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Schulering HUB Talking Hospitality Podcast
Schulering Hub is a hotel employee experience consulting company. We audit, assess, optmize, and structure every step of your internal hotel guest - Your Staff. From the pre-employment to departparture, we help hotels build their employer branding by doing all the rights things with their people, turning staff into ambassadors of the brand.
Our podcast, Talking Hospitality aims to raise awareness of the PEOPLE in our industry doing what we preech, showing the impact that treating your staff well do to your business.
If there is a guest that you want to see on the show, please contact them with us on hello@schulering.com
Schulering HUB Talking Hospitality Podcast
Essential Marketing - Tips for Hospitality Tech Startups
Launching a hospitality tech product is exciting, but without the right marketing strategy, even the best ideas can get lost in the noise.
In this episode of the Schulering HUB Talking Hospitality Podcast, host Mauricio Schüler speaks with Jacki Brown, a hotel tech marketing professional with over six years at Amadeus leading marketing strategy, product positioning, and go-to-market launches.
Jacki shares essential marketing tips for hospitality tech startups, including:
- How to research your market,
- Define a clear value proposition,
- Create content that resonates with independent hoteliers, and
- Choose the right channels to reach decision-makers.
She also reveals low-budget tactics for small teams, creative ways to stand out in a crowded market, and her predictions for the future of hospitality marketing in the age of AI.
If you’re building a hotel tech solution or want to sell to independent hotels, this conversation is your roadmap to gaining traction, boosting visibility, and winning loyal customers.
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