I Am That Content Creator Podcast
"I Am That Content Creator" with Kristen & Mia
Turn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise).
This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow.
Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout.
If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you.
Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator.
So Let’s GOOOOO
I Am That Content Creator Podcast
Ep #112 How to Build A Community With A Heartbeat, Not A Course That Sits Still [Listener Q&A]
Tired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs.
We answer a powerful voice note from a listener who's done with reselling one-off webinars and is craving a model that feels softer on her nervous system and stronger for her income. Spoiler: the answer isn’t another course. It’s a membership designed around real transformation, not static info dumps.
Inside, we break down:
- How to shift from selling events to selling a transformation
- Why memberships outperform courses for long-term engagement
- The best beginner-friendly platforms (Circle, Kajabi, Stan Store — and even Google Drive!)
- How to structure your membership for ease, not overwhelm
- Why the “one live session a month” model works better than trying to be everything all the time
Whether you’re a coach, content creator, or digital educator, this is your invitation to build a business that makes recurring revenue and leaves room for your side quests. Memberships aren’t just a monetisation strategy they’re a nervous system-regulating ecosystem built to evolve with you.
If you’re neurodivergent, multi-passionate, and ready to stop sprinting and start compounding, this one’s for you.
📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok
EVOLUTION IS HERE
🐝 Join the Multi Brilliant Project HERE
📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer]
Follow Us:
- Instagram: @hivehubcollective
- TikTok: @kristenwernercoach & @dopaminedelivered
Products We Recommend & are Affiliates for:
- 14-Day Free Trial at STAN STORE
- Get OPUS Clips for your Social Media
- Get a Referral Code for Riverside
- ...
Welcome to the podcast. Today it is just me, Kristen Riffin by herself, hanging out with that mirror because she's off in Singapore doing Singapore y things. So that's amazing. But one thing that we are doing that's different, and we're going to add this in just random podcasts during the week. So make sure you do subscribe to the podcast so that you can get these at any stage. So the little subscribe is when you go to Apple Podcasts up the top, there's a little arrow that points down. Press on that, subscribe. That means every time we send out a new podcast, you're going to get it. And that would be amazing because inside our new community, the Multi Brilliant Project, we have it's a free community. You can join the Multi Brilliant Project right now. All details are in the show notes. But what we've done in there is done like a little sneaky sneaky. Drop us, like be a podcast guest, number one. If you want to be a guest on our podcast, hop in there, let us know. We'll set up some times or do you can come on the podcast, we'll have a chatarooney to you. But also what we've done is if you've got any questions, you can drop a voice note. So this particular question is from Lucine. Now she dropped into that particular channel inside the Multibrilliant project, which is now in circle. We've moved platforms, we're in circle now. And she dropped this question, and we're just going to answer on the podcast. So if you've got a question, you can jump in there, leave it as a voice note, we'll pop it on here, and then we'll answer it. So your questions are answered by us on the podcast, which we think is really fucking cool. You might not, but hopefully you do. If you have questions, please drop them in there. We will answer. And we'll try to answer them promptly. As in this is going to be a quick little podcast. We're going to get it out to you. That's why you're going to subscribe so that you can get the answers. A S A P. So this is Lucene's question, and then we're going to answer it straight up on the pod.
SPEAKER_00:Hi guys. How cool that you can drop a voice note in here. Um, my name's Lucine, and I am looking for some advice on paid memberships. So I um I listened to your podcast about paid memberships, and it really inspired me because I'm currently selling um one-off online events or webinars, and I really, really don't enjoy the selling part. So this idea of having like a monthly commitment and then also providing that value to my clients sounds really, really appealing. Um I think the different online platforms for communities like Pajabi and the Mighty Network, but I would love to hear your any advice that you have about um online memberships or websites that that could be a possible platform. Um and yeah, any other advice that you have to share?
SPEAKER_01:All things memberships, a question that we absolutely froth over. So this has made us happy. Now, in terms of answering this question, there are a few different ways we can answer this question, Lucine, and we're so glad that you dropped this to us because first and foremost, I think having the thought pattern of starting a community and starting a membership is sensational. When we do one-on-one coaching work, the obvious thing is it's one-on-one. So it's our time spending with somebody else, one other person. And what that means is our time gets taken up in creating that one-on-one. It can, it does mean that we can charge a higher ticket for that one-on-one client work because you are focusing more on giving your expertise to one person and really understanding their one problem. But if you are a coach or somebody that has got something that can do a one-to-many model, then a membership and a paid community is everything. And it's something we're so passionate about. It's why we launched Evolution, which is our 12-month container. You can join it at any time. But in there, we really specialize in helping you build a six-figure digital ecosystem that supports you. And what that means is helping you build a paid community. So online we create communities constantly. We are creating content to speak to a tribe, to speak to somebody, to kind of feel something and create a buzz around us of like-minded people that get it and people that sometimes a little bit further behind you, and you want to take them on a journey, you want to show them how they can do X, Y, and Z. And it might be that you have a community where you teach crochet, or there's a pottery, there's a community that um, we actually want to get them on the podcast that they um have knitting packs and they send out knitting packs and they show you how to knit jumpers and things like that, and they send you the pack and then you knit it. So they're building a community around things like that. So there's it's not just the coaching industry or the fitness industry or things like that. There's a lot of different industries that you can create community around, and more so than ever, certainly leaning into 2026 and moving there, there is this constant need for us to create more connection with each other. And that's certainly what we're doing in the Multi Brilliant Project and inside the Multi-Brilliant Club, which is the paid part of our community where we give more and more coaching and how you can monetize your skills. But in doing this, and and the reason that this is such a great question is because that one-to-one offer and creating webinars and doing them constantly, you can very easily change that to a one-to-many model. And that's something that we're incredibly passionate about. And it's when you're doing one-to-one or when you're doing a digital product and you're constantly having to sell that, a digital course, and you're constantly having to sell that, the selling can get quite exhausting. And certainly for those of us that are a little neurodivergent, selling doesn't always come easy. And it, you know, we get excited because something's new and something's, you know, we've got some one-on-one clients and it's working, the webinar's working, and then we're selling a digital product, and we get really excited, enthusiastic, we go all in and all good, and then all of a sudden we kind of burn out, we slow down, or we get another idea, and the focus is taken away from that main sell. And so then we see the sales kind of dip, and and then we get in our heads, and then there's, oh, I'm not good enough. And it's that kind of conversation we have with ourselves. And and where we love the idea of a membership and taking your followers, people that follow you, that are in your community that you've built as a ride or die tribe, and saying, I can teach you something. Here's my one-on-one skills, here's my expertise, here's what I do, and now I can do it one-to-many, where I can give you monthly education, I can give you tips, I can give you tools, I can give you PLR templates, I can give you something every single month that you pay a lower ticket for, but you're still getting either my time as a, you know, I do a masterclass once a month, where that webinar that you're doing to constantly get people in your world turns into a masterclass where you do that in your paid community and you show up and you educate people on the topic that you educate people on anyway. So, but you're getting paid for it. And it might be that lower ticket that people can come in, they understand when you join a membership, you're not getting one-on-one specific advice and education. You're getting that one to many where you will turn up in a group situation on live, on Zoom, inside some of these incredible programs, and you sit together and you might get to ask your questions and have them answered, or you just get to be learn and educate, and that's what happens, and that's what's part of a membership, and there's nothing wrong with that. So it's the whole idea of creating, like the number one tip, I've got tips here, even though it's taking me a long time to get to it, I've got tips. And the number one tip is to stop selling the events and start selling that ongoing transformation. So, what you're ultimately doing is instead of just running those one-off events, those one-off one-to-one consultations or coachings, or even the one-off webinars, what you start to do with a membership is you start to create a journey and people are paying for that transformation. They're paying for the I was here and I'm overwhelmed and confused and stuck. And then each month you drip feed them some content, or inside your community, you've got some tools and tips and tricks that they can use right now to keep going. And so that they're getting that transformation slowly. And it's and usually with a membership, the other part that works really nicely is with a course, it can be quite overwhelming. You get in there and you think, oh my God, I have to learn all these things. Like, okay, this is all right, this is a lot. And you find that people actually drop off because they become so overwhelmed. Where when it becomes a membership, you don't need to pack everything you know into it. You just need to start educating slowly and giving people a roadmap for them to go, I can start here. And there's no end goal, there's no, we must finish it here at the end of this. This is the outcome. They know they're on a journey. So if you're taking them on that journey and building that transformation over time, that's where the magic is when it comes to building a membership. So that's top tip number one is to stop selling over and over again that one-off thing and start to sell/slash talk about creating that ongoing transformation. And that's what is the power when it comes to a membership. Tip number two is something that Mia and I are constantly learning. And to be honest, it's something that when we started, we probably did the wrong thing and we are curving that change. I don't know, steering the ship in a different direction, whatever you want to call it. But it's to start lean. Don't build a beast that you hate managing that becomes too overwhelming. And when it comes to creating a membership, what we do, and the thing that really scares people away from creating a community and a paid community is I don't know what to teach. It's so much, it's just so overwhelming, I don't even know what to do, blah. And you get really in your head about how much content you have to create. But when you slow down and you go, okay, if I create a membership, I don't want people to come in and be overwhelmed. Because if people come into your community and your paid membership and they walk in and there is shit everywhere and it's overloaded because you feel like you have to give, give, give, give, give, or they won't buy it. It has to be value packed, value packed. And you do all that, when people come in, if it's too overwhelming, they will at the end of the day, they will leave because there's too much information and it becomes too overwhelming. And, you know, because we are as transparent as we are, Mira and I will say we've done that. We've put too much in because we thought we needed to prove that we can do all the things where now we're starting to pair that back and really focus on the success path and focus on, okay, if somebody comes in, where are they at? What do they need right now? And at the end of the day, usually when it comes to a paid community, and certainly in the coaching space, people are paying for you. They're paying to have access to you. So that's that masterclass that we do live once a month inside the multi-brilliant club that is the part people are ultimately paying for is that one-on-one access that um maybe you get a special guest in, maybe you do something different, maybe you have an event or something that is interactive, where they're not led to just learn alone. And that is more powerful than jam-packing your membership and community with so much stuff that people will end up leaving. So it could be a weekly call, a monthly call, two weeks check-in, whatever it looks like for you that you feel capable. But one thing that we would say, and a top, top tip, is to promise less and add more when you feel. So you might say, all this is is once a month, I will meet you live and you will get an email from me every week, every two weeks, whatever that is. So when people invest in you, they know what they're getting. And then all of a sudden, if you go, you know what, surprise, we're gonna do a spotlight session this week because I just want to answer some questions. People go, wow, that's a really great added bonus. Where if you go in with, I will meet you twice a week, we'll be live for an hour, we'll do this, we'll meet up, we'll have this, I'll send four emails, you'll get 10 templates because you want to get people in that door and you you you feel like the value you're giving isn't enough. So you give, give, give, give more. What ends up happening is you burn out. And then when you burn out, the people in your membership go, Whoa, this is too much. And that's where it can feel overwhelming, it can feel too much, and that's where you will lose members in this process and where people will get overwhelmed and you will get it, and you'll end up hating it. And we don't want that. We want you to love your community because you should love your community, and it is easy to love your community. And so there is, if like if you really step back and think about it and go, okay, 12 months in a year, I'm gonna do a masterclass every single month, I'm gonna catch up every single month, right now, just write down 12 things you could talk about. That's it. That's all it is. And then from there you build from it. And what will happen is as you build your community, your members will start to show you what they actually want. So you might have 12 months planned, but you might find it, I know, month five, somebody's struggling with X, Y, Z, and you go, great, oh, that can be next month's. And so then you you've got more content, or you might do a surprise session. So these are all things that you can add, but start lean. Start lean and don't build a beast that you really hate managing because we don't want that for you when you build a membership. Number three. Don't know why I'm saying that, just thought I would. But number three is probably one of the biggest things that we find stops people in this process is what platform. And that was one of Lucine's questions, is what platform? Like, where do you even start? There's so many out there. And as somebody that's been online for over 10 years, I cannot tell you how many forums I've been on. That's like, what's the best membership platform? Which is the best website? And you know, the the amount of people that then come back with those comments that just want to share their experience and no, you should do this, and it becomes so fucking overwhelming. And that is the last thing we want, is it to be overwhelming? And so we inside evolution, we strip this back so it is so fucking clean, and the overwhelm is gone. And Mia and I can give you suggestions in terms of which platforms that we have certainly used and enjoyed and ones that maybe we would avoid. But to start it off, to stop all confusion, it can be as simple as I will email you once a week and send you the link to a Google Drive with a video that's a masterclass. And then once a month, I'll send you a Zoom link and we'll meet there. It can be that simple. If you want a community that is able to interact and speak and communicate, obviously you've got the ability to use Facebook and Facebook groups. Now, that is free. Great resource, excellent, go for it. One thing that Mia and I have found recently is if you're not actively engaging inside your Facebook group, the Facebook group's algorithm will die. And we've done a bit of research on it, and that seems to be the thing that in Facebook groups, if you if the communication's high and people are talking and interacting and commenting, and you as the owner are nurturing that a lot, then you're usually pretty good. Most of you members will see, um, will see your comments and things like that. But we found that we were running Facebook groups to get people in. We would do live webinars and open up Facebook groups to talk at that time, which was really successful while the webinars were going. And then we thought, great, we've got these five, six hundred people that we've paid for these leads. This is amazing. They're in this Facebook group, they're communicating while the webinar's on. Beautiful, excellent. And then, you know, life happens. We jump back to our paid membership where we're communicating there and nurturing and building and educating in there. But the Facebook group kind of fell away a little bit because there's not as much going on in there. And so then we go, oh, let's actually speak to those people again. Let's let's communicate with them, let's either get them involved in a question or let them know a promotion that we're doing or whatever that looks like. And we'd post, and to 560 people, 30 people would see it. You go, okay. And so therefore, the algorithm is deciding who communicates with you in your free group that you paid for those leads or you did the hard work to get those organic leads. And so Mia and I are like, Well, this doesn't feel right for us. And that's where we have moved to Circle. And we'll put the affiliate link in the show notes if you would like to join Circle. We can highly recommend Circle. It's got a really and the funny thing is the full circle moment is when we first launched this community, the digital hive hub, over two years ago. The first thing we started on Circle, we really liked it. It was really cool, it was beautiful, it was fun, like it just it felt very community-based because you've got like the group chats, it it fills, it's got feeds and spaces and things like that. So it really felt like a bit of a social media platform itself. Now we moved to Kajabi because of a few reasons that are are still right, we still stand by those reasons, which was we could see ourselves creating much more coursework that we felt needed Kajabi, and we felt at the time that it was the right decision to make. And maybe that was just the Kajabi hype. Like Kajabi is a sensational platform in terms of certainly for course creation, but when it comes to memberships and communities, it's not the best platform. It doesn't give you that interaction and community and the feeling. Like it's not, it doesn't nurture a community type feeling. It nurtures course creation brilliantly. It really does do that brilliantly. It's got email marketing, course creation, it's got all the things that you need to set up a very successful business. Yes, it is quite expensive and everything is in US dollars. And as an Aussie, Jesus, that hurts. But I still think as a platform, it's great. It's got websites, landing pages, email automations, all the things that we needed for our business. But recently we went, the community side is so hard because we had Kajabi, which was great. And you could send up, set up a community in there, but it was not free-flowing and it was not, what's the word, not inclusive. It was not, can't think of the word. Hello, perimenopause. It was not intuitive. There we go. It was not intuitive enough so that we had to have Slack we used as a platform to speak to our evolution community because we liked the idea of having voice notes. That was really important for our community. So we had Slack set up for that. We had the community was in Facebook, and the Facebook algorithm just wasn't serving our paid members, it wasn't getting messages out to them. It was just really, it felt really flat and really dead, and we didn't like it very much. And we could tell that our members, like we were missing people's comments and stuff like that. It wasn't great. Every so often we'd use Zoom as our live chats and things like that for masterclasses. You can do live Zooms, not live Zooms, live recordings inside Kajabi that do work really well. We found towards the end, but there was just so many pieces of this puzzle that were like, oh, it's too much. So Kajabi is a great idea if you are building a digital course. Yes, it is expensive though. I will say that. Mighty networks, I don't know a lot about Mighty Network Networks, so I can't comment on that as somebody that's ever used it before. But I would say, as a top preference, I would say Circle is my number one for building communities. It's it's not cheap by any means, but it does do what it needs to do. The only thing that we have seen is its downfall is the email marketing side of it. We it has got, but it's an extra cost where Kajabi includes that. So it's working out for us personally that paying for circle and email marketing is the same cost as paying for the level we're on Kajabi. So you may need to start at a lower one, which is fine. They've got lower options in Circle that are certainly really, really good. So I would weigh up a few of those cost things, but if you're building a community and you want to be able to interact in the same platform, it's got its own app. So people feel like it's another little social media platform. Circle's a winner. The other that we love is Stand Store. Now we do have all of our affiliate links in the bottom of this podcast. So if any of these interests you, please click them. It's an our affiliate link. I'll share that because we don't keep that bit silent. We love Stand Store, absolutely freaking love Stan Store, always have. And I think because they're built by creators for creators, uh, they just get it. And they've added communities. They you can create courses in there that does do email marketing. So, you know, to be brutally honest, Stan was our second choice, was Kajabi, and then we're like, okay, let's go Stan Store or Circle. That was actually the two we were weighing up. There was just a few things in Stan Store that we would still need to add the email marketing upgrade, just because Stan can do blasts and things like that. But actually, the one thing that Mia noted was Stan Store couldn't give us the option of embedding the codes that we need when we do ads and things like that. So that was part of the process for us. That when we do ads, we obviously need to have the codes and things embedded into the uh website pages and things like that, which Stan Store don't offer. So Circle does have a basic website builder as well, which we really, really liked. Well, we didn't really like it at all. We are using it, and to be really honest, because that's again, that's what we're doing here. Um, Mia and I need simple because Kajabi was great, but we just found ourselves creating more landing pages and more landing pages and making it funkier and this and that. And then we're like, hang on a minute. Let's just create a website page that says exactly what we do, and then when people are in our community, that's where the important stuff happens. And as a graphic designer, that does hurt my soul. But I have learnt that at the end of the day, it looks great, it works, it's functionable, it's simple. So, yes, if I was going to suggest anything to you right now, listen, right now, Lissine, or anybody else listening that's like, yes, I want to start a community, is simple, simple, simple. If it's just emails and zoom links and you start there with a Facebook group, amazing, done, tick, perfect. Then I would say stand store would be my next option because I think they will only continue to improve. And the investors that they're bringing on is just suggesting that they're all for community. So they're bringing that on and that will continue to grow. And we've used it, we love it in terms of creating digital courses and stuff. It's brilliant. And then I would say circle, we love it. Circle for taking that community element to the next element, absolutely. And then Kajabi, if you have an inkling for Kajabi and you want to create a course and you've got the money to invest in it, there's nothing I I still think Kajabi is one of the best platforms. It's just become really quite pricey. And so it's just weighing all those things up that's going to make your decision at the end of the day. So hopefully that was helpful. Any questions? Again, let us know. Um, DM us, but that's the most, they're the most comprehensive ways I can say in terms of platforms, what should be or could be used. And then a little bonus tip, I suppose, is just to remember that if you're building your community, the biggest mistake is treating a membership like a course. And that is that you create something and you think, we're just gonna sell this over and over again. A membership is a moving, evolving beast. It's got a heartbeat, it's got rhythm, it's got community, it's got connection. People are like a craving that. So if you've been doing one-on-one work and you want to go to one-to-many, it's about going, okay, this is my service, this is what I can do. Right now, you are somebody that is a coach and you coach women around budgets, and you coach women around how to save for their super and things like that. So you're you're coaching your members. Your one-on-one work is you sitting down with somebody and helping them plan out the next five-year budget with what they earn now in their business or their job, their nine to five, and where they want to be for their super. Let's just say that's the example that you do with your one-on-one work now. And you find that you're getting the same kind of questions from those one-on-one clients. And you're also getting people that are interested in what you do and want to know more and are curious about how they can work with you further. And so that's where you can go, okay, I can turn this now, my expertise, into a community where I can say to people, okay, what I'm doing is every single month we're gonna meet. Now we're gonna have a VIP where I meet with you one-on-one. That's your onboarding, and that's gonna cost X. And in that onboarding, I'm gonna find out specifically your where you want to be, what you wanna, you know, where you want to be in the future, where your finances are now and where we're gonna go. We're gonna do that, that personal one-on-one onboarding. And then from there, I'd love you to join my ongoing membership where I'll teach you the tools to take that onboarding, that one-on-one that we've done, that we've set you up and we've got you all perfect and good, because that's a personal finances are quite personal. So you don't want to share that with everybody, probably. So you take that. But then what you do in the membership is then they pay you monthly. And what you do is you show them every single month how to plan their budget, how to save for super, all the things that are in your process that you would do with a one-on-one client that might pay you for six months, 12 months, whatever that looks like, two, three, four sessions. You now take that and go, okay, here's 12 months worth. Now you might find somebody comes in with a one-on-one and does that full budgeting planning and then goes on to the membership, loves it, enjoys it, loves, wants to be around a community of other like-minded women who are also building their super and are very finance minded and want to get clear on that. But then you might find that you have somebody else that sees your membership and goes, Oh, I'm just, I don't know if this is right for me, but yeah, I think I am struggling. I really do want to know more about my super because I've kind of, shit, I've got no super. And so that person might come into your membership and not do the VIP, but they come in and they can still learn how to do this stuff themselves. They can still learn to plan and budget and be surrounded by other people that they can see what's going on and ask questions so they don't feel stupid and get answers from you. And one day they might, they might then just take that and they just keep in your membership and they can build their own thing and they don't need that one-on-one because they can kind of sort it from there. Or one day they might be like, oh, you know what? I actually really would like that one-on-one now. And then they pay for that service on top of their membership. They then go, okay, now I'm ready to invest more in you to have that one-on-one. So building your community as a heartbeat allows you to see, okay, I've got this one-on-one service, and it's it's something that people want. I keep getting questions like this. Okay, now I'm going to explore this and I'm going to expand this and I'm going to give this advice to more people. And that's how you start to bring people into your community. You start to create content. And that's what we've done in the um TikTok challenge, the ride or die challenge, is to build that community on your social media that they don't know they need you. And then all of a sudden you just start sharing this content, like, yes, that's my person. I need that in my life. I need that information advice. And then they go, how do I work with you? Oh, you can come into my community. Here it is. This is what we do. X, Y, Z. They go, yes, I'm buying in. They join your community, they pay you monthly. You start to build that community like that. And then one day they might go, actually, I'd really like more help. Cool. Here's my one-on-one. Here's my VIP, here's my mastermind, here's my event, here's my retreat to Bali, whatever that looks like. But you've got this paying community that are there for you, that are there for, when I say there for you, they're there for them at the end of the day. But you've built a dynamic personal brand that they trust, that they connect with you. They know that they're going to get something from you that's going to help them. There's that transformation. Like we said in number one, it's all about building that transformation, the ongoing transformation. So you kind of want to be something to them that they go, I don't know if I really need this membership, but I really like it. It's really helped me. I love the community. I want to stay here. I like the people, I like the vibe. And that's, you know, there's retention processes that we go through inside evolution to show you how to maintain those members and keep those members. And even inside evolution, our larger container that is a 12-month container, in there we also speak about well, how do you actually launch a membership, a successful membership? We, Mia and I met, for those of you don't know, Mia and I met on TikTok through a voice DM that then turned into that was in May, May the 5th. I reckon I have that screenshot somewhere. That I sent her a voice DM was like, I think we need to do something. The conversation we started off was let's create a course. I think, I think the people that follow us need a course. It was around brand and marketing and building and monetizing your greatness, all the things that we are still doing, but we've certainly tweaked and and um changed them, which you can do in a membership. You can evolve them. And so we had that conversation, and that was in May. At the end of May, we launched the Digital Hive Hub and we had 50 people, 50 founding members pay us in two hours and join that. And some of those members are still with us to this day. And we have evolved, we have changed, we have grown, we have built because of what those founding members kind of reflected back at us, shared with us, so that we could change and evolve our own membership. So memberships are beautiful because they're not stagnant. They're not a one-on-one course. You're not continuously selling this course over and over again, a one-on-one membership, one-on-one coaching that can sometimes feel really hard and really gross to continue selling. What you're selling people is a transformation. What you're selling people is I've got this thing you can join anytime. Some people have open and closed doors. That's another conversation we have inside evolution, what you could do or should do with your membership. But it's an ever-evolving, beautiful beast. It's got this heartbeat, and that's what we love about communities. So that was a much, much larger answer than I thought I was going to do. But I hope that was really helpful, Lucine. And at the end of the day, if we go back over there, so remember that top tip number one, stop selling events, start selling the ongoing transformation. So really keep that in mind when you are creating a membership and a community that it's that ongoing transformation you get to share more often. Tip number two, remember start lean. Don't build a beast that you hate managing. Build something that is, it starts off being something small, but it's it can literally be 12 masterclasses. You can write 12 topics right now. Start small and grow it as you choose. Don't start with everything and then go, oh, I'm overcommitted. I don't like it, I'm out. So that's tip number two. And then tip number three is picking the platform that matches you and not just going for the features and things like that, but picking something that matches you and knowing that you can always change it is the other thing, is you're you're not locked in forever, but kind of picking something that's really simple to start with and evolve it as you and your community. Just about understanding that your membership is the heartbeat. It's not a stagnant course that just sits there. It's got rhythm, it's got momentum, it's got fluidity, it's got all the things that make being part of something really great. So hopefully that was helpful. We're gonna do these more often. Remember, you can go into our free community, the multi brilliant project. And if you've got a question for the podcast, drop it in there. We'll answer it like this either together or separately. Doesn't matter, we're gonna answer it. And then if you want to be a guest on the podcast, drop in there, let us know, and we'll we'll line something up. We want to speak to multi-passionate, multi-brilliant humans that are doing things. Any kind of things. We want to understand your story, how you got where you got, why you do what you do, and share it with the world so we can understand that being multi passionate and neurodivergent is really fucking cool. So that's me for today. Okay, gotta go. Check podcast. There's so many good ones, too.