice little call out. I suppose I found myself nodding like okay, but I also think that's very helpful because a lot of our audience wouldn't have all three and may not even know where to start with all three. So that's something that we certainly work with them to do and something that I know that BBD is such an incredible help for us to dial those things in. And that's where we've been able to dial in our one, two and three, if you will, and where we now can look at our numbers, like you're always saying, and see that those numbers aren't maybe working in certain areas and how to dial them up and change them. So I think I think that's really helpful.

Speaker 2:

Thank you, so I suppose my final question is there's a lot of there could be hesitation around investing in personal development, investing in more courses, and a lot of our community have invested in certain courses that they haven't seen results for, and I know when I first went to invest in BBD.

Speaker 2:

I'd invest in other courses that were incredibly helpful, that have got me to where I've kind of started to get to, but BBD was like that, just that anchor point that I knew would be the part that would get me across the line, and absolutely did. I'm so thankful for everything inside BBD and what is being taught there. But I suppose why is BBD different from your point of view? I know why it's different from my point of view. I know I love sharing that with my community and anybody listening why it's changed my life completely. But from your point of view, why is it different? And for anybody that's sitting on the fence thinking it won't work for me? I've tried everything before. This is just another course. How can you kind of share with them what makes it different?

Speaker 3:

I suppose you know, I think there's a couple of things I want to say here. It took me four and a half years before anything clicked for me, and this is what I wanted to do with my life more than anything. There's four and a half years of 10 to 12 hour days. I got addicted to Adderall and became a workaholic. I dropped down to like 142 pounds. I looked like a skeleton, I was very unhealthy and had an unbalanced life, and I think the more it wasn't working, the more I've just dug my heels in. And here I am today and what I've committed and dedicated my life to is the obsession of like what what does it?

Speaker 3:

really take in this industry. What is the difference? That makes the difference, and it isn't just one thing, okay, it's a series of things, and what I do see and I'm not trying to knock anyone else's products is they're missing one of those things minimum. Okay, it's a series of things, and what I do see and I'm not trying to knock anyone else's products is they're missing one of those things minimum, okay. And so business by design was just to bring the whole enchilada. So for some people, they've got strategy problem. So we've we've mentioned this before but if you don't have a great audience generation or traffic or lead generation system, with a pair, with a great sales system and a great offer, nothing you're doing is going to ever work. You got to have all three of those, so you got to have the strategy, okay.

Speaker 3:

The next piece, of course, is people's work ability. People work on the wrong things. They spend too much time on things that are not worth their time and trying to do it all themselves. And so business by design didn't just want to give a strategy the three things I just shared but I also wanted people to deliver the work or be more workable behind the scenes. You know, like if I pop open the hood to your business. This is where outsourcing delegation, knowing where your time goes, is so important, so you can get there faster without getting burnt out.

Speaker 3:

Okay, that's a huge one. And then the third thing is there really is an energy component to all of this. The energy that you bring as a personal brand and your content, your webinars, all this is everything People don't buy from people that look like a deer in the headlights, people that are nervous and scared and full of self-doubt. So you can't just go through the motions and say I don't, I don't get it. I did what the person said in the webinar. People are like, literally, whether they're doing it consciously or unconsciously, they're scanning you, and if you're trying to convince them and you haven't even convinced yourself, you don't think they don't see that.

Speaker 1:

So there's an energy component.

Speaker 3:

There's a particular type of role or energy that we need to be in to be successful as a personal brand, and and it's it's all of those. So you need a great strategy, you need a great operating system, and I'll just bracket it as like you need to great operating system, and I'll just bracket it as like you need to be magnetic. You, you especially more today. You need, you need to be in the person that everyone wants to learn from, and if that's not in place, you're probably repelling people uh, thank you so much for taking the time and answering those questions.

Speaker 2:

I know it's going to help our community. It's an absolute joy to hear from you and hear those things and really reassuring. And it looks like I'm jumping back into BVD because there's a couple of things I need to tighten up. But, yeah, really appreciate your time. We'll see you in the podcast. We've got so many good ones too.